...；Crossover of region ；Crossover of promotion ；Crossover of channel F274 1947 100 H&M 2009 132.65 29 。 、 CROSSOVER 。 。 / 。 。 H&M 。 1、 H&M 。 。 H&M 。 。 。 Lagerfeld 2005 Stella McCartney 11 CHLOE 、 。2004 Chanel 。 Karl Lagerfeld 500 H&M 。 。 GUCCI —— —Stella McCartney for 400 。 Karl “Karl Lagerfeld For H&M” Fendi —— —Karl Lagerfeld 。 、 。 、 H&M H&M 。 。 2004 2 73000 28 2008 。 2007 。 4 12 34 104041 H&M Millward Brown 2009 H&M 120 。 。 · 100 。 — 4 2000 2003 120 mini cooper —— —mini motion 2 part shoe。 、 1700 。 H&M 。 。 。 。 A 1671-8089 （2010 ）02-0075-03 76 H&M。 、 H&M 。 H&M 。2006 VICTOR&ROLF 2007 Roberto Cavalli 2008 H&M 。 2009 。 2、 H&M 。2007 。 。 。 H&M H&M 。 Kylie Minogue Kylie 。 H&M 2007 。 H&M 1947 。 。 H&M 。 H&M 2006 H&M Alshaya 。 H&M H&M 、 。 、 H&M H&M 。 H&M 2 。 H&M 、 、 。 2009 2 28 。 。H&M 1964 34 H&M H&M 1700 H&M H&M 《 6 。H&M 2》 H&M H&M loves Kylie 。 、 M by Madonna 。 。 H&M H&M H&M H&M 。 。 H&M Matthew Williamson 。 H&M H&M 。 2006 。 H&M T H&M 。 、 H&M 2010 。 9 2 143 。 2008 。 1 2007 7 。 。 。 。 H&M H&M 。 H&M 。 H&M Electronic Arts (EA) H&M H&M 。 《 》 2000 、 、 、 H&M 。 H&M 。 。 。 6 Electronic Arts (EA) 。 H&M 。 。 1963 26 1998 H&M H&M 。 H&M H&M 。 。 。 。 、 2010 9 2 143 、 。 77 H&M 。...
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...Practice of Entrepreneurship Case Study (MMM038) – The meteoric rise and rise of Agent Provocateur Sambhav Bhandari 21027281 MSc Entrepreneurship and Management The small-scale company, which I have decided to do this case study on, has become synonymous with luxury lingerie the world over. It has become the epitome of upmarket couture lingerie - Agent Provocateur. The company had very humble beginnings and set out to do something completely different than what it has become today a ‘brand’. Founded in 1994 by Joseph Corre and his ex-wife Serena Rees, Joseph Corre saw that the state of fashionable or ‘sexy’ lingerie was pretty much non-existent in the UK market and as he says that he was absolutely disappointed after a visit to an Ann Summers store and thought the state of fashionable or sexy underwear could be changed altogether. What is intriguing I would say is that Joseph Corre having come from a very illustrious background, being the son of Vivienne Westwood and music manager Malcolm Mclaren, Joseph Corre worked for Vivienne Westwood previously before deciding to identify this potential gap in the market. The initial idea of the founder was to start a store that stocked creations from other brands, things that were too erotic for mainstream and at the same time acceptable by women. Having travelled to Paris and Los Angeles Joseph realized that even if he wanted to stock the lingerie he had the vision for there was nobody that was making it during this time period...
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...Issues: -Why has she experienced sustained success over the past two decades? - What might threaten the sustainability of her success? Madonnas competitors: lady gaga, nicki minaj, kylie minogue, Britney spears, beyonce Her success can be broken down into three strategic business units; music, films and children's books. Madonna has always known which audience she is targeting. Her initial style was targeted at young 'wannabe' girls. This was given credibility by Macy's store producing a Madonna look-alike clothing range. A year later Madonna changed her image which allowed her to develop the current market as well as penetrate new areas. (Ansoff's Matrix) This time she was targeting a more grown up audience. Madonna's strategy is based on differentiation. She is more than just a singer, she is an image. Her product is better than her competitors. It stands out above the rest as superior. This strategy of differentiation is pursued by courting controversy but staying marketable enough. This was demonstrated in the 1989 video 'Like a Prayer' where, as a red-dressed 'sinner', she kissed a black saint. At this time Madonna struck a deal with Time-Warner that created her record company Maverick worth £33m. This allowed her to take full control of her image. The success of the differentiation approach is likely to be dependent on two key factors;> Identifying and understanding the strategic customer> Identifying Key competitors Madonna cleverly, marketed herself...
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...San andreas is an American drama/disaster film released on May 29, 2015. It stars Dwayne Johnson, Carla Gugino, Alexandra Dadario, Hugo Johnstone-Burt and Art Parkinson. Paul Giamatti, Will Yun Lee, Ioan Gruffudd and Kylie Minogue also participated in this phenomenal movie. Dwayne Johnon who played the role of Ray Gaines is a rescue pilot who is trying to find his daughter Blake, who is in the middle of chaos in San Francisco.Ray’s e-wife Emma, is forced to turn to Ray for help because there’s no other possible choice to sae herself from the chaos. When Ray get Emma out of the building, they make a long and dangerous journey to save their daughter. The movie was directed by Brad Peyton. The screenplay was written by Carlton Cuse with Andre Fabrizio angd Jeremy Passmore. The film was shot in different places like Australia, Los Angeles, Bakersfield, Lockyer Valley, Fisherman’s Warf, Embarcadero, AT&T Park, and also in San Francisco. Actors and actresses who played the role of the characters in the film were absolutely perfect for the roles for they touched the hearts of the audiences in their acts. Though San Andreas is a drama/disaster film, they still succeeded in bringing out the romance of the two of five main characters of the story. San Andreas is another accomplishment in the face of Hollywood films, for they grossed $473 million worldwide. Last February 2016, the producers, New Line Cinema announced a sequel reportedly focus on the Ring of Fire. Johnson, Gugino...
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...1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centers abroad? How would Kuemmerle categorize the R&D centers at Sony? • In the early 1950s Sony first started to internationalize its activities as early as the 1950s, in an incremental and cautious way. • Sony started only exporting product through foreign agencies or its own sales offices when entering foreign markets. • Overtime Sony moves again incrementally establishing overseas technology centers once the overseas sales and manufacturing subsidiaries were successful. • The centers were built by their Japanese business divisions/labs or foreign subsidiaries. The motivation for Sony’s foreign subsidiaries to establish R&D activities is to: o Solve problems faced by local sales and manufacturing activities. o To modify products for local markets and provide technological support to overseas plant At the early Internalization period Kuemmerle would categorize this as Home-base-exploiting sites because their main goal is to support manufacturing facilities in foreign countries also to adapt local demands in the foreign markets. The information flows to the foreign laboratory from the central lab at home. However, in the late 1980s and early 1990s it changed towards Home-base-augmenting sites because their goal was to gain knowledge in advanced technology locations. The information flows from the foreign laboratory to the central lab at home...
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...In the song, “Hair,” the artist Lady Gaga chants about her hair and how she wants it to flow freely to define herself. She sings about the disagreement on her own hairstyle by the boundaries set by society as well as her family and was unable to wear certain hairstyles. Gaga emerged and gave a purpose asserting her position on her hair expressing who her character really is. The singer symbolism with her hair is vital for the effectiveness of the song. She uses her hair as a definition of her personality. As an example, the singer chants, “Free as my hair” multiple times. The symbolism of the artist’s is to help connect with her listeners to aid the powerful message for being who you really want to be. Don’t let other people be your limits....
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...Lady Gaga Lady Gaga right now is one of the hottest music artists on the entire planet. Her songs, music videos, the way she dresses, and even the way she acts keeps everyone interested and guessing on what in the world she is going to do next. She is famous not only because her songs and her music is so good, even though it is, but also because she is so interesting to follow as a person and she really tells it how it is. In a recent interview Gaga was asked if she does do illegal substances at all and she stated that she had to be honest and come clean to the fact that she does smoke Marijuana on occasion because she feels it helps her connect on a deeper level with music and that she doesn’t want to lie to her fans about it, and she also doesn’t want to condone the use of the drug. Besides being a great singer, stylist, and dancer Lady Gaga also does more than her fair part of community service. Gaga partnered with Virgin Mobile offering VIP tickets to fans who volunteer their time to homeless youth organizations, which raised more than $80,000 to support homeless kids, and created 30,000 hours of community service for hundreds of charities across the country. She also is partnered with the National Alliance to End Homelessness (NAEH) where she always volunteers time to talk with and hang out with kids. So not only does her music stray from the mainstream pop music culture but the way she used her music and shows to inspire people to volunteer there time to charities...
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...2] What is Welch’s objective in the series of initiatives he launched in the late 1980s and early 1990s? What is he trying to achieve in the round of changes he put in motion in that period? Is there a logic or rationale supporting the change process? We can say that Welch’s approach to business improvement has gone through three different cycles of learning: a) In the first cycle (from early 1980s to late 1980s) he focused GE on the elimination of variety in its portfolio of businesses by reducing the nonperforming businesses. He launched the “#1 or #2” approach. The central idea that guided GE’s business decisions was that those business areas that intended to compete in global markets must either be or become number-one or number-two in their market places. Those businesses that had no chance of attaining this goal were to be fixed, either sold or closed. During this stage almost 200 businesses were sold off and more than 370 acquisitions were achieved. The rationale behind managing the portfolio of businesses was to ensure that GE would make the best use of its capital for appropriate investments. To strengthen this measure, Welch eliminated the sector level, ensuring that all businesses reported directly to him, situation that would create more pressure and control on the businesses’ CEO to deliver results. b) In the second cycle (from late 1980s to mid-1990s), once GE had focused itself on targeted business areas, Welch focused the company on simplifying and...
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...Nineties impact on today’s American culture Nineties and eighties incidents, people and ideas made a great influence on modern American culture like family life and gender roles, music, fashion, film and television. This transactions started in Nineties with President Ronald Reagan and his economic policy called reaganoimcs. Which include more military spending to fight back communism, it helped to stabilize economy after the eighties’ stock market crash and more. At the same time, changes in music and other trends began to influence on nineties people, especially teenagers. Music and music artists had a great influence on nineties fashion, as well as modern fashion. And also, movies like horror genre became more successful. Both movie and television reflected more of reality than written scripts. Family life and gender roles started changing in nineties. Women were secure in their working roles and were not afraid to show their femaleness. This leaded to increase in gender equity. Most of them were two income families, which raised the chances for divorce. Husband and wife shared their household and child care responsibility equally. Nineties women became less dependent on men. Women are allowed to do anything that a male can do. Nineties people put more importance to their carrier than family and became selfish with no humanity. For example, in the movie American psycho, Patrick spend most of his time with his friends and discuss about who had the better suit, business...
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...CHAPTER SIX – SONY 1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 2. How have the motivations for internationalizing R&D changed over time? 3. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 4. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 5. What have been the problems with Sony’s way of managing R&D activities? 6. Besides in-house restructuring to strengthen its technological capabilities, what did Sony do to rejuvenate its businesses? 7. Can you provide an update on the internationalization of Sony’s R&D activities, using materials available on the Web? CHAPTER SIX – SONY 8. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 9. How have the motivations for internationalizing R&D changed over time? 10. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 11. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 12. What have been the problems with Sony’s way of managing R&D activities? 13. Besides in-house restructuring to strengthen...
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...With some on Twitter raising the suggestion that Lady Gaga is the real president or should succeed the POTUS, Donald Trump just can't get a break. Gaga, real name Stefani Joanne Angelina Germanotta, appeared at "One America Appeal," the Hurricane Relief concert held over the weekend in College Station, Texas to support victims of the recent storms that ravished four U.S. states and territories. The "Poker Face" singer had a million reasons to lend her voice to a benevolent cause. Lady Gaga joined all five living former presidents: George W. Bush, George H.W. Bush, Barack Obama, Jimmy Carter, and Bill Clinton. She serenaded the crowd with some of her popular tunes. Other entertainers like Lyle Lovett, Yolanda Adama, the band Alabama, and others joined in on the celebration of hope. Through their efforts, Lady Gaga and other celebrities raised over $30 million in relief aid. Reportedly, Gaga pledged $1 million of her own money. On a lighter note -- harsher, to some Trump supporters -- Twitter users pivoted to the possibility of Lady Gaga serving as commander-in-chief. It was an apparent swipe at Donald Trump who has been under fire from the start of the presidency over his controversial behavior. Some have even suggested that he be impeached and removed from office before the expiration of his first term. Trump took heat for not being present with his predecessors at the College Station event. Sources said he chose to play golf instead as part of a working-break. However...
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...I had friends who would stand up for me sometimes.” As you can see, Angela coped with her situations by either ignoring them, or sometimes talking back. In the story Kylie’s Project, Kylie solved her problems differently than Angela. She used horse riding to take off her mind that she is in a wheelchair. Here is a quote from the story to support my answer. Kylie is sitting at the front of the room next to a computer. She is holding a remote and projecting a close-up of her horse onto a large...
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...The AIDA model has been used. They have grabbed the viewers’ attention with the big bold text and the rhetorical question, people want to get fit quickly. The interest In this commercial is the spokes person, Kylie Minogue, this section attracts the interest of those who see Kylie Minogue as an inspiration and who admire her. Desire is the next technique, people who idolise Kylie Minogue, desire to have her healthy lifestyle, and they want the same success with the products as the celebrity. The last thing used is action, they have put certain elements on the commercial that encourage potential customers to take action. Some of these include, the bright blue button that says ‘but now’. They are urging for direct action with some incentives;...
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...in which a Korean woman looks back on what prejudice she had to face throughout her childhood as the only asian in an all white school. “Kylie’s Project” is a story about a disabled girl named Kylie and how she defies the odds and rides horses in her free time. But instead of shying away, she embraces her disability. Both Angela and Kylie have the choice to ignore their differences and be shy about it, or to embrace it. Angela was not different because of a disability, but the color of her skin. She recalls in the text of how the kids used to bully her and make fun of her cloths. She couldn’t retaliate or tell a teacher because at the time she didn’t know english that well. She is told by her parents she needs to get good grades for her to be successful. She just tried to ignore that she was unique, being the only Asian girl in a school full of white kids. This is the wrong way to cope with being different. You shouldn’t try to fit in with...
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...Profile Kylie is a partner in Russell McVeagh’s Litigation team, specialising in employment law. She has advocacy experience at all levels of the court system. Kylie’s practice encompasses advise on all aspects of the employment relationships with a particular focus on issues that arise with unions, the protection of confidential information, personal grievances (including misconduct and redundancy), and employment issues arising in relation to the sale of a business. As well as her employment law practice, Kylie also advises on issues arising under the Holidays Act, Privacy Act , Human Rights Act, and Health and Safety at Work Act. Experience She regularly provides advice on matters including: •Advising on all aspects of relationships with unions, including disputes, industrial action, collective bargaining strategy and collective agreements....
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