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L.L. Bean

In: Business and Management

Submitted By embalmerjeff
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The company that I have chosen for my research for this assignment is L.L. Bean. L.L. Bean was founded in 1912 by Leon Leonwood Bean as a one-man operation. L.L. Bean is a source for apparel, outdoor equipment, and expert advice. The company’s headquarters is in Freeport, Maine and just down the road from their original store. Keeping their customers satisfied is their principle. L.L. Bean is a privately-held, family-owned company. They do not release any financial or operational information other than what is on their website, and they do not release an annual report, either. They have annual sales of $1.52 billion. Year round, L.L. Bean employs about 5,000 people. During the 2012 holiday season, they had roughly 9,400 employees. They offer free shipping to the U.S. and Canada with no minimum purchase. The company’s website, www.llbean.com, was launched in 1995, and it is one of the top-rated e-commerce sites in the industry. They also offer direct to business. They have been doing that since the late 1970s. They use state of the art equipment to customize products for its business customers. Their distribution is quite phenomenal! In 2007, their ability to fill orders was improved with their technologically advanced Order Fulfillment Centers located in Freeport, Maine. Their fulfillment centers have the capacity to store over 10 million units of merchandise and process an average of 50,000 customer orders a day. In 2012, L.L. Bean shipped over 15 million packages including over 1 million packages during its busiest week (www.llbean.com). L.L. Bean is a global company, and they regard ‘Made in the U.S.A.’ as being a strong part of their heritage for over 100 years. They employ 450 people in their Brunswick, Maine factory. They sell products that are manufactured under legal, safe, and fair working conditions. They have a well-established...

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