Free Essay

Labeling Dogs

In: English and Literature

Submitted By denisem942
Words 3355
Pages 14
Denise McLemore
Dr. Chemishanova
English 1060
13 June 2013

Labeling dogs as vicious, based solely on their breed, is an unfair label because the actions of one dog is unjustly generalized to an entire breed; the media uses isolated instances for sensationalism and ratings; and these both combine to provoke reactionary legislation that imposes regulations selectively on these dogs and their owners. May 2nd, 2012 Christine Spain, the mother of Boston police officer David Lanteigne, was unconscious on train tracks in Shirley, MA. The engineer saw a dog, a pit bull named Lilly, trying to pull a woman off the tracks. After the train finally stopped and authorities arrived to find Lilly standing over her owner Christine. Lilly was taken and rushed to Angell Animal Medical Center in Boston. Lilly suffered from some injuries and some trauma to her leg, which eventually had to be amputated. She was rescued 3 years ago prior by her son and given to her to help with her struggle in alcoholism. Her son said, “We saved her life, and she saved my mom’s life” (Phillips). When these dogs become stereotyped as viscous there are so many testaments to show that they are misunderstood and they love their family just like any other breed.

There are so many people that are not sure which way is the best way to address this situation. The problem is not the dogs; it is the owners of the dogs. Breed discrimination is not going to fix the problem. Can anyone say that one breed of dog will be aggressive when in all eyes any dog can be that way when they are provoked. All some dog’s need is to be trained and socialized with other dogs. A dog is like a person; how you treat a person is how that person is going to treat others. “The focus of public and government concern has not always been pit bulls; in the 1970s the concern was over German Shepherds, and in the 1980s, Doberman Pinschers” (The Humane Society of the United States). Up until 2001, the Presa Canario breed was relatively unknown. Then, in January of that year, a California woman, Diane Whipple was fatally attacked. Today it is on many legislative lists. In 2008, the National Canine Research Council reports on the media coverage of dog attacks during August 2007. During these four days, the media wrote one article about a hospitalized elderly man attacked by a Labrador mix; two stories on a fatally injured child resulting from a mixed-breed dog attack; one story on a different mixed-breed attack of a child; but, on day four, two chained pit bulls broke their chains and attacked a woman and her small dog. The woman was hospitalized but her dog was uninjured. More than 230 articles appeared in national and international newspapers and news networks. (Campbell) Exactly how much influence the media has with legislation can’t be quantified but other such parallels are abundant. With the added attention the media draws to these outlawed breeds, the demand from individuals who are often deemed “irresponsible” dog owner’s use this classification for their own self-image. “The rise of Pit Bull ownership among gang members in the late 1980’s coincided with the first round of breed-specific legislation” (American Society for the Prevention of Cruelty to Animals). All across the world there are laws and regulations that are singling out certain breeds of dogs for being viscous in the hopes of reducing dog attacks. Breed specific legislation (BSL) has forced that these dogs should have mandatory spay and neutering, ownership bans, and other mandatory requirements to owners of these breeds. “Breeds frequently included in this legislation are Rottweilers, Chow Chows, Mastiffs, and Presa Canarios” (Campbell). None of these regulations or bans has helped in any way and the costs to enforce these laws aren’t worth the questionable results they have provided. Any dog can be a great companion, but when taking into consideration that most of these breeds worked with livestock and are larger and stronger dogs, they need to have the right owners. These breeds seem to be targeted by the deviants in our society because the loyalty of these animals for their owners is unmatched. The media exploits these breeds to sell more stories and forgets the rest of dog attacks. These laws are passed based on erroneous, media driven information and offer nothing to protect the communities they claim to address. Some counties spent over 250,000 per year to round up and euthanize banned dogs. Any dog can be a great companion, but when taking into consideration that most of these breeds worked with livestock and are larger and stronger dogs, they need to have the right owners. These breeds seem to be targeted by the deviants in our society because the loyalty of these animals for their owners is unmatched. The media exploits these breeds to sell more stories and forgets the rest of dog attacks. These laws are passed based on erroneous, media driven information and offer nothing to protect the communities they claim to address. An examination of the intended results of breed specific legislation shows that these laws don’t solve the problems they tried to address. Fatalities from dog bites have led the emotional call for the legislation but an investigation indicates that the breed doesn’t predict the bite. “A September 2000 study published in the "Journal of the American Veterinary Medical Association" (VetMed Today: Special Report) further illustrates this point. The report details dog bite related fatalities in the United States from 1979 through 1998 and reveals that over the 19 years examined in the study at least 25 different breeds or crossbreeds of dogs were involved in fatally wounding human beings. Breeds that are cited range from oft-maligned pit bull types and Rottweiler’s to the legendary "forever loyal" breed of St. Bernard’s” (The Humane Society of the United States, 2012). In 1995, a similar study in Washington State and Missouri identified three hospitals reporting severe dog bit injuries in 40 children. 36 of the 40 bites were identified as “other than pit bull dogs” (Brogan). These legislations first identified that these certain breeds are a danger to communities when, in actuality, many of the “facts” used didn’t accurately represent the situation. Simply using a raw number of dog bites in a community and not considering other breeds or the total population of that breed is misleading. That leads directly to the next consideration when legislating against specific breeds … the determination of a dog’s breed makes enforcing this legislation difficult, if not impossible. In order to accurately define a dog’s breed, DNA testing is required. These tests are available over-the-counter and range in price from $40 to over $100. Is taxpayer funding of these DNA tests the best use of tax money? In 2007 a dog in Kansas City, Kansas was taken from his family because his owners where violating a ban against having pit bulls. It took eight months of fighting and a DNA test to prove that the owner’s paperwork was legit. The owners had been saying the whole time that the dog was a Boxer mix. While Niko was in captivity he suffered weight loss and fur, he wound up picking up kennel cough. It’s hard to compare a dog to a prisoner, but there needs to be more use of the DNA testing to help make this process run faster (Campbell). Niko’s case is only one of the examples of how DNA could change things. How many times does an animal control officer make the wrong judgment on guessing what the breed of a animal is just by looking at the dog. Could you imagine how many dogs that have been put down because they where assumed to be a bully breed, when in fact they where not. We really need to take the time to learn what kind of breed a dog is, before we convict them to death because of the way they look. What if someone looked at you and said you look like you where Hispanic and Native American when really you are German with a really good tan. We need to start thinking that this animals do have feelings and need to be treated the same as we do. On the other hand, responsible dog owners and their “labeled” dogs are punished just because of what they are classified, not by what they dogs temperament may be. Any dog can have a bad temperament based sole on how the dog was trained and what his home life is. Sounds familiar to me, kids are the same way. Being based solely on a dog classified as a targeted breed and having no individual record of endangering the public, a dog owner must comply with these regulations. This often results in added cost to the owner or even euthanizing family pets. Stephan Otto, director of legislative affairs for the Animal Legal Defense Fund, said “If the goal is dog–bite prevention, then dogs should be treated as individuals under effective dangerous dog laws and not as part of a breed painted with certain traits that may not be applicable to each dog” (Campbell). By doing this, the owners that took the time to train their dogs will not be punished by the law. And the owners of dangerous dogs from all breeds will have to prove that their dog is not dangerous. You can easily take some of the dogs that have been seized from people that are using them for fighting or to protect drugs and rehabilitate them to become great family dogs. A great example of this is, in 2007 Michael Vick was caught training dogs for dogfighting. There where 50 of the former pro football player’s fighting dogs that were seized. The dogs where going to be euthanized because they had been trained to fight. The dogs where considered to be dangerous to humans and other animals. The court came to the decision that with the filing of briefs by animal welfare groups the court would appoint Rebecca Huss to see what the temperament of the dogs was like. This resulted in only one dog being put down and the others sent off to rescue groups. Time will tell whether this unexpected outcome successfully turns on its head the argument that fighting dogs or certain breeds of dogs are inherently dangerous, not trainable, and considered hopeless (Campbell). Landlords are being affected by the BSL; they have found that it is a liability for them to rent to people that has a dog that falls under the law. So some of the landlords are now not allowing renters that own a dog that has list under the BSL. I know when my daughter went to sign her lease agreement on her apartment she had to show prof that her dog was not on the list of bully breeds. Some of the renters insurance companies will not insure owners of a bully breed dog. So this affects us in more then just one way. While a community may think they are now safer, the results of Breed-Specific laws have not been successful. Laws that cannot and are not enforced do not protect anyone. Limited community resources are used to attempt to enforce the media-hyped frenzy. An attempt to increase the fiscal resources to support the new laws often results in increased fees on dog ownership. The responsible dog owners pay these fees. The outlawed breed owners create an “underground” world where these dogs can’t get appropriate veterinary care or proper exercise for fear of being caught. Has anything changed as intended? These fees only generated around 30,000, which didn’t even come close to the cost to enforce the law. According to a study that Mathew and Lattal had done in 1994, there were approximately one million dog bites that occurred in the United States every year. The research showed that a percentage of the incidents involved a child. For some reason boys seemed to have been bitten more than the girls. Mathew and Lattel had looked over forty different cases (Thomas). In order for us to get this under control the owners have to take responsibility for the actions of their dogs. The owners need to make sure that they take the dogs to training classes and to make sure they get lots of exercise. These things are not a solution to the problem but will help to reduce the accidents from happening. We have to start somewhere. The United Stated Centers for Disease Control (CDC) has considered Breed Specific Laws and, based on inaccurate data, an inability to identify dog breeds, and the knowledge that banning certain breeds only prompts those who exploit dogs to seek out unregulated breeds, has decided not to support such laws. Instead, rationale citizens promote consideration of factors other than breed. Primary in these factors are socialization and training of all dogs. Unspayed/unneutered dogs have a statically proven influence as aggressive dog in attacks. Why not just spay and neuter all dogs? 78% of the dogs in the CDC study were chained or used for fighting, guarding or breeding instead of as pets. Why not manage that as a consideration for all dogs? The same study showed that reckless owners maintained 84% of the dogs in consideration. Why not reallocate the funds currently used to attempt to enforce Breed Specific Laws into authentic animal control resources? On December 5, 2011, Cumberland County, North Carolina officials made the appropriate decision to put a stop to the consideration of enacting Breed Specific Laws. If enacted, the laws considered would have caused an immediate death sentence for any dogs identified as the specific breeds when turned into the Cumberland County Animal Control Shelter. If animal control officers brought in those specific breeds, the dog would be given a 72-hour reprisal awaiting the owner’s arrival to claim them but they would not be eligible for adoption. 72 hours later, they would receive the same death sentence. Luckily, the Cumberland County officials educated themselves rather than reacting to media-hype and erroneous facts. Dr. John Lauby, Cumberland County Animal Control Director said, "I have never said I wanted to ban a breed or any specific breed, and the reason is I know from statistics that banning breeds doesn't work,"(Pitts). Dr. Lauby said “that as long as the dogs are happy and friendly they will always have a space there”. The Cumberland County Animal Control is working with other groups to help find homes for the Bully breeds. "I think it's the craziest thing I've ever heard," Shelby Townsend, director of advocacy group Unchain Cumberland County, said of the proposed ban. "It's not going to happen. People aren't going to stand for that. It's not the bully breeds that are the problem; it's the people who own them." The Breed Specific Laws unfairly target dogs that, when they are socialized and trained properly, can become part of any family. There are alternatives to this law that can help even more. Educating the young children will help and making sure they have adult supervision while they are playing key roles in prevention. Children that have an understanding of how they should act around dogs and how to play with dogs are much less likely to be bitten. Another is that the community can help reduce the number of dog bites by helping to enforce the animal control laws and state can help by providing better resources for enforcing existing laws. Some examples are start enforcing the leash laws, and licensing laws, and make it mandatory for shelters to have the dogs there spayed or neutered The state can increase and enforcing penalties for violations. Don’t put your dog on a chain this just increases the chance that they may bit someone. When it comes to spay and neutering this can cost too much for some people to afford. There needs to be help for people that want to get their animals fixed. In most cases 70% of the dogs that attack someone have not been spayed or neutered. I think this is a win lose situation. Help people with the problem of being able to afford to get their dog fixed verses having to take a family friend and putting them down. Let us all help save a life; we need to find a solution to this problem. What happened to the leash laws and prohibiting chaining or tethering for excessive periods of time? The state could get more help for the animal control; it takes to long for them to get to a house with a vicious dog running lose. And usually by the time they get there the dog has run off somewhere. There are so many things that can be done to change this problem without labeling a dog. Labeling of any kind can cause problems but applying a label as a generalization to a larger group is dangerous. Labeling dogs as vicious, just because of their presumed breed, supports making generalizations. The use of a label also can misdirect actions when emotionally volatile terms, like vicious, are used. Generalizing labels, whether to dogs or handicapped individuals or any other group is unfair … treat every individual, dog or human, as an individual. The dog's behavior should dictate whether or not it is labeled a "dangerous dog," not its appearance. The truth is, that labeling dogs is not going to make anything better. We live in a world of where thousands of misunderstood dogs are put down everyday. We can need to stop being a part of the problem and be a part of the solution and have our dogs spayed or neutered. Breeding more dogs in a world we live in doesn’t make any since. The sooner people open their eyes and see we are the problem and the solution then we can fix the wrongs we have made. So are you for the BSL or against it. So you feel it is right to label any living thing?

Works Cited
American Society for the Prevention of Cruelty to Animals. Breed Specific Legislation. n.d. website. 5 June 2013. <>.
Brogan, Thomas, V., Susan L. Bratton, M. Denise Dowd, and Mary A. Hegenbarth. "Severe Dog Bites in Children." Pediatrics. 96.5 (1995): 947-950. Print.
Campbell, Dana M. "Pit Bull Bans: The State of Breed-Specific Legilsation." GP-Solo (American Bar Association) 30 July 2009: 5. Journal. 5 June 2013. <>.
Davis, Stacy. Cumberland animal shelter considers 'bully breed' adoption ban. Ed. Matthew Burns. 5 December 2011. Website. 5 June 2013. <>.
Johnson, Morieka. "A pit bull perception problem: What's a dog owner to do?." Mother Nature Network., 8 May 2012. Web. 2 Jun. 2013. < owner-to-do>.
Phillips, Tazi. Brave Pit Bull Saves Woman From Train. 12 May 2012. website. 1 June 2013. <>.
Pitts, Myron. “Pitts: Animal Control plan to limit “bully breeds” adoptions troubling.” Fayetteville Observer [Fayetteville] 04 Dec. 2011, Weekend B1. Print.
Richardson, John. "Pit bull panic.." Journal of Popular Culture. (2002): 34-37. Print.
Semencic , Carl. Pit Bulls & Tenacious Guard Dogs. Neptune City: T.F.H. Publications, 1991. 1- 320. Print.
The Humane Society of the United States. Breed Specific Legislation. 1 August 2012. Website. 1 1 June 2012. <>.
Thomas V. Brogan, Susan L Bratton, M. Denise Dowd, and Mary A. Hegenbarth. "Sever Dog Bites in Children." Pediatrics 96.5 (1995): 947 - 950. Journal.
Wisch , Rebecca F. "Breed Specific Laws." Animal Legal & Historical Center. (2008): 45-49. Print.

Similar Documents

Free Essay

Information on Service Dogs

...INFORMATION ON SERVICE DOGS Modified from information provided by What Is a Service Dog (Animal)? According to the Americans with Disabilities Act (ADA, 1990), a dog is considered a "service dog" if it has been "individually trained to do work or perform tasks for the benefit of a person with a disability." Also according to the ADA, a 'disability' is a "mental or physical condition which substantially limits a major life activity" such as: • caring for one's self and assisting with routine tasks of daily living • performing manual tasks so people with disabilities can enjoy and participate in their community • walking and providing balance and ballast to protect their partner from harm caused by falls • seeing and guiding their partner as they go about daily community life • hearing and alerting their partner to sounds ie: people’s voices, fire alarms, or other emergencies • speaking by delivering written notes when a partner is unable to communicate verbally • breathing by alerting their partner to allergens causing anaphylactic shock ie: peanuts • learning: many Service Dogs empower their partner to attend school and gain experience to work • working: many Service Dogs empower their partner to be able to work and become independent • as well as some disabilities that may not be visible, such as: deafness, autism spectrum, heart disease, diabetes, epilepsy, allergies,...

Words: 1387 - Pages: 6

Premium Essay

Pets Are People, Too!

...elicits feelings of unbridled joy, endless love and affection, and above all else, never having to be alone. For those select individuals, it includes labeling them as a member of the family without whom your family feels incomplete. Such a distinction speaks of pure love, devotion, and a deep bond, but the questions must be asked: how beneficial is the relationship between animals and people? How similar are animals in comparison to other people? Should pet owners dress their pets similarly to how they dress? How would someone handle their pet's welfare in the event of their death? If these questions were put to pet owners, there would likely be a myriad of responses given, but all of them would probably agree on one thing: having an animal for a companion would enhance the quality of living for both the human owner and their loving quadruped companion. How Beneficial is The Relationship Between Animals and People? Ask anyone who owns a dog or a cat, and they would tell you many times over about the benefits of having their furry friend(s) around the house. Some would even go on to argue that most of the time, these creatures are almost human. Author Kathleen Kete asserts that children, like pets, demand attention, food and sometimes clothing; in return, it was promised that they remain faithful to the grave (Kete, 1994). Dogs are commonly found to be fitting of such description as they are seen to have lived in eternal childhood (Kete, 1994). Such a parallel between......

Words: 1712 - Pages: 7

Free Essay


...16, 2009 Unjustified Products Introduction This case study of human Belvoir toward the buying power of sport drinks for dog’s powder added to water to keep dogs healthy and nutrient. According to K9-Quencher® is healthy sport drink mix, and treats for dogs. People tend to love their pets, and treat them as they are family members; they buy for them the best food, shampoos and toys, to keep them happy, because they live in the same properties. There is not a thing wrong for taking care of pets. Is the K9-Quencher a necessity for dog’s health ? Analysis K9-Quencher® is a healthy sport drink mix, and treats for dogs it is a Great web sit offers few testimonials, and ingredient For the K9_Quencher. Planet animal is a supporting of the products and few other pet suppliers and vets. My analysis shows the contrary.K9Quenchers is “95 Water, over 95%. These are our ingredients: Dextrose, Glycine, Monosodium Phosphate, Magnesium Sulfate, Niacin, Biotin, Sodium Selenite , Artificial” K9-Quencher®, (1999-20060. The only good ingredients in these products are: H2O and Biotin. Because Biotin has B vitamin to help regulate hearts beats. This product is expensive and unnecessary for dogs’ nutrients it would be great if it was that easy defined, but most supplements are too limited and some are not good for dogs. “We only suggest special fish oil, Vitamin C and Vitamin E.Siberians Pet foods marketed as “snacks” are not required to have nutritional adequacy labels” Nguyen, V.......

Words: 1312 - Pages: 6

Free Essay

Internship Report at Packages Limited

...HISTORY: PACKAGES Ltd is the among the most prestigious, versatile and advanced companies of Pakistan. It is surely the market leader when it comes to providing packaging solutions. With the best business practices and most modern systems deployed, Packages Ltd is on top of the market. Packages Ltd. is an industrial organization manufacturing packaging material which provides services for other industries. Its business is to provide packaging materials for the products of different industries. It also produces all types of tissues available in the local market as well as for export purposes. There are more than 3000 employees working in the company. Packages Limited has had a joint venture with Tetra Pak International in Tetra Pak Pakistan Limited to manufacture paperboard for liquid food packaging and to market Tetra Pak packaging equipment. Packages commissioned its own paper mill with a production capacity of 24,000 tonnes in 1968. The mill produces paper and paperboard based on waste paper and agricultural by-products like wheat straw and river grass. With growing demand the capacity was increased periodically and in 2003 was nearly 100,000 tonnes per year. In the beginning 22 Swedish Experts came to Pakistan to run the factory and to train the Pakistani staff. Packages Limited was established in 1957 as a joint venture between the Ali Group of Pakistan and Akerlund & Rausing of Sweden, to convert paper and Paperboard into packaging for consumer industry in......

Words: 26025 - Pages: 105

Premium Essay

Marketing to the Bottom of Pyramid

...Journal of Business Research 63 (2010) 559–569 Contents lists available at ScienceDirect Journal of Business Research Marketing to subsistence consumers: Lessons from practice Kelly L. Weidner a,⁎, José Antonio Rosa b, Madhu Viswanathan c a b c University of Illinois at Chicago, Department of Managerial Studies, 601 S. Morgan Street (MC 243), Chicago, IL 60607, United States University of Wyoming, Department of Management and Marketing, Dept. 3275, 1000 E. University Ave., Laramie, WY 82071, United States University of Illinois at Urbana-Champaign, 61 Wohlers Hall, 1206 South Sixth Street, Champaign, IL 61820, United States article info Article history: Accepted 1 February 2009 Keywords: Subsistence marketplaces Subsistence consumers Bottom of the pyramid abstract Over 4 billion people live in what is commonly referred to as the “bottom of the pyramid” or as subsistence marketplaces. These individuals and families live in substandard housing, with limited or no access to sanitation, potable water, and health care, have low levels of literacy, and earn very low incomes. Scholars and practitioners alike suggest that the problems existing in subsistence marketplaces demand the attention and involvement of responsible businesses and that doing business with consumers in such marketplaces can be both socially responsible and profitable. This research explores the strategies and tactics currently being used across commercial and social......

Words: 10813 - Pages: 44

Premium Essay

Tata Steel- Business Ethics & Their Sustainability

...What are business ethics and sustainability? Introduction Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From buses to buildings, from canned food to computers, almost everything we see around us is either made of steel or is made using steel. Steel is essential to modern society. TATA Steel Ltd. is the third largest steel producer in Europe and has its main steelmaking plants in the UK and Holland. It supplies steel and related services to major industries, such as construction, vehicle production and packaging. The European operations are a subsidiary of TATA Steel Ltd. ,one of the world’s top ten steel producers. The combined Group has around 50,000 employees. The challenges of sustainability A commitment to environmentally-sound practices is part of many businesses’ commitment to act responsibly. Social responsibility refers to an organisation’s obligations to maximise its long-term positive impacts and minimise its negative impacts on society. For TATA Steel Ltd., it is a core part of its vision to be ‘the global steel industry benchmark for value creation and corporate citizenship.’ TATA Steel Ltd. is committed to tackling the challenges of sustainability. This means that it takes its responsibility towards both the environment and its communities seriously, balancing these against the need to make a profit. It has put systems in place to meet international standards for......

Words: 2345 - Pages: 10

Free Essay

Problems and Prospectspharmaceutical Industry in Bangladesh

...* PPL/PUR/PAC/2014/002 March16, 2014 * Nandanic Packaging Ind. Kazirgaon, Board Press, Jatrabari Dhaka Attn.: Mr. Nomanur Rahman WORK / PURCHASE ORDER Dear Sir(s), Reference to your quotation & subsequent discussion with you; we are pleased to place the Work Order of the following items as follows Sl. | Description | Quantity | Rate/unit | Total amount | 01 | 42X100 ml Bottle:Size: H-5.5”X W-12.5”X L-14.5”Paper: 3 Ply with both side linerPrinting: One color skin printing | 200 (Two Hundred) Pcs | Tk. 18.25 | Tk.3,650.00 | 02 | 20X500 ml Bottle:Size: H-8”X W-12”X L-14.5”Paper: 3 Ply with both side linerPrinting: One color skin printing | 200 (Two Hundred) Pcs | Tk. 18.50 | Tk.3,700.00 | | 12X1Liter Bottle:Size: H-10.5”X W-12”X L-14”Paper: 3 Ply with both side linerPrinting: One color skin printing | 200 (Two Hundred) Pcs | Tk. 21.00 | Tk.4,200.00 | | 12X1 Kg Box:Size: H-13”X W-14.5”X L-14.5”Paper: 3 Ply with both side linerPrinting: One color skin printing | 200 (Two Hundred) Pcs | Tk. 28.00 | Tk.5,600.00 | TOTAL: | TK. 17,150.00 | Taka Seventeen thousand one hundred fifty only. | TERMS & CONDIT/IONS: 1. Size, Paper, Text & Design etc. exactly as per our specimen & instruction. 2. Before going for Final Printing gets written approval from our responsible person to be obtained by you. 3. PACKING: The above packing materials must be......

Words: 388 - Pages: 2

Free Essay

Parvaderm Corporation

...Parvaderm has been a successful company in the past with their line of Silky Shaving Gel. However, their sales numbers are dropping and are forecasted to drop even further. There have been solutions proposed by the Soft and Silky brand assistant, Heather Courtwright. However, it is up to Phoebe Masters, the newly appointed product manager, to make the call on the new solutions to help get Parvaderm back on track from their past few years of disappointing sales. There are two decisions to be made by Parvaderm Corporation. The first is whether to get rid of their current tube packaging or introduce a 5.5-ounce or a 10-ounce aerosol container to the current product line. The second is to see if it was necessary to add additional funds for a market test. This is all part of the bigger question of introducing a new package design for the Soft and Silky Shaving Gel. The Soft Silky barnd was introduced in 1991, when aerosol packaging wasn’t widely known, however: since 1999 aerosol has become the dominate packaging for women’s shaving cream. Analysis and Evaluation Since Pavaderm's Soft and Silky Shaving Gel sales had not risen but instead have declined over the past few years, there was definitely room for improvement. Courtwright proposed the new package plans and as the newly appointed manager, Phoebe Masters ultimately had the final call on the new packaging and the spending of additional funds. Masters approved Courtwright to spend $35,000 to conduct the marketing research......

Words: 2578 - Pages: 11

Premium Essay

Treetop Forest Products

...Synopsis Treetop Forest Products Limited is a sawmill operation in British Columbia that operates independently from its head quarters, which manages several small mills. It is been newly renovated with new operating machinery 5 years previously and has been in operating for 30 years. Its operations involve the production of high grade lumber products from raw logs received in its yard. Its finished lumber products are sold in an international market that is very price competitive. Treetop relies on a central marketing company, which also represents several of its competitive mills, to market its products. Product packaging and presentation is the one important difference in defining the company’s sales in an international competitive market with little differences in product offerings. Internally the company operations are divided into six operational departments, overseen by one general manager, 16 supervisors and support staff along with 180 unionized employees. Shifts are rotated and maintence employees work a night shift so operations are ongoing 24 hours. The company has seen increased productivity in the departments of planning, sawmill and the department levels of productivity in the boom, shipping, and maintenance departments have remained constant. The one area of decreasing productivity is the packaging department. This is important as the presentation and packaging of product produced is what Treetop Forest Products depends on for sales. Treetop’s......

Words: 1147 - Pages: 5

Free Essay

Mans Best Friend

... Dogs are said to be man’s best friend, but yet so many people are irresponsible dog owners. Dogs allowed by their owners to roam freely, and dogs who attack people, are often serious problems in communities. According to ASPCA (2012), “Breed specific legislation (BSL) is the blanket term for laws that either regulate or ban certain breeds completely in the hopes of reducing dog attacks” (para.2). However, from personal experience, BSL causes more problems for responsible dog owners than irresponsible owners. Breed specific legislation (BSL) includes breed banning and automatic labeling (Lynn Media Group, 2012). Breed bans prohibit future ownership and reproduction of certain breeds. Another type of breed law is to state a breed “dangerous” or “potentially dangerous.” Dog owners who own breeds considered “dangerous” must follow specific regulations set by their city. Many U.S cities have passed automatic labeling laws. Early October 2010, my boyfriend, Mark and I, moved from Baton Rouge to Denham Springs. We found a reasonably sized house on a well-maintained piece of land available for rent. I was eager to leave our city lives and move to the small community of Denham Springs. Little did Mark and I know how difficult it would be to move one town over with our Doberman pinscher, Zeus. The landlord, Mark, and I met to review the lease and discuss concerns or questions. At that time, Mark and I were informed about renters insurance and position on dogs.......

Words: 757 - Pages: 4

Free Essay

Gogo Squeez

...GoGo squeeZ Applesauce On The Go By: Callan Buck Kristin Clark Melissa Etter Aimee Lindamood Alex Reynolds “It was love at first squeeZ” Secondary Research: INDUSTRY When exploring current trends in the food industry, some observations become clear: the population wants food that is natural and free of artificial ingredients, not only for their children but also themselves, and most importantly they want it while they are on the go. Researchers at the SIAL conference in 2009 concluded that manufacturers are constantly finding innovative ways to include natural, healthy ingredients in their products, with “all-natural” foods becoming a major consumer demand. But is this costly, natural approach impacting consumer-purchasing habits? NERAC Research Firm states that even with economic struggles, “consumers still want a convenient, quick, fresh, healthy, tasty and sophisticated food experience” (Nerac). Interestingly enough, consumers will spend the buck for a healthier eating experience, allowing manufacturers to gain more capital in exchange for fewer ingredients used. In addition, it is apparent that manufacturers are taking advantage of the consumer habit of eating away from home. According to, consumers are more interested in snacking to get their daily nutrition, and eating fewer full meals. To achieve this on-the-go lifestyle, parents are turning to convenient food pouches. Neil Grimmer, a pioneer of food pouches for toddlers,......

Words: 5251 - Pages: 22

Premium Essay

Hr Managment

...Role synopsis The Deputy Manager Procurement will be responsible for implementation of packaging supply market sector strategy & tactics with regards to vendor management, development, performance measurement and overall compliance Key accountabilities • Understand the procurement strategy for all packaging material categories and support implementation of long term and short term plans as per the procurement strategy. • Compliances & controls – Due diligence on vendor selection, evaluation, qualification & introduction. Vendor Contract management & service level agreements. Business continuity planning for vendors, identifying single dual sourcing risk and resilience. Responsible of internal & external periodic audits. Ensure compliance with the corporate procurement policy & procedures in day to day operations. • Supplier performance & KPI measurement – Manage vendor ratings & KPI measurement system, monitor, control and drive improvements with vendors on key deliverables such as service, quality & compliance. • Vendor Management – Manage & map vendor capacities across categories with respect to available tool inventory, identifying & tracking market requirements for expanding capacities for improvement in customer Service. Responsible for managing critical relationships & resolving issues with vendors. • Annual & monthly Budgeting & Planning, coordination for approval and allocation of New / additional......

Words: 276 - Pages: 2

Premium Essay


...Packaging and purchase decisions ABSTRACT - The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behaviour toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements. Introduction: packaging at the point of sale Packaging seems to be one of the most important factors in purchase decisions made at the point of sale (Prendergast and Pitt, 1996), where it becomes an essential part of the selling process (Rettie and Brewer, 2000). Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering consumers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key......

Words: 2185 - Pages: 9

Premium Essay

Appendix B Eth125

...Appendix B Part I Define the following terms: Term Definition Stereotypes Unreliable, exaggerated generalizations about all members of a group that do not take individual differences into account. Prejudice A negative attitude toward an entire category of people, such as a racial or ethnic minority. Labeling theory A sociological approach introduced by Howard Becker that attempts to explain why certain people are viewed as deviants and others engaging in the same behavior are not. Part II Select three of the identity categories below and name or describe at least 3 related stereotypes for each: Race Ethnicity Religion Gender Sexual orientation Age Disability Category Stereotype 1 Stereotype 2 Stereotype 3 Race Racial profiling Scapegoating Theory Minority Group Religion Ethnocentrism Genocide Absolute Deprivation Sexual Orientation Hate Crimes Discrimination Social Distance Part III Answer each question in 100 to 150 words related to those stereotypes: What are the positive aspects of the stereotypes, if any? The only positive if it would be considered one is when you discuss a topic the general belief about it is that the common knowledge of said topic is based on what everyone believes about it. Say how people who mistrust young men dressed in clothes known to be worn by gang members due to the color and styles. There would be the basis of someone stereotyping them into a group as gang bangers or street gangs and...

Words: 1265 - Pages: 6

Free Essay

Questionnaire on Packaging

...for pack THE EFFECT OF PACKAGING ATTRIBUTES ON BUYING BEHAVIOUR OF CONSUMERS-ALIGARH (QUESTIONNAIRE) Age- (a) Below 20 years (b) 20-30 years (c) 30-40 years (d) Above 40 years Gender- (a) Male (b) Female Occupation- (a) Student (b) Housewife/Retired (c) Businessman (d) Service (e) Professional/self employed Total family’s income (per month)- (a) Below 8000 (b) 8000-16000 (c) 16000-24000 (d) Above 24000 1. Do you prefer packed food products to loose items for the following product categories? | | Always | Often |Sometimes |Rarely |Never | |a) Fast food | | | | | | |b) Grocery | | | | | | |c) Cooking oils ...

Words: 496 - Pages: 2