Premium Essay

Lady Gaga as a Media Franchise

In: Miscellaneous

Submitted By sparkly61822
Words 2574
Pages 11
Rachel Smith
J 209
August 2nd, 2011
Final Paper
Lady Gaga: A Growing Media Franchise There are many up and coming singers in the U.S. today striving to set themselves apart from others in order to be recognized in the music industry. Five years ago, this was the case for Stefani Germonotta, a young singer trying to separate herself from all the other singers searching for recognition. Stefani, now known to the world as Lady Gaga, was able to not only gain recognition in the music industry for her singing and song writing, but also learned that she needed to create an image that would completely set herself apart from other pop singers. Now known for her outrageous fashion, daring lyrics, and unpredictable performances, Lady Gaga has gone to extremes to sell herself as a music and media icon. Luckily for her and everyone involved in the brand that is “Lady Gaga,” going to extremes has certainly paid off. There are many individuals and companies that help make up the brand that is “Lady Gaga.” Individually, people that must be considered are the song writers and music producers that create the songs for the albums. Lady Gaga herself actually co-writes many of the songs that end up on her albums. Others include her primary producer RedOne, as well as her one-time boyfriend Rob Fusari who co-wrote some of her early hit singles such as “Paparazzi” (CD jackets, billboard.com). One other crucial individual is the A&R representative, also known as artists and repertoire representative, who serves as the middleman between the artist and the record label. Vincent Herbert has served as the A&R representative for Lady Gaga’s past three albums including The Fame, The Fame Monster, and her latest album Born This Way (CD jackets). Another important individual who is in charge of business decisions and marketing partnerships is Lady Gaga’s manager Troy Carter,...

Similar Documents

Free Essay

Business

...Globalization and me: what impacts could it be? According to Word Power Dictionary, globalization comes from word globalize which means develop (business, society, etc.) so as to make international influence or action possible. Other than that, globalization can be define as the increasing connectivity and interdependence of the world’s economies, societies, and cultures because of advances in communications, technology, trade, international investment movement of currency, and migration. In my opinion, technology is the big roles or function that brings the globalization. Same as Kenichi Ohmea words, globalization as a borderless world seeks to change the world into a single unit only. This process is easier with the advances in communication technology. There are numerous ways in which globalization has impacted the world. The globalization has impacted on education, economic, culture, language, food and others. Globalization also means the phenomenon that makes the world seem smaller in terms of human relations due to the speed of development of information technology. Human easily get information and difficult to filter the negative elements that permeate the hearts and minds. Some terms such as “borderless worlds” and “open skies” make such as trade, the development of political and economic power towards the development of civilization. Education is the process of receiving and giving systematic instruction, especially at school and university. There are positive......

Words: 2004 - Pages: 9

Free Essay

First Essay

...Senator Mansplains Democracy To Elizabeth Warren 0 Obama's New Triangulation Strategy Has Democrats On Edge 654 Go to Politics More in Politics Pollster Politics Blog Off The Bus Election Maps Pollster You Might Also Like WorldPost Green Black Voices Latino Voices Gay Voices Business Black-White Wealth Gap Has Reached A 24-Year High 58 RadioShack Planning More Store Closures, Layoffs To Avoid Collapse 28 'Eat More Kale' Guy Beats Chick-fil-A 28 Hurry Up! Big Obamacare Deadline Coming Monday 134 For 'The Interview,' Even Negative Publicity (Like A Massive Sony Hack) Is Good Publicity 11 Go to Business More in Business Small Biz Money You Might Also Like WorldPost Tech Media Arts Sports Weird News Smarter Ideas Urban Progress Media Little Girl Takes Mic From Reporter, Delivers A Spot-On Broadcast At Target 18 Bill O'Reilly Spars With Russell Simmons Over Crime In Black Communities 883 Jorge Ramos Clashes With Sean Hannity On Immigration 304 Report: Ruth Bader Ginsburg...

Words: 2560 - Pages: 11

Premium Essay

Alexander Mcqueen

...Alexander McQueen Of BLACK Kuankuan Wang Po-Yu Tso Jia Qian Alexander McQueen of BLACK 1. INTRODUCTION................................................................................................................................................................................4 2. THE BUSINESS (Parent Business) 2.1 Business Description Mission.................................................................................................................6 2.2 Mission/ Vision/ Volues..............................................................................................................................7 2.3 Brief History of the Business...................................................................................................................9 2.4 Business Structrue Company Resources..........................................................................................10 2.5 Current Strotegies.....................................................................................................................................13 2.6 Current 4PS................................................................................................................................................13 2.7 Competitive Advantages.........................................................................................................................16 3.BRABD EXTENTION: THE MARKETING PLAN 3.1 MARKETING OBJECTIVES 3.1.1 Marketing Goals........................................

Words: 6563 - Pages: 27

Premium Essay

H&M Annual Report 2013

...annual report 2013 Dress €59.95 Top €14.95 BEYONCÉ IN H&M’s SUMMER CAMPAIGN 2013 € 69.95 Dress H&M SHOw At PARIS fASHION wEEk 2013 — H&M ANNUAl REPORT 2013 — Contents H&M IN WORDS AND PICTURES This is H&M CEO letter 2013 in brief Our brands Sustainable development Our employees Expansion History 6 8 10 14 32 36 40 48 H&M IN FIGURES Administration Report including proposed distribution of earnings Group Income Statement Group Statement of Comprehensive Income Group Balance Sheet Group Changes in Equity Group Cash Flow Statement Parent Company Income Statement Parent Company Statement of Comprehensive Income Parent Company Balance Sheet Parent Company Changes in Equity Parent Company Cash Flow Statement Notes to the Financial Statements Signing of the Annual Report Auditor’s report Corporate Governance Report including information about the Board of Directors Auditor’s Statement on the Corporate Governance Report Five year summary The H&M share Financial information and contact details 52 58 58 59 60 61 62 62 63 64 65 66 80 81 82 94 96 97 98 H&M’s Annual Accounts and Consolidated Accounts for the financial year 2012/13 comprise pages 52–80. — THIS IS H&M — Fashion and quality at the best price A clear business concept and strong values have taken H&M from a single store to a leading global fashion company, with a passion for fashion, a belief in people and a desire to always exceed customers’......

Words: 41166 - Pages: 165

Free Essay

Comment Les Marketers Influencent Ils La Gen Y Depuis Les Années 2000

...Sommaire Introduction I. Le profile sociologique de la Now Generation A. Le concept de génération B. Le portrait de la Why Generation C. La Gen Y, un concept du tribalisme D. Les pours et contre des Millennials E. Les Millennials à travers le monde II. Comment communiquer avec les Digital Natives ? A. La publicité B. Le Marketing des Psychographiques C. Le Buzz Marketing D. Le Celebrity Marketing E. Le Placement de produit III. Les canaux de communication illustrés par la campagne d’Orangina A. Télévision B. Internet C. Mobile D. Street Marketing INTRODUCTION Le terme de “Génération Y” est apparu dans le magazine Advertising Age, le 30 Août 1993. Il était utilisé pour décrire les enfants nés entre 1980 et 1995 en tant que progénitures des Baby Boomers. Chaque génération est formée par les évènements culturels et politiques de son temps. Cependant, la Génération Y a été sevrée par de nombreux évènements importants (Cf Figure 1 : annexe pour tableau), du scandale O. J. Simpson aux USA à l’invention de l’iPod, en passant par la fusillade dans un lycée à Columbine et l’introduction d’Internet, et tout cela est apparu avant le 11 Septembre 2001. Les Gen Yers essayent tous de créer une seule chose par eux même : une identité. Ils ont leur propre langage et d’importants pouvoirs économique et social. La Génération Y est le segment le plus large de la population mondiale avec plus de 1,7......

Words: 16950 - Pages: 68

Premium Essay

Marketing

...Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright © 2012, 2009, 2008, 2006, 2003 Pearson......

Words: 160652 - Pages: 643

Premium Essay

Marketing

...Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright © 2012, 2009, 2008, 2006, 2003 Pearson......

Words: 160652 - Pages: 643

Premium Essay

Marketing Real People, Real Choices

...Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright © 2012, 2009, 2008, 2006, 2003......

Words: 227255 - Pages: 910

Premium Essay

Pest Analysis of Apple

...MKT4010 Marketing Strategy For Management Middlesex University Business School Portfolio Handbook 2012 January Start Cohort Module Leader: • Dr. Kinnari Pancholi: k.pancholi@mdx.ac.uk Room W109 |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Table of Contents: Assessment Brief and......

Words: 16827 - Pages: 68

Premium Essay

Hkhkhk

...Tourism : 100% Mass transit : 100% Pollution control : 100% Mining (Mining of gold and silver and minerals other than diamonds and precious stones) : 100% Advertising : 100% Films : 100% Mass Rapid Transport Systems : 100% Pollution Control & Management : 100% Special Economic Zones : 100% Air Transport Services (Domestic Airlines) : 100% for NRIs 49% for Others Single Brand Retail : 100% (0% for multi brand retail) Townships- housing- built up infrastructure and construction development projects : 100% Coal & lignite : 74% Mining (Mining of Diamonds and precious stones) : 74% Airports : 74% Telecommunications : 74% Trading : 51% Private Sector Banking : 49% Insurance : 26% Print media : 26% (Newspapers) and 100 % (Scientific and...

Words: 26489 - Pages: 106

Free Essay

Test2

...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY ab......

Words: 113589 - Pages: 455