Premium Essay

Lakme Npd

In: Business and Management

Submitted By tarunbaldia
Words 336
Pages 2
Company Profile

Lakme is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Group. It was named after the French opera Lakme. Half a century ago, as lakme took her steps into freedom, Lakme, first beauty brand was born at a time when the beauty industry was at a nascent Stage. Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Industry that of skincare and cosmetic products. Lakme has grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care, and arm the consumer with products. A brand that has over 5 decades talked of beauty is none other than Lakme. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80’s. Lakme also understands the importance of maintaining and accentuating a women’s natural beauty. For this it has introduced a range of skincare products from 1987. These ranges have been constantly innovated to bring specialized beauty care with a unique blend of understanding of women of all ages, today, Lakme is all setting trends and dominating the fashion arena.

What girls want? -Lakme has a wide range of products in color cosmetics that bring visible results. To add to this vast is a range of specialized skin care products for the discerning women. Keeping skin looking healthy and glowing is also a part of looking great. Lakme provide the complete package with the skin care range and the wide range of colors to spice up the look.

Market Share
Lakme has a market share of 52% in the premium market. Lakme is the overall market leader in the colour cosmetic with a wide range of products and prices, both. The organised colour cosmetics market is estimated at Rs 340 crore currently. Lakme leads the market with…...

Similar Documents

Premium Essay

Psychology- Narcissitic Personality Disorder

...LaytonPsychology Branz Narcissistic Personality Disorder Overview of the study Narcissistic Personality Disorder, NPD, in the Diagnostic and Statistical Manual of Mental Disorders- Fourth Edition describes that the foundation “lack of empathy” in NPD is entirely based on clinical observation and expert consensus. However, a similar apprehension and empirical, or publicly observed, evaluation of the criterion “lack of empathy” in this disorder are inadequate, making the intent in this study was to empirically determine compassion in patients with narcissism according to the DSM-IV. This disorder is a severe mental disorder with popular rates of up to 6% in general population, unrelenting functional impairment, and high suicide rates. This disorder was established as an individual foundation, criterion 8, in the DSM-III-R (1994), which explains the “inability to recognize and experience how others feel”. It was also affirmed in the DSM-IV and the DSM-IV-TR as criterion seven. More studies that have been based on the DSM-IV also uncovered low diagnostic accuracy of the criterion “lack of empathy”. The hypothesis is: the discrepancy is due to the fact that no theoretical constitute influences the NPD criterion “lack of empathy” in the DSM (1983), and so its assessment may be destitute. Participants Recruited were 47 inpatients that had been diagnosed with NPD by the Department of Psychiatry, Charité — Universitätsmedizin Berlin and contributing German......

Words: 1112 - Pages: 5

Free Essay

Project

...Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. Our vision Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup......

Words: 1731 - Pages: 7

Premium Essay

Maybelline

...Welcome, Guest Login | Register Tuesday, Nov 20, 2012 Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion | Life & Leisure | Mgmt & Mktg Advanced Search RSS Content Guide Follow us on | Technology | BS Products Section Home | Guru Speak | Management | Marketing | Strategy | Kit | the strategist | Columnists | BSchools | Books & Ideas | People & Careers Home > Mgmt & Mktg Live Markets | Commodities Text or company name Keyword Go Email this Facebook Twitter Share 1 Print this Maybelline seeks to crack the beauty code Nielsen data show that the L?Oreal group brand is fourth after Lakme, Elle 18 and Revlon. Can it break into the top three? Viveat Susan Pinto / Mum bai Apr 09, 2012, 00:13 IST Ads by Google Submit Your Resume : 2-10 years Exp. Salary 3-15 Lakhs. To Apply, Register on Shine.com Now Shine.com/Pharma_Jobs It began with a provocatively titled headline — WTF — in January this year. But by the end of it, Women Take Forever (or WTF) was the most popular topic on Facebook and Twitter, with men as well as women voicing their opinions on the subject, even taking potshots at each other whenever the opportunity presented itself. This, however, was just part of what Maybelline New York, the cosmetic brand from French major L’Oreal, had in mind for its new Clearglow Bright Benefit or BB Cream — a product that combines the benefits of a foundation, sun block and moisturiser. Dare To......

Words: 1826 - Pages: 8

Premium Essay

Abcd

...“COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS” under the guidance of Mrs. Aparna Porwal. After completion it successfully in the fulfillment of requirement for the award of degree of bachelor of business administration of “Aryan institute of management of computer studies”. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF COMPARATIVE STUDIES BETWEEN LAKME AND REVLON. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. CONTENTS ➢ Introduction ❖ Brief overview of marketing strategies. ❖ Company Profile of Lakme ❖ Company Profile of Revlon ➢ Various Marketing strategies adopted by the two Company along with product profile ➢ Objectives of the Study ➢ Research Methodology ➢ Data Analysis & Interpretation ➢ Suggestions and Recommendations ➢ Summary & Conclusion ➢ Appendix ❖ Questionnaire ❖ Bibliography INTRODUCTION Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable......

Words: 8838 - Pages: 36

Premium Essay

Scm and Npd

...1. What is the Luxury goods industry? Luxury goods are products and services that are not considered as a necessity and are associated with affluence. The industry is defined by the consumer goods positioned in the high end of the market. Several products attain the status of "luxury goods" due to their design, quality, durability or performance that are remarkably superior to the comparable substitutes. "luxury" is marked by better-quality components and materials, solid construction, stylish appearance, increased durability, better performance, advanced features, and so on. As such, these luxury goods may retain or improve the basic functionality for which all items of a given category are originally designed. The main characteristics: A strong branding that relates to an exclusive and wealthy lifestyle. High quality, especially in terms of design Premium pricing The luxury brand is perceived as being: Exclusive – 82 % High Quality -80% Stylish -75% Extravagant -65% Lasting -55% and Expensive- 51% 2. Market Profile luxury good is a good for which demand increases more than proportionally as income rises and is a contrast to a necessity good, for which demand increases proportionally less than income Two Major Classifications: * Business Segmentation: Apparel, footwear, automobiles, perfumes, Watches, etc * Geographical Segmentation Asia, (60%) Europe and USA High income elasticity of demand - making a perfume more......

Words: 1270 - Pages: 6

Premium Essay

Designer

...[pic]JJ Valaya (born October 8, 1967) is a noted Indian fashion designer and couturier from New Delhi, India. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh. A founding member of Fashion Design Council of India FDCI and the first global brand ambassador of Crystal giant Swarovski, he has been designing for men and women, and has bridal and evening collections in addition to day-wear and ready-to-wear for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011, in the same year as he also closed the day one of the Lakme Fashion Week (LFW) winter/festive 2011, debuting a fashion collection inspired by photography. CAREER : He trained under a pioneer in Indian fashion Rohit Khosla, before starting his own label.With his elder brother TJ (Tribhavan Jit) Singh, JJ Valaya founded The House of Valaya in 1992 with the launch of its couture label. Valaya’s creative vision together with his brother’s organizational abilities have been the key factors for the success of Valaya as a luxury brand.Around 2003, when he launched his pret line, he was already retailing fashion and lifestyle products under three brands: JJ Valaya, Studio Valaya and Valaya Home-Life, in which his first couture label, JJ Valaya, comprising his trousseau line launched in 1993.[6] The brand today encompasses Couture, Ready-to-wear, Home and a CSR prerogative, The Free Spirit Foundation also known as FSF. ...

Words: 829 - Pages: 4

Premium Essay

Lakme

...              Project  Team:   Seema  Rao   Rajendra  Sonade   Ashish  V  Gupta     Batch:  SMP09   Branch:  Vashi               Contents   LAKME  Overview...................................................................3   MARKET  SIZE .........................................................................5   MARKET  SEGMENTATION .....................................................7   CONSUMER  BEHAVIOR  TOWARDS  LAKME ...........................8   POSITIONING.......................................................................11   COMPETITION  BRANDS.......................................................12   MARKETING  STRATEGIES  BY  OTHER  BRANDS .....................13   CURRENT  MARKET  STRATEGY.............................................23   REFERENCES:.......................................................................29             LAKME  Overview     India,   with   a   population   of   nearly   a   billion   people,   is   a   country   of   contrasts.   India's   urban   population   is   the   main   engine   that   fuels   the   demand   for   various   cosmetic   products.   Although   Indians   are   strongly   attached   and  ......

Words: 5951 - Pages: 24

Premium Essay

Hul- 4p

...including latest like Katrina Kaif, Priyanka Chopra, Aishwarya Rai, Shahrukh Khan, Abhishek Bacchhan, Juhi Chawla, Madhuri Dixit etc. Lux has always believed in taking up ground-breaking endeavors and has always enjoyed venturing with various brand associations, be it a ‘Coffee Table Book’ or ‘A Lux Couture Show’ at the Lakme Fashion Week or coming up with a ‘Chocolate seduction soap’. It has the following variants in its repetoire: Lux Strawberry & Cream Lux Peach & Cream Lux Festive Glow with Honey Lux Creamy White 9 Brand 10: Lakme Promoted as the ‘beauty sutra’ of the Indian women, expressing her aspirations, desires, beauty and sensuality. It offers a range of cosmetics in the economy segment. It organises the major event “Lakme India Fashion Week” which now has come to mean “Fashion India” on the international forum. It was the first major beauty brand in India and has been for the past 50 years. It is complete beauty brand spanning colour cosmetics, skin care & hair styling products and extending to beauty services through the network of Lakme Beauty Salons. The following are a few products from its complete range: Lakme nine to five Lakme Range Lakme Bridal Sutra Range 10 ...

Words: 1639 - Pages: 7

Premium Essay

Npd Questions

...Questionnaire- User Needs and Wants Study Please answer the questions as accurately as possible and represent how you feel. Name (optional):________________ 1. Do you practice yoga? a. Yes b. No c. Sometimes 1.1. If you chose ‘b. No’ as answer to question above please answer the following questions 1.1.a. and 1.1.b. – 1.1.a. Please check (✔) the reason(s) why you don’t practice yoga a) Price b) Location c) Don’t have enough time d) Practice other fitness or sports methods e) Lack of good guidance or instructions f) Yoga isn’t really an exercise g) Yoga is religious h) Not flexible or in decent body shape i) Other ____________ 1.1.b. Are you willing to practice yoga if your current problems or perceptions regarding Yoga are solved or answered? a) Yes b) No c) Maybe 1.2. If you chose ‘a.Yes’ or ‘c. Sometimes’ as an answer to question 1 please answer the following questions 1.2.a. and 1.3.b. – 1.2.a. How often do you practice yoga? a) Daily b) Weekly c) Monthly d) Few times in a year 1.3.b. Where or how? a) At Home b) Personal Trainer c) DVDs d) TV shows e) Fitness centres f) Yoga Studio g) Online Videos h) Other ____________ 2. Please explain your experience while practicing yoga? Do you face any problems practicing yoga? ___________________________________________________________________...

Words: 734 - Pages: 3

Premium Essay

Myarabic

...foundation have you used mostly? a) Lakme b) L’Oreal c) Avon d) Others [pic] ➢ 25% says- Lakme, 40% says- L’Oreal, 15% says- Avon and 20% says- Others. 5. Which is your Favorite face foundation? a) Lakme b) L’Oreal c) Avon d) Others [pic] ➢ 25% says- Lakme, 40% says- L’Oreal, 25% says- Avon and 10% says- Others. 6. What is your skin type? a) Rough b) Dry c) Smooth d) Oily e) Spotted [pic] ➢ 15% has Rough, 25% has Dry, 30% has Smooth, 20% has Oily and 10% has spotted skin type. 7. How often do you use cream including night creams? a) Once a day b) Twice a day c) Twice in a week d) Three times in a week [pic] ➢ 25% says- Once in a day, 40% says- Twice in a day, 15% says- Twice in a week and 20% says- Three times in a week. 8. How following creams you have used mostly? a) Avon b) Lakme c) Fair n lovely d) L’Oreal e) Others [pic] ➢ 10% says- Avon, 15% says- Lakme, 25% says- Fair n lovely, 30% says- L’Oreal and 20% say- Others. 9. Which one you found more effective? a) Lakme b) Avon c) Fair n lovely d) L’Oreal e) Others [pic] ➢ 15% says- Lakme, 10% says- Avon, 25% says-......

Words: 6882 - Pages: 28

Premium Essay

Journal of Purchasing & Supply Management

...empirical research into supplier involvement in new product development (NPD). The paper begins by defining supplier involvement in NPD and evaluating the rationale for supplier involvement in NPD. This suggests that early and extensive supplier involvement in NPD projects has the potential to improve NPD effectiveness and efficiency, however, existing research remains fragmented and empirical findings to date show conflicting results. The paper takes stock of the research on supplier involvement in NPD, tracing the origins of the literature to the late 1980s, and evaluating the development of the field up to the present day. From this broad base of empirical research the analysis identifies a set of factors affecting the success of supplier involvement projects. The paper concludes with a discussion of two emerging themes: (1) supplier relationship development and adaptation; (2) supply network involvement in product innovation. & 2009 Elsevier Ltd. All rights reserved. 1. Introduction As more and more companies are outsourcing parts of their new product development (NPD) activities to suppliers, it is not surprising to find that research into how to manage supplier involvement in NPD and innovation has greatly expanded during the last 30 years. Several definitions of supplier involvement in NPD have been suggested; fundamentally it concerns the integration of the capabilities that suppliers can contribute to NPD projects (Dowlatshahi, 1998), the tasks they are able to carry out......

Words: 8850 - Pages: 36

Free Essay

The Principles of Dfx in the Context of Dfss

...current manufacturing sectors (Shahin, 2010). DFSS v's NPD DFSS is a development of an existing New Development (NPD) process that gives more structure and an efficient way to manage the deliverable resources and trade offs. DFSS is the way by which individuals employes tactics, strategies and tools to acquire entitlement performance (Yang & Haik, 2011). In this case, it integrates quantitative and qualitative tools and major performance measures that permit continuous organizations to manage the NPD process in a better way to optimize various competing key drivers such as cost, time to market and quality. This means that an archetypal NPD process might incorporate various high level development phases such as the seven step systems engineering approach: needs assessment, concept design, preliminary design, detail design, process design and construction, manufacturing and end of life. Most entities have incorporated management reviews known as checkpoints or toll gates throughout these design phases to permit them to assess risks, ensure transitions from each phase and monitor progress to the following phase. But, since the quantitative measure of performance may not be present until the physical product is prototyped in the later design phases, all that exist early in the NPD process is the risk of future problems. It is the reason progressive entities concentrate on risk management in the initial stages if an NPD process rather than on the applications of other......

Words: 6888 - Pages: 28

Free Essay

Research Paper: Narcissistic Personality Disorder

...State University and published in 2012. The main points discussed in this article are surrounding the various concepts of NPD existing in dimensions and with overt and covert sublevels. The author used research to point out how the DSM-IV fails to capture that grandiose presentations and covert vulnerable presentations actually represent the two sides of a single spectrum. I chose this article as it gave a deeper perspective than the more ridged clinical picture offered in the DSM-IV. The second article is titled Categorical and Dimensional Models of Pathological Narcissism: The Case of Mr. Jameson. It was written by Christopher R. D. Roberts and Steven K. Huprich of Eastern Michigan University and published in 2012. The main points discussed in this article are how the current categorical construct of NPD ignores the complexities of the underlying vulnerabilities of the disorder. It also discusses how assessing grandiosity and vulnerability as dimensional, interactive components provides a greater working utility. The authors accomplish this through offering examples of various supporting research in addition to a detailed case study of a patient who presented as fragile, shy, and sensitive, yet had vivid fantasies about his superiority. The authors highlighted how anxiety, shame, and submissiveness can co-occur with grandiosity and maintain the classic NPD characteristics of self-esteem dysregulation. I chose this article to gain deeper insight into how grandiosity would......

Words: 3157 - Pages: 13

Premium Essay

Finance

... TABLE OF CONTENTS ABOUT LAKME - INDIA .............................................................................. 1 LAKME PRODUCTS ..................................................................................... 2 LAKME SALON .............................................................................................. 3 SERVICE OFFERINGS .................................................................................. 4 MARKETING – 7p’s ..................................................................................... 5 SWOT ANALYSIS .......................................................................................... 7 GAP ANALYSIS.............................................................................................. 8 ABOUT LAKME - INDIA “Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and sensuality Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman. They help the Indian woman in expression of her best self – sensual, original, expressive, alive and intuitive Lakme was the first major beauty brand in India owned by Hindustan Unilever Limited (HUL) with legacy of over 50 years Lakme Started as 100% subsidiary of Tata Oil Mills of Tata group Named after the French opera Lakme, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty In 1996 Tata sold off their stakes in Lakme Lever to HLL (now HUL) for......

Words: 1143 - Pages: 5

Premium Essay

New Product Development (Npd)

...* Saad _ LipStick Stereo Headset NEW PRODUCT DEVELOPMENT (NPD) The idea of our product has to do with improving and updating product lines. Most of the products go through the stages of their lifecycle and eventually have to be replaced. With our product we try to extend the lifecycle because it’s a combination of product. In particular the idea is covering a specific kind or chronological lifecycle that would be extended. Our Product is a combination of an mp3 high gadget technology and a Lipstick (in 3 colors, which our costumer can choose which one she prefers). And she has the opportunity when the lipstick finishes to replacing it with a new one, of her choice. * STAGES: 1. IDEA GENERATION Saad Ltd. Company, within the ongoing efforts to import and distribute high quality products, addressing the needs and demands of consumers has created something unique. Inspired from competitors of our two different products, within the company, customers, distributors, supplies and others we came with a new product. 2. IDEA SCREENING The product is very attractive not only from the outside but also from the inside. High Fashion Brand Loyalty Brand Awareness Lack of e-commerce (WEB) STRENGTHS WEAKNESSES New entry of products There is no position of the brand Specific average of specific needs Design challenges Existing customer reactions ...

Words: 1543 - Pages: 7