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Introduction
Disneyland is a theme park where people enjoy entertainment; bring the family together, sporting, eating and shopping. Nowadays, Disneyland intends to open its operation in VietNam. This is a good chance but there are many risks that Disneyland will face when the market in Vietnam is difficult. There are risk management strategies that Disneyland develops such as: borrowing money from foreign bank to overcome interest rate risk, mange and understand clearly goals to reduce cost risk, business risk and training programs to improve skills for staffs in the job. Contents: * History/ Vision/ Mission * Environment( SWOT, PESTLE) * Identification of risk and Impacts * Ranking * Risk management strategy * Recommendation * Conclusion ( Reference) 1. About Disneyland
The first Disneyland theme park was built in Anaheim California, USA on July 21, 1954 within 1 year. Disneyland is owned by The Walt Disney Company. The cost for building Disneyland is 17.5 million dollars.
It had revenues 31.9 billion in 2005.
Vision:
The destination in South East Asia to creates happiness, memories and wonderful feeling and scene for Guest, Community and Cast.
Mission:
Vietnam Disneyland inspires happiness and delivery world-class experience through creativity, great leadership and a passionate Cast. 2. Environment analysis
SWOT analysis Strengths | Weaknesses | _Foreign expertise._High resources (budget, development technology)._Experience in investing in foreign country such as Paris, Hongkong, Tokyo._Foreigner leaderships have high knowledge and skill to manage and control._Popular brand name. | _Lack of information in Vietnam market._High cost for investment._Face high risk factors._High sunk cost: land, building and facilities._Excessive Research & Development: income of Vietnamese people and

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