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Lamborghini Corporate Finance

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The question to be answered by the group is the following:
A pension fund wants to invest a certain amount of money and you have to give an advice. Your advice will be, among others, based on the information given in the annual reports of the firms selected. In order to use trend curves, use at least three consecutive annual reports of the firm selected.
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You will write a report in which the following aspects are covered:

* Introduction * Characterization industry (Capital employed, market, etc.) * Analysis of the typical financial ratios (over time and versus company size) and a Dupont analysis * SWOT analysis (for the industry and the selected firm) * Financial forecast (for example Return on Capital Employed) * Conclusions & Advice to the pension fund

Introduction
Automobili Lamborghini S.p.A. is an Italian super car manufacturer. The company was founded by Ferruccio Lamborghini in 1963. It was established with the objective of producing touring cars to compete with competitors such as Ferrari. Lamborghini’s models were noted for their refinement, power and comfort.
After a successful streak of 10 years, the company stumbled upon hard times in the mid-1970s. Sales plunged due to the word financial downturn and oilcrisis. Lamborghini went through bankruptcy and changed in ownership for three times. Eventually it came under Chrysler Corporation in 1987. Chrysler however failed to make Lamborghini profitable again and sold it to an Indonesian buyer. Lamborghini remained unsuccessful until Audi bought it in 1998.
Audi changed Lamborghini in a stable and productive brand, with sales increasing nearly tenfold over a few years, peaking sales in 2007 and 2008. The world financial crisis in the late 2000s affected the luxury car makers worldwide, including Lamborghini and Lamborghini’s sales dropped back to pre-2006 levels.
Assembly of Lamborghini cars takes place at the automaker’s ancestral home in Sant’Agata Bolognese. As of today, the company produces only two models. The Lamborghini Gallardo powered with a V10-engine and the Lamborghini Aventador powered with a V12 engine. In total, fewer than 3,000 cars roll off the production each year.

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