...MKT – 420 / / / / Case Study 2 / / 09-30-2014 Lancer Gallery Case Lancer Gallery started in the 1900s. Their headquarters are based in 4 major US cities but they consider Phoenix, Arizona home. They are a large company that have a well-respected reputation for sourcing and selling African and South American artefacts and replicas, along with Native American pottery and jewellery. Problem Definition Lancers current problem as a company is deciding whether they want to reposition themselves. Being a part of such a specialised and particular market makes repositioning a higher risk for them. A department store has approached Lancer with an offer that would increase annual revenues by $4m but would require the organisation to mass produce replicas. Being that Lancer are known for offering top quality products they have to decide whether or not they want to make the shift and become a company that also mass produces replicas, much like their competitors. In turn, Lancer would run the risk of losing their image as being exclusive. They are known for their limited distribution and this is part of what set them apart from competing companies in the market. Statement of Alternatives A. Accept the contract from the mass department store B. Decline the contract from the mass department store Analysis of Alternatives A. Accept the contract from the mass department store; Pros – The first and most obvious advantage that pertains to accepting the contract is that...
Words: 776 - Pages: 4
...1.0 IDENTIFY PROBLEM The problem that the Lancer Gallery facing is, whether they want to remain as a seller of authentic artifacts or accept the offer from the mass merchandise department store chain in wish they want to market the lancer gallery artifact. 2.0 ENUMERATE PROBLEM 2.1) CONTROLLABLE 2.1.1) Product The lancer gallery is among a few suppliers that exist in the market that supply the only authentic product. The controllable factor that they are facing is, in the term of product itself where they are facing the problem to get the authentic artifacts. The difficulty to get the authentic products has force them to do several steps in order to overcome it. Firstly, the Lancer gallery, forced to add three new buyers in the last 2 years. Secondly, they wish to market the replica artifacts. They only produce higher quality replica made by the crafts people in which the truly knowledgeable buyer- a collector, would know that they were replica. 2.1.2) Place The Lancer gallery facing the controllable factor in term of the market or places to sell their authentic artifacts. At the early age of their business, Lancer gallery only pushes their products through their own showings. As acceptance grew, Lancer gallery expanded the distribution of artifacts to specialty dealers (including selected interior designers and decorators), firm-sponsored showings, and a few exclusive department...
Words: 599 - Pages: 3
...CASE LANCER GALLERY Lancer gallery adalah suatu perusahaan yang menjual berbagai macam artifak authentic dari Amerika selatan dan Africa. Jika dilihat kasus diatas bahwa, ada beberapa point yang ingin kami sampaikan yaitu : • Lancer gallery cukup baik menjalankan strategi dengan menjual artifak replica dengan kualitas detil yang hampir sama dengan artifak asli dimana pertimbangan ini dilakukan untuk mengambil cakupan customer (market driven; berorientasi pasar) yang lebih luas karena permintaan customer yang tinggi terhadap artifak replica. • Produk dijual secara eksklusif di toko dan department store yang menjual barang-barang artifak secara eksklusif. • Produk yang dijual mempunyai keunikan (distinctive) Permasalahan yang dihadapi : • Artifak tidak mudah didapat karena terkait dengan kondisi politik di Africa yang tidak stabil yang membatasi dalam memasok barang. • Kompetitor semakin bertambah banyak karena melihat dari Lancer Gallery yang sukses menjual artifak asli dan replika sehingga dengan mudahnya para pesaing mengikuti menjual barang-barang serupa. • Persaingan ditingkat retail juga terjadi dimana para eksklusif department store dan para penjual artifak lainnya melakukan pembelian langsung ke suku etnis Africa dan Amerika Selatan, hal ini dilakukan untuk mendapatkan margin yang lebih dan menekan harga jual yang lebih murah kepada customer. • Para penjual replika artifak Afrika dan Amerika Selatan semakin banyak, produk yang dijual pun...
Words: 398 - Pages: 2
... 3. Should Lancer Galler reposition themselves as a company? . If they do reposition, how will you differentiate your offerings from competitors? 4. What are the product categories in which lancer Gallery competes- what are the distribution channels lancer gallery currently uses to market these products 5. What research should be conducted by Lancer to determine the feasibility of accepting/rejecting the contract? Based on these findings, should he accept/reject the contract? 6. Should lance gallery risk shifting the business to be focused on replicas even though they are only a small percent of sales? 7. Will accepting this contract affect the companys brand image? 8. What are Lance Gallerys core competencies? 9. If we accept the contract and shift to mainly replicas, how will we differientiate from competitors? 10. 11. What is the expected turnover of this contract? 12. Who are the main competittirs and product brands that are in the market? 13. Given the challenges in the industry, should Lancer Gallery …. Its business …. 14. What are the pros of accepting the depatement store contract 15. What are the cons of accepting a department store contract 16. Should we deny the contract and change the business modal? 17. Will the replications upset current dealers and customers to the point of losing them? 18. what is the level of retailer support? 19. What is the status of the authentic artifact category in department stores and how would Lancer fit into that...
Words: 682 - Pages: 3
...SWOT Analysis Lancer Gallery Faradillah Fazleen Bt Abdul Rashid 2013848804 Nur Amalina Binti Amran 2013682444 SWOT Analysis Strength Lancer developed a national reputation as one of the most respected sources of these types of artifacts Lancer now has long term contracts with native craftpeople in Central America, South Afrca , Africa and the southwestern US who produce these items. The chain was currently selling a competitor’s items but wished to add more exclusive product line. SWOT Analysis Weakness Not only must we search harder for new products, but the competition for authentic artifacts has increased tenfold. In recent years, several massmerchandise department store chains have begun to sell merchandise similar to that offered by Lancer. SWOT Analysis Opportunity The replicas have found most favor among gift buyers and individuals looking for decorative items. I personally think consumer tastes are changing from the modern and abstract to the more concrete, like our products. The problem of supply has forced Lancer to add three new buyers in the last two years. The contract presents us with an opportunity to broaden our frm’s position. SWOT Analysis Threat These South American artifacts aren’t always get easy to get and the political situation in Africa is limiting our supply. On top this, we must now contend with governments not allowing exportation of certain artifacts because of their “national significance”. Throughout Africa...
Words: 266 - Pages: 2
...Lancer Gallery’s Background Lancer Gallery headquartered is located in Phoenix, Arizona that sources and sells South American and African artifacts from Southwestern India’s (especially Hopi and Navajo) authentic jewelry and pottery. Lancer Gallery began in the early 1990s as a trading post operation near Tucson, Arizona. Lancer gradually expanded its product line to include pre-Columbian artifacts from Peru and Venezuela. Lancer built a national reputation as one of the most respected sources of South American and African artifacts. In 2001, Lancer expanded its product line to replicas of authentic artifacts but only a small portion of total Lancer sales. The company has gross sales of $35 million and has seen a 20 percent increase every year for the past decade. According to Rangard, the artifacts became rare because South American artifacts aren’t always easy to get and the government also restricts certain artifacts because of their national significance. In early January 2010, a mass-merchandise department store offered a contract to carry a full line of Lancer’s products. The offer has total estimated revenue of $4 million annually, with an initial purchase of no less than $750,000 at 10% below the company’s existing prices. And that contract will increase revenue growth because revenue growth has slowed due to the recession. But the company would have to triple its replica production to meet demands for this contract. Problems How to improve Lancer’s business without...
Words: 623 - Pages: 3
...1. How would you define Lancer’s business? Lancer Gallery is a company headquartered in Phoenix, Arizona that sources and sells South American and African artifacts. Lancer Gallery began in the early 1900s as a trading post operation near Tuscan, Arizona. The company became known for selling original southwestern jewelry and pottery. Lancer eventually expanded its product line to artifacts from Peru and Venezuela, along with tribal and burial artifacts from Africa. Lancer established a national status as one of the most valued sources for these types of artifacts. Later on, a shortage of artifacts occurred because artifacts are hind to find, political conflict in Africa, government exporting restrictions, and other competition limited Lancers suppl. Therefore, Lancer continued to expand its product line to replicas of authentic artifacts. 2. Do a SWOT analysis; what does this tell you? A SWOT analysis of the Lancer Gallery strengths, weaknesses, opportunities, and threats would help make a strategic decision on whether or not to forgo the contract. Lancer Gallery’s strengths are that they have been in business for a long period of time, the company has established a strong national reputation as a dealer of authentic products, they have long-term contracts with native craftspeople, and they sell high quality replicas for gift buyers. The company’s weaknesses are their decreasing bargaining power due to competition, difficulty getting authentic artifacts due to scarcity...
Words: 558 - Pages: 3
...strength is the credibility and trust with current buyers and customers. A contract that requires an increase in replicas and selling at a mass merchandiser deflates this exclusivity. In turn, this results in loss of serious clients who look for a personal connection when buying artifacts. The contract may result in a shift from high price collectable artifacts to cheaper replicas not only hurting brand image but sales as well. Additionally, there is the risk that current buyers may eliminate their market relationship. With other available companies in this field, a current buyer may be more likely to find a different opening where he can use his knowledge towards artifacts. Moreover, the exclusive stores that once sold Artifacts from Lancer may cut ties in order to remain exclusive and maintain their own reputation. The contract may result in finding new suppliers and stores. Lastly, the mere availability of replicas can create problems of its own. The native craftspeople, who take pride in their work, may be hesitant in creating more replicas to be sold at a mass merchandiser. The expertise of the craftspeople cannot be imitated or found easily. Also, quality may become an issue as once seemingly authentic replicas can appear more fake- jeopardizing the entire selection of replicas. A promise cannot be made in regards to meeting demand because it...
Words: 435 - Pages: 2
...Lancer Gallery Case Analyis By: DeMarcus Jordan DeMarcus Jordan Jackie Mitchell Marketing Policy & Strategies 3/15/16 Lancer Galley Case Study I. Problem Statement Lancers present problem is figuring out if they should reposition themselves as a company. Repositioning the company is a risky move because Lancer deals with a distinct market. A large department store has contacted Lancer to start mass producing replicas which could ultimately result in a $4-million-dollar increase in annual revenue. Lancer which is mainly known for high quality merchandise now has to make the decision whether they should start mass producing like their competitors in the market. Lancer’s merchandise is known to be exclusive so mass producing could tarnish this image they have created. II. Industry Analysis Markets | | | Existing | New | Product ( offering) | Existing | Authentic rare artifacts | Collectors | | New | Replicas of authentic artifacts | Gift buyers and individuals for decorative items | Lancer’s business is made up by two groups of consumers. The primary one is collectors looking for the authentic rare artifacts, and the other one is consumers form the emerging market of gift buyer and decorative market, looking for replicas of authentic artifacts. III. Organizational Analysis Lancer is a reputable importer of artifacts, southwestern jewelry and pottery for collectors. Their distinctive competency includes, high reputation and...
Words: 711 - Pages: 3
...established in 1983 as the sole national car company until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited). approved by the Cabinet in 1982, leading to the official founding of Proton on 7 May 1983. The company was initially wholly owned by the government of Malaysia through Khazanah Nasional and was headed by its founder, Dr. Mahathir. Proton approached Mitsubishi Motors between 1983 and 1984 and brokered a joint venture between both companies for the production of the first Malaysian car. The result of the collaboration was the Proton Saga, which launched on 9 July 1985.[3] It was based on the second generation 1983 Mitsubishi Lancer Fiore 4-door saloon and powered by a 1.3-litre Mitsubishi Orion 4G13 engine. The first Proton Saga to roll off the production line in Shah Alam is preserved in the Muzium Negara as a symbol of the beginning of the Malaysian automotive industry. Sales of the new Saga outstripped supply and Proton struggled to meet the growing demand, but by mid-1986 it had captured a 64% majority domestic market share in the Below 1600cc segment.[4] Later in October 1987, a hatchback variant called the Proton Saga Aeroback was launched and featured a more powerful 1.5L Mitsubishi 4G15 engine and a redesigned rear-end. Proton entered the United Kingdom in March 1989 with the Saga saloon and hatchback duo, where the Malaysian company set the record...
Words: 10373 - Pages: 42
...Turner and the Sublime In Romantic art, nature—with its uncontrollable power, unpredictability, and potential for cataclysmic extremes—offered an alternative to the ordered world of Enlightenment thought. The violent and terrifying images of nature conjured by Romantic artists recalled the eighteenth-century aesthetic of the Sublime. An artist that stood out among the many individuals of this time was Joseph Mallord William Turner. Turner was one of the most influential landscape painters in England. His style consisted of oil painting, watercolour, and etching. Through his career he went through different ways of expressing his talent when painting. At the beginning of his career, his work consisted of solid objects and detail but as time moved forward his focus turned towards accentuating color and light. Fascinated with natural and atmospheric elements, Turner stood out as an early-impressionist for he violated the rules of academic painting, and for this was highly criticized by his fellow contemporaries. Despite the critics, Turner never ceased to provoke through these turbulent, chaotic forces that haunted his paintings. J.M.W. Turner, born in 1775, came from a working-class family. His father, William Turner, was a barber and wigmaker while his mother, Mary Marshall, came from a family of butchers. Turner's mother was mentally unbalanced, and her instability was aggravated by the fatal illness of Turner's younger sister. As a result, Turner was sent to stay with an...
Words: 1293 - Pages: 6
...Proton (automobile) From Wikipedia, the free encyclopedia Jump to: navigation, search Proton Holdings Berhad The Proton Company logo Type Public (Bursa Malaysia: Proton) Industry Automotive Founded May 7, 1983 Headquarters Shah Alam, Selangor Malaysia Key people Mohd Khamil Bin Jamil (Executive Chairman) Products Car, Automotive Parts Employees 12,000 Subsidiaries Lotus Cars Website www.proton.com Proton Holdings Berhad (stylized PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (English: National Automobile Company Private Limited). Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi Motors between 1985 and the early 2000s. The company has since produced several indigenously designed models and operates in at least 26 countries today, of which the majority are in Asia. Proton was formerly owned by Khazanah Nasional, the investment holding arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a Malaysian conglomerate in a transaction amounting RM1.2 billion. Proton, predominantly reliant on its domestic market is currently undergoing structural and internal changes, as evident in the appointment of...
Words: 8392 - Pages: 34
...Malaysia PROTON Holdings Berhad and Indonesia PT. Adiperkasa Citra Lestari (PT ACL) has signed Memorandum of Understanding to establish collaboration ties between both parties in relation to develop and manufacture of Indonesia National Car. (Tan, 2015) However there are business forces that affect collaboration of companies. One of the key forces is Social and Cultural in Environmental Forces, is defines as influencing mechanisms which exist within a population that guide business practices or purchasing behaviour. (BusinessDictionary.com, 2015) The reason Malaysia decided to collaborate with Indonesia is due to similar culture, such as religion, environments and language. Majority of Malaysian and Indonesian are Muslim which share similar language, hence the first obstacle has overcome as language plays an important role in business communication which also able to eliminates common mistakes and misunderstandings. Therefore, the development they are working on is more likely to carry out successful as strengthen of mutual ties in collaborating due to understanding of various cultures in both countries. The next forces is Environmental; Technological Forces. Define as changes in technology in technology which can have a significant impact on a company's processes, pricing of competition or even the obsolescence of a company's product. (Investorwords.com, 2015) Besides that, it shapes the collaborative behaviours that drive results by only making collaboration technologies...
Words: 557 - Pages: 3
...Kelvingrove Art Gallery and Museum Argyle StreetGlasgowG3 8AG27/06/2006 | | Kelvingrove Art Gallery and Museum | Press Release £28 Million Museum Restoration Reopening of Kelvingrove Art Gallery and Museum Kelvingrove Art Gallery and Museum, reopening after 3 years of restoration and refurbishment in Glasgow’s West End on Argyle Street on the 11th of July 2006 whith special guest. The city of Glasgow sees Kelvingrove Art Gallery and Museum, one of the cities most iconic landmarks reopen after 3 years of restoration. The modernized Kelvingrove has seen nearly £28 Million spent on the major refurbishment and restoration. Within this development there is a new restaurant and a larger basement extension, this now allows Kelvingrove to accommodate 8000 exhibits. There are 3 floors of fine arts and exhibitions within Kelvingrove; with up to 8000 pieces there is plenty to see. The collections within Kelvingrove have come from Old Kelvingrove House Museum and the McLellan Galleries. The gallery and museum holds one of the world’s finest Arms and Armour collection. This collection was made in Milan in the 1440’s and is to be the closest completed plate armour in the world. Also featured is the armour made for the men and horses for the first Earl of Pembroke from around 1550. At the heart of the collection is R L Scott’s collection, Scott favoured “the real fighting stuff” which means that some pieces in the exhibit have seen some military use. The Kelvingrove Organ, which was...
Words: 703 - Pages: 3
...Presentation No. 5 1.0 Strategic Alliance in Automotive Industry 1.1 Presentation Content Emerging of strategic alliance unarguably provides several major benefits to a business. It is a kind of strategic strategy to gain competitive advantages and remain sustainable in the industry. The presenter underlined the strategic alliance in the automotive industry with the real case of Proton and Prince Engine. Functional, dynamic and trading are the basic classification of strategic alliance. It is calls for the mutual bilateral benefits for both parties in the alliances. Success and failure of strategic alliance determines on the performance for both parties. Many of success story across the globe enjoying benefits from the strategic alliance over the past decade. In local automotive industry, Proton has started the strategic alliance with Mitsubishi and come out with "Proton Saga". At beginning, the alliance brought a good significant impact on the sales of "Proton Saga". However, the alliance with MG Roger did not seem worked well in the long run as it was collapse and acquired by other European Company. The presenter conclude that to deal with strategic alliance need to consider may factors so that it not may end up with failure. 1.2 Discussions There were several issue need to be further clarified. One of the issues was in dealing with strategic alliance, which part of business need to go for strategic alliance. The presenter has underpinned that strategic alliance can...
Words: 918 - Pages: 4
