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Lancer

In: Business and Management

Submitted By goldenjoshluke
Words 342
Pages 2
South Delaware Coors, Inc
Brains On Tap
Todd Whitaker, Debbi Danner-Rios, Aleisha Humphrey, Scott Roberts, Eric Puckett

1. What consumer behavior can Larry expect if he introduces Coors to South Delaware? Short-term behavior? Long-term behavior? 2. Who are Coors’s competitors? How does Coors differentiate itself from its competition?
Heineken and Anheuser Bush are the main competitors. They differentiate themselves with their brand image. Brand image includes several different areas such as Refrigerated shipping, non-pasteurization, recycling their cans. They are a family owned company who is committed to quality beer. 3. What are the pros and cons of each marketing research report?
Manson & Associates will bring an objective third party view to the research, but they won't know the ins and outs of the business like an internal employee might.
Manson & Associates have up-to-date knowledge of research and analysis tools, but they can't always communicate or predict the value or outcomes as well as an internal employee might.
Manson & Associates can be a costly expense, ($18,549.50) but decreased client headcount and other various efficiencies, that they can take advantage of can effectively minimize costs while maximizing value.
Manson & Associates have the ability to contact a high volume of customers, but they don't always represent the client's company as well as the company itself would.
Manson & Associates have the ability to provide a quick turnaround for reports and help, but they might assign a less experienced project manager to write the report.
Manson & Associates appear to have covered all the necessary points of interest to understand what will be necessary to move forward. 4. Assume that Larry has asked your group to advise him on which reports to purchase. Which reports would you

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