Land Rover’s plan for a sustainable future is overly impressive. They invested in four key areas in their approach to a sustainable business for a lower carbon world. These are 1.) e_Terrain Technologies through efficient power systems, lightweight structures and reduced emissions, 2.) Sustainable Manufacturing by using fewer resources and creating less waste, 3.) CO2 Offsetting through renewable energy, technology change and energy efficiency projects, and 4.) Conservation & Humanitarian Partnerships by working partnerships for conservation and society’s gain.
E Terrain Technologies: A joint $1,253m investment into new technologies designed to reduce CO2 emissions and improve fuel consumption. Land Rover is targeting a 25% reduction in joint fleet average tailpipe CO2emissions within the next five years. Beginning with an intelligent Stop/Start system on LR2 TD4 manual in 2009, followed by Intelligent Power Management Systems (IPMS) with Smart regenerative braking on all LR4 & Range Rover vehicles, to the announcement of our new small Range Rover, e_TERRAIN TECHNOLOGIES form a fundamental part of our carbon management plan.
Sustainable Manufacturing: World class manufacturing facilities, certified to ISO14001 since 1998. As a company we are targeting a 25% reduction in operating CO2emissions by 2012, 25% in waste to landfill and 10% in water consumption. Going forward we are measuring our total operating carbon footprint and setting targets to reduce it; since 2006 this integrated approach has included the carbon offset of all manufacturing assembly CO2emissions from our Solihull and Halewood plants. But it doesn't stop there. Every Land Rover is designed to be 95% recoverable and reusable - with 85% that's recyclable and a further 10% that can be used to generate energy.
CO2 Offsetting: For every ton of CO2 emitted during the manufacturing assembly of all our vehicles, Land Rover invests in carbon reduction projects that reduce an equivalent tonne of CO2elsewhere. In addition, Land Rover enables customers to offset their first 45,000 miles/72,000 km of driving in their new vehicles. We do this in the UK as well as countries in Europe, the Middle East and Asia. Independently administered by ClimateCare and governed by a body of climate change experts, CO2 offsetting allows us to take action now, to reduce our impact on the environment as part of an integrated carbon management plan
Conservation and Humanitarian Partnerships: For over 60 years Land Rover has worked with conservation & humanitarian organizations around the world. Our five global partners represent a range of activities, spanning scientific research to preserving cultural heritage. We are proud to support the critical work of the Born Free Foundation, Royal Geographical Society, Earth watch Institute, Biosphere Expeditions and the China Research & Exploration Society. More recently, Land Rover launched a new three-year global initiative with the IFRC entitled 'Reaching Vulnerable People around the World' through which Land Rover aims to support IFRC's life saving work.