...Executive Summary Dumitri Mironescu is the owner of a limousine company in Las Vegas which currently consists of 17 vehicles. During the year of 2012, Dumitru decided that it was time to replace three of the company’s 17 vehicles. In addition, Dumitru wanted to add two new vehicles to his fleet of limousines. Dumitru submitted a business plan to the bank to finance his purchases. After reviewing his business plan, the bank was not comfortable with the company’s revenue forecast and needed further convincing. Dumutri got help from his son to prepare a forecast for visitors to Las Vegas in 2013. Revenue for the limousine service is driven by the amount of visitors to the area. Therefore, in order to forecast the company’s revenue, Denis will have to prepare a forecast for visitors to Las Vegas using different forecasting methods. The best forecast method will be chosen and will help determine the growth of revenue; and ultimately decide whether Dumitru should replace three vehicles as well as add two additional vehicles to his fleet. Background In 1983, Dumitru Mironescu and his family fled Romania and settled in Las Vegas. In order to help his family survive, Dumitru had given up ideas of furthering his education and took a job at a major hotel as a parking attendant until he learned to speak English. His incredible attention to detail and friendly interaction with everyone was noticed. Eventually his hard worked paid off and he was offered the position as the driver for...
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...Introduction to Management Science MGT 3304 01 Case Study The Darby Company Table of contents: Introduction and Background………………………….P 2 Methodology * Chart……………………………………………… P 3 * Answers to Questions…………………..................P 3-6 Solution and recommendations………………………...P 7 Application in the Moroccan context…………………..P 7 Conclusion……………………………………………..P 7 Minutes of the meetings……………………………......P 8 Sources……………………………………………........P 9 Introduction and Background: The case involves a company named The Darby that manufactures and distributes meters used to measure electric power consumption. Before gradually building a customer base throughout Texas, the Darby Company started as a small production plant in El Paso. As a first step, a distribution center was created in Fort Worth, Texas and then in Santa Fe, New Mexico. The El Paso plant then marketed its meters in different states, including Arizona, California, Nevada, and Utah. A third distribution center was opened in Las Vegas and a second production plant in San Bernardino, California. Manufacturing costs alter from one production plant to another. El Paso plant produces at a cost of $10.50 per meter. However, the San Bernardino plant’s cost are $0.50 less than the cost of the El Paso plant since it utilizes newer and more efficient equipment. Concerning the efficiency of the distribution system, not much attention was paid because of the company’s quick growth, but the company’s management crew...
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...Sultan Alotaibi 2010 Las Vegas Executive Summary LVCVA aims to provide the best and luxurious entertainment products and services to targeted business environments in North America and the rest of the world. This plan seeks to generate a significant increase in company sales and profits from creating more contracts with businesses from Canada in a perspective of B2B customers, government alliance, government services, boarding the service-line, compared to the preceding year. The highlights of this plan are the targeted sales-revenue from managing the business relationship with other business clients. These targets are attainable through enhancing the relationship with our current clients and our market reach in the future, expanding business relationship with other business clients, teaming-up with leisure providers, and partnering with reputable international and regional suppliers and services firms to reduce competition, improve pricing, and reduce risks. Las Vegas is counted to be a complete city for any vacation, convention, and business trip. The city has 150000 rooms, 250000 resort industry employees, the resorts can host up to 19000 meetings, convention and incentive programs annually, ranging in size from 10 to over 100,000 attendees. Las Vegas has more than 10.5 million sq ft of exhibit space (Ralenkotter, 2009). This business plan was created on the basis of our market research. Data conclude the size and growth of the business market segments, business...
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...of college athletics. Because gambling on college sports is causing negative consequences for college students, athletes, and athletic games, the U.S. government should ban all gambling on college sports, and steps should be taken to decrease the prevalence of illegal and Internet gambling on college campuses. On March 19, 1931, the Nevada state government voted to legalize gambling. At this time no one had ever heard of the term, sports book . It would be some forty years later before the first sports book would open up in Las Vegas. The Union Plaza Hotel in downtown Las Vegas opened the first casino sports book in 1975. A sports book is a place where a bet can be made on a sporting event. Nevada is the only state where a person can bet on an individual game or sporting event legally. A person can bet on almost every professional sport, along with some collegiate sports, which mainly consist of men s basketball and football. The sports books in Las Vegas each have huge electronic odds boards that tell which teams are playing, the team that is expected to win, and how much the team is...
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...Executive Summary Las Vegas Sands Corporation (“LVS”) is arguably the world’s premier casino resort operator. With its operations in Las Vegas, Macau, Pennsylvania, and its new development in Singapore and Europe LVS, is now well-positioned to capture a large slice of what is becoming an increasingly huge pie. They are the biggest company in its industry with a USD market cap of 35.1 billion as of 2011. The casino operator has been a pioneer in opening new markets in Asia, and will continue to aggressively focus on a variety of other development opportunities where it’s needed. However, LVS has faced significant financial challenges since the economic recession began in the fourth quarter of 2008. Among the significant ones is its large amount of long term debt currently at 9.58 billion. Las Vegas Sands Corporation has strategically sold some of their “non-core” assets such as the Venetian retail mall, and its Shoppes at the Palazzo in order to remain compliance with its credit covenants. With this said, there are now in the position to return to profitable operations with its Asian pipeline and its new development project in Europe with the assumption that upon completing these projects it will generate enough revenue to get rid of all their debts. In addition, to their debt issues are the ongoing lawsuits that have brought a threat from government officials questioning how the company conducts its domestic and foreign operations. This is an issue of growing importance especially...
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...uk/journalsPermissions.nav DOI: 10.1177/1356766712449366 jvm.sagepub.com The impact of social media on destination branding: Consumer-generated videos versus destination marketer-generated videos Yumi Lim Virginia Polytechnic Institute and State University (Virginia Tech), USA Yeasun Chung Oklahoma State University, USA Pamela A Weaver Virginia Polytechnic Institute and State University (Virginia Tech), USA Abstract A one-way conversation with consumers in destination branding was pervasive when destinationmarketing organizations created and generated their destination brands. However, social media has made a two-way conversation possible with consumers participating in the development of a destination brand identity/image. This study investigates consumer perception of destination brands created by...
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...Tourism is not only the largest industry in the world but also the number one online segment, accounting for 11% of overall sales on the Net in 1998. E-business on tourism accounted for $13 billion in 1999 (Forrester Research 1999). The online travel market is experiencing explosive growth, and is projected to go to $30 billion this year. It is already estimated that by year 2003 over 30% of online sales will be generated by online travel alone, including actual travel products as well as advertising earned by travel-oriented sites. The number of travelers who use the Internet for travel-related and other purposes tops 70 million, half of which consult the Internet to get information on destinations or to check prices and schedules (Travel Industry Association of America 1999). The number of travelers booking online has soared by more than 80 percent to 11 million in the last year (PhoCusWright 1999). Travel remains one of the most popular e-commerce categories, with 45 percent of online buyers saying they purchased travel online. This is outpaced only by books at 54 percent. According to a recent survey by BizRate.com (1999), 85% of the respondents intend to use the Internet exclusively or in conjunction with off-line resources to schedule airfare (90% of those planning to purchase travel online), hotel (52%), and car rental (42%) reservations for holiday travel. More than 75 percent of respondents indicated that discounts would motivate them to purchase future travel reservations...
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...9 in 10 adults carry a mobile.” (Gibbs, 2012) Technology surrounds us and is now part of our everyday lives and almost everyone relies on some form of technology for entertainment or communication. When traveling to Las Vegas it is important to have connection with friends and family as well as the ability to do work-related projects if necessary. According to the Las Vegas Visitors Report, about 55% of all Las Vegas visitors planned their trip using the internet, as compared to only 40% in 2007. Having access to the internet via a smartphone or laptop is essential for checking travel itinerary, using price checking applications to find the best deals, and keeping track of your expenditures especially when gambling and shopping is involved! The study done by Marketing Tech Blog and compiled by Compendium has shown that 80% of people in the world currently use mobile phones and 50% of all people in the United States will own a tablet or iPad by 2016. An astonishing 97% of all 18-29 year olds use smartphones in the US. TIME Magazine found that 84% of people interviewed said they could not go one full day without the use of their phones, 20% of people check their phones every 10 minutes, and 50% of people sleep with their phones right next to them. Las Vegas is one of the most popular place to come...
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...Case Study 1 Wynn Resorts LTD. Sean Brockert Palm Beach State College History 1967 complete renovation of Golden Nugget. 1989 complete renovation of Mirage. 1993 complete renovation of Treasure Island. 1998 complete renovation of Bellagio Mirage becomes part of MGM ($6.4 million) April 2005 Wynn Las Vegas resorts open. September 2006 doors open Wynn Macau. December 2007 2nd phase complete Wynn Macau. 2009 expected completion of encore Las Vegas. Internal Strengths and Weakness Strengths Brand Name recognition (Wynn 30 years experience in Vegas). Management team highly experienced and very successful in tourism. U.S. population living longer (retirees are more incline to spend money traveling, leisure activities and gambling). Strategic development of its product. Continuous promotion of brand part of company strategy. Direct marketing to high end customer * B. Weaknesses. 1. Too reliant on CEO Steve Wynn (many lines of credit as direct reflect of Wynn maintain CEO position). 2. Increase in terrorist activity lead to tourism worldwide decrease. 3. Rising gas prices has lead to direct increase in airfares which consequently leads to decrease in travel and tourism. 4. Many competing properties in both Las Vegas and Asia. 5. Sole marketing executive in strategic global location not sufficient to conduct through market research and adjust product according. Nature of external environments Risk of Entry by potential competitors ...
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...Sport Obermeyer – Case Report Module One, Session Six Supply Chain Inventory Management Darcy Shannon October 27, 2010 Sport Obermeyer – Case Report Executive Summary In order to minimize the degree of stock outs, and markdowns, I have decided for the initial Hong Kong order to produce those products that have the smallest standard deviation when comparing the Buying Committee Forecasts. An attempt will also be made to purchase the lowest cost items within this group, as initial order size of 10,000 units allows. Combined, this will allow for the least amount of risk Obermeyer is exposed to when using the limited information they have for the initial order. The ideal products to order are those with enough forecast quantity that the minimum quantity order will be less than the forecast and also leave enough room for a reorder of the minimum quantity or more if required. Exhibit 1 shows the proposed initial order. More importantly, I have also decided that Sport Obermeyer, as a company, needs to focus on two distinct issues going forward. 1. Change the purchasing strategy from a speculative system, (trying to “guess” what will sell) to a reactive system (knowing what is required and producing it). 2. Work with suppliers to reduce delivery times and minimum order quantities. This will include both raw material lead time and production capacity. Hong Kong is a much more mature manufacturing environment. They have embraced better manufacturing practices that...
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...Case study analysis on ‘Sport Obermeyer’ Sport Obermeyer is a US based manufacturer of fashion ski apparel industry, Parkas were their centrepiece. ANALYSIS 1. Inaccurate forecast of retailer’s demand Due to incorrect forecast the company is held with unsold merchandise which even the retailers wouldn’t purchase, and later the company sold those products at deep discounts which were often below their manufacturing cost, this caused bull whip effect. This resulted loss of sales revenue and further decline in market share. On the other hand, the company ran out of shortage of popular products. The company suffers from long lead time which magnifies bull whip effect, because of the supplier’s capacity constraints which makes it difficult to forecast. The company doesn’t include suppliers and retailers in their future forecasting process. 2. Difficulty in allocation of production between Hong Kong and China. Wally, observed quality and reliability in the operations of China, and lower labour cost. The labours in China weren’t highly skilled as that of Hong Kong which leads to longer production line in China .The plants in China required larger minimum quantities and there were quota restrictions on products by the U.S Government. Highly skilled labours of Hong Kong produce products much faster when compared to China. 3. Raw materials acquired from different countries increased the lead time. This should be avoided in order to implement efficiency in ordering process...
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...For many cities in the United States and Canada, having a professional or college sports team is highly coveted. Different cities value different sports and certain regions hold different sports in higher regard than others. Many people think that having a sport teams in their city or region is a gigantic source of revenue. However, that’s not always true. Time and time again we have seen sports franchises fold or relocate because their overall presence didn’t fit their location. For example we have seen Atlanta fail to support a National Hockey League (NHL) team twice, the Flames and Thrashers. Both teams relocated to Canada. This has happened in all of the major sports leagues. But, is a city or region necessarily dependent on these sports franchises to boost their economy? Has Atlanta’s economy declined since the Thrashers left? No. Also, let’s make sure that we don’t leave division one college football and basketball programs out of the discussion. Now, we’ll take a deeper look to see if college and professional sports teams make as big of an impact on their regions economy as we might think they do. The National Football League (NFL) is the biggest sporting draw in the United States. There is activity related to the NFL going on in fifteen cities around the United States on a Sunday at any given time during the season (30 teams play each other). Monday night is also a large draw for the NFL. Because of the massive attendance numbers and money that is spent...
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... Gambling has been a popular activity in the United States from the 1600’s to the present day United States. As gambling grows as a worldwide enterprise, it expands the United States with the opportunities it provides and the attention it consumes. Gambling as a whole benefits different recreational activities and events such as sports. Gambling also allows people visiting places like Las Vegas to enjoy playing poker with friends and even winning money after a game of poker or Slot Machine. Gambling allows many activities to be expanded to their full potential and offer people the full American experience. The legalization of gambling is rising in all parts of the United States, although...
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...Conserves Resources * Creates opportunity for recreation, exercise, therapy, and education * Reduces Crime * Preserves Green Space * Creates income opportunities and economic development * Reduces city heat from streets and parking lots * Provides opportunities for intergenerational and cross-cultural A community garden within the Southern Nevada area must have specific characteristics to be compatible with the dry arid climate and weather of the southwest. This paper will examine 4 case studies of successful community gardens within the Desert Southwest region. Each case study will explain the design including plant types and layout, as well as construction including materials and practices. These two case studies will provide the stepping stones into the proposed UNLV Community Garden. Case Study Number 1 –Tonopah Community Garden (http://www.tonopahcommunitygarden.org/) Location: 715 N. Tonopah Drive Las Vegas, NV 89106 Design: This community garden is on four acres of...
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... The purpose of this paper is to understand how Corporate Social Responsibility can lead to the creation of better brand image. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on secondary data, information collected from authentic sources such as books, journals, magazines and research reports and electronic data gathered through related web sites. Explanation and exploration of different types of conceptual information presented in the study is the result of observation, in depth reading, experiences and rational judgement of the author and co-author of the paper. KEY WORDS: Corporate Social Responsibility, Brand Image, Societal Marketing, Consumer Perceptions, Corporate Social Responsibility Initiatives. INTRODUCTION With the advent of the era of globalization and cut-throat competition concern of the companies has shifted to Corporate Social Responsibility. “Doing good” seems to be the new slogan for many brands in 2010. After a year economic misery and banking crisis, consumers want to get associated with the brands that believe more than a profit. ASBBS Annual Conference: Las Vegas 681 February 2011 Proceedings of ASBBS...
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