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Launch of Panasonic Smartphone

In: Business and Management

Submitted By vipin11
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“ASSESSING MARKET CONDITONS FOR THE LAUNCH OF PANASONIC P51 SMARTPHONE
(Delhi/NCR Region)”

A SUMMER PROJECT STUDY SUBMITTED IN PARTIAL FULFILLMENT

FOR THE REQUIREMENT OF THE TWO YEAR

POST GRADUATE DIPLOMA IN MANAGEMENT (2012-14)

BY

Bipin Negi

Roll No. 32/2012

LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI

JUNE, 2013

[pic]

Acknowledgement

I wish to express my gratitude towards my guide,– Mr. Pankaj Rana, Product head (smartphones), and Mr. Shivender Malhotra, Sales Head(Smart Phones) for their constant support and guidance. They have helped me continuously in building my concepts; providing the right direction to my thoughts and guiding me in proper way of Sales Practices.
I am grateful to my institute mentor Prof. Anupam Saxena for his constant thoughtful guidance and suggestion to improve my Market Survey Project.
Finally, I would like to thank Panasonic India for having given me this invaluable learning opportunity and also all those people who extended their wholehearted co-operation in the successful completion of the project.

Bipin Negi
PGDM-Gen
Lal Bahadur Shastri Institute of Management

TABLE OF CONTENTS

EXECUTIVE SUMMARY…………………………………………………………………………………………5
INTRODUCTION……………………………………………………………………………………………………7
CURRENT SCENARIO OF SMARTPHONE INDUSTRY IN INDIA……………. …………………9
COMPANY PROFILE………………………………………………………………………………………………………………14
OBJECTIVES OF THE STUDY 20
SCOPE OF THE PROJECT………………………………………………………………………………………22
LIMITATIONS………………………………………………………………………………………………………24
METHODOLOGY 26
DATA ANALYSIS 28
OBSERVATIONS………………………………………………………………………………………………......35
CONCLUSION 37
RECOMMENDATIONS 39
BIBLIOGRAPHY AND REFERENCES 41

EXECUTIVE SUMMARY

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