Premium Essay

Launching an Innovative Product in the Market

In: Business and Management

Submitted By kalrakirti01
Words 2031
Pages 9
PRODUCT MANAGEMENT
PROJECT

LAUNCH OF MOBILEPHONE BACK COVERS WITH PEPPER SPRAY

Submitted by Section: D Group:
Apoorva Chopra 12BSP1770 Ekta Sheoran 12BSP0384 Kirti Kalra 12BSP0574 Puneet Bhandari 12BSP2381 Vikas Sachdeva 12BSP1641
Product Brief

The new product ready for launch is a Mobilephone back cover/case with add on safety features of a pepper spray, location tracker and alarm.

“The safest, most intense and effective defense product you can buy!”

The product has been designed keeping in mind the safety concerns of women in the society. Mobilephones are one such product that every individual irrespective of gender carries whenever and whenever they go. Thus, mobilephone covers with add-on safety features would be one such product that will keep the consumers would have in reach in case of an emergency.

The product comes in with certain basic and additional features. * Basic features include: * Availability in a set of colours and designs. * Refillable catridges with pepper spray. Each refillable catridge being 10ml in quantity. * Additional features include: * Location tracker, that sends the location of the consumer to the desired persons mobile or email id as soon as the consumer uses the pepper spray. * Loud alarm, not be similar to other mobile application alarms. The alarm in this cover comes with a inbuilt battery , it will also work when the mobile is switched off. * Camera, when the spray button is used , the mobile camera automatically switches on and clicks a pano photograph and immediately sends to the desired person mobile or id. A pano photograph basically covers wide angle pictures.

Also, the product would initially be produced for the best selling mobilephone producing brands of Samsung, Apple and Nokia.

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