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Laundry Soap

In: Business and Management

Submitted By onelovingmomma
Words 1101
Pages 5
Abstract
Laundry soap is needed by everybody. Whether they buy laundry soap or they buy the products needed to make it at home, they will still always use it to wash towels, blankets, clothes, pillows, sheets, etc. In this market, the products are and will continue to grow and the products may change as the times change.

Laundry Soap
Introduction
The laundry soap and soap industry has over six hundred and fifty companies. Dial, Palmolive-Colgate, and Proctor and Gamble are just a few major companies that are included in the top fifty major companies. This list of major companies make about twenty-seven billion dollars a year, or about ninety percent of the total revenue.
Market Force 1: Economic Environment While the economy is slowly trying to pick itself back up, we are still in a recession. There are still a ton of unemployed people, people losing their jobs or being laid off, etc. Because of our recession, any company that manufactures laundry soap has to continuously adjust and/or create new marketing strategies. The laundry detergent industry is affected as well as many other companies. If people do not have the funds to spend on any product, it may case the companies to drop their prices down. Another way the companies try to make it more affordable for consumers is to offer coupons, sales, or even rebates, whether it is a mail in rebate or an automatic rebate at the time of purchase. All of these things also help in promoting their products. A marketer can have a really difficult time if the economy is on a downward spiral. Producers of laundry detergent also face other issues as well, one of them being inflation. Inflation causes interest rates to rise. As these rates rise on a company, it causes the company to really have no choice but to raise the prices on their products.
Market Force 2: Competitive Environment
Who has the better made…...

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