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Law 421 Week 3 Article Review

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Submitted By MDub725
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MEMORANDUM
UNIVERSITY OF PHOENIX

DATE:
TO:
FROM:
RE: Why does e-business need IP?
Frammer,Colletti, Leib, . (n.d.). Why does ebusiness need IP?. Retrieved from http://www.buildingipvalue.com/n_us/132_136.htm

ARTICLE SYNOPSIS
In recent years, advancements in technology have changed not only how business is conducted, but also how we communicate as a whole. This is most evident by the explosion of business transactions flowing through the Internet, changing both business and the method by which business communicate with their consumers. In response, the law is evolving to keep pace with the new avenues of communication, transferring information, and ultimately the new ways of doing business. Staying relevant in today’s every growing e-business environment, requires generating new technology faster to market then competitors who are taking advantage of the same technology. Protection of intellectual property is essential to effectively compete in almost every marketplace. The companies that protect their intellectual property have an edge on the competition. This article focuses on how patents and trademarks protect e-businesses from competition and provides recommendations for how to avoid violating the intellectual property of others.

ISSUE
Intellectual property is a collective term that embraces trademarks, trade names, domain names, copyrights and patents The laws that define and protect intellectual property span across three broad and distinctly different areas: patent, trademark and copyright. The interpretation and applicability of the law to digital realm has become hotly contested. Two of the most important tools that will protect an e-business’ intellectual property are patents and trademarks. Patents protect discoveries and inventions that are core business foundations. Trademarks protect the words and symbols

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