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Kudler Fine Foods Problem Statement
Ryan Jaffe
MGT 521
October 19, 2010
Bruce Carter III

Kudler Fine Foods Problem Statement
When Kathy Kudler created Kudler Fine Foods she envisioned establishing a one stop gourmet store. She wanted to sell the most excellent of products including meats, cheese, produce, and wine. Shortly after opening her first store, she expanded locally opening two others; creating her own chain of gourmet stores. Kathy now has a vision of providing quality foods to the local area while expanding and opening new stores throughout California. Kudler Fine Foods’ strategic plan places this idea in perspective along with other goals Kathy wants to reach, but with these goals are also a few issues that will need to be overcome for success. Kudler Fine Foods can expand locally and globally by developing the management team, marketing department, and working on operations management. With the improvement of these issues, Kathy will have no problem expanding her store beyond her first vision of a local supermarket.
Kudler Fine Foods faces an immense issue in the area of expansion. If Kathy is going to expand to anymore locations whether it is locally or globally she will need to change her present management technique. With the planned expansions into Carlsbad and then San Francisco, she cannot continue to run all the stores throughout California on her own. Kathy will need to consider hiring individual management teams for each location that can perform her daily tasks. She will need rectify her decision to not let each individual store place their own orders for inventory, or perhaps let the stores group orders together based on locality to each other. Another alternative Kathy can consider is hiring regional managers. Each manager would be responsible for the business conducted in a region of California with how ever many stores may populate...

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