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Laws of Branding

In: Business and Management

Submitted By reshanif
Words 5823
Pages 24
THE CRITICAL EVALUATION OF THE 22 IMMUTABLE LAWS OF BRANDING

A Project Report Prepared by
Prashantha Hettiarachchi
Venura Polgahawatte
Paul Fernando
Vajira Karunarathna
Rizwan Mohamed
Thilina Fernando
Chandika Jayawardena
K. C. Rathnayake
Dishani Fernando
&
Kumara
Course: Post Graduate Diploma in Marketing Management.
2010

AQAINAS COLLEGE
Contents

1. Acknowledgement
2. Executive Summery
3. The 22 immutable laws of branding
1. The Law of expansion.
2. The Law of contraction
3. The Law of Publicity
4. The Law of Advertising
5. The Law of The Word
6. The Law of Credentials
7. The Law of Credentials
8. The Law of Category
9. The Law of The Name
10. The Law of Extensions
11. The Law of fellowship
12. The Law of the Generic
13. The Law of the Company
14. The Law of Sub Brands
15. The Law of Siblings
16. The Law of shape
17. The Law of Color
18. The Law of Borders
19. The Law of Consistency
20. The Law of change
21. The Law of Mortality
22. The Law Singularity

Acknowledgement

First let us express our heart filled gratitude to Mr. Nalin Anthony, the lecturer at Aquinas University of Sri Lanka, for his valuable guidance throughout the completion of this Project.

We would like to express sincere thanks to Mr. Nalin Anthony for giving us the correct guidance towards to our professional lives, he is a very professional character and the way he conducted lectures will always help us throughout our lives.

Finally we wish him all the best and may he have the strength and courage to help many batches in Aquinas University throughout his life time.

Executive Summary

This is a group assignment submitted for the subject matter of Laws of Branding in partial fulfillment of Post Graduate Diploma in Marketing Management, conducted by Aquinas University of Sri Lanka.

What is Branding?

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