Table of Contents
Executive Summary 4
Introduction 6
BISC - Forging stronger ties between business and IS communities 7
Market analysis – What’s driving the need for BISC? 8
3.1 Market definition 8
3.2 Total market size 8
3.3 Market need 8
3.4 Estimated segment size 9
Using a product development process 10
Process application – Opportunity identification and selection 10
Concept generation 10
Concept/Project evaluation 10
Defining the product protocol 11
Conclusion 12
Recommendations 13
References 14

Executive Summary

New product development in tourism companies has been a nearly ignored theme in tourism marketing. Research on product development has in major studies handled destinations, development of resorts or sites as a total tourist product. We will aim to identify the major problems as well as key phases of the new product development process in tourism. We will have the challenge to innovate more and more attractive activities to fulfil the customers’ needs for emotional experiences. The theoretical framework is based on the traditional product (and services) development theory, which suggests it to be a process of following stages: idea generation, service concept development and evaluation, business analysis, service development and testing, market testing, commercialisation and post introduction evaluation. We will evaluate the usefulness of the traditional product development model in the direction of creating a service to give adventurous experiences to tourists.

INTRODUCTION

The service concept, the core product is built on an idea of e.g. hard adventure, soft adventure, water sports etc. The concept is then developed in accordance to the limiting factors of the company resources, what is possible. The next step is the development and evaluation of the service process. First the blueprint of the processes is built and then