Premium Essay

Leader

In: Business and Management

Submitted By rajivss
Words 3187
Pages 13
Table of Contents
Executive Summary 4
Introduction 6
BISC - Forging stronger ties between business and IS communities 7
Market analysis – What’s driving the need for BISC? 8
3.1 Market definition 8
3.2 Total market size 8
3.3 Market need 8
3.4 Estimated segment size 9
Using a product development process 10
Process application – Opportunity identification and selection 10
Concept generation 10
Concept/Project evaluation 10
Defining the product protocol 11
Conclusion 12
Recommendations 13
References 14

Executive Summary

New product development in tourism companies has been a nearly ignored theme in tourism marketing. Research on product development has in major studies handled destinations, development of resorts or sites as a total tourist product. We will aim to identify the major problems as well as key phases of the new product development process in tourism. We will have the challenge to innovate more and more attractive activities to fulfil the customers’ needs for emotional experiences. The theoretical framework is based on the traditional product (and services) development theory, which suggests it to be a process of following stages: idea generation, service concept development and evaluation, business analysis, service development and testing, market testing, commercialisation and post introduction evaluation. We will evaluate the usefulness of the traditional product development model in the direction of creating a service to give adventurous experiences to tourists.

INTRODUCTION

The service concept, the core product is built on an idea of e.g. hard adventure, soft adventure, water sports etc. The concept is then developed in accordance to the limiting factors of the company resources, what is possible. The next step is the development and evaluation of the service process. First the blueprint of the processes is built and then...

Similar Documents

Premium Essay

Enterprise Leaders

...Trying to analyze the notion of leadership through a real example, we will now investigate the enterprise I work for and its Managing Director in particular, being a leader of the enterprise, but also a representative of the local authority. The enterprise in question is Aitoliki Development Enterprise, the company I work for since 2006, which was established in 1994 with the title “Development Company Apodotias – Ofionias SA (ANETAPO SA)” for the better use of natural resources of Mountainous Nafpaktia. Nowadays Aitoliki Development Enterprise S.A. represents 13 Organisations of Local Authorities, 2 Agricultural Cooperative Unions, 1 Commercial and Small Industrial Union of Nafpaktia, 1 Organization of Cooperatives of Νafpaktia, 1 Nautical Association, the Local Municipality and Community Association of Aetoloakarnania, the Chamber of Commerce and Industry of the Prefecture of Aetoloakarnania, the Technical Chamber of Greece, 1 fishermen association, 1 association of people with special needs and the Local Association of Solid Waste Management. It represents Local Authorities in the prefectures of Aetoloakarnania, Fokida and Evrytania and is considered a transrregional company (Regions of Sterea and Western Greece). The company intends in the rational utilization of natural resources of Aetolia, through activities that contribute in the creation of initiatives, programs and collaborations and point out the comparative advantages of the region, giving answers to the......

Words: 1155 - Pages: 5

Premium Essay

Characteristics Of A Good Leader

...Dallas Seals-Miller Civics p.1 Finke 9/12/14 Who is a leader? A leader can be many things. A person who is in control or leads a group of people or individuals. A good leader however has many different skills and qualities that make them a good leader. A wide set of skills. A wide set of virtues. A varying set of goals and the drive to lead others to get them done. In this world there are many good leaders. Throughout history there have been many leaders. Many good leaders are bound to pop up in future generations as well, but the current one that is definitely a good leader is my mom. She has many qualities that show she is good leaders. She’s kind, organized, determined, dedicated, and creative when it come to solving varying problems that...

Words: 769 - Pages: 4

Free Essay

Leader

...THE LEADER A loss leader or leader[1] is a product sold at a low price (at cost or below cost)[2] to stimulate other, profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. The price can even be so low that the product is sold at a loss. A loss leader is often a popular article. Sometimes leader is now used as a related term and means any popular article, in other words one sold at a normal price.[3] [pic]Sales of other items in the same visit One use of a loss leader is to draw customers into a store where they are likely to buy other goods. The vendor expects that the typical customer will purchase other items at the same time as the loss leader and that the profit made on these items will be such that an overall profit is generated for the vendor. Loss Lead describes the concept that an item offered for sale at a reduced price and is intended to lead to the subsequent sale of other items, the sales of which will be made in greater numbers, or greater profits, or both. It is offered at a price below its minimum profit margin-- not necessarily below cost. The firm tries to maintain a current analysis of its accounts for both the loss lead and the associated items, so it can monitor how well the scheme is doing, as quickly as possible, thereby never suffering an overall net loss. An example is a supermarket selling sugar or milk at less than cost to draw customers to that particular supermarket. Marketing......

Words: 1534 - Pages: 7

Free Essay

Political Leaders Are Only Responsible for the Political Oppression in Bangladesh

...Political leaders are only responsible for the political oppression in Bangladesh Written by: Muhammad Abdul Ahad BRAC University 66 mohakhali, Dhaka Bangladesh Political leaders are only responsible for political oppression in Bangladesh Have you heard the incident of Tazreen garments, Rana Plaza, seven murder in Narayangong, Sagor-Runy killing? Surely you have heard it, but question is can law enforce agency do anything to ensure the justice? The answer will be no and now the question is why does it happen? The answer will be for the political leaders but the law enforces agency cannot do anything to stop it and they have no power on the politician to lessen it. For that reason mass people of Bangladesh and the opposition leaders also face political oppression and they have no way to overcome it. That is why, I strongly believe that, political leaders are only responsible for political oppression in Bangladesh as they are control over law enforces agencies, they have extra privilege and they also influence the judiciary system. First of all I want to say that politicizing of law enforce agency is the first reason for the political oppression of Bangladesh. According to Ahmad (2013), the political, democratic and basic constitutional rights of the political parties and mass people are denied and the senior......

Words: 2107 - Pages: 9

Premium Essay

Leaders, Followers and Situations

...Leaders, Followers and Situations Leadership can be defined as the process of influencing an organized group toward accomplishing its goals. It is a complex phenomenon involving interactions between the leader, the followers, and the situation. A thorough understanding of this interaction is a critical success factor for the effective High Performance Leader. In this interaction, the first element is the Leader. This includes concepts like personality, position, and expertise. The second element of the interactional framework is the follower. This includes concepts like values, norms, and cohesiveness. The third element is the situation. This includes concepts like the task, the environment, stress, and crisis. Leader-Member Exchange Theory describes two kinds of relationships that occur among leaders and followers: the In-group members and the Out-group members. LMX theory has broadened to include entire continuum of relationships that leaders may have with members. The theory looks at the nature of the relationship between the leader and the followers. The leader has unique personal history, which includes unique interests, character traits, and motivation. Effective leaders differ from their followers, and from ineffective leaders on elements such as personality traits, cognitive abilities, Skills, values. Another way personality can affect leadership is through temperament. Leaders appointed by superiors may have less credibility and may get less loyalty. Leaders......

Words: 470 - Pages: 2

Premium Essay

A Matter of Choice

...McEntire, Lauren E., and Tiffany Greene-Shortridge. "Recruiting and Selecting Leaders for Innovation: How to Find the Right Leader." Advances in Developing Human Resources (SAGE Publications) 13, no. 3 (2011): 266-278. Summary and analysis of the article The article discusses the issues and strategies in selecting effective organisational leaders and successors. It highlights the importance of the innovative organisational leaders and the challenges faced sourcing for them. The article provides detailed methods to recruit leaders such as behavioural psychological assessments, personorganisation fit assessments, behaviourally based interviews and innovation targeted succession planning. It also explores the benefits of new approaches such as social networking media and websites to find the best leaders available to the organisation and traditional ways such as mentoring programmes to develop potential leaders. The purpose of the article was to review the importance of organisational leaders and the process of selecting the most suitable one. It highlights why the process itself is very important and how it affects the outcome of the selection greatly. The authors depended greatly on other research papers and scholar journals as evidences to justify their choice of strategies. Most of the strategies presented were also echoed from other researchers and reporters. For example, the authors mentioned social networking medias and websites as tools that could assist in the......

Words: 1349 - Pages: 6

Premium Essay

Leadership In Leadership

...Leadership is shown in our everyday lives by those who surround us. Sometimes being a leader is easier to describe than it is to implement.There have been leaders as long as there's been civilization. Leaders are people who take other into account and try to inspire and motivate people to do the right thing and create something new. One of the most important and well-known leaders of the United States is Abraham Lincoln. Abraham Lincoln demonstrated being an exceptional leader by leading us through the bloodiest war, by preserving the union, strengthening the federal government, and abolishing slavery. Leaders are not only Presidents but are also people we see on an everyday basis. One leader in Flint, Michigan, named Dr. Hanna-Attisha was...

Words: 949 - Pages: 4

Premium Essay

Impact of Organizational Politics on Eployee Performance

...personal stature, controlling access to information, not revealing real intents, building coalitions etc. Interplay between leadership, authority, influence and followers How organizational politics is related to leadership can be better understood from the fact that organizational leadership occurs in the context of groups, where followers are influenced by the leader to ensure their commitment and voluntary involvement towards predetermined outcomes. Political climate of an organization is impacted by a leader through treatment and use of authority under different settings which is clearly visible during the acts of decision making, setting agenda and interaction with others to mobilize support, inspire teams and individuals and recognize people. This interplay between leaders and their authority & influence over the followers set the tone for political climate in an organization. Understanding of organizations’ political systems - key to success Understanding of organizations’ political systems is absolutely essential for leadership to maneuver the company towards the goals. Internally grown leaders will have an advantage of knowledge of...

Words: 568 - Pages: 3

Premium Essay

Tactical Leadership Vurses Organizational Leadership

...be able to support the unit’s mission no matter what it may be. The organizational mission could vary from unit level training, natural disaster assistance and go as far as combat. The first thing we as leaders need to take into effect is the organizational mission, both in peace time, tactical training and combat. This will set the tone for required training needed to be an effective leader in order to support the unit at the organizational level as well as the tactical level. I believe that Tactical Leadership is developed from previous experiences obtained through training performed at the organizational level. Everything we do as leaders is in preparation to support the organization at the unit level in peace time as well as at the tactical level during war, or tactical training. In order for this to work effectively leaders must follow set standard operating procedures (SOP’s). Leaders are constantly evolving, and without defined parameters established thru SOPs we as leader will not be effective. These standards were set in place to assist shaping organizational leaders into tactical leaders. Basic leadership skills and competencies play another important part as well. These skills must continuously be honed and improved on. I believe as a leader...

Words: 460 - Pages: 2

Premium Essay

Youth Ministry

...Pastor Shayne Michael Daughenbaugh Introduction to Youth Ministry May 1, 2014 YOUTH MINISTRY FINAL Many might ask, why is youth ministry important in the church? The answer to this question is very easy, and it is because youth are the leaders, makers, and team members of the future. They are energetic, mature and smart enough to help with a lot of things like, setting up for church, spreading the word of God to the community. It is also necessary because it helps to have important relationships between youth and the youth workers; and youth to youth themselves, it makes great friendships. Going back to the given scenario, of just moving to a new church and want get involved in their YM. When I first get there I have to first learn how things work there. Get to know the people that are already working with the youth if there is any and get to know the youth in the church. As I am observing how things work I need to be asking be keeping my self in check by regularly checking my motives and my heart. Making sure that on my side everything is good with my spiritual life and also I am in good terms with my family. After making sure that I am set and God has given me the go ahead sign. Then I will go and suggest some ideas to the youth leaders that are already trying to pursue the job. Now lets say this church is a Tanzanian church. I am more that 90% sure that there is no church out there that is doing youth ministry that has to do with relational ministry. I know this is......

Words: 1300 - Pages: 6

Premium Essay

Scott Geller Rhetorical Analysis

...empowerment in ourselves and exceed above and beyond expectations. He tells us that self motivation can be fueled by the four C words of Competence, Consequences, Choice and Community. After listening to Mr. Geller’s speech I have come to the realization that a leader who inspires self motivation and empowerment needs to be an effective communicator. It is the expertise of a leader’s communication skills that will get others to perceive the four “C” words that “fuel” self motivation. A leader must be able to effectively communicate to others the perception that they are Competent. Geller states that to inspire self motivation by...

Words: 452 - Pages: 2

Premium Essay

Who Moved My Cheese

...Leadership Characteristics By Kayla Geiger 4/28/13 I admire the organizational leadership within the company that I am employed. I want to highlight on the last five years of Montana-Dakota Utilities before getting into detail about specific styles of leadership that I agree with. The company in the last 5 years has went through several major changes that displayed the importance of leadership. We have purchased other companies which eventually went through merger to be more streamlined. We have changed Presidents and Executive officials. All these changes have been completed with minimal loss and structure change. We have some very important statements that our leaders follow by. We are four brands that have become one utility. With Integrity, create superior shareholder value by expanding upon our existing expertise to be the supplier of choice in all of our markets while being a safe and great place to work. While utilizing existing expertise, safely provide value added products and services that exceed customer expectations. There is a lot of positive direction in those two statements. Our leadership is driven to provide the best and safest products that we can. When the company first started its merger in 2008, there were several changes announced in a short period of time. Some of these changes were people losing their jobs and others were department restructuring. The people involved in either change had some important movements......

Words: 822 - Pages: 4

Premium Essay

The Role of Transformational Leadership in Organizational Change

...(2010) posit that “there is a relationship between the level of environmental turbulence and forces for change”. This has placed hyper-competitive demands for organizational change where organizational leaders are faced with the experience and challenge of whether they have an option when it comes to change (Boston 2000). However; despite the importance for organizational change, Durant (1999) notes that 60% - 70% of all organizational change projects fail with tremendous cost implications to the organizations in resources, time, money, etc. This has given rise to growing concerns at this time when change has become a norm in the life of organizations as a strategy for competitiveness and sustainability in response to the business environment (Connor et al 2003). Durant (1999) posits that one of main reasons for failed organizational change projects is linked to the role of leaders in organizational change. It is no doubt that organizational change involves complex and challenging change processes; thus, the imperative role of leadership been noted as key in addressing the complex and challenging issues of organizational change (Kennedy 2000). Senior & Fleming (2006) in discussing the role of leadership in organizational change posits organizational leader as an agent of change shouldered with the responsibility of taking the initiatives and practical steps needed in bringing the desired change in the organization. This brings us to a very important......

Words: 337 - Pages: 2

Premium Essay

Global Young Leaders Conference

...CGlobal Young Leaders Conference (GYLC) - A Walk to Remember “If your actions inspire others to dream more, learn more, do more and become more, you are a leader” John Quincy Adams Like all teenagers our age we are swept up by the leadership wave partly encouraged by our parents, school and by all that we hear and see around us. Thus when the Global Young Leaders Conference was announced we got onto the leadership bandwagon. It all started when myself, Shafra Ameen (12 Cam. Sci) and Hasini Chamika (12 Cam. Sci.) was nominated from school to attend The Globlal Young Leaders Conference. Our applications were accepted by the GYLC and thus began the very exciting 14 days of summer visiting Washington DC and New York. What is GYLC? The GYLC is a unique leadership development conference that takes place in China, Europe and U.S.A in July and August every year. Outstanding high school scholars aged 15-18 from around the world converge to share and collaborate with each other. The theme of GYLC this year was “The Leaders of Tomorrow Preparing for the Global Challenges and Responsibilities of the future” The Reality Just 10 days after our Cambridge A/L final examination the 3 of us were in the flight to Washington. Shafra, Hasini and I opted to choose the session held from the 25th of June to 4th July plus the optional add on which continues till the 7th of July. Likewise there are 6 similar sessions throughout July and August so that the applicants are given a choice to......

Words: 1510 - Pages: 7

Premium Essay

Organizational Leadership

...it is also a more underlying charisma that is a motivating factor for those who follow a leader on a deep personal and emotional level. The ability to lead is an enviable skill that some are born with and some acquire and fine tune through the span of a life time. Simply because a persona is a leader, does that make them a worthy manager? What really identifies a person as a leader? There is an overwhelming amount of information available on the topic of leadership. Although leadership is a learnable skill, it takes practice to continue learning and growing in one’s role. Leaders can have both a positive and negative impact on those who are following, “an implicit lesson for leaders is the value of being conscious of what influence tactics one uses and what effects are typically associated with each tactic. … Leaders should pay attention not only to the actual influence tactics they use but also to why they believe such method is called for.” (Hughes, Richard, & Curphy, 2012) The influence that a leader can have on another is that of power. It is the potential to influence the behaviors used by one person to modify the attitudes, behaviors and possibly even beliefs of another. Being a leader sometimes requires one to step up and be courageous in making decisions, “leaders face dilemmas that require choices between competing sets of values and priorities and the best leaders recognize and face them with a commitment to doing what is right, not just what is......

Words: 1065 - Pages: 5