What Is a Tribe?
 A tribe is any group of about 20 to 150 people who know one another enough that, if they saw another walking down the street, would stop and say “hello.”
 Tribal culture exists in stages, going from undermining to egocentric to history making. Every tribe has a dominant culture, which we can peg on a one-to-five scale, with Stage Five being most desirable.
 Tribes emerge from the language people use to describe themselves, their jobs, and others. For most people, language is something they just live with and don’t think about. We can predict the performance of the tribe by counting the number of people who speak the language of each stage, and noticing who is in positions of leadership.
What Is Tribal Leadership?
 Tribal Leadership focuses on language and behavior within a culture. “Using words to get the best out of people, to change everything.”
 Each cultural stage has its own way of speaking, types of behavior, and structures of relationships.
 Tribal Leaders do two things: (1) listen for which cultures exist in their tribes and (2) upgrade those tribes using specific leverage points.
Description of Tribal Stages
Signs of Stage One. (2% of all work cultures)
Many people are socially alienated, never talking to anyone. When they cluster together, they form isolated gangs that operate by their own rules, often based on absolute loyalty to the group. The theme of their words is that life has given them a bad deal, so it’s ok to do whatever it takes to survive. There may be acts of violence, such as fistfights or extreme verbal abuse. Minor acts of theft or vandalism are a problem.