Leader Summary

Bob Moore, Founder and CEO of Bob’s Red Mill Natural Foods

Bob’s Red Mill Natural Foods is one of the most prominent producers of natural and organic milled grain products in North America, with roughly 400 products all natural, organic and gluten-free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and the world. Based in Milwaukee, Oregon, the company was established in 1978 by founder and CEO Bob Moore. The company has revenues of $70 Million+ with roughly 240 employees.

On his 81st birthday, Bob decided to give his $100 Million company to his employees through an Employee Stock Ownership Program. Bob’s passion for health and belief in taking care of one another is as strong today as it was when he first started the business with his wife, Charlee. It's this passion for providing the very best nutritional whole grain that has helped make Bob’s Red Mill Natural Foods the leading name in health foods across the country.

Sustainability in Bob's Red Mill's case is also growth. The company has grown an average of 23 percent per year in its three-decade history. Bob's Red Mill is careful in its sourcing; making regular visits to farms and grain elevators to make sure the quality is up to snuff. This attention to detail through Bob’s visionary leadership has underpinned the company's growth. Trust, honesty and integrity, these are the three principles the business is built on. Every Bob's Red Mill employee is committed to sourcing, milling, testing, packaging, labeling and selling the finest products available.

Leadership Critique

Bob’s Leadership at Bob’s Red Mill Natural Foods

Combining an interest in old-world stone mills with a passion to evangelize the goodness of whole grains, Bob made it his mission to move people back to the base of the food pyramid