Premium Essay

Leading Change at Tata Motors

In: Business and Management

Submitted By GReynolds
Words 2618
Pages 11
Leading Change at TATA Motors
Established in 1954, TATA Motors Limited is India's largest integrated automobile company, with consolidated revenues of 20 billion USD in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's largest bus manufacturer. TATA Motors in 2005 was ranked among the top 10 corporations in India. In 2010, TATA surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times. The company's 24,000 employees are guided by the vision to be "best in the manner in which we operate best in the products we deliver and best in our value system and ethics." Their mission is “to be committed in letter and spirit to Corporate Social Responsibility." The 5 core TATA values are Integrity, understanding, excellence, unity and responsibility.
Originally founded as TELCO by the Tatas in 1945, the locomotive manufacturing unit later expanded its operations to the commercial vehicle sector after forming a joint venture with Daimler-Benz AG of Germany in 1954. TATA vehicles are sold primarily in India, and over 4 million vehicles have been produced domestically since the first TATA vehicle was assembled since the merger. The multinational corporation is headquartered in Mumbai India, and the company’s manufacturing base is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). In Addition, TATA has dealerships in 26 countries across 4 continents. Though TATA operations are present in many countries it has only managed to create a large consumer base in the Indian subcontinent, namely…...

Similar Documents

Premium Essay

Swot Tata Motors

...for TATA Motors TATA motors are one of the leading motor vehicle producers in the world. TATA motors have strong background and reputation in the market. The company is working to strengthen its position in automobile industry by adopting different strategies. Following are the strengths, weaknesses, opportunities and strengths of TATA motors. Strengths TATA Motors is one of the leading companies in automobile industry with more than 70 years of experience. During this period it had produced more than 3 million vehicles which is huge achievement for the company. TATA motors have been expanding its business which is obviously requiring more workforces. Currently TATA motors employee base is 23,000 Approx. One of the strengths which is very visible in the industry and also beneficial for TATA motors revenue are low price vehicles and low fuel consumption. Due to TATA motors strong brand and quality vehicles it has good reputation in the industry. It is India largest automobile company with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. TATA motors are expanding its network in International market by aggressively acquiring foreign companies. TATA motors has been famous to introduce new vehicles, this is possible just because of the strong research and development. TATA motors also play active role in corporate and social responsibility. Weaknesses There are strings attached with every new invention and improvement on products. These strings are Tata Motors......

Words: 3400 - Pages: 14

Premium Essay

Tata Ace

...Tata Motors with their Ace Based on EMPI-Indian Express Indian Innovation Award Wining Entry by Tata Motors Registered Office: Bombay House, 24, Homi Modi Street, Mumbai Abstract: Tata Motors, India's largest integrated automobile manufacturer today, designed the country's first indigenously developed mini-truck for both rural and urban use. The versatile, high performance and efficient mini-truck, ACE. Key words: Indigaeanous Development, Innovative Organsiation, Mini Trck, Rural Transport 1. Introduction Development of road infrastructure has led to an increase in the distribution of goods across the country, based on the hub and spoke model. The ACE is powered by a unique twin cylinder 16bhp IDI 700cc diesel engine and with its launch the Company introduces a new category in the commercial vehicle segment. Tata Motors recognized the growing trend as well as the need for a last mile distribution vehicle. Keeping that in mind they developed a pick-up vehicle designed to carry larger and heavier payloads in the sub-2 ton category. Simultaneously, anticipated an opportunity in the sub-1 ton payload segment Tata Motors has indigenously developed a reliable and cost effective 4-wheeler for this segment with a water-cooled, twin cylinder diesel engine, making the ACE among the few mini-trucks in the world to be powered by a diesel engine. The Ace is ideal for short, narrow village roads as well as long highway hauls; for small bulky loads as well as large heavy ones. The......

Words: 3196 - Pages: 13

Premium Essay


...two-wheelers segments. The automotive industry is playing a leading role in growth of economies throughout the world. * The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly, but in very small numbers. * This sector is characterized by potential growth and intense competition.  * The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. * India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, (annual production > 3.7 million in 2010).  * In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand. (Reason: More demand and lower interest rates on automobile loans) * India's major car manufacturing industry is based in and around Chennai, also known as the "Detroit of India" .Chennai accounts for 60 per cent of the country's automotive exports. NOTE: The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium. Key automobile manufactures in India: * Maruti Udyog * General Motors * Ford India Limited * Bajaj Auto * Mahindra & Mahindra * Hyundai Motors India Limited Research on Tata Motors Tata Motors is leading the commercial vehicle segment with a market share of about 64%. Research on TM: Tata Motors Limited is a......

Words: 1566 - Pages: 7

Premium Essay

Tata Motors Marketing

...Running Head: TATA MOTORS Comparison of Tata Motors with the value propositions of the competitor Table of content Introduction……………………………………………………………….. 3 Evaluation…………………………………………………………………. 3 Comparison……………………………………………………………….. 5 Tata’s Value proposition………………………………………………….. 9 Recommendations………………………………………………………… 12 References…………………………………………………………………. 14 Introduction I have selected Tata Motors. Tata Motors Limited can easily be labelled as India’s leading automobile company with annual revenues reaching Rs. 92,519 crores (USD 20 billion) in year 2009-10. The company has a competitive edge among commercial vehicles specializing in passenger cars along with some other vehicle segments. Tata Motors is a well renowned name in truck manufacturing along bus manufacturing, it is considered to be the 2nd largest bus manufacturer around the globe and worlds 4th in terms of truck manufacturing (tatacarsworldwide, 1, n.d). Evaluation This section of the report would discuss the nature of the industry and how well the company is positioned in the industry. The automotive companies are emerging on the world map very quickly, weather it’s related to parts manufacturing, designing components or any other aspect people are outsourcing their business operations. While on the other hand automotive Giants are consistently on the verge of increasing their businesses by entering into newer potential markets around the globe by setting up......

Words: 3254 - Pages: 14

Premium Essay

Swot and Steepled Analysis of Tata Motors union position on occupational health and safety is to ensure that work is made safer by modifying the workplace and any unsafe work processes. This means that the solution is to remove the hazards, not to try to get workers to adapt to unsafe conditions. Requiring workers to wear protective clothing which may not be suited or designed for the climate of your region is an example of forcing workers to try to adapt themselves to unsafe conditions, which is also shifting the responsibility from management to the worker. It is important for unions to maintain this position because many employers blame workers when there is an accident, claiming that the workers were careless. This attitude implies that work can be made safer if workers change their behaviour or if employers only hire workers who never make mistakes. Everyone makes mistakes — it is human nature, but workers should not pay for mistakes with their lives. Accidents do not stop simply by making workers more safety conscious. Safety awareness may help but it does not remove unsafe work processes or conditions. The most effective accident and disease prevention begins when work processes are still in the design stage, when safe conditions can be built into the work process. Hazards which are Associated with Different Jobs 1. Welder - A welder can be burnt from the sparks and there is always the danger of the work process starting a fire. There is the problem of the intense light which......

Words: 9961 - Pages: 40

Premium Essay

Rbv Analysis

...FY2014-15 was 72,264 cr. and the number of units sold was 6.15 lakh units2. The industry is segmented into Goods and Passenger vehicles with each segment further divided into LCVs (Light Commercial Vehicles) and M&HCVs (Medium and Heavy Commercial Vehicles). A detailed classification of commercial vehicles can be found in Figure 1. Figure 1: CLASSIFICATION OF commercial vehicles Source: CRISIL Research, 14-Mar-2015 report Three major domestic players, namely Tata Motors, Mahindra and Mahindra and Ashok Leyland, dominate the industry. Strong positive outlook and space for growth has enticed foreign players, such as Volvo, Daimler and Isuzu Motors, to make an entry into the market. The existing players as well as the new entrants are looking at collaborations and joint ventures (Ashok Leyland-Nissan, Volvo-Eicher) with a view to consolidate their respective positions in the industry. There is renewed focus on high-end technology to create a product differentiation and provide better value for the customers. Tata Motors is market leader in all the segments of the industry, with Ashok Leyland strengthening its second position in passenger vehicles segment and Mahindra and Mahindra occupying the second position in goods carrier segment.2 The major customers of this industry comprises of government institutes, fleet operators, as well as individual operators. State Transport Units and Defense sectors are specific Government entities that have a demand for commercial......

Words: 13366 - Pages: 54

Premium Essay

Organizational Change

...DRIVING CHANGE Change is the only constant thing in life. Tata motors went through a period of significant transition in 2001. A number of changes were worked out during that phase with respect to customer expectations, innovation strategy, and regulations governing safety and environmental protection and continual competitiveness in terms of cost. These changes were and are brought about by the company systematically driving its processes ahead through a high level of product and process innovations. Tata Motors has a long history of investment in R & D. It is a statement that has been corroborated by a very large number of business successes. The road treaded by Tata motors in 2001 required them to take lots of crucial decisions. At that point of time the company showed willingness to take risks and drive itself aggressively ahead. There is no doubt that Tata Motors will be at the forefront of the changes that will be evident in the automobile industry of the future. TATA MOTORS Tata Motors, division of one of the largest business houses in India has grown significantly over the last 64 years since its establishment in 1945. Tata Motors Ltd is India’s largest automobile company with revenue of about 14 billion dollars. It is the first company from India’s engineering sector to be listed in the New York stock exchange. Tata motors presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on the Indian roads since the first rolled out......

Words: 4729 - Pages: 19

Premium Essay

Company Report

...REPORT: TATA MOTORS Chapter 1 INTRODUCTION India has been one of the largest automobile industry in the world. The growth of this industry had been one of the fastest globally but due to various reasons the growth has unacceptably declined in the present day. Passenger car and commercial vehicles manufacturing industry of India stands in the sixth position in terms of volume, 3.9 million units were produced in 2011. India saw a growth from 16 to 18 percent of sales during 2011 to 2012.Earlier Brazil was ahead of India in terms of volume production. India managed to surpass the old and new auto makers such as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain and France. India managed to beat Thailand in 2010 and came forward to third position from fourth position the previous year in being Asia’s largest exporter of passenger cars. By 2015, the Society of Indian Automobile Manufacturers predicted that the annual vehicle sales will increase to 4 million. India’s car manufacturing industry can be largely divided into three hubs i.e. the south, west and north. Chennai in the southern cluster contributes 35% of the share of revenue. Mumbai and Pune in the western cluster is responsible for contributing 33% of the revenue and the National Capital region in the northern hub contributes 32%. Ford, Hyundai, Daimler, BMW, Hindustan Motors, , Nissan, Caparo, Mini, Renault, Mitsubishi, and Datsun have their operating station in Chennai. General Motors, Tata Motors,......

Words: 4938 - Pages: 20

Premium Essay

Tata Motors

...Marketing Management-1 Project: Tata Motors ------------------------------------------------- Submitted by- ------------------------------------------------- Ranjith Narayanan 0315/52 ------------------------------------------------- Ritesh Kumar 0325/52 ------------------------------------------------- Saahil Nagrani 0335/52 ------------------------------------------------- Sandeep Kumar Pal 0345/52 ------------------------------------------------- Sarthak A Nayak 0355/52 ------------------------------------------------- Shah Yash Virajbhai 0365/52 ------------------------------------------------- Shrey Chaturvedi 0375/52 INDEX Contents | Page no. | Pestel analysis | 2 | porter’s five forces analysis | 9 | STP Analysis | 12 | product portfolio | 16 | Distribution Channels | 22 | curious case of tata nano | 25 | conclusion | 28 | references | 30 | PESTEL ANALYSIS Political ENVIRONMENT:- TATA motors with more than 60,000 employees is plying more than 8million vehicles on Indian roads. It is operating in multiple countries across Europe, Asia, Africa, Middle East and Australia. Because of this it needs to pay a close attention to political climate across the world. Government policies like labor laws, corporate laws, land acquisition, import duties and exports laws have a deep impact on the working of the manufacturing giant, TATA motors. TATA motors has been involved in Singur plant controversy. TATA wanted to build a plant......

Words: 7782 - Pages: 32

Premium Essay

Legal Element West Bengal's Nano Impasse: a Roadblock for Tata

...LEGAL ELEMENT West Bengal's Nano Impasse: A Roadblock for Tata The slogans on signs in Singur -- the West Bengal site where Tata Motors plans to manufacture the Nano, its $2,500 small car -- say it all. Most are in Bengali, but the few in English capture the overriding sentiment. "Nano No No," reads one. "Atta not Tata," says another. Atta, which is flour made from whole wheat, refers to the core question of the dispute: Should fertile farmland be requisitioned for industrial purposes? Does food get priority or factories? According to faculty at Wharton and the Indian School of Business, the impasse over the plant in West Bengal threatens to increase the Nano's production costs and could delay its entry into the domestic market. Moreover, they say, it will likely impact investment in the region, as outside companies shy away from antiquated land laws and political disruption. As things stand today, work has been suspended at the Nano plant. Tata has closed shop because, as chairman Ratan Tata told journalists in Kolkata (formerly Calcutta): "I can't bring our managers and their families to West Bengal if they're going to be beaten, if there is going to be violence constantly, if their children are afraid to go to school." Tata has faced trouble ever since it got the go-ahead for the plant on May 18, 2006. Just a week later, there were angry demonstrations by farmers objecting to the "forcible" acquisition of land for the project. The Trinamool Congress, a political......

Words: 4579 - Pages: 19

Premium Essay

Amit Kumar

...industrial licensing was abandoned in the 1990s. The growth of component suppliers also enabled select domestic automobile firms, with no prior experience in car manufacturing, to add passenger vehicles to their product range. Though several foreign manufacturers have struggled to expand their foothold, the growing purchasing power of the middle class continues to attract new entrants to the Indian passenger car market. This story essentially repeated itself in other segments of the Indian automobile market, including commercial vehicles and motorcycles. These segments too have evolved from duopolistic inertia to vigorous competition. In place of outdated products, buyers now have a surfeit of vehicle models to choose from. The trigger for change has typically been the introduction of foreign technology and competition. However, instead of being overwhelmed, the domestic manufacturers have emerged as market leaders, adapting well through alliances with foreign firms for technology. Yet, withdrawing restrictive industrial licensing and allowing the entry of foreign firms would not have ensured sustained growth for the Indian automobile industry. For demand growth to endure, the government would also have to enable the development of the country’s road network and reduce   Thomas White International Ltd 2  traffic congestion in its cities. Considering the poor state of Indian roads even in the 1990s, this was an arduous task that required large......

Words: 3497 - Pages: 14

Premium Essay

Tata Motors

...Crafting a Compelling Employee Value Preposition for Tata Motors This case has been prepared by Tata Motors Corporate HR for TML Case study competition- ‘Mind Rover’. This case study is recommended for being used for the ‘Mind Rover’ case study competition only and does not illustrate either correct or incorrect handling of an administrative situation. No part of this case can be used, reproduced or distributed in any manner without the approval of Tata Motors. Crafting a Compelling Employee Value Preposition for Tata Motors 2 As a part of his induction Prabir had visited Tata Motors’ manufacturing & assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune. He met employees at not just these manufacturing units but also the sales and marketing offices across the country and the R&D centres. “I think we are doing just the right things that any company should. However, I find one best practice in one location is very different from how it is practiced in another location. As someone who is still new to the culture, I am still to discover ‘One Tata Motors’ way of doing things when it comes to employee initiatives”. He had commented. Having said that, the average attrition rate of 9%, was way below the industry average of 13.3%. There were employees who had been in the system for 24 to even 35 years and they carried a lot of tacit knowledge. This needed to be transferred and documented for the next gen. What bothered Prabir was there were still some......

Words: 5927 - Pages: 24

Premium Essay

Tata Motors

... Tata Motors Ltd) is a corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India¶s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles. and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, the world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India.[ In this report we will discuss the various methods of analysis by means of which Tata Motors analysises its business environment. THE method used for analysis are- I. PEST Analysis In PEST analysis various Political,Economic,Social,Technological factors which affect the business are identified and analysed In addition to this Portar’s Five forces which are basically threats to the business are identified and analysed. TATA NANO INTRODUCTION The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began......

Words: 2714 - Pages: 11

Premium Essay


...Q1. What is the Purpose & Values of TATA Group as a whole? Answer 1. Tata Group companies has evolved a collective commitment to evolving stronger connections between their values and first- in-class business practice – not by putting either one ahead of the other, but by finding mutually beneficial bridges between them. “In a free enterprise, the community is not just another stakeholder in business, but is in fact the very purpose of its existence.” Jamsetji N. Tata (Founder, Tata Group, 1868) “The Tata philosophy of management has always been and is today more than ever, that corporate enterprises must be managed not merely in the interests of their owners, but equally in those of their employees, of the customers of their products, of the local community and finally of the country as a whole.” – J. R. D. Tata Purpose Tata group is committed to improving the quality of life of the communities they serve. They do this by striving for leadership and global competitiveness in the business sectors in which they operate. Their practice of returning to society what they earn evokes trust among consumers, employees, shareholders and the community. They are committed to protecting this heritage of leadership with trust through the manner in which they conduct their business. They have a comprehensive document that serves as an ethical road map for Tata employees and companies, and provides the guidelines by which the group conducts its has 21 clauses...

Words: 3974 - Pages: 16

Premium Essay

Business Strategy

...SHARMA-10BSPHH010936 * SUNIL Kr. YADAV-10BSPHH011074 * SAURABH TRIVEDI-10BSPHH011076 * NILABH-10BSPHH011081 * SHAUNAK GOSWAMI-10BSPHH010718 INDIAN AUTOMOBILE INDUSTRY (A MACRO AND MICRO ANALYSIS) With a Focus on TATA Motors | FINAL REPORT (Business Strategy) | IBS-2011 BS-SEC I (Group-3) SHINY ACHARYA-10BSPHH010733 SHWETABH SRIVASTAVA-10BSPHH010766 SUNIL Kr. YADAV-10BSPHH011074 SAURABH TRIVEDI-10BSPHH011076 NILABH-10BSPHH011081 RAGHINI SHARMA-10BSPHH010936 SHAUNAK GOSWAMI- | Table of Contents Indian Automobile Industry: An Overview 3 A. Macro analysis of Indian Automobile Sector 3 1. PESTEL Analysis 3 I. Political and Legal Factors 3 II. Economic Factors: 4 III. Social Factors: 5 IV. Technological Factors 6 V. Environmental Factors 6 2. Key Drivers of Growth and Change 6 3. Porter’s Diamond 7 I. Factor Conditions 7 II. Demand Conditions 7 III. Related and Supporting Industries 8 IV. Firm Strategy, structure and rivalry 8 B. Micro-analysis of Automobile Industry 9 1. Porter’s 5 Force Framework 9 2. Dynamics of Competition 9 C. Competitors & Markets 10 1. Strategic Groups 10 2. Market Segments 13 3. Identifying Strategic Customer 16 D. Strategic Gaps 17 E. Tata Motors 19 1. Introduction 19 Mission Statement 19 Vision Statement 19 Goal 19 Core Values 19 Market share 19 Revenue and profits 20 Domestic growth 20 2. SWOT......

Words: 7540 - Pages: 31