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Leading in Media Rich World

In: Computers and Technology

Submitted By mbosero
Words 2885
Pages 12
Leading in a media-rich virtual world: Impact of the media on the society

November, 15
Abstract
Mass media refers to the different technologies used in communication and interaction. It can include, but it is not limited to Google, emails, twitter, facebook and other common forms of social media. It is evident that we have different forms of media that we are exposed to at present. Indeed, the influence of the media on the society is increasing, and more people are now into the media for different reasons. The media is a rich source of information, for example, we are bombarded daily with news in media, we share information through the media and we market and sell products online. This means that people can never do so without the media since it influences the society. Also, the improvements in technology have changed the modes of interaction. The media has become an inseparable part of our daily lives. The media plays many roles in the society today as noted it is a source of communication, entertainment, means of marketing and information sharing. This explains why the media is an extremely important tool in the society today.

Introduction. There are several types of media available and can be categorized into the print and electronic media. The print media remains one of the oldest forms of communication available to people and has been a medium of information sharing. The print media comprised of mainly newspapers, magazines and journals. The newspapers and magazines form an integral source for daily periodical information to the different audiences(shirky, 2011). They comprise important aspects of the media today and contain information on different topics like economics, politics, entertainment, beauty and the current affairs. The topics contain information of interest to different target audiences at different ages. Print media has been a...

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