Premium Essay

Learn Amazing Ways of Keeping Your Customers

In: Business and Management

Submitted By felizo
Words 3725
Pages 15
Ford raps the competition with a surprising customer experience

by Kevin Stirtz on September 2, 2009
A powerful way to increase customer loyalty is to give your customers a positive and memorable experience. Some days it’s easy. Just be nice, attentive, listen well and be helpful. But other times you might break out of your comfort zone and give your customers something they’ve never seen before.
This Ford dealer clearly went beyond the usual and expected when they decided to treat their customers to the “A-B-C’s of the Ford Focus”.
It’s not something every business would do. And it might even annoy some customers. But you have to give them credit for trying.
What could you and your team do to offer a better, more memorable experience? I’m not suggesting you sing to your customers but there are ways to make their experience better.
If you’re unsure, observe what other companies do – both in and out of your industry. And ask your customers what they think would create a better experience. Then have regular creativity and brainstorming sessions to develop fresh new ideas. Make this a regular thing so you’re constantly evaluating the experience you deliver your customers.
Then watch your customer loyalty go through the roof!

Ross Shafer shares the ultimate customer experience story

by Kevin Stirtz on June 17, 2012 · 2 comments
In this video, Ross Shafer talks about an amazing customer experience he had at a well known hotel brand. The story is both funny and inspiring.
But there’s something in the story that stands out and, in my opinion, tarnished the brand’s image. In the video it’s just a funny aside but in the real world it can make a big difference to companies and customers.
About midway through the video, Ross is sharing with us how he talked to several people at the hotel about this wonderful employee. And each time he gave his glowing...

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