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Submitted By zhouyu123
Words 3803
Pages 16
Table of content
1.0 Executive Summary 3
1.1 Objective
1.2 Vision and Mission
2.0 Company Summary 4
2.1 Background
2.1 Company locations and facilities
3.0 Products and Services 5
3.1 Product description
3.2 Competitive Comparison
3.3 Supply and demand details
3.4 Technology needs
4.0 Target Market 7
4.1.1 Target Market Segment Strategy
4.1.2 Market Needs
4.1.3 Market Trends
4.2 Industry Analysis
4.2.1 Industry Participants/Key Players
4.2.2 Main Competitor analysis
5.0 Strategic and Implementation Summary 10
5.1 Marketing Strategy
5.2 Pricing Strategies
5.3 Promotional Strategies
5.4 Distribution Patterns
5.5 Marketing Program
5.6 Sales Strategies
5.7 Sales Forecast
5.8 Sales Program
6.0 Web Plan Summary 13.
6.1 Website Marketing Strategy
6.2 Development requirement
Reference 15

1.0 Executive Summary
1.1 Objective
This paper will tend to provide a brief introduction of Louis Vuitton, the famous and high price and high reputation luxury brand product originated from France. Later, this paper will further investigate on the information regarding the company’s products and services (product mix) and its marketing analysis and industry analysis in general. The strategies analysis and implementation of the strategies will be demonstrated and website marketing strategies by the company will be discussed as well after the implementation of the strategies plan. Lastly, a brief conclusion will be provided to summarize the entire marketing plan for LVMH.
1.2 Vision and Mission
LouisVuittonMoët Hennessy group,LVMH, would represent the most refined qualities of so called "Art de Vivre" in France and around the world. LVMH will have to constantly with the balance and both elegance and creativity in the products. LV’s products together with the cultural values LVMH embodies, mixing old and

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