Free Essay

Leather Sector

In: Other Topics

Submitted By mrforayeji
Words 5127
Pages 21
Submitted by


Footwear is a traditional export item of Bangladesh. Footwear produced from high quality leather in the country enjoys a good reputation worldwide for their quality. The country, however, has a growing success in this sector. The business experts believe that export earnings from the sector could be substantially increased if we use advanced technology to produce high quality footwear. This, however, depends on adoption of appropriate policies on the part of the government and business community to develop the sector. The products must be improved to satisfy the quality requirements demanded by the consumers of the international market especially of the developed world. The low wage rate and poor enforcement of environmental laws and rules have given the country’s footwear sector a comparative advantage in the world market. Moreover, the country enjoys duty exemption under the GSP (Generalized System of Preference) from the most of the importing countries of the developed world. Bangladesh also enjoys a reduction of Tariff and other non-Tariff barriers from WTO (World Trade Organization). While this provide an opportunity for a country like Bangladesh to boost up its export.

1.2 Objectives:

The objectives of this study are as follows:

1.2.1 To know about the environment of selected products sectors- Footwear.

1.2.2 To know about the overall international trade statistics for last 5 years.

1.2.3 To know about the problems and prospects of Footwear Industry.

1.2.4 To know about the barriers and challenges of Footwear sector.

1.2.5 Suggesting strategies to overcome the Barriers and Challenges.

1.3 Methodology:

This study is based on both primary and secondary data/information. Primary Data for this study was gathered by primary data collection method through personal administered questionnaire and telephonic discussion from some industries and secondary data/information was collected from published articles, magazines, different books, internet etc. After assisting a respondent in completing a survey, the data collector would then approach the next available person and resume the screening process. The response rate was very high due to the fact that, the researchers’ pursued all respondents personally and motivate respondents to participate the survey.

1.4 Scope:

This study covers the export opportunities of footwear from Bangladesh in global context along with some suggesting strategies to boost up its export.

1.5 Limitations:

This study has certain limitation that need to be taken into account when considering the recommendations. The main limitation is that we can’t get sufficient statistical data from the export oriented Footwear industry in Bangladesh. There are no fruitful govt. policies to export Footwear in the world market. For this study time is not enough to complete my study.


Chapter 2:

Introduction to the Research Proposal

2.1 Footwear Industry in Bangladesh: A Short history

The Footwear Industry in Bangladesh is at its early stage of development. There was no mechanized Footwear Industry in the country until early 1900's and the footwear manufacturing was limited to cottage and family level small factories. The first mechanized industry, Bata Shoe Co. (Bangladesh) Ltd., a multinational enterprise. Followed by Eastern Progressive Shot industries and Bengal Leather which used to produce mainly for domestic supply. Indeed, the shoe industry started featuring in Bangladesh in 1990 with the introduction of encouraging government policy measures of granting fiscal and financial incentives for production of leather footwear in the country for export. There has been a rapid growth in footwear production capacity. Both complete leather shoes and sports shoes manufacturing for export during last decade. There are now about 42 Mechanized and over 4500 non-mechanized small and cottage level units in Bangladesh producing various types of footwear for both domestic market and export. Most of the mechanized units are export oriented.

Footwear Sector, as a sub sector of Leather Sector gets also priority from Government but this sector as well was ignored by the Government for many years. Now in the era of globalization, nobody can find an alternative of product diversification (export diversification). For this reason government is now started looking after Footwear Sector rather than Jute and Tea.

2.2 Export position of Footwear during 2009-2010:

According to the Export Promotion Bureau Footwear was 8th Position which given in the following table and the chart:

Table: 01

|Serial no. |Commodities |Percentage |
|01 |Woven Garments |37.11 |
|02 |Knitwear |40.11 |
|03 |Frozen Food |2.73 |
|04 |Jute Goods |4.87 |
|05 |Leather |1.40 |
|06 |Agro Products |1.50 |
|07 |Engg. Products |1.92 |
|08 |Footwear |1.26 |
|09 |Others |9.21 |

Chart: 01


Source: Export Promotion Bureau.

2.3 Major companies involved presently in manufacturing footwear in Bangladesh:
A new era started in this sector during 1979-90. Some product units especially footwear have been established and exporting of shoes and shoes uppers. A group viz. Apex came forward as pioneer to produce export quality footwear and penetrating in the international market. Now according to Leather goods & Footwear Manufacturers & Exporters Association of Bangladesh there have the following listed footwear companies:

Table: 2

|Serial No. |Name of the company |
|01 |M/s. Apex Adelchi Footwear Ltd |
| |Celebration Point, Plot # 3,5 |
| |Road # 113A, Gulshan-2, Dhaka |
|02 |M/s. Jennys Shoes Ltd. |
| |Jennys House, House # 6, Road # 68/A |
| |Gulshan-2, Dhaka |
|03 |M/s. Legacy Footwear Ltd. |
| |64, Bijoynagar, |
| |Kakrail, Dhaka |
|04 |M/s. Landmark Footwear Ltd. |
| |64, Bijoy Nagar (3rd Floor) |
| |Kakrail, Dhaka |
|05 |M/s. Surma Leather & Footwear Ind. Ltd. |
| |Corner Court, 29 Toynbee Circular Road |
| |Motijheel C/A, Dhaka |
|06 |M/s. Bay Footwear Ltd. |
| |Wasa Bhaban (3rd Floor) |
| |Kazi Nazrul Islam Avenue, Dhaka |
|07 |M/s. Tropical Shoes Ind. Ltd. |
| |A. R. Tower (3rd Floor) |
| |24, Kamal Ataturk Avenue, Banani |
|08 |M/s. H.N. Shoes Ltd |
| |House # 69, Road # 8/A, Dhanmondi R/A, Dhaka |
| |Name of the company |
|09 |M/s. Leatherex Footwear Ind. Ltd |
| |House # 34/A, Road # 10/A |
| |Dhanmondi R/A. Dhaka |
|10 |M/s. Advance Industrial Management Co. Ltd. |
| |Baipal, Savar |
|11 |M/s. Savar Industries (Pvt.) Ltd. |
| |DEPZ |
|12 |M/s. Malim (BD) Co. Ltd. |
|13 |M/s. Five-R-Footwear Ltd. |
|14 |M/s. Vannara Corporation Ltd. |
|15 |M/s. Shampan Shoes Ltd. |
|16 |M/s. Rimex Footwear Ltd. |
|17 |M/s. Adelchi Footwear Bangladesh Ltd. |
|18 |M/s. F.B. Footwear Ltd. |
|19 |M/s. Bata Shoe Co. (BD) Ltd. |
|20 |M/s. Akij Footwear Ltd. |
|21 |M/s. Lalmai Footwear Ltd. |

Chapter 3:
Financial Feasibility Analysis and Findings

3.1 Market size of Footwear in the World:

3.1.1 Present scenery of world Footwear production is given bellow:

|Region |Quantity |Percentage share |
| |( Million Pairs) | |
|WESTERN EUROPE |777 |4.58% |
|EASTERN EUROPE |371 |2.18% |
|MIDDLE EAST |589 |3.47% |
|AFRICA |647 |3.81% |
|ASIA PACIFIC |13453 |79.26% |
|NORTH AMERICA |331 |1.95% |
|LATIN AMERICA |805 |4.74% |
|WORLD |16972 |100.00% |

Source: BLSC Chart-2


Figure: World Market Size of Footwear (Million Pairs)

3.1.2 Country-wise market size of Footwear items in the world: The status of Bangladesh

|Parameter |Exported value in |Exported value in |Exported value in |Exported value in |Exported value in 2011,US $|
| |2007,US $ thousand |2008, US $ thousand |2009, US $ thousand |2010, US $ thousand |thousand |
|World Footwear export |83,909,121 |92,860,466 |82,564,928 |99,247,716 |116,594,945 |
|Bangladesh footwear export |137,487 |186,462 |216,959 |267,954 |381,402 |
|Percentage |0.16% |0.20% |0.26% |0.27% |0.33 % |

Sources: ITC calculations based on UN COMTRADE statistics.



Sources: ITC calculations based on UN COMTRADE statistics.

3.1.3 Countrywide Footwear export in the world:
| |
|Exporters |
| |

3.1.4 Countrywide Footwear exports statistics of Bangladesh, 2011-2012 (July-May), Value US$

|Footwear |301,697,878.70 |
|UNITED ARAB EMIRATES |1,246,832.09 |
|ARGENTINA |204,310.29 |
|AUSTRIA |4,545,137.15 |
|AUSTRALIA |174,517.22 |
| BELGIUM |7,045,606.64 |
| BAHRAIN |165.10 |
|SAINT BARTHÉLEMY |11,847,452.19 |
|BRAZIL |530,270.52 |
|CANADA |3,362,478.94 |
|SWITZERLAND |4,223,808.17 |
|CHILE |590,189.78 |
|CHINA |1,336,425.00 |
|COLOMBIA |158,615.48 |
|CYPRUS |235,958.70 |
|CZECH REPUBLIC |1,398,484.42 |
|GERMANY |36,650,942.82 |
|DENMARK |69,912.54 |
|ESTONIA |254,047.06 |
|SPAIN |35,023,716.01 |
|FINLAND |911,622.64 |
|FIJI |99,528.27 |
|FRANCE |24,223,782.18 |
|UNITED KINGDOM |3,798,357.16 |
|GEORGIA |45,910.57 |
|GREECE |559,461.02 |
|HONG KONG |5,655,743.58 |
|CROATIA |93,099.47 |
|HUNGARY |60,999.16 |
|INDONESIA |380.17 |
|IRELAND |179,613.35 |
|INDIA |79,658.33 |
|IRAQ |2,880.09 |
|ITALY |24,634,420.26 |
|JAPAN |65,047,840.77 |
|KOREA, REPUBLIC OF |8,909,522.68 |
|KUWAIT |56,537.96 |
|LEBANON |2,289.99 |
|SRI LANKA |119,375.70 |
|LITHUANIA |61,915.07 |
|MYANMAR |57,584.53 |
|MALTA |61,810.38 |
|MAURITIUS |2,612.69 |
|MALDIVES |323.04 |
|MEXICO |1,553,536.96 |
|MALAYSIA |131,161.18 |
|NETHERLANDS |17,371,943.33 |
|NORWAY |387,107.62 |
|PANAMA |349,786.90 |
|PERU |1,124,898.35 |
|PAPUA NEW GUINEA |5,295.52 |
|PHILIPPINES |17,739.32 |
|PAKISTAN |49,247.60 |
|POLAND |4,135.13 |
|PORTUGAL |131,995.88 |
|PARAGUAY |471,157.71 |
|QATAR |500.37 |
|ROMANIA |362,177.20 |
|RUSSIAN FEDERATION |1,956,427.62 |
|SAUDI ARABIA |895,400.95 |
|SWEDEN |2,026,357.19 |
|SINGAPORE |101,008.02 |
|SLOVENIA |1,342,276.47 |
|SLOVAKIA |513,583.33 |
|SENEGAL |212,271.55 |
|EL SALVADOR |21,929.28 |
|SWAZILAND |54,102.27 |
|THAILAND |27,650.03 |
|TUNISIA |60,602.14 |
|TURKEY |290,853.05 |
|Not Defined |4,319,214.50 |
|UNITED STATES |22,197,875.78 |
|URUGUAY |7,541.15 |
|VIET NAM |1,665.95 |
|!!! Not Defined |114,409.68 |
|SOUTH AFRICA |845,691.90 |
|ZAMBIA |148,104.45 |

Sources: Export Promotion Bureau (Bangladesh)

3.1.5 South Asian Footwear Export in 2011(in US Dollar Thousand)

In the footwear export, Bangladesh is the 31st position in the world but second in the South Asia. The chart given in the below:

Chart 4


3.1.6 Footwear export of Bangladesh

From international trade statistics we have find that Footwear export increased of year 2011 than the year 2010 is 42.33%. So, we can say that it is raising sector of our country’s growing economy. The Footwear sector plays a significant role in the economy of Bangladesh in terms of its contribution to export and domestic market.

Chart 5


Figure: Footwear export of Bangladesh

3.1.7 Local Footwear market size of Bangladesh and share of imported and locally manufactured items Footwear Marketing in Bangladesh

Marketing is the vital aspects for the Bangladeshi footwear. Production of footwear in Bangladesh being primarily for export purpose. All the efforts being made by the manufacturers are presented in the foregoing analysis. Of course, there are few units which rely on domestic market. They are also contacted and their views have been complied. As regards to domestic marketing of footwear, it is being done by nearly one fourth of total Footwear. However, it does not mean that these units solely rely on domestic market. Good number of units in Dhaka undertakes domestic sales. Such local sales units are very less in other Divisions. The domestic supply orders for the units are largely through direct contacts as well as from the corporate business groups for complimentary. Category of marketing of Footwear:

Of the prominent categories, In Bangladesh context, there are various kinds of footwear are available in here like- • Leather shoes. • Synthetic shoes. • Leather sandals. • Synthetic sandals. • Sports shoes. • Canvas & PVC shoes. • Slippers and Chappals. • Army boots. • Ladies boots. • Jute sandals/chappals.

However, it was observed during the field survey, that more than hundred types of items are being made from leather for export purpose, with ever expanding uses. This category of industry is highly vulnerable for non-leather substitutes and supplements. Functionally leather and non-leather items perform the same job. Leather items are preferred for their natural feel, elegance and of course long life. The local sales affected, need not necessarily be always to the Bangladeshi customers. It is observed that foreign tourists’ effect purchases from Bangladeshi
Stores during their visit to Bangladesh. The situation in Dhaka is slightly different. Domestic marketing is remarkable high in the case of other Divisions units The demand side of market

A difficult market in terms of fierce competition, sophistication of styles and fashions, trends in disposable income no less than the consideration of climate/season, environment and ecology play a critical role in generating the extent and pattern of demand. The demand is influenced by this different consideration; as cold weather leads to an increasing demand and consumption, new environmental concerns do also have a bearing; for example, have become important features in the mind of the consumers. Fashion trend is closely related with the market demand. Demand side of the market mainly depends on

• Weather and season • Culture and heritage • Adaptation of fashion • Cost of the product • Availability in the market side • Market trend and general tendency • Fashion trend etc. Domestic market of Bangladesh

Bangladesh with its 80% population in village has no niche domestic market for high priced products made of leather due to low purchasing power of mass population and weak economic structure. Generally the target prospect for footwear is for middle echelons to upper echelons people in local market.

Footwear is the best selling item compared in local market. Neither the culture, nor economics or the climate, promotes the usage of footwear in large quantities in the country. Causes of the backwardness of leather goods sector development for local market

• Economical ability of the local people • Lack of cost effective project. • Costly raw materials in comparison to synthetic material. • Tendency of buying foreign product • Tendency of the industry as being export oriented. • Lack of market research • Lack of season based survey for demand • Local fashion trends integration inability • Lack of customer based marketing Local market survey for footwear

Total people involvement: 20000-22000 (Approx)
Total Production: 5-5.5 million (including all) pairs.
Total Production in Bangladeshi currency: 12.5 million (taka)
To know the market trend I have done a survey in different market place including the shopping centre to foot path among the men and women. Primarily I have selected 20 men and 20 women to get the information about local Market demand which are given below:

Classification of Bangladeshi customer according to their ability

• Upper Class Customer • Middle Class Customer • General Category

Table: Customer Based survey of leather goods in Bangladesh

|Types of |Types of |Origin of |Value range |
|customer |products |products |in taka |
|Upper Class Shoe |Gents |Foreign |Above 1500 |
|Standard |-- |Local & Foreign |500-2000 |
|General category |-- |Local |Below 300 |
|Upper Class Ladies sandal |Ladies sandal |Foreign |Above 800 |
|Standard |-- |Local & Foreign |400-1200 |
|General category |-- |Local |100-400 |

Source: Field survey

3.2 Production of footwear items in Bangladesh: A feasibility analysis

3.2.1 Environmental feasibility:

Export oriented footwear industries could be termed as highly value added sub-sector in the Leather Field. Bangladesh has fine quality cattle hides and top quality goat skins along with valuable buffalo leather and has one of the cheapest labors in the world. We only need to overcome of the weakness of the industry and can make footwear industry as most prospective sector.

3.2.2 Lowest labor cost:
Bangladesh is a small country in respect of area but it is the 10th largest country in the world in respect of population. Thousands of people in this sector have been skilled and semi skilled.
Cost competitiveness of products is the essence of international market that in turn depends upon the supply of raw materials manufacturing know how and conversion cost. The footwear industry in particular is highly labor intensive and the production cost is greatly depending on labor wage.
The established producers of these newly industrialized countries being affected recently by high rise in labor wages and export limitation in Europe have been looking for expanding or relocating their production base to low cost china, Indonesia, Thailand, India, Pakistan, Bangladesh and Vietnam.
The labor cost in advanced countries accounts for 40-45% of the total production cost whereas, it is less than 5% in developing countries, which is still the lowest in Bangladesh.
Table: 05

|Serial no. |Country |US $/Hour |
|1 |Japan |24.00 |
|2 |Italy |14.00 |
|3 |South Korea/Taiwan |6.00 |
|4 |Brazil |1.50 |
|5 |Mexico |0.80 |
|6 |Indonesia |0.45 |
|7 |China/Vietnam |0.30 |
|8 |Bangladesh |0.20 |

Source: Werner International Survey, 1993.

3.2.3 A Comparative Study of wages in Bangladeshi Footwear Industry:

|Name of the factory |Total Salary |BDT. 805,400.00 |
|AIMCO Footwear Ltd. |Manpower |207 |
| |Salary/Person |BDT. 3890.821256 |
| |Days |30 |
| |Per day salary |129.6940419 |
| |hours |8 |
| |Per hours salary |BDT. 16.21175523 |
| |Price of dollar |BDT. 80 |
| |Wages |US $ 0.20264694 |
|RIMEX Footwear Ltd. |Total Salary |BDT. 1205,400.00 |
| |Manpower |280 |
| |Salary/Person |BDT. 4305 |
| |Days |30 |
| |Per day salary |143.5 |
| |hours |8 |
| |Per hours salary |BDT. 17.97 |
| |Price of dollar |BDT. 80 |
| |Wages |US $ 0.2242 |
|H. N. shoes Ltd. |Total Salary |BDT. 1050300.00 |
| |Manpower |250 |
| |Salary/Person |BDT. 4201.2 |
| |Days |30 |
| |Per day salary |140.04 |
| |hours |8 |
| |Per hours salary |BDT. 17.505 |
| |Price of dollar |BDT. 80 |
| |Wages |US $ 0.2188 |

Calculation of average wages:

US$ (0.20264694 + 0.2242 + 0.2188)
Average wages = -------------------------------------------------------- 3

= US$ 0.2152

3.2.4 Better quality of product:

For export issue quality product is uncompromised factor to compete the world market. Maintaining international standard for any product is playing vital role for existence of the product. Bangladesh has enough ability to produce international standard product. Bangladeshi people have both technical and theoretical ability to produce international standard product

3.2.5 GSP facility:

Bangladesh enjoys duty exemption under the GSP – generalized System of preference from most the importing countries of the develop world.

3.2.6 Government Incentive:

Leather goods especially footwear and bags are already enjoying a 15 percent cash incentive for export and 2.5 percentage points increase in cash assistance will raise it to 17.5 percent.

3.3 Financial feasibility:

3.3.1 Availability of raw materials:

It is one of the best opportunities for Bangladesh to export footwear. The raw Hide and skin is collected from dead animals. At the time of Eid-ul-Azha a lot of raw materials are being produced by offering “Kurbani”s a part of Ibadah of the Muslin citizen. Everyday a huge number of cows, buffalos and goats are used to meet the demand of meat of the people. Primary process by mixing salt to curing the raw material is completed at the vendor level. Expertise has been developed in the root level to preserve the leather and leather goods. Leather is the main material of footwear

Availability of leather (total number)

|Origin |Total number |Number of |Leather |
| |(million piece) |leather |(million Sq.ft) |
| | |(million piece) | |
|Cow/buffalo/cattle |24.31 |5.31 |116.00 |
|Goat/Sheep |32.70 |19.70 |64.00 |

Source: Bureau of statistics, ITC, FAO

3.3.2 Projection of Production, Export earning and Employment generation by the year 2015 AD

|Sector |No of |Production |Total |Available |Employment |
| |Unit | |Domestic |for | |
| | | |uses |export | |
|Upper 1 |2.35 sft |Cow Polish Leather |200 | |470 |
|Upper3 | | | | | |
|Lining 1 |2.60 sft |Cow |90 | |234 |
|Lining 3 | | | | | |
|Toe cap |0.56 sft | |60 | |33.6 |
|Heel grip |0.67 sft | |40 | |26.80 |
|Back counter |0.70 sft | |40 | |28 |
|Welt |.30 sft | |90 | |27 |
|Zipper | | | | | |
|Ribit | | | | | |
|Eyelet |12 pcs | |1 | |12 |
|Ring | | | | | |
|Buckle 1 |2 pcs | |10 | |20 |
|Buckle2 | | | | | |
|Insole |.87 sft | |15 | |13 |
|Texon |.57 sft | |10 | |5.7 |
|Bata shank |2 pcs | |2 | |4 |
|Footbed Cover | | | | | |
|Outsole |Nrb hand made | |200 | |200 |
|Outsole Top | | | | | |
|Heel |TPR | | | | |
|Heel Top | | | | | |
|Midsole | | | | | |
|Socks |.87 | |60 | |52.20 |
|Socks EVA |.80 | |10 | |8 |
|Lace |2 pcs | |5 | |10 |
|Balcro | | | | | |
|Mocca Thread | | | | | |
|Insole stitch | | | | | |
|Insole+ Outsole color | | | | | |
|AUXILARY | | | | | |
|TOTAL COST |1324.30 |
|MARGIN (15%) |198.645 |
|FINAL COST IN US$ @ BDT. 80.00 |19.03 |
|OFFER PRICE IN US$ |19.00 |

Costing for business shoes in China:

|Upper 1 |2.35 sft |Cow Polish Leather |250 | |587.50 |
|Upper3 | | | | | |
|Lining 1 |2.60 sft |Cow |100 | |260 |
|Lining 3 | | | | | |
|Toe cap |0.56 sft | |60 | |33.6 |
|Heel grip |0.67 sft | |40 | |26.80 |
|Back counter |0.70 sft | |40 | |28 |
|Welt |.30 sft | |90 | |27 |
|Zipper | | | | | |
|Ribit | | | | | |
|Eyelet |12 pcs | |1 | |12 |
|Ring | | | | | |
|Buckle 1 |2 pcs | |10 | |20 |
|Buckle2 | | | | | |
|Insole |.87 sft | |15 | |13 |
|Texon |.57 sft | |10 | |5.7 |
|Bata shank |2 pcs | |2 | |4 |
|Footbed Cover | | | | | |
|Outsole |Nrb hand made | |200 | |200 |
|Outsole Top | | | | | |
|Heel |TPR | | | | |
|Heel Top | | | | | |
|Midsole | | | | | |
|Socks |.87 | |60 | |52.20 |
|Socks EVA |.80 | |10 | |8 |
|Lace |2 pcs | |5 | |10 |
|Balcro | | | | | |
|Mocca Thread | | | | | |
|Insole stitch | | | | | |
|Insole+ Outsole color | | | | | |
|Elastic | | | | | |
|Shank | | | | | |
|Label | | | | | |
|AUXILARY | | | | | |
|TOTAL COST |1587.80 |
|MARGIN (15%) |238.17 |
|FINAL COST IN US$ |22.82 |
|OFFER PRICE IN US$ |22.50 |

China is currently failing to produce high quality shoes at competitive prices due to the WTO anti-dumping rules. So, orders from Germany, Italy, France, Japan and Canada are shifting to Bangladesh. Data interpretation:

From the above two countries costing we find that there is change the price in upper leather and lining and also have the change in factory overhead.

Hence we get the cost effectiveness like the below:

US $ (22.50 – 19.00)

Hence, the cost effectiveness = ------------------------------------

US $ 19.00

= 18.42%

Here, we keep the margin fixed. But it may be changed.

3.4. Barriers and Challenges

Like RMG or Jute industries, Footwear is not so long history of reputation in world market for Bangladesh perspective. This is due to lack of technology, skilled manpower, good processing plants, and communication. Following barriers and challenges are to faces footwear industries to grownup:

3.4.1 Technologies

3.4.2 Skilled manpower

3.4.3 Global market reputation

3.4.4 Branding

3.4.5 Political instability

3.4.6 Power and utilities

3.4.1 Technologies: Technology is the first and foremost important thing to build world standard footwear processing plant. Now a day there is a number of technologies to process the footwear like Auto CAD, Automatic machines etc.. So we should adopt the new technologies to build our processing plants. We could communicate with European and North American countries for modern technologies.

3.4.2 Skilled Manpower: Skilled manpower is other important parameters for manufacturing of footwear. Educated, hardworking, creative and innovative minded young generations are the good sources of skilled manpower. They should trained first about the footwear technologies. In our country, there is only one leather technology college. To compete globally we should build more leather technologies related institutes in our country to make our people skilled in leather technology.

3.4.3 Global market reputation: There are some countries in the world that have global market reputation for footwear. Italy, France, Germany, USA, Japan and some other European countries have the global reputation for their footwear. They achieved this global reputation for their modern technology, processing plants and product related skilled man powers. So to get global reputation, we should take proper private and govt. initiatives in the field of leather technology.

3.4.4 Branding: Branding is the most important aspect to get the global market reputation in footwear sector. Nike, Rebook, Hushpuppy and some other is world famous reputation in footwear. So we should take proper steps to develop world famous brand by ensuring attractive design, price and quality.

3.4.5 Political instability: To ensure said factors, political stability is must. Without political stability no one can ensure those factors to develop our footwear industries. Our current political situation is not friendly for developing our footwear industries. So our national leaders should show the good behave for better stability of our country to encourage for investing foreign invest in our footwear sectors. Foreign investors are only investing when they found political stability in our country.

3.4.6 Power and Utilities: Power and utilities are the first requirement to grow any industries. Like other industries, footwear industry also needs the power and utilities facilities for processing, manufacturing of footwear. So our govt. should take necessary steps to provide the power and utilizes for footwear industry.

3.5 Possible impact of footwear items production in Bangladesh: a SWOT analysis:

|• Good potential of quality raw materials for |• Information for product line, product mix and export |
|maximum added value. |marketing is inadequate. |
|• Integrated production chain from raw materials |• Skilled designers and facilities for product design |
|to tanneries and footwear available. |and development are unavailable. |
|• Law costs of production labor available (partly |• Backward linkages between leather products |
|offset by low productivity due to lack of skills). |(footwear and leather goods) industry and tanneries |
|• Established international trading practice |is still not a prevailing culture. |
|• Existence of a few successful companies as path |• No institutional support is available for the industry |
|leaders, |(such as FDDI in India). |
|• Geographic position for the future markets. |• Trained or experienced workers to operate key machinery |
|• The footwear industry got stimulus from the |(lasting, sewing) are quite insufficient. |
|Progress in finished leather production. |• High rate of interest on term loan and working |
|• Customers from countries applying GSPs have |capital, and pattern for loans are distorting prices. |
|been attracted by Bangladesh. |• Footwear accessories (such as tapes, trims, buckles, |
|• Bonded warehouse facilities are available. |linings, shoe-last etc.) are not locally available. |
|• No import duty on capital machinery for export oriented |• Lack of quality control systems; reliance on foreign |
|industry. |certification with penalized lead-time. |
|• Containerized shipment is available from the |• Limited product development and market |
|industry site with proximity of Dhaka city’s |orientation. |
|railway station. |• Over-reliance on visiting buyers. |
|• Export of Bangladesh Footwear merchandise to |• Complicated rules and regulations in customs |
|Japan is 100% duty-free. |department, which affect lead-time and acquisition |
| |of inputs. |
| |• Partnership Marketing program has been a greatly |
| |felt needs. |
|• Gradual progress in the finishing process of |• Almost no output of sole/insole leather developed in |
|leather. |local tanning industry. |
|• Local production of sandals and slippers is in |• Leather footwear consumption is considerably |
|high demand in Mid-East and Southern Africa. |replaced by casual footwear made of synthetic |
|• Cash incentive (15% on FOB) for leather |materials. |
|footwear has been introduced and likely to be at |• No organized industrial unit for sole production |
|a higher rate. |natural rubber based, TPR, NU or EVA. |
|• No import duties on raw hides or wet-blue hides |• EU’s stringent condition on SPS, certification etc, etc |
|for export-oriented leather industries. |(it needs time to be ready for compliance. |
|• Proximity to future markets (South-East Asia) |• EU’s stringent condition on SPS, certification etc. (It |
|• UNCTAD has been working with advocacy to EU |needs time to be ready for compliance) |
|to permit more time for LDCS. | |


Chapter 4

4 Recommendations:

A lot of constraints and drawbacks lying behind the Footwear industrial and business sector. To make the business unique and successful everybody should come forward to work united for the betterment of the sector. The following could be the immediate and urgent:

4.1 Arrangement for quality raw materials: Bangladesh has an abundant supply of raw hides and skins. It is the main raw materials for leather and footwear which earn foreign exchange. Therefore quality improvement for raw hides and skins is to be ensured by taking proper handling and caring measures of the raw stock.

4.2 Well trained workforce in management: The work force engaged in management should have been given a modern method of management training. The total quality management TQM they should have to be learn and implement in the related units, it is must for ISO certification.

4.3 Marketing toward global aspect: This sector is of 100% export oriented. We need to increase our export. So, Market exploration is needed. With this aim a group of marketing people is needed to give and intensive and competitive marketing management training. An orientation of global marketing should have been emphasized. Promotional support for market expansion may require from EPB and other agencies or through a coordinated, externally funded project.

4.4 Technology and human resource development: Well trained and skill manpower could be the only resource of a sector by which it reaches its optimum target. We know for technology and human resource development, Bangladesh College of Leather Technology has undertaken a new academic program under Dhaka University. This should be encouraged. And other agencies like GTZ, BFLLFEA, and ITC have also trying to flourish training and prototype centers. This should also be encouraged and make more participatory.

4.5 Footwear Board: A strong and independent Footwear Board should be formed immediately by which the footwear policy is to be furnished for footwear sector as well as to act as parent public body for the welfare of this sector.


From my comparative study for cost-effectiveness of business shoe between two countries Bangladesh and China, I find that cost-effectiveness 18.42% in Bangladesh than China.

And also from international trade statistics we have find that Footwear export of Bangladesh increased of year 2011 than the year 2010 is 42.33%. This is happening due to availability of high quality leather, lowest labor cost and low overhead compare to other develop countries in the world.

So, we can say that it is raising sector of our country’s growing economy. The Footwear sector plays a significant role in the economy of Bangladesh in terms of its contribution to export and domestic market.

Finally it could be said that no efforts, no attempts would be enough for footwear sector to reach the highway of international free trade economy until and unless the management, the marketing and the technology of this sector as well as the public bodies make them positively work to walk for.

Similar Documents

Free Essay

A Study on "Impact of Leather Technology"

...[pic] Department of Accounting Term Paper On A study on the “Impact of Leather Technology of Bangladesh” Supervised by Ganesh Chandra Dey Lecturer Department of Accounting Govt. Asheq Mahmud College, Jamalpur Submitted By A.M. Ahsanur Rahman Tonmoy College Roll: 94 Reg No: 2119731 Roll No: 8101622 Session: 2011-12 Student Type: Regular Department of Accounting Govt. Asheq Mahmud College, Jamalpur Submission Date: July 8, 2015 Letter of Transmittal July 8, 2015 Ganesh Chandra Dey, Lecturer, Department of Accounting, Govt. Asheq Mahmud College, Jamalpur Dear Sir, It is an enormous pleasure to submit my term paper titled “A study on the Impact of Leather Technology of Bangladesh” assigned as a requirement of my course related. In preparing this assignment I have acquired much knowledge about Leather Technology. I have tried my best to furnish the assignment with relevant data, which I had to collect from online and related journal. I hope this assignment will help the leather Technology sector to gather some insights on the windows to do further studies in this aspect. I would like to convey my tributes to you and thank you for giving me the opportunity to work on this topic. Your queries in this aspect will highly be expected. Thank You Sincerely Yours A.M....

Words: 2750 - Pages: 11

Free Essay

Bangladesh Leather Industry

...The general objective of the study is to analyze the leather industry of Bangladesh. Specific Objectives: The specific objectives of the study are: * To analyze the leather industry of Bangladesh. * To analyze the different owners, players and government influence existing in the manufacturing sector. * To identify the contribution of leather industries along with its growth performance using. * To show a depict...

Words: 6550 - Pages: 27

Free Essay

Consideration Factors for International Business to Export Leather

...A Study on BEING AN INTERNATIONAL BUSINESSMAN WHAT WOULD BE YOU CONSIDERATION TO EXPORT Leather TO Taiwan    By Ms. Zenat Sultana Reg ID:   A Field Work Report  Submitted to Mr. Quamrul Ahsan Course Instructor: - International Business Faculty of Business Brac University BRAC University, Dhaka December 13, 2014 December 13, 2014 Quamrul Ahsan Course Instructor- International Business BRAC University, Dhaka Dear Instructor: Enclosed report is concentrated on the consideration factors as an international businessman to export Leather to China, India and the European belt which stands a viable business case and feasible return on investment. This report is aimed to be found justified & satisfactory. Sincerely, Ms. Zenat Sultana Student ID: Executive Summery International business grew over the last half of the twentieth century partly because of liberalization of both trade and investment, and partly because doing business internationally had become easier. In terms of liberalization, the General Agreement on Tariffs and Trade (GATT) negotiation rounds resulted in trade liberalization, and this was continued with the formation of the World Trade Organization (WTO) in 1995. At the same time, worldwide capital movements were liberalized by most governments. Today, business is acknowledged to be international and there is a general expectation that this will continue for the foreseeable future....

Words: 6505 - Pages: 27

Free Essay

Term Paper - Prospect of Export Oriented Leather Industry in Bangladesh

...BACKGROUND 2.1 Background 2.2 Sector Highlights 2.3 Industry Outlook 2.4 Various leather goods 2.5 Current Export Policy 2.6 Investment Incentive 7----11 Chapter-3 MARKET 3.1 Historical background of leather and and leather goods industry 3.2 Bangladesh in the international Market eather goods industry 3.3 Global market for leather footwear 3.3.1 World Import of leather and leather products 3.3.2 Trend in World Trade in Leather and Leather Products & main competing countries 3.3.3 Top Importing countries of Leather and Leather Products 3.3.4 Top Exporting countries of Leather and Leather Products 3.3.5 International Market Trend 3.3.6 Asia in the world leather footwear market 3.3.7 Status of Leather Industry In Neighboring Country - India 3.4 Case for Bangladesh 3.4.1 Background 3.4.2 Leather footwear Industry 3.4.3 Export earning from leather footwear 3.4.4 Comparative advantage of Bangladesh 3.4.5 Labor cost, a crucial factor in the labor intensive Industry...

Words: 5235 - Pages: 21

Free Essay

Internship Report on Aci Leather Chemical Industry

...[pic] “To Study the Current Market Scenario and the Future Prospect of Leather Chemical Industry of Bangladesh” Internship Report Submitted To: MR. AZMAL HOSSAIN Executive Director ACI Trading Limited. Submitted By: Mohammad Tawhid Reaz Internee, ACI Trading Limited. [pic] A D V A N C E D C H E M I C A L I N D U S T R I S L I M I T E D 245, Tejgaon Industries Area, Dhaka- 1208. Date: 25 June, 2006. June 24, 2006 Mr. Golam Mohammed Chowdhury Chairman Internship & Placement Office Institute of Business Administration University of Dhaka Dhaka-1000 Dear Sir: Subject: Internship Report on “To study the current market scenario and the future prospect of the leather chemical industry of Bangladesh”. It is my pleasure to present this Report on “To study the current market scenario and the future prospect of the leather chemical industry of Bangladesh” as a requirement for completing my Masters in Business Administration with concentration in Marketing. The report presents my findings and analyses on the Leather chemical industry of Bangladesh and the project I worked on for the last 10 weeks in ACI Trading Limited. I am grateful to you and my supervisors; Mr. Mustaque Ahmed, Assistant Professor, IBA and Dr. Azmal Hussain, Executive Director, ACI Trading Limited, for giving me the opportunity to carry out this report....

Words: 22565 - Pages: 91

Premium Essay


...The estimated employment in different sectors of leather industry is as follows: Sector Total Employment Flaying, curing & Carcass Recovery 8,00,000 Tanning & Finishing 1,25,000 Full Shoe 1,75,000 Shoe Uppers 75,000 Chappals & Sandals 4,50,000 Leather Goods & Garments 1,50,000 Structure of the industry The leather industry is...

Words: 2838 - Pages: 12

Premium Essay

Fdi Is the Most

...Despite being a recent phenomenon, several underlying factors have contributed to increasing the FDI inflow in Bangladesh, such as trade and exchange liberalization, current account convertibility, emphasis on private sector led development, liberalization of the investment regime, opening up of infrastructure and services to the private sector-both domestic and foreign, and above all the interest of foreign investors in energy and telecommunication sector. It is argued that more open trade policies are associated with the presence of foreign firms and economy-wide technological and productivity gains in developing countries like Bangladesh. There also exists evidence of a strong positive correlation between increasing share of FDI in GDP and diversification to high-technology exports in countries that have open trade regimes. Foreign Direct Investment (FDI) has played a key role in the modernization of the Bangladesh economy for the last 15 years. Bangladesh received FDI of $1.13 billion last year compared to $910 million in 2010. This increase of about 25% is higher than the average 23% worldwide growth of FDI. According to the 2012 World Investment Report (WIR) of the UNCTAD, the garment sector attracted the highest amount of FDI followed by the banking, energy and telecommunication sectors, respectively. Recent Achievement of FDI: Over the last few years, foreign investor sentiment towards Bangladesh has improved....

Words: 2853 - Pages: 12

Free Essay

Tanner Industry-Waste Treatment

.... (+34) 93 415 11 12 - Fax (+34) 93 237 02 86 e-mail: Web page: Page 1 of 162 Pollution Prevention Opportunities in the Tanning Sector Industry within the Mediterranean Region TABLE OF CONTENTS PROJECT CONTEXT ....................................................................................................... 5 INTRODUCTION ............................................................................................................... 5...

Words: 36551 - Pages: 147

Free Essay

Leather Industry in Bangladesh

...Volume 97 Page 25 Bangladeshi Leather Industry: An Overview of Recent Sustainable Developments H. L. PAUL1, A. P. M. ANTUNES1, A. D. COVINGTON1, P. EVANS1 and P. S. PHILLIPS2 Institute for Creative Leather Technologies, School of Science and Technology, University of Northampton, Boughton Green Road, Northampton, NN2 7AL, U.K. 2 Environmental and Materials Sciences, School of Science and Technology, University of Northampton, Avenue Campus, Northampton, NN2 6JD, U.K. Abstract The Government of Bangladesh has indentified the leather sector as one with considerable growth and investment potential ranked fifth in the export earning sector. Currently Bangladesh produces and exports quality bovine and ovine, caprine (buffalo and cow; sheep and goat) leathers that have a good international reputation for fine textured skins. However, the entire leather sector meets only 0.5% of the world’s leather trade worth US$75 billion. There are about 113 tanneries in Bangladesh that produce 180 million square feet of hides and skins per year. In addition there are about 30 modern shoe manufacturing plants engaged in the production of high-quality footwear, with over 2500 smaller footwear manufacturers also present in the sector. There are around 100 small-to-medium leather goods manufacturers, and a small number of niche larger manufacturers. The sector directly employs approximately 558 000 people....

Words: 1511 - Pages: 7

Free Essay

Tannery of Bangladesh

...Introduction In Bangladesh the leather industry is well established and ranked fourth in terms of earning foreign exchange. In consideration of being a value added sector the (Government of Bangladesh (GoB), Ministry of Industry (MoI) has declared it as a priority sector. The leather products sector have huge opportunities in generating employment , entrepreneurship and investment by increasing export of higher value added products rather than finished leather and by utilizing locally made raw material (finished leather) to convert into more...

Words: 4059 - Pages: 17

Free Essay


...THE INDIAN LEATHER INDUSTRY:  Indian Scenario  Composition Of Indian Leather Exports  Strengths Of Indian Leather Sector 18 20 21 22 4 Export Potential:  India’s Export Of Leather And Leather Products For Five Years INDIAN LEATHER INDUSTRY  Import Scenario  Major Importing Countries Of Indian Leather And Leather Products  Analysis Of India’s Export Potential  Strategies For Indian Leather...

Words: 32590 - Pages: 131

Free Essay


...Executive Summary Leather Industry developed in Bangladesh on a large-scale basis from the 1970s. It is also known as Tannery Industry. About 95% of leather and leather products of Bangladesh are exported abroad, mostly in the form...

Words: 7262 - Pages: 30

Premium Essay


...Some sectors of Pakistan economy have shown a...

Words: 5840 - Pages: 24

Premium Essay


...NATIONAL MANUFACTURING COMPETITIVENESS COUNCIL Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making Final Report March, 2009 Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making DISCLAIMER CRISIL Risk and Infrastructure Solutions Limited (CRIS), a subsidiary of CRISIL Limited, has taken due care and caution in preparation of this Report. This Report is based on the information obtained by CRIS from sources, which it considers reliable. CRIS does not guarantee the accuracy, adequacy or completeness of any information contained in this Report and is not responsible for any errors or omissions, or for the results obtained from the use of such information. This Report should be used in its entirety only and shall not be reproduced in any form without prior permission from CRIS. CRIS and any of its directors, representatives or employees do not accept any liability for any direct, consequential or perceived loss arising from the use of this Report or its contents. CRIS specifically states that it has no financial liability whatsoever to the users of this Report. Final Report Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making TABLE OF CONTENTS LIST OF FIGURES...................................................................................................................................i LIST OF......

Words: 56857 - Pages: 228

Premium Essay

Hrm Practices in Bangladesh

...• To sketch the overall condition of the Bangladeshi export & import sectors in the global... [continues] Objectives of the Study : The objections of the report are : • To expose the Different years export & Import • To find out the different products offered to exports & imports. • Acquiring a practical knowledge and personal observation about overall export & import procedure & policy , functions, principles. • Find out the activities and implication of Export Promotion Bureau. • To know relevant rules, regulations of exporting & importing. • To analysis strength, weakness, opportunity & threat of export & import. Scope of the study : Export Policy 2009-12 Preface Trade and Commerce is one of the prime driving forces of socio-economic development. The objectives of the trade-led growth strategy of the Government...

Words: 9789 - Pages: 40