Free Essay

Lebron

In: English and Literature

Submitted By fwhite
Words 2431
Pages 10
Gun Violence and Gun Control

The issue of gun control has been debated for a long time, probably ever since they were invented. The gun is a small, rather easy to obtain, weapon that is lethal if used in the right (or wrong) way. This makes the gun an extremely dangerous factor in our lives. If used improperly, a gun could be lethal to not only the target, but the user as well. The availability of guns has sky rocketed in the past decade or so, and the immense population of guns in our society make it a dangerous place to live. Gun violence claims approximately 38,000 lives in the U.S. each year, including 5,000 children and teenagers. In the past few years, many steps have been taken to help reduce the risk of fatal accidents or intentions. One of these steps was the ban of assault weapons. Several years ago, congress passed a landmark bill, banning the sale, manufacture and, importation of semi-automatic assault weapons and large capacity ammunition clips. Due to this ban, the number of crimes traced to assault weapons has decreased almost 20% from 1994 to 1996. This ban was repealed by the House of Representatives. On March 22, 1996 another big legislation in the fight against guns was the Brady bill, which demands a 5 day waiting period for all handgun purchases. These legislation's are somewhat effective and in different ways. The only real way to eliminate most gun violence is to eliminate the availability of guns. Surely making guns illegal would do this but this raises a very important issue. If you outlaw guns, only the outlaws will have guns. Simply put, no matter how many bans you put out, there will always be the black market to support the criminals in the U.S. Needless to say the law abiding citizens of our country would be defenseless. The NRA has made sure that this will never happen. What the United States needs is someone to pass a bill that will protect all our citizens. Some men and women in Washington think they are that someone. Some think that there should be more availability of guns. Let's see what they both think. In 1992, as I mentioned, Congress passed a ban on the sale, manufacture, and importation of all semi-automatic assault weapons. Soon after the 104th Congress resumed power, The House of Representatives repealed the ban as a pay back to the National Rifle Association (NRA) who had funded thousands of dollars to Congressional candidates through their Political Action Committee (PAC). According to the Center for Responsive Politics, the NRA has spent over $3 million in 1993 and 1994 alone on campaign commercials. The NRA is one of the major organizations and the biggest in the fight for pro-gun ownership. According to polls, 65% of Americans say they would be more likely to vote for a Congressman who would not vote to repeal this. 18% said they would vote for someone who would repeal this ban and 15% said it would not affect their vote. It is important for Americans to know how their Congressmen stand on the issue. In 1981, the president at the time Ronald Reagan and his assistant, James Brady, were both shot in an assignation attempt on Reagan. Brady was paralyzed and has been ever since. The man who shot them had bought his gun no longer than a day or two before the shooting. On March of 94' a bill, quite appropriately named The Brady Bill was passed demanding a mandatory waiting period on all hand gun purchases. The period is used to do background checks on the customer. Each state has the right to regulate restrictions as to what on this background check would prevent a customer from purchasing a gun. In Massachusetts, the restrictions are as follows: The person must be over the age of 18; the person must be a United States Citizen; the person must never have been convicted of felony; the person must never have been convicted of a drug charge, even a misdemeanor; and the person must not have any reported mental illnesses. In other states these laws are different but, they are very similar. This bill was signed by President Bill Clinton. Although this is a federal bill a problem arises with states not willing to accept this bill for some reason are using the 10th amendment to ignore the Brady Bill. The 10th amendment gives the powers, not given or prohibited by the constitution, to the states. It is a slim chance, if any, but some lawyers in these states are fighting the Brady Bill. Another restriction on the purchase and owner ship of guns is a mandatory permit or License to carry firearms. These permits are issued by a citizen’s local police department and must be presented when buying a firearm. These must also be shown when a police officer requests a gun owner to display his/her license. If you do not have a permit and carry a gun it is a mandatory sentence of one year. Politicians feel this bill will help prevent people from getting mad with someone and going out, buying a gun and killing them the next day. This also reduces the convicted criminal’s sources to the black market. Recently, there was a suggestion for an increase of 100,000 police officers. This is still being decided but it certainly couldn't hurt. What does the future hold for gun control? It all depends on who we vote for. President Clinton during his presidency signed two major bills for gun control. The Brady Bill, which I discussed earlier, and the ban on semi-automatic weapons. Both actions were criticized by the NRA and other pro-gun ownership organizations. In fact the NRA's lobbying efforts are the reason it took thirteen year to pass the Brady Bill and the why the ban on semi-automatic weapons was repealed. The NRA say's "Bill Clinton has had the most anti-Second amendment Administration in our history, and he's proud of it." They believed that if Clinton were to achieve his goal for another four years in the house, he would eventually license, tax, and ban the second amendment out of existence. President Clinton's administration believed that he would bring many pro-gun control supporters to the 105th congress. The NRA takes a direct approach to the second amendment: The Right to Bear Arms, period. Clinton, on the other hand, takes a different approach, that of a more complicated nature. He passed different bills with different regulations on buying a gun and has said to, by the NRA, the have created gray areas of the law. But if the NRA were president, then this country would bleed to death. We simply cannot let anyone and everyone have the power to kill another human being by twitching their index finger. On the other hand, the absolute ban of guns would not successfully disarm the criminals while it would disarm the civilians of the country. The NRA had sent many complaints to the Clinton administration about the destruction of guns. Clinton's gun buyback program destroyed countless firearms including collector’s items and valuable guns that had never been fired. They complain that historians, collectors and, target shooters are not happy. They claim the reckless destruction of historical artifacts is inexcusable. However, it is said that the rate of gun violence has gone down since the passage of the Brady Bill and the gun buyback program. This program however was very costly but, not as costly as 38,000 American lives each year. Maybe a different approach to the gun control question is that of Canada. Canada's crime rate and gun violence are impressively lower than the U.S. Let’s take a look at how they do things. Aside from just guns, bow and arrows, crossbows, and just about any harmful projectile is subject to licensing in Canada. Any .25, .32 caliber pistol, or guns with barrels shorter than 4.14" are completely banned. Everyone must buy their own gun, meaning not to give them as gifts or anything. Bill Clinton praised Canada's system of gun control highly. All guns there must be registered by make, model, and, serial number. A new law in Canada will soon ban 58% of their guns, even non-firing replicas of these particular weapons. (I don't think this is necessary). This maybe extreme but registering your gun is not difficult to do. A study conducted by two Ohio coroners and two professors from Case Western Reserve University conducted a study proving the ineffectiveness of a gun for protection. Their result was surprising. It is seventy percent more likely for a gun in the home to kill someone you know than an intruder. They came out to the fact that for every one intruder killed by a gun, four family members are killed. To put it simply, if you come for a large five person family and you shot a burglar coming into your house, statistically, you have killed your entire family. Another study has proven that seventy percent of murders in the U.S. were committed by family members or acquaintances. People allegedly get so angered they use the protection gun to shot a family member. This contributes to the percent of family members killed. Would people think twice before killing or committing if they had to use a knife or a bat? Some people think so. I agree. Researchers have proven also that areas of the country that have high gun control, have lower crime rates. If no one has a gun, you need not protect yourself with one, true? Toledo, OH used to be the highest gun populated gun city in America, they passed a gun control law and successfully dropped the crime rate 22%. Countries with gun control as liberal as the United States' are hard to come by. This may contribute to the nearly 85 times more gun deaths per year than England, who have a strict gun law. Japan has the lowest murder rate of all. Standing at a low, .02 percent per 100,000 people Japan is a country to learn from. In 1972, Japan suffered a astoundingly low 28 gun deaths. The U.S. on the other hand incurred 10,017 deaths. Japan has completely outlawed the possession of hand guns for civilians. This may not be as bad of an idea as I though. Although Japan holds the idolized lowest rate, they are closer to the rate of other countries than the U.S. They, in fact, are not at the extreme end of the spectrum the U.S. is. England, France, and the Netherlands are all examples of major countries with low murder rates. They all have one thing in common; they require citizens to register all guns. Point being, if you want protection, protect yourself by keeping guns out of the house. My practical thoughts on gun control in the U.S. are this, one cannot follow the Second amendment literally and give the country complete freedom to bear arms or, completely take away a citizen’s right to protection. Because not all citizens are fit to own a gun and, not all guns are fit to be owned by common citizens. My thoughts one the matter lies in the middle, most near the ideas of the Canadian system of gun control. I think that a mandatory waiting period for the purchase of a gun is an extremely good idea in that it will not allow minors, criminals, drug users, or mentally ill people to buy guns. A permit is good idea so that police may check to see if a gun owner is legally certified. Since protection and hobby are the main (and should be the only) reason for a civilian to buy a gun, guns that are made for killing, for example all assault weapons, should be banned. There is simply no need for them. This would put only protective guns into the hands of law abiding citizens. Now what about criminals; they get guns by making them, buying imports or let's not forget stealing them. First off, in my opinion it should be illegal to import guns or gun related material to anyone accept the U.S. government. The black market would surly suffer. For those who make guns, there should be a restricted supply of materials to make guns. This supply should be government regulated. All firearms should be registered by make, model, and serial number, and police should be able to run checks on this mass catalog of guns and owners. While I am on the topic of police, the number of police should be increased to help increase the number of confiscated guns. Not much in my opinion can be do about stolen guns. If a criminal takes a gun from a citizen who should have a gun, there is no way any bill or law can stop him. Since it is obviously already illegal, the only way to stop that is more police. Simply put, an intense amount of regulation should be put on guns. It's like having a fire. If you keep it in your fire place, know exactly where it is, and control it, it will heat your house and cause no danger. If you randomly spread fire everywhere forgetting where you placed it, lighting it where it doesn't belong, you then have a problem and you may get hurt. Well, the fire is spreading fast and people are burning everywhere. The government has no idea where the guns in this country are or where the next piece, of what once was our home, will burst into flames. If we don't act quickly, this country will burn to the ground. We need a giant fire extinguisher and a responsible person operating it. We have to put the fire back in its place. My personal views on gun control are a bit different. Ideally I would become the Japanese as far as gun control and outlaw guns for private citizens. I think that if you want protection, get a security alarm. 1 out of every 4 burglaries occur when the home owner is not even home, and in no danger. A toddler looking around in her daddy's bedroom however should not have to be. If you want a gun for leisure or hunting that is a different situation but take my word for it, getting a gun for "protection" is a false sense of security.

Similar Documents

Free Essay

Lebron James

...PR Project 2014 I. Client: LeBron James II. Tactics: “Re-Established 2014” Beats by Dre commercial and “LeBron James’ First Home Game” commercial by Sprite a. The first of the two tactics I am covering is the “Re-Established 2014” Beats by Dre Commercial. The significance of this commercial is that it is advertising the new Wireless Beats, but it is telling a story far beyond the product. In my opinion, LeBron James is the product in this commercial and it directly corresponds to LeBron returning back home, not only to Cleveland, but also to his hometown, Akron. The commercial does this in an emotional way as LeBron returns and revisits Akron. It shows him entering his former High School, the basketball court he built, his mother, his old neighborhood, and the court in which he started playing basketball. b. The second tactic I will cover is the “First Home Game” Sprite commercial starring LeBron as well. This commercial also corresponds with LeBron returning home, but it has its own specific message. James makes a major statement throughout the commercial by making the notion that he was driven by his hometown fans more than anyone to return to Cleveland. During the commercial, LeBron states, ““Where does my thirst come from? It comes from here, from these people, because their passion, their love, drives me. They say home is where your heart is. My heart is here, it’s always been. This is my first home game.” What James is saying is that returning home......

Words: 665 - Pages: 3

Free Essay

Lebron James

...LeBron Raymone James (/ləˈbrɒn/; born December 30, 1984), nicknamed "King James", is an American professional basketball player for the Miami Heat of the National Basketball Association (NBA). A 6 ft 8 in (2.03 m) small forward, he has been an NBA champion, the NBA Finals MVP, a three-time NBA MVP, and the NBA Rookie of the Year. One of Miami's co-captains along with Dwyane Wade, he is an eight-time NBA All-Star and has earned eight All-NBA honors and four All-Defensive honors. He is also the Cleveland Cavaliers' all-time leading scorer. James played high school basketball at St. Vincent – St. Mary High School in his hometown of Akron, Ohio. A three-time "Mr. Basketball of Ohio", he was highly promoted in the national media as a future NBA superstar. After graduating, he was selected with the first overall pick of the 2003 NBA Draft by the Cleveland Cavaliers. In 2010, he left the Cavaliers for the Heat in a highly publicized free agency period. In 2012, he led Miami to their second NBA title in franchise history, winning his first overall. His career achievements and leadership role during the Heats' 2012 championship run have led a majority of basketball analysts, experts, and writers to consider him the best player in the NBA today.[1][2][3] Off the court, James has accumulated considerable wealth and fame as a result of numerous endorsement contracts. His public life has been the subject of much scrutiny, and he has been ranked as one of America's most disliked and......

Words: 286 - Pages: 2

Free Essay

Lebron James Bio

...LeBron James LeBron James was born on December 30, 1984, in Akron, Ohio. When he was born his mother (Gloria James) was 16. His father (Anthony McClelland) didn’t want to father Lebron and left Gloria to raise LeBron on her own. Life wasn’t easy, Gloria had many personal problems, most were brought on her when her mother died when LeBron was an infant. Like most city stories with a boy and his mom, Gloria was never able to get a constant job, forcing them to move from apartment to apartment Though the many struggles they faced, Gloria did her best to protect LeBron from violence and poverty. Sometimes she made the choice of dating, like when she dated Eddie Jackson. Eddie was constantly running from the law and when LeBron was 6 in 1990 he was finally sent to jail for cocaine. But even then LeBron was getting used to a man around the home, along with Gloria. So her brothers Terry and Curt were also around quite often. When LeBron was a child he always showed tremendous instincts in basketball, when he was an infant his mom gave him a little basketball hoop that he would spend hours playing with it. He was also most likely to be very tall and strong, due to Gloria’s relatives who were like that. LeBron’s unusual lifestyle came to affect him when he got in elementary school. It was hard for him to find friends due to his home life. He was always interested in doing well in school but studying he found hard. He took out most his emotions in basketball and Football;......

Words: 1685 - Pages: 7

Premium Essay

Lebron James Case Study

...Lebron ames marketing the king first paragraph tells you who you are (who what where when how) 5w’s in case: Who: maverick carter, CEO of LRMR What: which video game endorsement opportunity to choose for LBJ to get him to be a Global Icon and Billionaire: 1. Electronic Arts (EA) 2. 2K Games 3. Microsoft Where: Cleveland When: Late 2008 Why: Move from Goodwin (IMG) to Carter to May 2005 -> Need to prove value of agent How: 1. Partnerships 2. Ownership of brand Criteria for Evaluating Endorsements Criteria EA 2K Microsoft 4.Compensation 1x4=4 3x4=12 2x4=8 1.Time commitment 3 2 1 2.Level of exposure 3=6 2=4 1=2 3.Flexibility/control 1=3 2=6 3=9 Stage of career lifestyle Don’t adjust so that it fits your wants** -if there are numbers in the case you have to do the quantitative case. Total: EA: 16 2K:20 Microsoft:24 After changing the qualitative case it is Total: EA: 16 2K:24 Microsoft:20 -How would you describe the LBJ brand? -What would be your approach to marketing LBJ as Carter? -What are the challenges and risks associated with marketing athletes such as LBJ? Why would LBJ use LRMR? -trust -relationship -ownership: personal input and ability to control his own brand -larger profits for LBJ and equity ownership/profit sharing -carter worked with nike before -emphasis on partnerships vs transactions (eg. Kim kardashian) -focus and dedication to LBJ Cons: -lack of scale, resources and relationships with global......

Words: 366 - Pages: 2

Free Essay

Lebron

...LeBron Raymone James (/ləˈbrɒn/; born December 30, 1984) is an American professional basketball player with the Cleveland Cavaliers of the National Basketball Association (NBA). Standing at 6 ft 8 in (2.03 m) and weighing 250 lb (113 kg), he has started at the small forward and power forward positions. James has won two NBA championships, four NBA Most Valuable Player Awards, two NBA Finals MVP Awards, two Olympic gold medals, an NBA scoring title, and the NBA Rookie of the Year Award. He has also been selected to 11 NBA All-Star teams, 10 All-NBA teams, and six All-Defensive teams, and is the Cavaliers' all-time leading scorer. James played high school basketball at St. Vincent–St. Mary High School in his hometown of Akron, Ohio, where he was highly promoted in the national media as a future NBA superstar. After graduating, he was selected with the first overall pick in the 2003 NBA draft by the Cavaliers. James led Cleveland to the franchise's first Finals appearance in 2007, losing to the San Antonio Spurs. In 2010, he left the Cavaliers for the Miami Heat in a highly publicized ESPN special titled "The Decision". In his first season in Miami, the Heat reached the Finals but lost to the Dallas Mavericks. James won his first championship in 2012 when Miami defeated the Oklahoma City Thunder. In 2013, he led the Heat on a 27-game winning streak, the second longest in league history. Miami also won its second consecutive title that year. In 2014, the Heat reached the......

Words: 350 - Pages: 2

Free Essay

Lebron

...other person's life? Maybe or not, but my life was changed by a basketballer, LeBron James. He is like Michael Jordan for many people who love him. He is one of the best basketball player we've ever seen. However, almost nobody likes him for an unknown reason. He played 8 years for Cleveland Cavaliers. He was playing so beautifully in his young ages that he compared with Michael Jordan. Whenever team loses match, everyone blame LeBron James for missing last second clutch shots. He was not ready to taking over the whole team's responsibilities, and his team's members was not prepared enough, too. When the team lost against Boston Celtics in 03-11-2010, criticism over LeBron James was at peak. In the offseason, LeBron James decided to take his talents to South Beach, and joined to Miami Heat. Haters of LeBron came to a climax, but LeBron did not take the notice of them. Miami Heat and LeBron was so adapted each other that they did not lose any game until the Playoffs. They rose to the top, NBA Finals in 2011. Their rival was Dallas Mavericks that did not lost any game also. NBA Finals conqueror was Dallas Mavericks. I got really angry at that situtation. Haters played a jape on Miami Heat, especially LeBron James. But LeBron didn't give up. He started training during the off season with Kevin Durant. He won again fourth Most Valuable Player(MVP) Award in the last five years, and this showed that LeBron James was ready enough to taking over the team's responsibilities. His......

Words: 443 - Pages: 2

Free Essay

Lebron James

...“I’ve failed over and over again in my life and that is why I succeeded,” is the quote that I choose to open up my This I Believe essay and now I have branched that out into a digital story. My digital story has the songs “Cinema” and “Gotta Have It” and it is about the struggles that Lebron James had to endure in order to get his championship ring. The theme of my digital story and essay is, in retrospect, failure is success. The style of my essay and digital story is anecdotal. The combination of the theme and style in my essay and digital story is what helps incorporate the “So What?” First, already know that the theme of my essay and digital story is, in retrospect, failure is success but now I have to show you how it shown in my pieces. The theme is shown in my essay by the sentence, “The only way to learn how to ride a bike is to fail multiple times and to learn from your mistakes.” This quote from my essay depicts how the them is shown in it by giving and anecdotal explanation on how no matter how many times you might fail, the information that you gather will help you out in the end. The theme is shown in my digital story from the several pictures of Lebron James training after he lost the NBA finals in 2011 and which lead to winning the finals in 2012 because he learned from his mistakes/ failure and he succeeded. Next, you already know that the theme of my essay and digital story is anecdotal but now I have to show you it is shown in my pieces. A quote from my......

Words: 468 - Pages: 2

Free Essay

Comparison Prewriting

... 1) Which topic have you chosen from the preapproved list? Which two main topics will you compare and contrast? I have to compare two athletes. I will compare and contrast the NBA players, Lebron James and Kobe Bryant. 2) Why have you chosen these two topics? Explain. I’ve chosen to write about Kobe Bryant and Lebron James because I feel that I will get more information about these two NBA players. They are both some well-skilled players that teenagers love even myself. 3) Which pattern of organization do you plan to use in your essay? Why? In the essay the first two will be background information stats. The rest of the essay will be comparing and contrast because you can really see the differences between these two outstanding players. 4) Which criteria do you plan to use in your essay? (AT LEAST FOUR) a. Background Information b. Stats c. Strengths and weaknesses on the court d. Training and work ethnic 5) Below, write a rough draft of your thesis sentence for this essay. Although Kobe and Lebron are different in many ways, they can compare in Stats and greatness. 6) Conduct some preliminary research, and write the Works Cited citations for TWO websites that you could use for this assignment. Lebron became an immediate NBA star player, skipped college school and joined the Cleveland cavaliers straight out of high school. He led the Miami Heat to the championship two times in a row.......

Words: 288 - Pages: 2

Free Essay

Econ Essay

...Chapter 1: What is Economics? The Economics of the Super Bowl Thinking Critically Questions 1. Why is the Super Bowl such an attraction for advertisers? Advertisers are attracted to the Super Bowl because of the amount of people that watch the game. The big budget commercials are also part of the experience. "According to a survey recently conducted by the Retail Advertising & Marketing Assn., 36.3 percent of consumers will tune in primarily to watch the commercials." 2. What makes this year’s Super Bowl more attractive? The article addresses the fact that the New England Patriots were looking to make history by becoming the first team to go 19-0. Also, there will be more money spent on advertising ads than ever before. 3. What other businesses would you expect to see benefit from the Super Bowl? Businesses that may benefit from the Super Bowl are hotels, restaurants, and local tourist attractions. Also, construction companies due to the improvements that will be made to the stadium and surrounding areas in preparation of the game. Opportunity Cost The question advertisers must ask themselves prior to purchasing advertisement time during the Super Bowl is will the resulting profits exceed the opportunity cost. Advertising during the Super Bowl is a huge opportunity to reach millions of potential buyers. Advertisers must assess their marketing expenditures for Super Bowl advertisements and come to the conclusion that the profit gain will......

Words: 1500 - Pages: 6

Premium Essay

Compare and Contrast

...Michael Jordan vs LeBron James This is one of the most controversial topics in the history of NBA today. I will finally put to rest all of the doubt that Michael Jordan is, was, and will always be the best player ever to play in the NBA. I know I sound bias but everyone in the world is comparing LeBron James to Michael Jordan. There are many similar traits about the two players but there are also many differences. I will cover as many as possible in both areas about both players and once you read the facts you will finally understand why Jordan is the King not James. Michael Jordan started his basketball career when he went to the University of North Carolina. While attending college he won a national championship and cemented that he was a great college player. Jordan was drafted into the League in 1984 and from there the rest is history. Michael Jordan was a Six-time NBA champion (1991-93, 1996-98); NBA MVP (1988, '91, '92, '96, '98); 10-time All-NBA First Team (1987-93, 1996-98); All-NBA Second Team (1985); Defensive Player of the Year (1988); Nine-time All-Defensive First Team (1988-93, 1996-98); Rookie of the Year (1985); 14-time All-Star; All-Star MVP (1988, '96, '98); Two-time Olympic gold medalist (1984, '92). He was also the all-time leader for average points per game with 30.1. LeBron James was drafted into the league straight out of high school in 2004. He has played in the NBA for ten years and for two teams. LeBron is a three-time NBA......

Words: 710 - Pages: 3

Free Essay

Michael Jordan

...Kobe and LeBron are two of the best players in the NBA. They were both blessed with many talents. For many years Kobe and LeBron have sold out every NBA arena. Kobe Bryant’s determination, great footwork, and the ability to score the basketball made him into one of the great players in the league today. LeBron James strength, ability to lead a team, and his ways to change a game made him into a great player. Kobe has a killer jump shot and great post moves to make a defender struggle to guard him. LeBron’s strength makes him a mismatch for anybody to guard him. In the NBA people have a hard time guarding him because he is either too fast or too strong for opposing players. Hard work and dedication pays off so they can become the best players in the game of basketball. First, Kobe’s and LeBron’s high school years were the same. During Kobe’s junior year, averaged 31.1 points, 10.4 rebounds and 5.2 assists and was named,” Pennsylvania Player of the Year.” Colleges called him up to recruit him after his breakout year; but, when Kevin Garnett went in the first round of the 1995 NBA Draft, he began considering going straight to the league. In his senior year of high school, Bryant led the Aces to their first state championship in 53 years. During the run, he averaged 30.8 points, 12 rebounds, 6.5 assists, 4.0 steals, and 3.8 blocked shots in leading his high school to a 31–3 record. He ended his career as Pennsylvania's all-time leading scorer at 2,883 points. LeBron’s junior......

Words: 362 - Pages: 2

Premium Essay

Rhetorical Analysis on Nike Ads

...picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example, in a television commercial that aired in 2007, Nike gathered a variety of athletes such as Roger Federer, Rafael Nadal, Wayne Rooney, LeBron James and others supporting their product. In this commercial, having those star athletes all supporting and promoting the Nike Company gives Nike an exponentially stronger ethos when advertising to the audience. Plus, the audience will believe a...

Words: 1576 - Pages: 7

Premium Essay

Nike Marketing Analysis

...1.5 Dropbox –Nike Marketing Analysis MKTG 530 Tori Kern Indiana Wesleyan University 1.5 Dropbox – Nike Marketing Analysis Nike Incorporated is one of the world’s leading innovators in athletic footwear, apparel, equipment and accessories (Nike.com, 2014). Nike will design, develop and market all of the above as well as marketing of apparel with licensed professional and college team logos ("IWU Jackson Library Databases," n.d.). Nike can and will clothe and shoe one’s entire family. Nike Incorporated began in 1968 and is now headquartered out of Beaverton, Oregon. Nike Inc. wholly owns affiliates such as Converse Incorporated, Hurley International, LLC and Nike Golf (Nike, Inc., n.d.). Converse is considered and reported as a separate segment while Hurley and Nike Golf are part of the financial reports for the Nike trademark. There is also the Jordan Brand. The Jordan Brand began in 1997and offers performance and lifestyle products. The Jordan Brand offers premium brand footwear, apparel and accessories inspired by the legend himself, Michael Jordan. The Nike Company has roughly 48,000 employees worldwide and operates in more than 170 countries (Global Data, December 2013). From when Nike began to the current status there are opportunities for Nike to improve on and to achieve goals. There will always be threats against the Nike Company that will try to distract or keep them from achieving goals. For a marketing standpoint it is important to identify those......

Words: 887 - Pages: 4

Free Essay

Knsflknlkfsn

...winged goddess of victory, symbolizing ‘honored conquest’ on the battlefield. Their main purpose of creating such mythical products was to help world’s greatest athletes find new levels of achievement, and to also create a new realm of athleticism for average individuals. Nike assures that each customer’s wish, needs, cravings, demands, and desires are taken care of. This guarantees that the customer’s wants are communicated by their willingness to buy their products. Nike’s marketing strategy is one of the main sources of their success. Their idea behind this incredible strategy is to get the best athletes in the world to endorse their product. People all around the world want Michael Jordan’s shoes, the want shoes worn by Tiger Woods, Lebron James, etc… Their store layout, segmentation, and mythical ideas promise customer purchases. The design of the Nike Store exploits usual in-store techniques to increase the chance of customer purchases. Each sport is given its own section, which is organized by product-type and color. It is made to show that there are tiny stores in one larger store. This is also accomplished by the wall and floor color schemes, which also changed depending on the sport shown. Segmentation serves 3 main purposes such as: belief of having different clothing for each sport, creating space that appeals to the imagination, and to create a maze-like atmosphere. These strategies are all intertwined...

Words: 335 - Pages: 2

Premium Essay

Sports Management

...Charles Allen Mrs. Rogers Integrated Marketing 4/11/12 Kobe Vs. LeBron in the Market World Two of the biggest names in the NBA are Kobe Bryant and LeBron James. With both men playing in very lively cities, Los Angeles, California and Miami, Florida both Kobe and LeBron are very marketable players. Seeing them both in the cities on billboards, commercials, or hosting events or charities is very likely. Since both are the league’s biggest names, which one is the most marketable? Taking into consideration that does the most work in the community, commercials, billboards, and media interviews, will measure who is the more marketable player. Kobe and LeBron have been compared time after time, because they are both future hall of famer’s. Both have very respectful spots on Sports Illustrated’s Fortune 50 list. Kobe, was placed at number six with a total of 10 million from endorsements last year. But Kobe being a more “seasoned” veteran than LeBron, has had many endorsement deals. The Bleacherreport.com reports in February of 2001 Kobe signed a deal with McDonald’s for 10 million dollars (http://bleacherreport.com). McDonald’s was promoting a new meal called the Big N’ Tasty and Kobe was the front of it all. Kobe has had video games with Nintendo but he was more loved for his role in the world famous game Call of Duty: Black Ops in 2010. With Black Mamba written on the side of his gun, Kobe has his own featured scene. A very key endorsement for Kobe Bryant was Adidas. This...

Words: 1464 - Pages: 6