...Marketing plan Contents I. Introduction II. Resume III. Analysis of situation 1.Assume 2.Marketing portion ( history portion/calculating portion ) 3.Strategy market 4.Key product 5.Key marketing area IV. Marketing aims V. Marketing strategies VI. Schedule VII. Marketing promotion VIII. Controlling and renewing procedure I. Introduction LED, light emitting diode, a kind of solid semiconductor, can transform electricity to light directly. Its core is microchip. LED microchip, sealed up by epoxy resin, includes positive pole and negative pole. Semiconductor consists of two parts. One is P-form, holding leading position in the empty space, the other is N-form, mainly having electron. When the two parts connect, P-N is shaped. As electric current flow and affect the microchip, electron is acted towards P-area and compounds with empty space. Then energy is produced by photon. This is our products. However, the feedback from market department sounds not so good. Therefore, we need to analyze our marketing position and fully take advantage of the developing situation to promote our marketing portion. II. Resume Even though LED has gone on the market for several years, its popularization is limited, especially in rural areas. The serious problem can be found in the marketing portion last year. However, paying attention to the shortages, we should open our eyesight and be confident with LED for its unrivalled strength, then catch totally opportunities...
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...ASSIGMENT ORGANIZATION BEHAVIOUR Submitted to : Dr. JAMSHED Submitted by: QISMAT ALI KHAN COMSATS INSTITUTE OF INFORMATION TECHNOLOGY ATTOCK OF COLGATE TOOTH PASTE The premium toothpaste market in India is a market that many players are aspiring to be a part of and Colgate has been trying for gaining a more and more market share of this market from a very long time and this is evident from the launch of a new and improved version of Colgate Sensitive Original, known as Colgate Sensitive Pro-Relief. Earlier this premium segment of the market consisted of a lot of players like Colgate's very own Sensitive, Pepsodent's Sensitive, Miswak and a few more players in the market who were already charging a premium price from the consumers as compared to the other variants of toothpastes available in the toothpaste market i.e. the prices in this segment were at a premium of around 30 percent than the other toothpaste variants present in the market. Also, if Pepsodent was already present in this segment then why...
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...of the paper is to provide an overview of marketing plans. I will do this first by providing the definition of marketing plans. I will discuss how a marketing plan helped make a product or service successful. I will also discuss how decisions in a marketing plan led to failure; I will analyze what was the difference in two examples. Next, I will provide a movie that was considered a box office failure. I will apply what I have learned about the concept of marketing plans, and what could have gone wrong in the studio’s plan with regard to forecasting demand for the project. Let’s begin with sharing my understanding of marketing plans in the roles that it plays. Marketing plans are tools used by managers to guide the process of marketing. Marketing contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketing plan details a company’s marketing effort. It may be laid out for an individual product or for the entire company and all its products. Marketing plans helps establish, coordinate and direct marketing efforts. Marketing plans has different keys to success. Successful marketing requires companies to have capabilities such as understanding customers and competitors, creating customer value and keeping customers. An example of how a marketing plan helped make a product or service successful would be Kellogg’s Special K cereal. The market plan for this company was to target individual...
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... Resume Purpose 1. Presentation of yourself targeted to an employer’s needs 2. Document that emphasizes transferable skills such as teamwork, analytical abilities, leadership and management 3. Marketing tool that distinguishes you from your peers Resume Preparation • Perform a self-assessment – Review every previous job or activity for responsibilities and impact – Identify your transferable skills and the skills desired by the target employer – Try to develop numerical values for your accomplishments • Good framework for each job – Problem identified – Action(s) taken – Result(s) achieved Create “PAR” statements Resume Preparation • Problem identified Declining revenue in Guangdong. Company management wants to exit from the Guangdong market. • Action taken Did market survey. Looked at products’ strengths and weaknesses relative to competition’s products. Talked with salespeople. Discovered salespersons’ commission plan favored the sale of cheaper products. Proposed new compensation system to reward sale of high-margin products. • Result achieved Increased company revenues by 5% after 6 months and by 15% after 18 months. • Therefore, the PAR statement: “Increased revenues in Guangzhou by 15% within 18 months through introduction of new sales compensation plan which provided incentives for sales force...
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...applicants are increasing slowly. Two fundamental reasons contribute to this increase. On one hand, MBA is needed in the workplace. More students are choosing MBA due to pressures from their current jobs. On the other hand, the Lebanese culture regards education as a vital tool for progress and social welfare. The achievement MBA is winning wide social acceptance and is said to improve education quality. Although HCU is ranked as the 11th among the top universities in Lebanon, maintaining a good position at the educational industry is not easy. The educational industry in Lebanon is very competitive, having more than 41 accredited universities and vocational institutes. However, Universities in general face a difficult barrier when they plan to enter the MBA education or expand the range of its specifications because of the accreditation process and evaluation system for the qualification of MBA. In...
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...world, some fail after a few months and others continue to grow as the years pass by. What makes the company fail or grow is the way they plan out their market plans. The marketing plans have to be taken into deeply consideration and have to work with the company in order for them to do greatly. When the marketing plans succeed, so does the company. Marketing plan is when the marketer of the company comes up with an organized plan in which the company can reach their marketing objectives. There are two plans that come into play when working on the marketing plan. The first one is called the strategic marketing plan which is when the marketer puts out an outline based on the company’s abilities and introduces it to the rest of the company’s workers. The second plan is called the tactical marketing plan which is when things like the pricing, promotion, and etc. come to play (Kotler, & Keller, Marketing Management, 2009). One company has been around for a hundred years and would continue to be around for many more to come if they stay on the path they are on now. The name of the company is International Business Machines otherwise known as IBM. The International Business Machines makes and sells both computer hardware and software (Taft, D., 2011, pg. 1). Just knowing that IBM has been around for that many years proves that their market plan has worked for them and would continue to work. When the new technologies started to come out; Mills adapted to the new technologies and...
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...Business Plan for Dadada.com Current Online competition: For PMP training and certification the 5 major competitors are 1. Simplilearn.com : Offers both classroom and online training. Online training has 2 branches, instructor led and self learning. Instructor led online training key features (Rs. 9950): 32 hrs online classroom training, e-learning content, 14 chapter end quizzes, 5 PMP mocks, 90 days access, exam tips and mind maps Online self learning: Basic(Rs. 4950), Standard(Rs. 5950) and Advanced(Rs. 8000). Key features similar to Instructor led. Simplilearn has been in the education industry for quite some time and is a partner to many bodies like PMI, APMG, CFA Institute, GARP, ASTQB and IIBA. 2. Knowledgewoods.in : Imparts Professional training for various certifications through classroom and online sessions. Has 3 options, Professional, Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn...
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...1.0 Context Analysis of British Airways In order to understand an organisations key market and communication drivers which will in turn influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions & attitudes-Segmentation criteria | British Airways is an added value airline with a leadership brand that charges a premium. They target an array of affluent citizens, consisting of predominantly ABC1’s, willing to pay extra for the ‘enhanced experiences’ that British Airways have to offer within their business – a commitment to consistently high standards of service (British Airways, 2010). The airline adheres to six main brand values: Safe and secure, Professional, Responsible, British, Warm and Thoughtful, designed to ‘refresh the brand’ as a whole as well as represent the upgraded experience offered to their customers (British Airways, 2010). British Airways target this set of customers for two reasons: high quality airline services are a popular lifestyle choice amongst these groups of people, especially those who travel often and appreciate luxurious comforts, and secondly because they have a higher disposable income so can afford to pay extra for the...
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... Janisa Carter February 1, 2012 Introduction In today’s highly competitive and challenging business environment many variables are to be considered when it comes to the success or failure of a business. Business firms must consider the worlds fast changing societal needs and appropriately employ the diverse strategies needed to flourish. This paper will compare and contrast two businesses, one successful and the other unsuccessful. By doing so, I will take a closer look at diversification strategies and evaluate the reasons that determine a business’s outcome. I will also discuss the importance of business plans, marketing plans, and strategic plans as they are key elements to the success of a business. And finally, I will offer the failed business new diverse strategies that would help with future success. Compare and Contrast Two Businesses and their outcomes Amazon.com Amazon.com was founded by Jeff Bezos in 1994, and launched in 1995. Amazon.com is an American multinational electronic commerce company. It was one of the first American Ecommerce companies to sell over the internet. Ecommerce has multiple advantages over “brick and mortar” and order catalogues. With Ecommerce customers can conveniently search databases to find products and services while comparing prices. And even though, Amazon.com took a drop due to the dot-com crash in 2003, they...
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...Marketing Plan MEMBERSHIP DRIVEN A WINNER’S ATTITUDUE! Date: October 17, 2012 1.0 Executive Summary New York Sport Club is own and operated by Town Sports International (TSI) health club company, and is the largest in the Northeastern United States. Since 1974, the company has grown to include over 150 health and fitness facilities in four major metropolitan areas - New York, Boston, Washington, D.C. and Philadelphia with nearly half a million members. There are also three locations in Switzerland, Basel, and Zurich. All sport clubs have a multitude of options for everyone, and a wide range of group exercises and fitness programs. Select facilities also offer racquet sports, pools, basketball courts and other recreational activities. The company’s successful growth over the years is a result of many things, including its innovative fitness programs, well-trained staff, dedication to quality and service and continual facility improvement. But foremost, the New York Sports Club success has been earned by placing members satisfaction above all else. So when you have satisfied members, they get results from their fitness program, which becomes a win-win situation for all participants. 2.0 Situation Analysis Membership Driven, which consists of four project management consultants, were hired by New York Sports Club (NYSC) located in New York City on 23rd Street and Park Avenue in the Gramercy area to increase their club membership. The main goal...
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...SWARTHMORE COLLEGE LONDON ATHE Level 6 Diploma in Management STRATEGIC MARKETING SHS Task | Table of Contents | Page No | Introduction | 03 | Task 01 | 1.1: Assess the role of Strategic Marketing in an organization | 04 | | 1.2: Analyse the relationship between corporate strategy and marketing strategy | 04 | | 1.3: Analyse how marketing strategy is developed | 05 | Task 02 | 2.1: Evaluate approaches to internal environmental analysis | 06 | | 2.2: Evaluate approaches to external environmental analysis | 06 | | 2.3: Explain how internal and external analysis are integrated | 06 | Task 03 | 3.1: Analyse decisions and choices to be made at a corporate level | 09 | | 3.2: Assess how these decisions influence marketing at business unit and functional level | 09 | | 3.3: Analyse approaches to competitive positioning of organizations | 10 | Task 04 | 4.1: Identify a range of strategies that can contribute to competitive advantage | 11 | | 4.2: Analyse marketing communication strategies | 11 | | 4.3: Analyse marketing strategies, their application and implementation for an | 11 | Conclusion | 12 | References | 13 | Introduction: A marketing strategy is something that every single business, how big or small it is, no matter- needs to have in place. Some business owners are hesitant to set up an actual marketing strategy because they simply don’t know how to do it. All this kind of approach means simply trying something...
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...MILLIPLUS LIMITED MARKETING PLAN Milliplus limited is a company in Kenya, registered under the company’s act as per the new constitution. The company was started in 2010, is situated in the Kenya’s capital Nairobi and has 200 employees. The company mainly operates in Nairobi and its outskirts but has plans to open branches all over Kenya so as to serve the whole Kenyan market. Our mission statement is to return Kenya and also inspire moments of optimum and happiness among our customers. The company’s main products are non-alcoholic drinks. Non-alcoholic drinks include soft drinks and hot drinks. Soft drinks contain carbonated or non-carbonated water, sweetness and a flavor while hot drinks include coffee and tea. These are the main products that miliphus limited deals with. With the above products our target audience is the whole market. Non-alcoholic drinks have no regulations and hence the whole market from children, youth and adults are all allowed to use the non-alcoholic drinks. To meet our market niche the company does a lot of promotions activities in public, advertisements on the television and radios at all times because non-alcoholic drinks have no specific time to be advertised unlike the alcoholic drinks they must be advertised at specific times. SITUATION ANALYSIS. Situation analysis is the systematic collection and evaluation of past and present economic, political, social, and technological data aimed at identification of internal and external sources that...
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...Burger Stand Business Plan Burger Stand The purpose of this business plan is to raise $60,000 for the development of a food stand that will sell burgers, hot dogs, and beverages to customers in its targeted market. 1.0 EXECUTIVE SUMMARY The purpose of this business plan is to raise $60,000 for the development of a burger stand while showcasing the expected financials and operations over the next three years. Bob’s Burger Shack (‘‘the Company’’) is a New York-based corporation that will provide burgers, hot dogs, and beverages to customers in its targeted market. The Company was founded by Robert Bergeon. 1.1 The Services Our vision for Bob’s Burger Shack is to operate a small location that will provide a wide selection of burgers, hotdogs, beverages, and ice cream. Bob’s Burger Shack, vis-a-vis food and beverage sales, will generate substantial gross margins that will allow the business to generate profitable revenue throughout the course of the calendar year. The third section of the business plan will further describe the services offered by Bob’s Burger Shack. 1.2 Financing Mr. Bergeon is seeking to raise $50,000 from a bank loan. The interest rate and loan agreement are to be Newplans.net Page 1 Burger Stand Business Plan further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s location. • Financing for the first...
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...each stage. As well, I employed specific personal and interpersonal skills to improve our team effectiveness. Finally evaluated our team effectiveness by using Alexander (1985) model, found out the strengths of my team, moreover, and observed the ways that can be used to improve our weaknesses. Introduction One definition for teamwork proposed in 2008 is "the interdependent components of performance required to effectively coordinate the performance of multiple individuals"; as such, teamwork is "nested within" the broader concept of team performance which also includes individual-level taskwork (Salas et al 2008). For my reporting team, our tasks were to give a group presentation for our international marketing plan and submit an implementation international marketing plan. Our team was assigned by professor in the beginning of the semester, founded by three people. I was the leader of the team, and member A and B. the following report will indicate how was my roles and skills bring impactions to each other during the team development stages and how were those skills affecting our overall effectiveness. Team Development Forming stage We had two meetings in this stage. The first meeting was in class and was aimed at orienting members and getting questions answered. The second meeting was more formal, it established trust, relationships with the leader, and clarity of our purpose, norms, procedures, and expectations. My group was assigned by professor...
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...Company G 3-Year Marketing Plan Date: 3/09/2015 Mentor Name: Victoria Lutter-Cooper Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction G Inc. is an American multinational technology corporation that sells, repairs, and supports computers and other technology. G Inc. was founded by Michael Gell in 1984 with a dream to bring a computer into every American household. In 1986 the 1st Gell computer was sold featuring an Intel 8088 processor, 10MB hard drive, and 6.26 floppy disk drive. Keeping the American household in mind, G Inc. was among the first computers companies to establish “Next-day, at-home product assistance.” Presently G Inc. is # 1 in PC monitor sales, with plans to become the # 1 PC Company in the world. Mission Statement “We enable consumers to improve the quality and...
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