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Leg 500 Bate and Switch

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Bait and Switch
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Law, Ethics, and Corporate Governance
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Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The amount of time it took for Betty to travel to Rally Motors is no more significant than the weather and temperature. Because Betty experienced a great deal of inconvenience traveling to the dealership through extreme heat for an extended period of time, does not make it mandatory for the car dealership to accept Betty’s offer for the advertised vehicle. The critical piece of the puzzle is what was the driving force behind her actions? The advertisement in the newspaper that was placed and the offer that was extended to her by Tony. Customers are not forced to buy from any one retailer. If the retailer advertises an item, peaches for example, five pounds for $1.00 and the customer is unable to purchase those peaches because they are all sold out, the customer is able to leave that store and purchase those peaches from another establishment. This argument may be hold true for frequently purchased items such as peaches, but it does not necessarily hold true for large ticket items that are purchased less frequently, such as refrigerators or in this case, automobiles. If a consumer invests a considerable amount of time and effort in order to pursue an advertised special, as in the case of Betty driving 200 miles for three hours, in unbearable heat, there is the issue of detrimental reliance. Detrimental reliance means that Betty acted on a promise made by Rally Motors, the offer to buy her car as a trade in for the purchase of the advertised truck. Rally Motors would be forced to perform in accordance with the published advertisement. Under the Federal Trade Commission Act, advertising must be

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