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Legal Issues

In: Business and Management

Submitted By dheyaa123
Words 1384
Pages 6
1. Business segment the market so that they customers and consumers are two different people e.g. an cat owner is a customer buying the cat food and toys to keep them happy, the consumer is a cat, for cats can’t go shopping buying their own food. This is why businesses segment the market between customers and consumers.
Business does not do this for pets only, the target everyone e.g. families and parents business uses baby nappies and baby food for the parents to buy as a customer and the consumers are babies.
Families with young kids will need to buy them cloths, food and toys, school things like pen and pencil sets the customer is families and the consumers are young kids. Businesses also target the government by targeting the college e.g. JCC College buys computer, laptops, books, and folder, making JCC College the customers and the students are the consumers.

2. The different ways in which business can segment the market are age, ethnicity, religion, interest, skin colour, income and the area you live in business does this because, not everyone would like to buy the something also not everyone can afford to buy the something.
E.g. Deprived areas and high-rise flats, businesses know that people that live in this type of area buy food in cheaper high street stores such as Iceland, the also buy hot food from Greggs and McDonalds, single parents lives in this type of area with entirely on some benefits, they interest are football and bingo, the age is between 18 to 26.
E.g Metropolitan Professionals are people that are from a rich background and often live in London where the flats might cost over half a million pounds and have an interest of using tablet computers, iPad and spending over 3 hours a day online, who shops at up market shops such as Waitrose and John Lewis. 3. Business would choose to target a particular market segment...

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