..."If the marketing manager hadn't already fouled things up so, badly, the firm wouldn't have a problem." Such reasoning ignores the fact that the events in the case have already happened and cannot be changed. Even though analysis or criticism of past events is necessary in diagnosing the problem, in the end, the present situation must be addressed and decisions must be made based on the given situations. 6. Narrow vision analysis. Although cases are often labeled as a specific type of case, such as "pricing," "product," and so forth, this does not mean that other marketing variables should be ignored. Too often analysts ignore the effects that a change in one marketing element will have on the others. HIGHLIGHT 4 An Operational Approach to Case and Problem Analysis 1. Read the case quickly to get an overview of the situation. 2. Read the case again thoroughly. Underline relevant information and take notes on potential areas of concern. 3. Review outside sources of information on the environment and the industry. Record relevant information and the source of this information. 4. Perform comparative analysis of the firm with the industry and industry averages. 5. Analyze the firm. 6. Analyze the marketing program. 7. Record the current situation in terms of relevant environmental, industry, firm, and marketing strategy parameters. 8. Make and record necessary assumptions to complete the situational framework. 9....
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...Analyzing Marketing Problems and Cases HIGHLIGHT 1 A Case for Case Analysis Cases assist in bridging the gap between classroom learning and the so-called real world of marketing management. They provide us with an opportunity to develop, sharpen, and test our analytical skills at: -Assessing situations. -Sorting out arid organizing key information. -Asking the right questions. -Defining opportunities and problems. -Identifying and evaluating alternative courses of action. -Interpreting data. -Evaluating the results of past strategies. -Developing and defending new strategies. -Interacting with other managers. -Making decisions under conditions of uncertainty. -Critically evaluating the work of others. -Responding to criticism. Source: David W. Cravens and Charles W. Lamb, Jr., Strategic Marketing: Cases and Applications, 4th ed. (Homewood, IL: Richard D. Irwin, 1993), p. 95. The use of business cases was developed by faculty members of the Harvard Graduate School of Business Administration in the 1920s. Case studies have been widely accepted as one effective way of exposing students to the decision-making process. Basically, cases represent detailed descriptions or reports of business problems. They are usually written by a trained observer who actually had been involved in the firm or organization and had some dealings with the problems under consideration. Cases generally entail both qualitative and quantitative data, which the student must analyze to determine appropriate...
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...AGENDA BUSINESS PLANNING 1. PLANNING FOR A MEETING, TRADE SHOW, EVENT 2. 1 PAGE BIZ SUMMARY-challenging exercise to narrow the scope of the business idea and summarize 3. SNAPSHOT OF A BUSINESS PLAN-details of the sections of a table of contents sections 4. Outline Table of Contents 5. 11-1 TO 11-11 SUM helps research and develop information to complete in chart formats the key information for your written business plan; some charts may be used in your full plan and in your presentation 6. WEB SITE RESOURCES help with information and samples on business plans |EVENT/TRADE SHOW/ MEETING PLAN | | | |DATE: | |NAME: | |LOCATION: ...
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...Accountability has become Hostage of Plea Bargain. Does Plea Bargaining Undermine the Criminal Justice System? Legal and Social Impacts on Society. Student’s Name Institution Contents 1.1 Background to the Study...............................................................................................4 1.2 Purpose of the Study.....................................................................................................5 1.3 Research Objectives......................................................................................................5 1.4 Research Questions.......................................................................................................6 1.5 Significance of the Study..............................................................................................6 2.0 Methodology/ Research Design.....................................................................................6 2.1 Sampling Design............................................................................................................7 2.2 Sample Size....................................................................................................................7 2.3 Data Collection and Analysis.........................................................................................7 2.4 Validity and Reliability..................................................................................................8 2.5 Skills Required......................
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...Accountability has become Hostage of Plea Bargain. Does Plea Bargaining Undermine the Criminal Justice System? Legal and Social Impacts on Society. Student’s Name Institution Contents 1.1 Background to the Study...............................................................................................4 1.2 Purpose of the Study.....................................................................................................5 1.3 Research Objectives......................................................................................................5 1.4 Research Questions.......................................................................................................6 1.5 Significance of the Study..............................................................................................6 2.0 Methodology/ Research Design.....................................................................................6 2.1 Sampling Design............................................................................................................7 2.2 Sample Size....................................................................................................................7 2.3 Data Collection and Analysis.........................................................................................7 2.4 Validity and Reliability..................................................................................................8 2.5 Skills Required......................
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...regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington headquarters Services, Directorate for Information Operations and Reports, 1215 Jefferson Davis Highway, Suite 1204, Arlington, VA 22202-4302, and to the Office of Management and Budget, Paperwork Reduction Project (0704-0188) Washington DC 20503. 1. AGENCY USE ONLY (Leave blank) 4. TITLE AND SUBTITLE 2. REPORT DATE December 2009 3. REPORT TYPE AND DATES COVERED Master’s Thesis 5. FUNDING NUMBERS Anthrax Vaccine as a Component of the Strategic National Stockpile: A Dilemma for Homeland Security 6. AUTHOR(S) Thomas L. Rempfer 7. PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES) Naval Postgraduate School Monterey, CA 93943-5000 9. SPONSORING /MONITORING AGENCY NAME(S) AND ADDRESS(ES) N/A 8. PERFORMING ORGANIZATION REPORT NUMBER 10. SPONSORING/MONITORING AGENCY REPORT NUMBER 11. SUPPLEMENTARY NOTES The views expressed in this thesis are those of the author and do not reflect the official policy or position of the Department of Defense or the U.S. Government. 12a. DISTRIBUTION / AVAILABILITY STATEMENT 12b....
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...the staff and inmates, psychological services, inmate management, and conducting an evaluation of the inmate/prison population and its influence on inmates’ health necessitated the study into the topic. In addition, the fact that the correctional psychology has numerous ethical dilemmas and conflicts makes it wanting to study the topic. Introduction Today, corrections are a complex, high profile operation, which consumes a significant portion of the federal operating budget. This paper will concentrate on the duties of a correctional psychologist. The paper begins with an overview of legal issues pertinent to psychological concepts and legal rights of inmates. We then examine the practice of forensic psychology in the correctional environment. Legal issues This section describes the common legal issues facing psychologists working in correctional facilities. The issues have been organized around the principles of American Psychological Association (APA) ethics code. Correctional psychologists see the criminal as a customer. In whichever scenario, the level of confidentiality that a customer anticipates in a psychologist is smaller than that found in the community due to the safety and security risks in the correctional atmosphere. Confidentiality is an...
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...Zero-Tolerance Team Feasibility Study: Lowering Drug Violations On Campus Kelsey L. Jones Feasibility Study: Lowering Drug Violations on Campus Technical Communications Joyce Gorgan March 26, 2012 Table of Contents Executive Summary....................................................................................................................4 Introduction.................................................................................................................................5 Research Methods.......................................................................................................................6 Results.........................................................................................................................................8 Criminal Background Check Process..........................................................................................8 Cost.................................................................................................................8 Effectiveness...................................................................................................9 Legality...........................................................................................................9 Undercover Police Officers.........................................................................................................9 Cost...................................................................................................
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...Abdelhak Exercise 1. Identify all the users of the health record AND explain how each uses the record. (Complete for all that are listed in Abdelhak under the “health data users and uses” section. - Patient: uses their medical data to understand their health care and to become more active partners in maintain or improving their health. - Health care practitioners: uses it as a primary means of communications among themselves. - Health Care providers and Administrators: uses the data to evaluate care, monitor the use of resources, and receive payment for services rendered. Administrators analyze financial and patient case mix information for business planning and marketing activities - Third party payers: the data become the basis for determining the appropriate payment to be made. - Utilization and case managers: uses it to coordinate care so that the patient is cared for in the most clinically cost-effective manner. - Quality of care committees: use the information as a basis for analysis, study, and evaluation of the quality of care given to the patient. - Accrediting, licensing, and certifying agencies: use the record to provide public assurance that quality health care is being provided. - Governmental agencies and public health: to determine the appropriate use of the governmental financial resources for health care facilities and educational and correctional institutions - Health information exchanges: provides...
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...views and opinions of the authors or the products and services of the companies with which they are affiliated. All of SBA's programs and services are extended to the public on a nondiscriminatory basis. ______________________________________________________________________________ TABLE OF CONTENTS INTRODUCTION 1 COVER SHEET 1 STATEMENT OF PURPOSE (MISSION STATEMENT) THE BUSINESS Legal Structure 2 Description of the Business 2 Products or Services 3 Location 3 Management 3 Personnel 3 Methods of Record Keeping 3 Insurance 4 Security 4 Summary 5 MARKETING Target Market 5 Competition 5 2 Methods of Distribution 5 Advertising 7 Pricing 7 Product Design 7 Timing of Market Entry Location 8 Industry Trends 8 7 FINANCIAL DOCUMENTS Summary of Financial Needs 8 Sources and Uses of Funds Statement Cash Flow Statement (Budget) 9 Three-year Income Projection 10 Break-even Analysis Graph 15 Actual Performance Statements 16 Balance Sheet 16 Summary 21 SUPPORTING DOCUMENTS Personal Resumes 22 Personal Financial Statement 22 Credit Reports 22 Copies of Leases 22 Letters of Reference 22 Contracts 22 Legal Documents 23 Miscellaneous Documents 23 9 PUTTING YOUR BUSINESS PLAN TOGETHER KEEPING YOUR BUSINESS PLAN CURRENT Making...
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...Operational Level Paper E1 ENTERPRISE OPERATIONS (REVISION SUMMARIES) Chapter 1 2 3 4 5 6 7 8 9 10 11 12 Topic Organisations Corporate Responsibility and Ethics The International Economy Information Systems Managing Information Systems Operations Management Quality Management Marketing Buyer Behaviour Human Resource Management Management Theory and Motivation The Legal Environment Page Number 3 13 17 27 35 45 55 61 73 79 93 101 E1 revision summaries 1 E1 revision summaries 2 Chapter 1 Organisations E1 revision summaries 3 Key summary of chapter Private sector organisations Sub-sectors of the economy not directly controlled by the government or state private business and households. Examples • • • • Private businesses e.g. self employed sole traders or partnerships. Companies (corporations) e.g. separate legal identity with limited liability for shareholders (owners). Private banks and building societies. Non-governmental organisations e.g. trade unions, charities, clubs etc. e.g. Public organisations Sub-sectors of an economy, or organisations, owned and directly controlled by the state or government. Examples • • • Local authorities. State owned industries e.g. the UK post office. Public corporations e.g. the British Broadcasting Company (BBC). Characteristics of public organisations • • • • Ultimately accountable to government. Goals and guidelines determined by government. Not-for-profit motive (NPO). Funded by the general public...
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...Business plan for {Enter your business name here} Date: 21 February 2013 {Guidance for completing your business plan can be found at the end of this document} Business profile |Structure |Sole Trader Partnership Company | |established |{Enter date} | |Date registered |{Enter date registered at Companies Office – if applicable} | |Registration # |{Enter the company number} | Contact details |Contact name |{Enter your name} | |DD |{Enter your main phone number} | |Mobile |{Enter your mobile phone number} | |Email |{Enter your email address} | |Postal address |{Enter your postal address} | |Physical address...
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...IKEA’s Global Strategy: Furnishing the World 2014-2015 submitted by Brian Albanese April 26, 2014 Executive Summary This author has provided an analysis of the IKEA case study found in the Marketing Management textbook. It analyzes the strategies used by IKEA to gain competitive advantage in markets outside of its original market. The report provides a background of the organization, recognizes IKEA’s main markets and examines corporate level strategies by identifying its target market and evaluating its pricing strategies. This case study will further analyze how culture, design, and price play significant roles in determining IKEA’s success. In addition, IKEA’s “global sourcing network of more than 2300 suppliers in 67 countries” (Peter & Donnelly, 2013, p. 411) allows its suppliers to provide furniture of all kinds to its customers. IKEA produced standardized products, however, this international strategy did not work for the United States. Therefore, the company has to take corrective actions. Table of Contents Executive Summary i Situational Analysis 1 Environment 1 Economic conditions and trends 1 Cultural and social values and trends 1 Political and legal issues 1 Technological factors 1 Summary of environmental opportunities and threats 2 Industry 2 Classification and definition of industry 2 Analysis of existing competitors 2 Analysis of potential new entrants...
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...Department of Science and Technology Philippine Council for Health Research and Development ZAMBOANGA CONSORTIUM FOR HEALTH RESEARCH AND DEVELOPMENT DOST- IX Compound, Capt. F. Marcos St. cor. Gen. Alvarez St. Pettit Barracks, Zamboanga City 7000 DETAILED RESEARCH PROPOSAL Part I Procedural Documents: these include individual pages containing the cover sheet, Standard Application Form for Ethics Review (SAFER), clearances, endorsement from the agency head, and the curriculum vitae. There should be no pagination on these documents as they are meant to stand-alone. Cover sheet – Please use a separate sheet. This contains the following information: 1. 2. 3. 4. Revision date and number Title of the study Study number – (to be provided by PCHRD) Signatures and dates: a. Author(s) / Contact numbers b. Implementing agency / Contact numbers(This refers to the agency/ies implementing the research proposal) c. Cooperating agency / Contact numbers (This refers to the agency/ies, which is/are expected to cooperate/contribute to the research work.) A. Standard Application Form for Ethics Review (SAFER) – Please use a separate sheet. This contains the following information: (For Ethics Review Committee use only) 1. 2. Reference Number– (to be provided by ZCHRD) Contact details of Program/Project leader (This indicates the name of the program and/or project leader, his/her designation or title in his/her agency, field of specialization and his/her mailing address, telephone and...
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...Abstract LPO (Legal Process Outsourcing) is currently one of the fastest growing industry as it provide low-cost and time saving services. This study aims to know about LPO, specifically its origin, the services it provide, its quality and satisfaction, its impact in the legal industry and its status nowadays. The theories related to the topic like Transaction Cost Theory and Value Chain Analysis are discussed in theoretical framework. In addition, this research uses descriptive type of design as a method. Finally, conclusions are formed based on the data collected from the instruments used relevant to the topic such as PDF’s, books, and articles from the internet. CHAPTER I Introduction Legal industry operates in a global market place, and both clients and firms are seeking to understand how global outsourcing can add to their business. Lawyers have always outsource work to other lawyers with specialist knowledge. Firms are using their offices in other jurisdictions to do their legal work and offering that services to other firms. (The Law Society, 2011). In the Philippines, Legal Process Outsourcing (LPO) is one of the fastest growing sector in Business Process Outsourcing (BPO) industry. Many LPO’s have out growth due to increasing demand for legal outsourcing and off shoring abroad. Various U.S law firms chooses Philippines because of its highly educated lawyers who are experts in their fields, high English proficiency, similar with the US legal systems, lower labour...
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