...Cranes represent longevility as in after death . Early on, she asks, “maybe this is the wrong thing?” (8) We wonder, what is she referring to? Slowly, more details are given when he “picked up an object wrapped in a plaid towel” and gives the toast “here’s looking at you kid.” Although not directly stated, the implication is that they drank something. Again indirectly, but toward the end we see the symbolic cranes “stepping delicately away from the commotion,” mirroring the couple’s separation from their life. After they kiss, their eyes close, and the cranes fly away into the sun. The implication, though never direct, is that our couple decided to end their lives together Aha! A gun makes so much more sense! I think I just found it hard to accept that method for suicide given the tone of the article. Thanks. 1. I agree. I thought he was going to use a gun because of the hints about the shower curtain and something for your ears. I believe it was a gun and the shower curtain is there at the woman's request. She states, "I'm just a lot of trouble to everyone." I believe this statement also points to the man shooting her first This is an extremely sad, yet very romantic story about two people in love. They are in a parked car along the shore looking at birds. She is fascinated with the big white birds that are flying by, and they start reminiscing about the past. It is easy to tell how much they still love each other after all the years that have passed, by the way they...
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...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...Throughout 1980’s, several pieces of evidence were revealed that led the NCAA to believe recruiting sanctions were violated at Southern Methodist University. The substantial evidence relates to an aggressive and illegal recruiting practice that attracted top recruits to attend and play football at SMU. The sequence of evidence abstracted from the University is listed as follows: • 1980: A victory over Texas after a 14 game losing streak between the two schools sparked significant media attention and brought suspicion on SMU's recruiting practice. • 1981: A ten win season and a victory over Arkansas earned SMU the Southwest Conference Championship. • 1981: The departure of Ron Meyer led to national attention that violations were close to being revealed. Bobby Collins was hired as the new head football coach. • Mid 1980's: Sean Stopperich, a former player, claims SMU Boosters moved his family from Pittsburg to Texas, found his father a job, and paid for certain expenses. • Mid 1980's: David Stanley, a former player, claims to receiving payments to play football at SMU. • Mid 1980's: A televised interview revealed handwritten envelopes from SMU’s Athletic Director, Henry Lee Porter, addressed to David Stanley’s home. • Mid 1980's: Bobby Collins, Henry Lee Porter, and the University’s President resigned from the University due to the allegations of NCAA recruiting violations. The evidence presented suggests that a predication of NCAA recruiting violations had occurred...
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...30 for 30: Pony Excess. The film Pony Excess delved into the unfortunate past of the SMU Mustangs football team. In this gripping, multi-sourced documentary directors shine light on how SMU boosters and coaches colluded to form the consummate college football team. Through the acts of mere perfect cheating, SMU succeeded in bribing top high school recruits to narrow college options only to SMU. Once one ex-Mustang spilled the gruesome details of SMU’s “secret plan,” NCAA officials introduced the most extreme penalty to college football, the Death Penalty. This source provides an eye-catching timeline of the rise and fall of the Mustangs football program. With the use of interviews of former players, coaches, and boosters, viewers become learned of the snide deals made with recruits, which may have been shadowed through the decades. The Pony Excess manifests the topic of excessive boosting and how in football history, it can be the demolishment of a team. This becomes useful in the topic of SMU and the Death Penalty through the detailed interviews and research that scrutinize what really caused the SMU death penalty. This film gives a very straightforward approach to the SMU football scandal and elicits the true story. Although SMU was guilty for the entire scheme, this film does take a very objective and unsympathetic view of the scandal possibly exaggerating the intent behind all decisions made during the process. In the scheme of 1980’s SMU football and...
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...Case # 1 Andersen: An Obstruction of Justice? P. C1 DISCUSSION QUESTIONS 1. Look up the term corrupt in the dictionary. What is its definition? Was corrupt appropriately applied to the actions of Arthur Andersen? 2. The issues that overturned the Andersen verdict were based on faulty jury instructions, not on whether Andersen was in fact guilty or innocent. Based on the information in this case and other information you know, do you believe Andersen violated the law? 3. Do you believe that the Supreme Court's opinion overturning the lower court's decision was appropriate? 4. Should the SEC and the Department of Justice have tried Andersen as a firm or should they have targeted specific individuals who had engaged in acts the two bodies believed to be unlawful? 5. Although Andersen's conviction was overturned, do you believe that its employees acted in an ethical manner? 6. Comment on the actions of David Duncan and Nancy Temple. Which of these parties do you believe was more responsible for the Andersen saga? 7. The class action lawsuit against Andersen also named the Canadian Imperial Bank of Commerce, JPMorgan Chase, Citigroup, Merrill Lynch, and Credit Suisse Group as codefendants with Andersen. Why would the plaintiffs name so many entities in their lawsuit? Merrill Lynch and Credit Suisse asked a U.S. appeals court to rule that the complaint should not have been certified as a class action suit. Why would these entities make such a claim? ...
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...Thank you so much Mr.Nando. I apreciate you, using your time to talk to me and helping me out. I also wanted to tell you that I looked at the position paper, and I saw some Positions that I liked and thought it would help me. One of the positions was Opry Backstage Grill Ast. Manager-Restruant. I also saw Banquet Captain. My Resume is right down there. Please read it, and I hope you call me . Thank you for caring. 2725 WINDCREST TRAIL ANTIOCH (615) 509-5948 (615) 280-1120 BASSEMIBRAHIM@COMCAST.NET OBJECTIVE: SUMMARY: An interesting position with a GAYLORD OPRYLAND HOTEL Trained in all areas of (CULINARY-ACCOUNTING-RESTURANT MANAGEMENT-HOUSE KEEPING-FRONT OFFICE-SALES-PUBLIC RELATIONStrong training skills.(IN HOTEL AND RESTURANTS IN THE WORLD(PARIS-LONDON-US-TURKAY-ROMA-SPAIN-GERMANY-ATH ENA-CUPRES- EMPLOYMENT: 06/18/2009 to 02/25/2011 GAYLORD OPRYLAND HOTEL Cook NASHVILLE Prepared, seasoned and cooked soups, meats, vegetables, desserts and other foodstuffs. Executed daily operations Read menu to estimate food requirements and ordered food from supplier or procured food from storage. Wrote, designed and produced Adjusted thermostat controls to regulate temperature of ovens, broilers, grills, roasters and steam kettles. Measured and mixed ingredients according to recipe, using a variety of kitchen utensils and equipment, such as blenders, mixers, grinders, slicers and tenderizers. Baked, roasted, broiled and steamed meats, fish, vegetables and other foods. Thank...
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...1. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Gannett noticed two trends or opportunities in the reading public and took advantage of those trends. The first one is the increasingly short attention span among a generation nurtured on television, the second is the growing hunger for more information. The newspaper’s primary mission was to provide more news to their readers in less time. They targeted the young and well-educated because he noticed that they were busy and care about the news (they targeted nontraditional newspaper readers) unlike their competitors. Typical readers turned out to be professionals, usually managers, about 40 years old, well educated, with an income of about$60,000 a year. USA Today capitalized its market opportunities by listening to their readers. They provided personal level communication, provided news in a clear, upbeat, positive way. They were also the first color newspaper and captured readers using a TV set like distribution box. They were very unique and out of the box. In addition to this, Gannett’s research had shown that readers get most of their information from such snippets and they were also interested in sports, movie reviews, and health information so he didn’t just limit it to traditional news, he added diverse news about several topics like sports. I believe that the company knew about opportunities by closely...
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...My proposed problem is one that I have experienced and have tested. I feel that with the competitive work force and the lack of jobs in our economy that it is crucial to look your best during your work day and also during interviews. Unfortunately with time our faces tend to age with frown lines that can have a negative impact or influence on employers or customers. One may simply feel that you are unfriendly or grouchy just by looking at you during a first impression. This can cause the customer/Guest/hiring manager to choose a different candidate for the job. One that may appear more up beat, youthful, or may appear to have more energy due to not having the problem-aging. Being in the working field of customer service I have found that one of the best solutions to this problem-aging is Botox. Botox or Onabotulinumtoxin A is a protein and neurotoxin used to prevent wrinkles by paralyzing muscles in the face. The cost of Botox depends on where you live, who is doing the injections, how many units of Botox you may need, and where you are injecting it. Usually you will be looking at anywhere between $10.00per unit to $14.00per unit. In my experienced for frown lines its usually 25-35 units resulting in appx. $300.00 per session. Botox lasts anywhere between 3-6 months so you would figure on getting two sessions per year resulting in a cost of appx. $600.00 per year. Cocktail servers in a casino are the best examples of using Botox as a tool to earn more tips. The friendlier...
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...Background USA Today is a national U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. Initially considered gimmicky and insubstantial, it gradually developed a reputation for higher quality while increasing its circulation and advertising revenues at a time when few papers were experiencing growth. The features that originally set it apart are abundant colorful graphics, very brief stories, and a concentration on sports and celebrity, have influenced other newspapers. To date, USA Today remains the widest circulated print newspaper in the United States. Issues Cultural shifts and aging An increasing number of potential consumers have been shown to dislike reading newspaper. In order to combat this, USA Today should add sections that appeal to a younger audience, such as fashion and/or entertainment news. This will not only attract younger consumers, but also attract female consumers who do not currently make up a large portion of USA Today’s customer base. Technology There has been a shift in recent years to reading newspapers online or on e-readers, such as the Kindle or Nook. USA Today currently has a version of the newspaper available for the Kindle, but they should also add a version for the Nook. Also, they should promote their online website as a source for receiving the same news as the...
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...“We Are Marshall” Reason for Choice of Movie The selection of film, I have chosen, is based upon my infatuation with the very intriguing storyline it offers. At first, one may believe that the storyline is nothing more than another movie concerning football. However, the storyline offers a combination of a beloved American sport, along with touching accounts of the lives of each main character, as they dealt with grief and despair independently. Most importantly, the storyline depicts the perseverance of one man who strived for perfection, even when everyone else neither believed in him nor shared his vision. “We are Marshall” correlates with the textbook as, the manner in which individuals adapt to difficult challenges vary from person to person. However, in order to achieve a true state of resiliency, one must allow the stages of grieving to be a fluid process. Finally, “We are Marshall” shows the actions of one, can lead to changes which positively impinge upon many. Summary of Movie “We are Marshall” is based upon a true story that occurred on November 14, 1970. “We are Marshall” begins with a plane crash that kills 75 members of the football team, including players, coaches, and fans. One can imagine how such a devastating event would impact the Marshall University community. Therefore, university President Donald Demond along with influential community members, decided in the best interest of the university, to discontinue the football program...
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...Richard Godfrey BMKT 6311 USA Today Case Study The newspaper publishing industry is one of the most rapidly evolving industries in the world today. Changing due to economic climate shift, consumer needs evolving, enhanced technology, and continuous competition; USA Today has been able to succeed. The publication raises the bar through innovation and value-added content to bolster their standing in the publishing world as “The Nation’s Newspaper” in hopes of staying continually relevant and standing out amongst the competition, ensuring the future of the USA Today brand. 1) When Gannett first debuted USA Today in 1982, the corporation took advantage of a multitude of opportunities in the marketing environment and secured a strong foothold in a market that already had several major players. The most impactful opportunity, in my opinion, is its format. In an attempt to stand out from the competition, USA Today developed a unique format of shorter pieces with photos, graphs, charts in order to address the needs of an audience other publications seemingly ignored. By creating a product high in form utility, the publication was able to distinguish itself and cater to an evolving market. Gannett also cited watching trends and evolution of news readers as part of the success. As society shifted to having typically shorter attention spans, yet still having a hunger for knowledge, Gannett capitalized on these trends with the updated format of USA Today targeted towards the evolved...
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... Sports Looking Back: Betty Bright’s Olympic Upset Our very own Betty Bright is leading the Tangerine Middle School soccer teams to victory with their 9-0-0 record. On Friday, the Lake Windsor Downs and Tangerine middle soccer teams will go head to head in the championship. Betty Bright is preparing her War Eagles to battle, but how did Betty come to be a soccer coach? Betty Bright was the greatest track and field athlete to ever come into Tangerine county. She participated in high and broad jumps. Eventually her success led her to the 1978 Olympic Trials. The following year she participated in the Pan Am Games in Buenos Aires. Sadly, Betty was hit in the eye when she attempted her first hurdle. The blow threw off her balance and she landed in fourth place. Now she is the Tangerine Middle soccer coach. She has lead the War Eagles to an undefeated victory so far. The team is beating all county records as we speak. It’s amazing how far Coach Betty Bright has gotten! Let’s cheer Betty on for the win she deserves. GO WAR EAGLES!-Sarah Davidson, pg. 186 Betty is pictured on the far left, competing in the 1978 Olympic Trials. Pg. 1o The Lake Windsor Weekly Date Published: Wednesday, November 8th Weekly News Local Events: “Muck Fires and Mosquitoes” and “Insecticide Safety” Pg. 2-3 Community Information: “The Golden Dawn Tangerine” Pg. 4-5 Breaking News: “Five Homes Robbed” Pg. 6-7 Editorials: “Koi Mystery” By: Mr. Donnelly and “Mr. Burns’ Successor” By: An Anonymous...
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...Let’s skip ahead to when you finally finish school. Hooray! Now it’s time to get a job. This chapter is all about helping you get your dream job. There is no way for me to see all your skills and experiences just by looking at you. Sure I could google your name, search for your facebook profile, or call around to ask about you, but that would take up far too much time (and time is money to your possible employer). If you told me everything about yourself, I would only remember a quarter of it (and probably not the quarter that would get you the job). You need to put it all together on a very special piece of paper called a Resume. There are many ways to design your resume, but to get that dream job, you should follow some simple rules. 1. No matter how much you want to say, it must all fit on one page two sided and cannot be crowded. Extra pages will get lost. 2. Have your name in a large font at the top of the first page so there is no mistake about whose resume this is. 3. Include your contact information right after your name. Be sure to get the correct information here. You don’t want them to call someone else with a job offer. 4. It is a good idea to have a goal or purpose that describes what you want from this job. For example, you might be after summer time work or looking for a career to last you a life time. 5. Include a list of your skills. This is no time to be modest. 6. Next you will describe your educational background. This includes any certificates...
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...USA Today: Case Analysis 1Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Since its 1982 debut, the American newspaper USA Today has had a major impact on the North American Newspaper industry. It has been an immensely successful experiment, a trend - setting hybrid of print and television journalism which in less than 10 years was able to boast a daily readership of 6.6 million. With its effective use of bright colors, high – quality photo reproduction, innovative graphic design, and brief stories, Gannet Co. the parent company of USA Today established the newspaper in its quest to appeal to a new generation of readers who are predominantly young and middle aged achievement-oriented students, professionals and managerial personnel who were heavy newspaper readers and frequent travelers. Weaned on television, this new generation is increasingly attuned to images rather than words and, because of a busier lifestyle, has less time to read than earlier generations of newspaper readers. USA Today has made huge gains by tailoring its product to this market segment. At the same time, it has influenced the form and content of a host of other North American newspapers. The most notable examples are Wall Street Journal and New York Times. USA Today has become one of the leading sources for news in the nation. It has established its credibility and validity as a reliable and resourceful...
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