Premium Essay

Legendary Advertisers

In: People

Submitted By Randaibrahim88
Words 3943
Pages 16
Legendary Advertisers

William Bernbach
"I warn you against believing that advertising is a science." said William Bernbach, who is one of the legends in the field of advertising. He was worn in August 1911, New York. Ho got a degree from New York University in English. His career started with a job running Schenley Distillers mailroom. Al though it was during the time of depression, Bernbach managed to get to the advertising department after writing an ad for one of the company’s products ("The advertising century," n.d.).
Bernbach moved on to several advertising agencies till he had met Ned Doyle and Mac Dane and found DDB. At DDB, Bernbach focused on creating ads for businesses. Dane and Doyle, experts in business, combined their efforts with Bernbach's creativity to push DDb to be the 11th biggest advertising agency in America in 1976. Bernbach passed away in October 1982, only a few years after setting DDB ("The advertising century," n.d.).
Bernbach had received many awards during his reputable career. He was nominated into "The Copywriters Hall of Fame" in 1964 and selected as "Man of the Year Advertising Award" in 1963, 1965 and 1966. He got recognized as "The Top Advertising Agency President" in 1967. Among his many successful most famous ad campaigns are Volkswagen's "Think small" and Levy's Bakery's "Real Jewish Rye" ("Ad man of," n.d.).
George Lois
George Lois was born 1931 in New York City to parents of Greek origins. Lois went to High School of Music and Art and then attended Pratt Institute from one year and then left to work for Reba Sochis for six months. Lois is an American art director, designer, and author. His cover designs for Esquire are extremely recognized, where they are considered the best ever published in a mass-market magazine. "George Lois' Esquire covers are considered among the most memorable propaganda imagery in any medium,...

Similar Documents

Free Essay


...Beauty and the Beast – Gary Trousdale & Kirkland Wise, 1991 “Follow Me” Literacy Focus: Myths, legends, fables, traditional tales Years 3 – 6 Literacy Plan: Myths, legends, fables, traditional tales Thinking Film Primary 3 weeks Clip context Belle has found her father who went missing after returning from market through the stormy forest at night. He is being kept prisoner in the Beast’s castle. Belle offers to take her father’s place in the Beast’s prison – and despite her father’s protests, the Beast accepts the exchange. On-going: The Thinking Film Working Wall: We recommend that space is provided for a ‘Thinking Film’ Working Wall / display where children can add words, images and thoughts. This will help visual learners to consolidate the Literacy themes covered in this unit. Week by week outline Prior Learning: Identify the elements of a myth, legend, fable or traditional tale. Week 1: Deconstruct the clip to identify the ‘traditional tale’ elements. Week 2: Write descriptive paragraphs based on the film clip. Week 3: Develop own mythical character. Storyboard own traditional tale NB: The ‘MUST, SHOULD, COULD’ CATEGORIES REFER TO THE DIFFICULTY OF THE ACTIVITY (e.g. MUST = easy; SHOULD = medium; COULD = hard) |Objectives |Whole class activities |Differentiated independent or group activities |Plenary / focused questions |Success......

Words: 1131 - Pages: 5

Premium Essay


...Darah Holmes ENG 100-B14 Mr.Cortese September 21, 2015 SWA 3 (Dowd) “Our Own Warrior Princess” essay was written by Maureen Dowd. In this essay Jennifer has just had surgery and her Aunt is telling the audience about what she had to go through, such as the pain she injured after her surgery. Even though her uncle has already passed, she is the one that is afraid to go through the surgery and is also telling the story. This story is to communicate with those who are in need of people to donate from. This story was attended to those who are unsure or afraid of having surgery or donating anything needed. There were a lot of details the author used in this short essay. She reffered to Jennifer’s strength to Xena Warrior Princess. She also mentioned how people were afraid to mention that they were donors on their identification cards. The details in this story were very effective because it happens in our every day lives. In this story “Our Own WarriorPrincess”, the bigger picture is knowing that it is okay to be afraid to go and have surgery. But more importantly, it is okay to go out and save a life. Maureen Dowd transitioned this story into donating when she mentioned, “There was a complicated operation for the two side by side, that lasted from 7:30 a to 10 pm”(Dowd 255).This tells you that there were to people side by side getting ready for surgery and a transplant. In this story, the author reinforces her argument by letting you know that it is......

Words: 324 - Pages: 2

Free Essay

How the Actions of a Company Have Negatively Affected Consumers

...MGM365-1501A-04: The Legal and Ethical Environment of Business   Task Type: Individual Project   Deliverable Length: 850–1,100 words    There are many examples of how the actions of a company have negatively affected consumers. Product recalls, bans, and warning labels have helped to protect consumers and companies are focusing more today on social responsibility. Examine why has there been such a relatively high number of these incidences and what companies can do to protect consumers. Assignment Guidelines: * What legal and ethical responsibilities do companies have to their customers? * Cite and discuss in detail two cases in which a company endangered customers because of the manufacture or design of their products. How did the company address the issue? * What consequences did the companies in the cited cases face and were these consequences warranted? Why or why not? Compose your findings in a Word document (850–1,100 words), and be sure to cite your sources. Abstract There has been an increase in the number of product recalls, bans, and warning labels in recent years, which could be attributed to increased consumer awareness or better product testing. Consumers expect businesses to operate in both an ethical and legal manner. Businesses that are found to be operating outside of legal parameters will be subject to fines and other penalties enforceable under the Consumer Product Safety Act. W3 Individual Project In recent years, there has......

Words: 1464 - Pages: 6

Free Essay

Advertisement Analyzing

...Wei Ning Chi Professor Woods English 1A 20 Feb 2011 Advertisements Analyzing Between the Advertisements of Chanel’s Fragrance “No. 5” and Givenchy’s Fragrance “ange ou demon” Advertising promotes goods, services, images, and anything else that advertisers want to broadcast. It is becoming a main element of mass media. In order to attract audiences, advertisers use various techniques on their advertisements to make people aware of the firm's products, services, or brands. Even though the techniques used by advertisers are infinite, they have a common goal to convince those who might be their consumers to purchase their products. It is necessary for the advertisement to be more attractive and unique because they are in competition with all the other adverts for similar products. The advertisements of Chanel’s fragrance “No. 5” and Givenchy’s fragrance “ange ou demon” use different techniques to persuade different interest and age consumers purchasing their products. This perfume advertisement features Chanel’s fragrance “No. 5.” The perfume has been described "the world's most legendary fragrance" in Paris. The perfume bottle was in a square shape and was placed at the bottom right hand corner of the advertisement. The top of right side of the advertisement was the subject ‘’No. 5’’ that the Company of Chanel strongly promotes. The entire background of the advertisement was settling by......

Words: 2029 - Pages: 9

Premium Essay


...Research Project  Study the comparative study of HUL, P&G, Nirma, Johnson & Johnson and Godrej in respect of Price, Promotion and consumer demands.  The check out the how much population uses HUL of P&G products.  To search out what was the last years sales profit of various companies.  My research objective is to do the survey of small samples in various parts of Barielly and fill up the Questionnaire by them.  To give suggestions to the various companies why their market share are decreasing and how to improve their values.  My research objective is to make out the research for the companies with the less expenditure on the research process with the maximum amount of profit by the research done.  To check out which one of the company expands more money on their advertisement. Introduction FMCG FMCG refers to consumer non-durable goods requirement for daily or frequent use. Typically, a consumer buys these goods at least once a month. The sector covers a wide gamut of products such as detergents, toilet soaps, toothpastes shampoos, creams, powders, food products, confectioneries, beverages, cigarettes. Typical characteristics of FMCG products. Individual items are of small value. But all FMCG products put together account for a significant part of the consumer’s budget. The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required. Many of these products are perishable. The......

Words: 992 - Pages: 4

Free Essay

Music Television

...outstanding sense of group identity. In 1981, MTV became one of the first stations to appeal to such a populous audience as the twelve to twenty-four year old age group. The chief operating officer of Warner-Amex Satellite Entertainment Company felt that there was "a body of young people being ignored," hence the company designed MTV. Although at first success was hard to see, the MTV network fought off competition by such competitors as the powerful Turner Broadcasting System. "There isn't room for two or three services doing the same thing," commented MTV's Bob Pittman. Later, the MTV network came out with VH1, or Video Hits One, a music station for older viewers, and Nickelodeon, a children's service station. Most of us can recall the legendary James Brown swift feet and red leather jacket covered with zippers and the sexy style of Madonna. MTV, nationally publicizes a huge amount of visuals and entertainers, and others like them. The station also promotes an idealized teen lifestyle, reflecting the images of these famous artists, that contrasts with the realities of the Generation X lifestyle. While some view the station as "illustrated radio" or an entertainment network for viewers' pleasure, others more accurately assess it as an advertising enterprise that endorses products and promotes attitudes. The promotion and advertisements that are both hidden in videos and placed in regular slots, influence viewers. Whether or not MTV critics agree with these messages that......

Words: 1043 - Pages: 5

Free Essay


...Fashion Industry and Advertisement Have you ever thought about the role of advertising in our lives? We are surrounded by advertisements and commercials. It’s almost everywhere. We see or hear a lot of advertisements on the TV sets, in the newspapers, on the radio. The main aim of advertisers is to attract our attention and then make us purchase a particular product or agree with a particular idea. Advertising is of great importance in our world of competition. It is important for both seller and buyer. Today’s society is based on gaining money and spending it. The media is always there to give us the ideas how to spend our money. Probably one of the important things in our lives is our appearance. We always come across with advertisements that make us rely too much on fashion and the way we look. Advertisements influence the people creating opinions and stereotypes, especially among the youth. Advertising in fashion industry is very wide spread and they use many strategies to make products sell. It is essential for adverts to be eye-catching and stylish because they are in competition with all the other adverts for similar products. One of the ads that I never get tired of is Coco Chanel ads. I came across with Chanel advertisements a lot and all of them are very aye-catching and they hold something mysterious within them. Coco Chanel stated, “In order to be irreplaceable, one must always be different”. Yes, one has to always be different because that is the......

Words: 601 - Pages: 3

Premium Essay

Mass Communication

...Joshurelle V. Santos August 7,2012 BMC I- 1 Prof. Grace Muncada ”Morning Glory” 1. How was the contrast between news and entertainment portrayed in the film? In terms of consumer value or patronize, How would this relate with the TV programs we have now? - I would say that, when news program is airing, it seems that viewers are quite limited, because most of the viewers are adults. And the fact that it airs early in the morning, where in it’s still dawn. We all know that only few people wake up in the morning, it depends, if you are a student, employee or else a parent to prepare breakfast on the table, but not the entire nation. Meanwhile, what beautiful in waking up early is that you will know what’s going on, on your own country, such as current events, entertainment, sports and etc. At least, you are starting your day with a little bit knowledge about what’s happening today. A great example for news program is Unang Hirit. Because it delivers fresh news just like a hot pandesal. What’s good about their program is that, they have varieties of news. Because of their different show segments, they capture different kinds of audiences such as kids, teenagers, adults & etc. Meanwhile, when we say entertainment. Obviously speaking, we must be entertained for what we are...

Words: 945 - Pages: 4

Free Essay

Answer Key

...his draft of The Lord of the Rings trilogy in 1949, but the first book in the series wasn’t published until 1954. d. German shepherds can be gentle guide dogs, or they can be fierce attack dogs. e. Some former professional cyclists claim that performance-enhancing drug use is widespread in cycling, and they argue that no rider can be competitive without doping. 1. Reptiles are cold-blooded (no comma) and are covered with scales. 2. The low-key lighting effect known as chiaroscuro was first used in German Expressionist filmmaking (no comma) and was later seen in American film noir. 3. Freedom is an important value for many Americans, so it is a central theme in much of our political rhetoric. Correct 4. Advertisers use a variety of techniques to grab the audience’s attention and to imprint their messages into consumers’ minds. Correct 5. Many musicians of Bach’s time played several instruments, but few mastered them as early or played with as much expression as Bach. WR, P1-2 (p 290) Directions: Add or delete commas where necessary in the following sentences. If a sentence is correct, write “correct” after it. a. Considered a classic of early animation, The Adventures of Prince Achmed used hand-cut silhouettes against colored backgrounds. b. In the first two minutes of its ascent, the space...

Words: 1506 - Pages: 7

Free Essay


...Marketing/Product Occupations: Brand/Product Marketing Direct Marketing (CRM) General/Other: Marketing/Product Relevant Work Experience: 2+ to 5 Years Career Level: Experienced (Non-Manager) Industry: Broadcasting, Music, and Film Education Level: Bachelor's Degree Reference Code: 9474BR.1290 About CBS CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW — a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon&Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and......

Words: 952 - Pages: 4

Free Essay

Semantic Analysis on Philippine Movie Advertisements of Star Cinema

...and second, to characterize non-linguistic factors such as types of movies. This research is expected to be beneficial for the students, the advertisers and the other researchers. It shows a specific example of register namely the register on Philippines movie advertisement. This can be used as an additional reference for studying language and creating advertisements text that is considered to be efficient and effective for attracting and encouraging readers to make use of the company with its products and services. Moreover, the results of this research also can be hopefully used as a reference for those who are interested in analyzing language variety, especially the one in movie advertisement. Communication also happens in the business and industry. The most common form of communication in business and industry is between the manufacturers and the consumers. In business, someone will do everything to get the maximum profit and the success of his/her company. One of their effects is through advertisement. It represents pictures of life in daily life. Advertisements are identified as the texts that do their best to get people‟s attentions to make them turn toward them (Goddard, 1998: 6). The purposes of advertisements are to influence and motivate the public to buy and use the products or services or to follow the ideas. The advertisers spread the information of their products by using appropriate and effective language. By using appropriate and effective language, the......

Words: 4746 - Pages: 19

Free Essay

Big Five Personality Triats

...American makeup brand sold worldwide and owned by the French cosmetics giant, L'Oréal.[1] Their slogan is Maybe she's born with it. Maybe it's Maybelline. [2] History The Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, in his early 30's noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams renamed it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.[3] In 1967, the company was sold by T.L. Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis...

Words: 3041 - Pages: 13

Premium Essay

Nike Case stay in front? What Do You Call a Company of Thinkers? It's not a joke or a Buddhist riddle. Rather, it's a conundrum about one of the most successful companies in the United States—a company known worldwide for its products, none of which it actually makes. This begs two questions: If you don't make anything, what do you actually do? If you outsource everything, what's left? A whole lot of brand recognition, for starters. Nike, famous for its trademark Swoosh™, is still among the most recognized brands in the world and is an industry leader in the $74.2 billion U.S. sports footwear and apparel market. And its 33% market share dominates the global athletic shoe market. Since captivating the shoe-buying public in the early 1980s with legendary spokesperson Michael Jordan, Nike continues to outpace the athletic shoe competition while spreading its brand through an ever-widening universe of sports equipment, apparel, and paraphernalia. The ever-present Swoosh graces everything from bumper stickers to sunglasses to high school sports uniforms. Not long after Nike's introduction of Air Jordans, the first strains of the “Just Do It” ad campaign sealed the company's reputation as a megabrand. When Nike made the strategic image shift from simply selling products to embodying a love of sport, discipline, ambition, practice, and all other desirable traits of athleticism, it became among the first in a long line of brands to represent itself as aiding customers in their......

Words: 1408 - Pages: 6

Free Essay

Michael Jordan Biography

...The Life Story of Michael Jordan Michael Jordan, one of the world’s greatest players anyone has ever seen. One of the most legendary moments I know is when he dunked the ball over guard Bobby Henson to a thundering roar. Utah owner Larry Miller yelled at Jordan, “Why don’t you pick on somebody your own size?” After pilfering the ball again, Jordan slammed it over seven-foot four- inch defensive Stalwart Mark Eaton and shouted back to miller, “Was that big enough (Porter 23)?” Michael Jordan’s early life wasn’t any different from anyone else’s. Michael Jeffrey Jordan was born on February 17, 1963 in Brooklyn New York. He later grew up in Wilmington North Carolina (Johnson 203). Michael’s parents were not athletic but they encouraged their five children to excel in sports if they chose to participate. Michael’s older brother Larry was considered the athlete of the family. Michael and Larry played basketball against each other, and when Michael was thirteen, his father put in a backyard court. Michael went to Laney High School in Wilmington (Johnson 203). As a freshman at Wilmington’s Laney High School. Jordan tried out for the varsity basketball team and was cut. Between his sophomore and junior years of high school Jordan added several inches to his height. By the time he was a senior he stood at six feet six. He became one of the most widely- recruited high school athletes in the country (Phelps 87). Michael decided to stick with basketball because of his added height,......

Words: 1280 - Pages: 6

Premium Essay

M and M

...CONTENTS Sl No Description Page No 1. Acknowledgement 2 2. What is meant by Advertisement 4 3. What is Ethics? 5-7 4. Ethics of Advertisement : Introduction 8-9 5. Ethics & Advertising 10-17 6. Ethics of Advertising 18-21 7. Some Ethical & Moral principles 22-26 8. The Ethics of Behavioral Advertisement 27-30 9. Attention, But at What Cost! 31-38 10. Benefits of Ethical Advertising 39-42 11. Harm done by Unethical Advertising 43-48 12. Conclusion 49 13. Bibliography 50 What do you mean by advertisement? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a......

Words: 11766 - Pages: 48