...United way: Not only help get you on your feet, but help you stay there. FUNDRASER HOW WE DID IT: Started off with the lemonade stand (selling approach) on the corner where the stop sign is. Bye humane society. (noticing how many students visited. Bagging groceries: both involved with Bagging groceries through church Plymouth covenant. Gave us the idea. Pastor Dan gave us the idea because we went to him. Groceries best idea Experience Getting involved in community Seeing appreciation from people for offering our help And them giving there money to the people in need People’s reactions/ thoughts: Lemonade stand: The few people that stopped by wanted to know what we were doing and for what, so we explained to them that it was for a class and we were fundraising to raise money for The United Way and how it was going to help so many people. Most people were walking and stopped by to buy some lemonade GLOBAL IMPACT: Improving education: by helping children in youth achieve their potential. In the video watched, I noticed that they not only help you get on your feet, but make sure you stay on your feet. Income: promote financial stability and independence Health: improving peoples health WHAT WE COULD’VE DONE BETTER: Get opinions around campus about what people would actually buy or attend so we could base it off of that and have a better success rate Topic: The United Way Fundraiser Specific Purpose: Working in a group, and trying to raise as much...
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...Lemonade Stand Part II (Informal Business Report) DeVry University BUSN115 Introduction to Business and Technology Lemonade Stand Informal Business Report INTRODUCTION Lottie's Lemonade started with the intentions of providing quality lemonade at a reasonable price and to make certain that every customer felt like they were a part of our family every time they visited. The expectation for my team has been to provide a family friendly atmosphere and service with a smile. In my opinion, we have done just that, Lottie's Lemonade has been in business now for a little over a year and every month since we opened our doors we have seen double digit growth in our profit percentages. It is now time for me to start focusing on expansion and employee growth. BRANDING STRATEGY Lottie's started out using the "Free and Freemium" pricing strategy. After a couple of months the customer demand increased and we were able to switch to a different pricing strategy and were able to raise our prices to keep up with the demand. Due to the increase in demand, we have had longer lines, so we created a website for our customers to place their orders online and have it ready for them upon their arrival. I have also implemented a rewards program for our customers. If they order 10 glasses of lemonade, they will receive a free 32oz glass in a specially designed mug that they can take home with them, of course with Lottie's logo on it. OPPORTUNITIES FOR NEW LOCATIONS I have decided...
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...Lemonade Stand Business Strategy Preview In the United States, ‘lemonade on wheels’ is a start up company in the field of the Beverage industry. Since the company is new, there would be a chain of stands across the city. The main products served at the stand will be Lemon juices in various flavors’ according to the taste, quantity and packages. The products are not age targeted and hence specific for all. Since it is a startup business, the plans for the company includes making its popularity by promoting the products in the market by very basic procedures. Name of the lemonade stand and its importance The name of the company has been kept as ‘Lemonade on wheels’. The reason behind choosing its purpose was to have mobility in the stands. The stand will be mini vans. It will have one compartment where fresh lemonade would be prepared and served. There will be a second compartment where the chairs for the customers be kept. The consumers will have their seats in the shape of wheels outside the van. The seating arrangements for the customers would be such that all the chairs would get packed inside the van when the day gets completed. The basic idea for ‘lemonade on wheels’ is that the position of the van can be changed according to the costumers and timings and be easily set. Secondly, it is intended to channelize the popularity of the product as a brand name as lemonade that is served on wheels. Mission statement and its Significance Lemonade on wheels mission statement...
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...Dhara Patel Lemonade Stand, Part 1 DeVry University BUSN115 Introduction to Business and Technology Professsor: Lessie Branch As we have read about in our lecture, the use of a lemonade stand has helped us understand some basic concepts of business, this would be considered a simple business structure, yet it can help us understand almost every function of firm such as marketing, operations, finance, technology, entrepreneurship and many other aspects. In this assignment, I have decided to open a lemonade stand in my local neighborhood. I have grand plans for this stand and expect to attract customers. Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options? * I am going to name my Lemonade Stand “Pitcher of Pleasure!” Branding is one of the most important aspects of any business. Your business name is the first image that your business projects. It is what customers will remember (good or bad) about your business that will either draw them to it or send them to a competitor’s business. Assuming my business lasts, I will have invested a lot of time and money building it. Obviously, part of the value of the business is the name. Always pick a name that is easy to remember and describes what the business does. Create a Mission Statement for your Lemonade Stand; then explain why a mission statement is important for any company? * The mission statement for my lemonade stand will be to...
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...BUSN115 Week 3 Assignment Professor Prepared by Jane Doe Dates: Due 2015 Submitted 2015 Contents Phase 1: Choosing a name 3 Phase 2: Mission Statement 4 Phase 3: CSR Plan 5 Phase 4: Pricing strategy 6 Phase 5: Expansion 7 Bibliography 8 Phase 1: Choosing a name My concept is simple to provide delicious lemonade to my customers. I wanted my clients to relate the product to the simplest form of nature. When creating the name I aimed for a target our customers could relate to because of its unique simplicity. I needed a name that would roll right off the tongue as if it were a name you would use daily. I came to the conclusion that the only way to create a name that would appeal to my customers was to create a survey. I targeted 200 people with no demographic in mind. I conducted the survey at four different grocery store parking lots, on opposite sides of town. The chart below shows our results: General consensus dictated the Lemonade Stand would be called “Lemonade Stand”. I am very happy with the results as this was the name I was originally aiming for. I wanted a name that would be easy for people to remember. I did not want to add my personal name to it as I felt it was not original and lacked creative branding. I also wanted to stay away from the word Natural. I have found that this word is very loosely used in food products, as many food products are massed produced and contain preservatives. I wanted our product to reflect that it is an all-Natural...
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...MOORES HAPPY TIME LEMONADE Moores Happy Time Lemonade Richard Moore Sr. DeVry University Moores Happy Time Lemonade In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. Branding Strategy In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). Opportunities for New Locations Your stand in your neighborhood has been very successful and you are considering...
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...BUSN115 Introduction to Business and Technology Professor ZZZ Lemonade Stand Informal Business Report INTRODUCTION In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. BRANDING STRATEGY In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). OPPORTUNITIES FOR NEW LOCATIONS Your stand in your neighborhood has been very successful and you are considering...
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...BUSN115 Introduction to Business and Technology Professor ZZZ Lemonade Stand Informal Business Report INTRODUCTION In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. BRANDING STRATEGY In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). OPPORTUNITIES FOR NEW LOCATIONS Your stand in your neighborhood has been very successful and you are considering...
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...Assignment No.3 “Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies.” Introduction to strategic planning To achieve certain strategically valuable results, specific actions are required to be planned and acted upon by an organisation or an individual. What inputs are made by the management of an organisation define the expected outputs. Steiner, George A. (2010) in his book explains that strategic planning is indissolubly mixed with field of management these days and is not regarded as a separate process. Managers focus has largely shifted from ‘operations only’ to ‘strategize and operate’ philosophy (Steiner, 2010). However, organisations are in a state of dilemma over the concept of effective strategy implementation (Grimshaw, et al., 2004). Some believe in single strategical approach that is consistent with one pre-planned scheme which slowly adapts to the environment; is most effective, while others point of view is that; to survive in this competitive market environment one has to adopt to series of ad hoc brilliant strategies because it can provide their business cutting edge over the others (Pietersen, 2002). I believe that both the strategies has a role to play in achieving desired strategical outcomes. What is important is that they fit right in the current environment and are implemented in a risk free manner. Changes in theories of Strategic planning When strategic planning was modernised in 1950s, large scale companies...
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...BUSN 115 Assignment I Professor DeVry University I am currently in the City of Panama, and as I travel on an expected business trip for the company that I work for, I find myself creating the name brand of my first business. A business that I think it might have great potential in the near future. But that it also comes with a few questions in mind. Let’s explore some of this questions one by one. -Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options? The name of my business will be call, “Lemon Lime” I see this name very catchy as it is a hybrid of the two of the many types of lemons around the world. The name will reflect what I am and what I can do as a business person, as person or company with integrity and ethics value. But is not just for me or my employees is for my target consumers, the thousands of people in my local area as that’s where I plan to start my business from or perhaps the millions of people around the world. Or as Bovee and Thill says “It gives customers a way of recognizing and specifying a particular product so that they can choose it again or recommend it to others”. And that’s exactly what I want from my business to be recognized first locally then globally as pure “Lemon Lime Splash”. -Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission statement is important for any company? To produce the best lemonade for the...
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...MGT5STR Strategic Management Assignments (Semester 2, 2015) Strategic Management Case Studies (Semester 2, 2015) Individual Assignment Essay (50% of total mark) Case Study Analysis Word length: 3,000 words View the Video: ‘The Duck and the Lemonade Stand’ at http://www.youtube.com/watch?v=WmH2J9-50Gc Answer the following Assignment Question: “ Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies.” Do you agree with this statement? Discuss having regard to 'The Duck and the Lemonade Stand’ as a basis for your argument. Theoretical concepts must also be included as part of your answer. Duck Reference: http://www.youtube.com/watch?v=WmH2J9-50Gc Some suggestions on how to answer this question (this list is not exhaustive). Your answer must be based in the theory and concepts taught in this course. As a minimum research requirement, the subject text book and required readings must be referenced as part of your research effort to answer this question. MGT5STR Strategic Management Assignments: S2, 2015 Department of Management, La Trobe University Page 2 of 7 Strategic Management Case Studies (Semester 2, 2015) Group Assignment Essay and Class Presentation (40% of total mark) “Baubles, Bangles, Beads & Beliefs’” Strategic Management in an Everyday Setting The Following Case is Entirely Fictitious Introduction You have been appointed Mayor of a local government region in Australia...
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...Matt Olbrantz ENGM 5550 2/08/2011 Interim Assignment #2-Case Study; Warren Buffett It was apparent at a young age that Buffett was destined for success. His parents, grandparents knew he was a gifted as a child and eventually would turn into something great. He had something that no one else had, a savvy for business ethics and profit. It is incredible to me that by the time Buffett finished high school he had $6,000 in savings. And even more incredible to have almost $10,000 by the time he got out of college. Buffett took what he learned as a young boy about selling everyday items like gum and used the same philosophy in making billions in the stock market. As a young boy shades of brilliance were apparent, selling lemonade, bubble gum, then the purchase of pin ball machines for use in barber shops and then selling them for a profit. Buffett began trading stocks at a young age with success. It was obvious Buffett knew what he was doing as an adolescent and I think this set the foundation’s for his strategies later in life. It also shows that he would not invest something he was not familiar with. Who is not familiar with gum, lemonade and pin ball as a kid?? Warren Buffett was first exposed to formal training in investing at Columbia University, where Buffett studied under Prof. Ben Graham. Graham developed a method that identified undervalued stocks and this was Buffett’s cornerstone approach of what is now called “valued investing”...
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...ISFM 300 Case Study, Stage 1 Business Environment Analysis Click Link Below To Buy: http://hwaid.com/shop/isfm-300-case-study-stage-1-business-environment-analysis/ Before you begin this assignment, be sure you have read the “UMUC Haircuts Case Study” and be sure to take a look at the “Walmart Example.” Overview of Business Environment Analysis for UMUC Haircuts UMUC Haircuts has been in business since 1995 and has seen an increase in competition from a variety of competitors, as described in the Case Study. With the news that a Hair Cuttery is likely to open only five miles away, Myra, the owner of UMUC Haircuts, is concerned and has begun analyzing her situation and what could be done to remain competitive in this changing environment. She has recognized that scheduling her employees and her customers is causing her problems, and she thinks she should focus on that first, as it is fundamental to her business. Myra also believes that there must be a technology solution that could help her run her salon, but she has no idea where to start. You are a Systems Analyst, and Myra has asked you to help her with determining how she can improve her business. Myra has requested, specifically, that youverify and provide added support to her own analysis that has resulted in the identification of a Strategy for Competitive Advantage and a Business Process for Improvement. This will be the basis for defining business and systems requirements for an IT solution.This Strategy...
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...INTRODUCTION TO MANAGERIAL ECONOMICS Dr. Gong Jie National University of Singapore Why Do We Study Economics People have to “Choose” ♦ Resources are scarce. ♦ There is No Such Thing as Free Lunch! Economics: the science of Rational Choice ♦ Rationality: the basic assumption ♦ Rational Choice: Economic agents use all the information available to make decisions that most efficiently satisfy their needs and achieve stated objectives. ♦ How do people make rational choice? This is the subject of Economics! Paul A. Samuelson’s definition of Economics “Economics is the study of how men and society choose, with or without the use of money, to employ scarce productive resources, which could have alternative uses, to produce various commodities over time and distribute them for consumption, now and in the future, among various people and groups in society.” Managerial Economics Economics ♦ Micro: individual decision maker ♦ Marco: aggregate level Managerial Economics ♦ The study of making decisions in allocating scarce resources to achieve a managerial objective ♦ The application of microeconomics on effective management ♦ Managerial Economics helps managers make rational choice. ♦ Manager in “narrow” sense and in “broad” sense After completing BSP1005, you will be able to: ♦ Thoroughly understand the function of market mechanisms and the interaction among economic agents ♦ Understand how the interplay between cost and demand fundamentals shape the prices that prevail...
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