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Levi Strauss & Co.

In: Business and Management

Submitted By ahmadz368
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Pages 24
Important Test questions –B200B

Question (1):
Differentiate between the following:

1. Marketing and selling

The Answer:

Marketing:

Marketing means working with markets to bring about exchanges for the purpose of satisfying human needs and wants. Marketing must be understood not in the old sense of making a sale – selling – but in the new sense of satisfying customer needs.

Selling
Selling or promotions are part of a larger marketing mix, the concept is typically practiced with unsought goods – those that buyers do not normally think of buying, such as encyclopedias and funeral plots it starts with the factory, focuses on the company’s existing product and calls for heavy selling and promotion to obtain profit sales.

Consumers will not buy enough of the organization’s products unless it undertakes a large scale effort in selling and promotion. A selling oriented organization thus focuses on short terms results; because they care only for their sales not for customer’s satisfaction and they are not searching or looking for long term relationship with customers.

2. Goods and services

Answer: Goods and services

Goods (tangible, stored, production precedes, consumption, low customer contact, transported, quality is evident)
Service (intangible, can't be stored, production and consumption are simultaneous, high customer contact, can't transported, quality difficult to judge)

1- Tangibility: - Goods are tangible and services are intangible.

2-Storability:-Goods are storable while services are non-storable.

3-Transportability: - Goods are transportable but services are not.

4-Simultaneity: - Goods are produced prior to their use by the customer receiving, while services are provided on the spot.

5-Customer contact: - Customers have low contact with the operation which produce goods, but services because they are...

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