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Levis Bags

In: Business and Management

Submitted By agmickey
Words 3220
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ON

Company name:- LEVI’S
Product : - BAGS

Submitted by:- Vinay Kumar Gupta Roll no-RR1901B41

“No gain without pain is a common saying”. Gratitude is the hardest of emotion to express and often does not find adequate words to convey. Therefore, a report is not an effort of a single person but it is a contributory effort other brain. So I would like to thanks all those who have helped me directly or indirectly during my report.

I am also thankful to Dr. M.K. Sharma for their keen interest, constructive criticism, persistent encouragement and untiring guidance throughout the development of the report. It has been my great privilege to work under his inspiring and provoking guidance.

CONTENTS

1. Company Description

2. Business Mission

3. Marketing objective

4. Situation Analysis * Industry analysis * Competitors * Customer profile * Technology * SWOT analysis

5. Marketing Strategy * Target market strategy * Marketing mix

6. Implementation , Evaluation, and Control * Marketing research * Organizational structure and plan * Financial projection * Implementation timetable * Summary endnotes * References

COMPANY DESCRIPTION

| | | Founded | 1853 (1853) | Founder(s) | Levi Strauss | Headquarters | San Francisco, California, U.S. | Area served | Worldwide | | | Industry | Clothing | | | | | | | | |

Levi Strauss & Company was established in the 1850s in San Francisco, California, to sell the finest domestic and foreign

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