...The history of LG has always been based around the company's desire to create a happier, better life. LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company * 1958 Founded as GoldStar * 1960's Produces Korea's first radios, TVs, refrigerators, washing machines, and air conditioners * 1995 Renamed LG Electronics Acquires US-based Zenith * 1997 World's first CDMA digital mobile handsets supplied to Ameritech and GTE in U.S. Achieves UL certification in U.S. Develops world's first IC set for DTV * 1998 Develops world's first 60-inch plasma TV * 1999 Establishes LG Philips LCD, a joint venture with Philips * 2000 Launches world's first Internet refrigerator Exports synchronous IMT-2000 to Marconi Wireless of Italy Significant exports to Verizon Wireless in U.S. * 2001 GSM mobile handset Exports to Russia, Italy, and Indonesia Establishes market leadership in Australian CDMA market Launches world's first Internet washing machine, air conditioner, and microwave oven * 2002 Under LG Holding Company system, separates into LG Electronics and LG Corporation Full-scale export of GPRS color mobile phones...
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...LG IN THE INDIAN COLOUR TELEVISION MARKET INTRODUCTION Ever since its inception in India 'LG India' has made an impressive beginning and has shown commendable progress on all parameters of keeping in touch with the market. This report aims to establish the factors included in the marketing plan of LG in India (in the colour television market) that has contributed to its rise to glory. This report begins by giving the origin and background of the company. Then the company and its environment have been studied. This includes the discussion of the PEST factors and Industry Analysis (Porter's Five Forces) followed by a SWOT Analysis. The next part involves the CSFS and competitive advantages followed by a discussion of the company's strategies. The last part then includes alternative strategic app and conclusion. BACKGROUND AND ASSUMPTIONS Origin The Lucky Group (now known as LG) has its origins dating late back to January 5, 1957 when founder Chairman Hwoi Koo had invested all his personal assets in its formation with great success isn many rounds of reinvestment by the late 1950s, Mr. Koo announced his intention to get into electronics after much painstaking research and planning the Goldstar Company (now known as LG Electronics) was founded on 1.10.1958. LG Electronics India Limited After being appointed one of the official sponsors of CTV kits for the Asian Games in New Delhi - 1982, LG disappeared for the next 12 years. Then in 1995 it came together...
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...A PROJECT REPORT ON MARKETING | PROMOTION | | | | Avishek Dhital | 2/19/2014 | | ACKNOWLEDGEMENT First of all, I would like to express my sincere gratitude to the college administration, Kathmandu Institute of Science And Technology for allowing me to proceed with this project report. I am obliged to thank Mr. Keshav sir, Department of Marketing for his supervision, guidance, hints and help. Without his constant supervision and help our project would not have been in this stage. I am also so much happy to express my greatful thanks to Mr. Keshav sir for providing us with technical guidance and encouragement which has helped in the completion of my project. I would also like to express my special thanks to my friends Sabin Khatri, Santosh Phuyal and Anuj KC for their valuable suggestion and technical help. It is also my pleasure to convey sincere thanks to all our colleagues and my family member for their moral support and encouragement. Last but not the list, I would like to thank all of them who have directly or indirectly contributed for the completion of my project. Any comments and suggestion will be gratefully received and acknowledged. TABLE OF CONTENTS 1) Acknowledgement……………………………….Page No 1 2) Meaning & Concept of Promotion………………Page No 3 3) Importance of Promotion………………………...Page No 6 4) Components of Promotion……………………….Page No 8 5) Objectives and Limitation of Promotion………...Page No 9 6) Build...
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...Slide 1: INTRODUCTION : INTRODUCTION The company was originally established in 1958 as Goldstar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The L.G group was a merger of two Korean companies Lucky and Goldstar. Is the second largest producer of television and third largest producer of mobile phones. l.g. india : l.g. india LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra LG plans to set up Rs 500-cr unit in South Buisiness divisions : Buisiness divisions Market segmentation : Market segmentation Demographic - Income -Occupation Geographic -Tier 1 cities - Tier 2 cities Psychographic -Life style -Personality Behavioural -Value -Benifit S.w.o.t. analysis : S.w.o.t. analysis Strengths:- Market leader in home appliances. Has got manufacturing unit in tax incentive . Wide range of products to serve all categories. Widest distribution network in the industry(47 barnches,10000 trade partners). Good after sales service offered. Annual production GRAPH : Annual production GRAPH ANNUAL PRODUCTION GRAPH : ANNUAL PRODUCTION GRAPH weaknessES. : weaknessES. Samsung being its competitor...
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...its focus has mainly involved in the manufacturing and distribution of electrical products which consists of consumer electronics, home appliances, batteries, office automation, project systems and room air-conditioners under the well-known brand name of Panasonic. The corporate structure of Panamy remains simple just like DutchLady structure. Panamy has a simple 47.45% owned associate which is Panasonic Malaysia Sdn Bhd (PMSB). Malaysia's Employees Provident Fund Board (EPF) also has a 6% stake in Panamy. Export sales contribute about 50% of Panamy's turnover. Destination countries are Japan, Thailand, Singapore, Hong Kong, Vietnam, North America, Latin America, Europe, Africa and the Middle East. As you can see very diversified globally. Locally, Panamy has about 20% to 25% of the market share. The competition in the electrical sector is very intense which you probably can observe easily when shopping. 2. Management Panasonic Manufacturing Malaysia Berhad (Panamy) had driven by Mr. Masahiko Yamaguchi as Managing Director. Panasonic’s mission is to contribute to the advance of world culture by working to improve society through the products we produce and sell. Going forward as well, based on Panasonic innovative electronics technology, the company will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing. 3. Marketing Marketing and sales team must...
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... 1.1 The strategic contexts and terminology – missions, visions, objectives, goals, core competencies of Samsung…………………………………………………………………..3 1.2 The issues involved in strategic planning………………………………………………….6 1.3 Different planning techniques of Samsung electronics…………………………………...8 2.1 Organization audit for Samsung Electronics…………………………………………….11 2.2 Environmental audit for Samsung Electronics………………………………………….13 2.3 The significance of stakeholder analysis…………………………………………………17 CONCLUSION…………………………………………………………………………………19 REFERENCES…………………………………………………………………………………20 INTRODUCTION Samsung Electronics is one of the world's largest semiconductor manufacturers; Samsung Electronics is also South Korea's top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip and module manufacturing, communications chip manufacturing, wireless telephone handset manufacturing. 1.1) The strategic contexts and terminology...
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...PROJECT ON STRATEGIC MANAGEMENT – 1 THE CONSUMER DURABLES INDUSTRY 9/3/2010 KRISHNAN. K (09FT-122) SANCHIT GUPTA (09FT-133) SAUMYA SHARMA (09FT-139) SURESH HARI (09FT-157) TRIPURAJ SINGH (09FT-164) ABHIRAM V (09FT-178) EXECUTIVE SUMMARY The report studies the consumer durables industry in India. The report is divided into two parts 1. The industry analysis 2. The corporate analysis INDUSTRY ANALYSIS: The report covers the following details on the consumer durables industry. * Market Value * Market Segmentation * Macroeconomic indicators * Competitive forces * Market forecast * Competition * Key drivers * Challenges CORPORATE ANALYSIS The company that has been analysed is Samsung Electronics. Samsung electronics is the flagship subsidiary of the Samsung group. The reason we chose Samsung is that it is also conglomerate similar to AVG group with diversified interests in manufacturing, shipping, petrochemicals and financial services. The company has been able to venture successfully in alien businesses and soon become a major player in the industry. Since its entry in India in 2002, there has been no looking back for the company. It has grown from strength to strength. It is now one of the largest companies in consumer electronics and is also among the most profitable ones. It is now the leader in the TV market and is among the top three in most of the consumer durables segment. It has eight subsidiaries...
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...INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA | | |CERTIFICATE FROM COMPANY | | |ACKNOWLEDGEMENT |5 | |COMPANY PROFILE |6 – 10 | |INDUSTRY PROFILE |11 - 16 | |RESEARCH PROBLEM AND ITS BACKGROUND |17 – 19 | |OBJECTIVES, HYPOTHESIS AND SCOPE |20 – 22 | |RESEARCH METHODOLOGY ...
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...| Japanese FDI in the white goods sector in India | | IMI DelhiRohit AgarwalPGDM 2011-1306/01/13 | Contents Ownership Advantage 3 Location Advantage 4 Internalization Advantage 5 Government initiatives/ polices then and now 5 Before 1990: Pre Liberalization Era 5 1991-2000: Post Liberalization Phase-1 6 2000-Onwards: Post Liberalization Phase-2 6 Japanese Investment in India - Past and Present 8 Overseas Development Assistance (ODA) 8 FOREIGN DIRECT INVESTMENT (FDI) FROM JAPAN 8 SECTOR-WISE DISTRIBUTION OF FDI INFLOWS 8 Why was Japanese FDI less? 9 India as a manufacturing hub for global exports 10 R&D facility in India 11 Japanese vs. Koreans (Strategies to replace the incumbent Koreans) 12 Summary 13 References 13 The FDI decision of a firm is guided by the OLI model as discussed by Dunning. We tried to study the OLI advantages enjoyed by the Japanese firms that invest through FDI in India. We studied the Japanese firms in the white goods industry namely Sony, Daikin, Hitachi, Sharp, Toshiba and Panasonic. Ownership Advantage Most of these firms, when it comes to ownership or firm specific advantages score very high. They have a wide array of monopolistic advantages like patents, IPR, brand name as well as advanced technology advantages as a result of huge R&D facilities at home and other locations. These firms also enjoy economies of scale and scope. They also benefit from the international diversification of risks...
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...From Followers to Market Leaders: Asian Electronics Firms in the Global Economy Henry Wai-chung Yeung Department of Geography, National University of Singapore, 1 Arts Link, Singapore 117570 (Tel: 65-6516 6810; Fax: 65-6777 3091; Email: HenryYeung@nus.edu.sg; Homepage: http://courses.nus.edu.sg/course/geoywc/henry.htm) Forthcoming in Asia Pacific Viewpoint, Vol.48(1), pp.1-30, 2007. Acknowledgement An earlier version of this paper was presented as the Asia Pacific Viewpoint Lecture at the International Geographical Union Regional Congress, Brisbane, Australia, 3-7 July 2006. I would like to thank Asia Pacific Viewpoint and the editor, Warwick Murray, for inviting and funding me to deliver the lecture. Conference participants also offered some useful comments. The paper was subsequently revised and reworked while I was a Visiting Researcher at the International Centre for the Study of East Asian Development (ICSEAD), Kitakyushu, Japan, 10 July to 9 September 2006. I am very grateful to ICSEAD for its generous Visiting Researcher scheme and ICSEAD colleagues for their comments on an earlier version of this paper that was presented at an ICSEAD public seminar and appeared as an ICSEAD Working Paper (No.2006-16). Further helpful comments from anonymous reviewers are much appreciated. The NUS Academic Research Fund (R-109-000-050-112) supports the research project underpinning this paper. I am grateful to all corporate and institutional interviewees for their generosity and helpfulness...
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...the Consumer Electronics Industry ManMohan S. Sodhi Cass Business School Seongha Lee Samsung Forthcoming, JORS (2007) ABSTRACT: The consumer electronics industry is a $ 240 billion global industry with a small number of highly competitive global players. We describe many of the risks associated with any global supply chain in this industry. As illustration, we also list steps that Samsung Electronics and its subsidiary, Samsung Electronics UK, have taken to mitigate these risks. Our description of the risks and illustration of mitigation efforts provides the backdrop to identify areas of future research. INTRODUCTION In supply chain management, there is much discussion on risks related to such aspects of supply chains as short product lifecycles, keen competition combined with cooperation, and globalization. The consumer electronics industry is the very embodiment of these aspects of supply chain management and related risks. While some of the supply- and demand-related risks are similar to such industries as the toy industry (Johnson 2001), the consumer electronics industry faces additional risks due to its vertically integrated supply chains. This article seeks to provide a starting point for understanding supply chain risk in this industry through examples from this industry as well as related ones like computers and mobile phones. To illustrate the mitigation of these risks, we list steps that Samsung Electronics and its subsidiary, Samsung Electronics UK, have taken...
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...1.0 Exclusive Summary The purpose of the strategic essay is to introduce a new white goods outlet at Sydney. In order to successfully enter the target market and launch the store, managers need to carefully manage, operate and design appropriate market strategies. With the development of economic globalization, the relationships between the enterprises are becoming closer. And the enterprises are facing increasingly intense competitions with each other. In this rapidly developing society, marketing is more important for enterprises than ever before. Using the appropriate marketing concept to settle the issues between enterprises and customers is the key to success. This paper chose Sydney as the target location to open a white goods outlet. As the largest city in Australia, Sydney has a population of about 4.4 million spread over 12,000 square kilometers. Sydney is a metropolitan and tourist attraction center which attracts lots of visitors and foreigners from all over the world. The consumer base of Sydney is huge and the demand for high quality appliance and facility large. This paper is a critical analysis which describes the existing market environment and industry information. The paper firstly gave a brief introduction about the local retailing industry. The following part of the paper defined the mission and the marketing objectives of the target white goods outlet and re-emphasis on the Five Forces model. Implementation plan is more explicit which describes the market...
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...------------------------------------------------- Marketing Plan: Bosch OLGA SKURATOVICN 02/22/2012 ------------------------------------------------- Marketing Plan: Bosch OLGA SKURATOVICN 02/22/2012 SUPERWASH DISHWASHER SUPERWASH DISHWASHER ------------------------------------------------- 1.0 Executive Summary Bosch home appliances is part of BSH, Bosch and Siemens Home Appliance Group, based in Munich, Germany. As part of the third largest appliance manufacturer in the world, Bosch has been selling high performance German-engineered appliances in the United States since 1991. Known nationwide for raising the standards in appliance quietness, efficiency and integrated design, Bosch frequently receives top ratings in leading consumer publications and is the winner the 2011 Energy Star® Sustained Excellence Award. With US headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for dishwashers, ranges, ovens and cooktops. As a leading and services company, Bosch takes advantage of their global opportunities for a strong and meaningful development. Their ambition is to enhance the quality of life with solutions that are both innovative and beneficial. They focus on their core competencies in automotive and industrial technologies as well as in products and services for professional...
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...Business studies Business studies assignment Page 1 ………. Business title page of the report Page 2 ............ Table of content Page3........... Executive summary Page 4................ Why goods and services are central to both marketing and operations Page 5.................... Examine why ethical behaviour and government regulation are important in marketing including one example of ethical behaviour and one example of a NSW or Australian government requirement Page 7............... Assess why a mix of marketing and promotional strategies are important in the marketing of goods and services Page 9............. Identify the elements of a SWOT analysis. Explain how a situational analysis assists in a business planning Page 11...... Bibliography Executive summary Operations is the business process that involves transformation or, more generally production. It is a term that applies both to the manufacturing and service sector. It involves the turning of raw materials and resources into the outputs of finished goods or products. Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. As consumers are constantly exposed to all aspects of marketing consumers might be mislead or manipulated into buying a product that does not meet the requirements it is advertised for. Businesses must ensure that they are up to date with the current laws and then apply them...
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...Threat of competitors –High 13 Conclusion and recommendation 14 References 15 Introduction Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets. According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment. Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card. Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship, internal process, and learning and growth. Company’s profile MISSION To provide Full Customer Satisfaction through Quality Service by Quality People. VISION To be the Leading & Most Trusted Service Network in the country for electronics and digital products in the broadband era. VALUES Customer-First Prioritize our customer’s needs as he/she is the main reason for our...
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