...Marketing for Health Care HCS/539 March 9, 2013 Marketing Research and Segmentation Marketing research is vital to the success of a health care organization. Researching patient demographics can prevent marketing errors that could close the doors of even the best hospital. Performing a lifestyle profile to be used as a demographic profile assists in segmenting the market, and provides insight into how community members will perceive the facility. Banner Boswell Medical Center (BBWMC) is located in Sun City, Arizona in Maricopa County. Patient demographics are distinctive and unique in Maricopa County, making comparative studies near impossible. BBWMC’s distinctive patient demographics make this health care organization the ideal subject for illustrating the important of marketing research and segmentation. Sun City population is 24, 132. The median age is 76.2, and the median income is $34,600 annually. Lifestyle Profile for BBWMC Psychography is an examination of how people live; their activities, interests, and opinions. Nielson’s: My Best Segments provided the most common segments for this zip code: * 49 American Classics – downscale mature without kids. The American Classics are typically retired home owners, live a comfortable lifestyle, and have deep ties to their neighborhood. Lifestyle and media traits include: ordering from Reader’s Digest, watching the Dr. Phil Show, and own Chevrolet Monte Carlo’s. * 46 Old Glories – downscale mature without kids....
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...world-wide systematic review revealed that the occurrence of health-related infections range from between 1.7 to 23.6% per 100 patients. Hospital costs inherently associated with the healthcare-related infections range between 30 to 34 billion US dollars; yet these infections can be prevented through hand hygiene. Critical epidemiologic evidence supports the claims that hand hygiene reduces the transmission of healthcare-related infections. Although it is hard to link hand hygiene and the improvement of healthcare-related infections, organizations such as the Joint Commission, World Health Organization among others, acknowledge the essence of hand hygiene as a universal guideline to reduce healthcare-acquired infections. As such, this proposal focuses on interventions to improve compliance with hand hygiene as a pathway to reduce healthcare-associated infections, rather than the efficacy of hand hygiene to reduce healthcare-associated infections. 1.1 Statement of Purpose Compliance with hand hygiene practices among healthcare workers, nurses, physicians and patients has been low, averaging at approximately 39%. A study conducted in the year 2001 that was aimed at improving hand hygiene compliance and interventions found that there was poor compliance across hospital unit types and other settings. In particular, workers, nurses, physicians and patients underestimate the essence of compliance and frequently overestimate their compliance with hand hygiene measures. The purpose of...
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...the other two for back problems, it still is a medical procedure with significant risk. The patient may lose the ability to walk in some conditions and it’s a very expensive procedure. Rate of Spinal surgeries Increase in the rate of Spinal Fusion procedure may be attributed to the incentive for hospital profits. While many hospitals setup separate spinal care units to solve all back pain problems, it still is the surgeon’s decision whether the patient needs a surgery or not. If the surgeon owns a POD, the incentive for the doctor to approve the surgery is high. Hospital profits and revenue due to spinal procedures are a prime factors that drive the increase in rate of spinal surgeries. The invention of spinal fusion procedure set the rate of spinal surgery trend line to a burgeoning growth because it’s a “relatively safer” surgery. The term “relatively safer”, if advertised can mislead the patients suffering from back pain and mask the risks involved the procedure. For most aging humans, back problems are inevitable due to the present lifestyle. Although most problems can be cured by a mere lifestyle change, medication, and therapy, people often have a misconception that it’s easy to undergo a surgical procedure and get over with the pain. With the introduction of healthcare reform and Obamacare, affordable healthcare act, most risk bearers would be insurance companies and patients have an incentive to undergo expensive “easier” procedures. Such a case...
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...how Type 2 Diabetes patients’ make and maintain lifestyle changes. Purpose of Study The purpose of this study was to investigate the influence of Type 2 Diabetes self-management education program on its participants to “make and maintain lifestyle changes” (Rise, et al, 2013). Question The researcher sought to determine if Type 2 Diabetics have healthier lifestyles following participation in diabetes management education group programs. Methodology Participants of the study each underwent a qualitative semi-structured interview. The study consisted of a total of 23 participants that had undergone an educational program...
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...Prevention of Hospital Readmissions Related to Symptoms of Congestive Heart Failure NRS 441V Professional Capstone March 1, 2014 Abstract Providing patients diagnosed with Congestive Heart Failure effective teaching can eliminate reoccurring hospitalizations. Patients are discharged with CHF and readmitted within 30 days. The information provided will examine the process of enhancing patient knowledge and provide additional resources essential for effective health care management. Research evidence provides data that proves patients who are diagnosed with CHF needs a variety of health care needs during admission and after discharge. The proposal will display an evaluation plan, implementation plan and a dissemination of the evidence. Provide at least 1 evidence based literature; for at least 1 evidence based solution. Keywords: congestive heart failure, therapy, education, patient outcomes Description of the Problem Prevention of Hospital Readmissions Related to Symptoms of Congestive Heart Failure Health care providers must ensure skills, knowledge and teaching is effective when providing care to their patients and families about symptoms of CHF. The length of stay for an average hospital visit can be two days however, for more chronic issues warrant an even longer stay. To avoid readmission of the disease processes of CHF warrants additional care and resources during and after discharge. . Some patients cannot follow up with their primary care physician because...
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...Marketing Research and Segmentation Problem Jennifer Lapponese HCS/539 August 20, 2012 Andrea Linder Marketing Research and Segmentation Problem Lifestyle Analysis The Children's Hospital at Montefiore (CHAM) is one of the nation's top-ranked pediatric hospitals, committed to providing care that transforms the health of children. The Children’s Hospital at Montefiore serves an inner-city population for primary care. By combining supreme clinical expertise, cutting-edge technology and outstanding medical education, In addition to exceptional health care, CHAM offers many non-clinical services to complement medical treatments and comfort for children and families of the Bronx and surrounding areas during their stay. These supportive services are highly dependent on charitable donations from caring donors. The dynamic nature of the health care industry requires diligent consideration to the preferences and opinions of the consumer. In an effort to provide a health service driven by consumer preferences, marketing research must occur. Marketing research gathers and studies the complex needs and concerns of the consumer to develop a strategy that meets the demands of the consumer. Research might predict demand and increase market share in a time when a marketing dollars need to have high impact on the audience. One way to narrow the market is through market segmentation. Market segmentation allows organizations to target consumers who will value a particular service based...
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...List the different biological, social and inherited factors that affect human health | | 2C.P7 | Describe how pathogens affect human health | | 2C.M5 | Explain how bacteria can become resistant to antibiotics | | 1C.8 | Identify measures that can be taken to prevent and treat infectious disease | | 2C.P8 | Describe two different treatment regimes: one used to prevent a disease and one used to treat a disease | | 2C.M6 | Explain the use of pedigree analysis | | IC.9 | List some benefits of exercise on health | | 2C.P9 | Describe how lifestyle choices can affect human health | | 2C.M7 | Discuss the advantages and disadvantages of vaccination programmes | | 2C.D4 | Evaluate the use of antibiotics, pedigree analysis and vaccination programmes in the treatment and prevention of childhood illnesses* | Scenario You are a Practice Nurse at West Middlesex Hospital in Isleworth. Following government health campaigns, the medical centre doctors want you to provide information to give to patients about the causes, symptoms and treatment of diseases, as well as guidance to help prevent illnesses. You will be preparing a leaflet to be displayed in the waiting room with basic information, as well as running a series of new parent classes to raise awareness of the treatment and prevention of childhood illnesses. Task 1 Produce a leaflet for the waiting...
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...List the different biological, social and inherited factors that affect human health | | 2C.P7 | Describe how pathogens affect human health | | 2C.M5 | Explain how bacteria can become resistant to antibiotics | | 1C.8 | Identify measures that can be taken to prevent and treat infectious disease | | 2C.P8 | Describe two different treatment regimes: one used to prevent a disease and one used to treat a disease | | 2C.M6 | Explain the use of pedigree analysis | | IC.9 | List some benefits of exercise on health | | 2C.P9 | Describe how lifestyle choices can affect human health | | 2C.M7 | Discuss the advantages and disadvantages of vaccination programmes | | 2C.D4 | Evaluate the use of antibiotics, pedigree analysis and vaccination programmes in the treatment and prevention of childhood illnesses* | Scenario You are a Practice Nurse at West Middlesex Hospital in Isleworth. Following government health campaigns, the medical centre doctors want you to provide information to give to patients about the causes, symptoms and treatment of diseases, as well as guidance to help prevent illnesses. You will be preparing a leaflet to be displayed in the waiting room with basic information, as well as running a series of new parent classes to raise awareness of the treatment and prevention of childhood illnesses. Task 1 Produce a leaflet for the waiting...
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................................................................................ 5 Trend Analysis ..................................................................................................................................... 5 Competition ........................................................................................................................................5-6 Problems and Opportunities ........................................................................................................6-7 Objectives and Goals .......................................................................................................................... 7 Action Programs .................................................................................................................................. 8 Works Cited ………………………...………………………………………………………………………………….. 8 Management Summary Winter Park Memorial Hospital Dr. P. Phillips Baby Place is a state of the art obstetrics hospital. The difference in our service from other obstetric hospitals in the area is that The Baby Place provides five-star amenities as well as 24/7 concierge service. This service allows patients to feel comforted and well taken care of. Not only does Winter Park Memorial hospital provide five-star amenities, it also provides exceptional expertise. “Winter Park Memorial Hospital houses a Level II Neonatal Intensive Care Unit (NICU) with comprehensive neonatal and diagnostic...
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...American Well MKT/421 February 8, 2016 American Well Even though medicine and technology have come a long way, I think we have gone back in time. Years ago doctors would make house calls, then came the big hospitals and the long waits to get a simple prescription. Now we have the option of getting a consultation online or via telemedicine. Amwell has been providing direct to consumer telehealth medicine since 2009. Not only is it convenient, online visits are cost effective. Consumers save time, accessibility and have lower fees. Amwell is largest telehealth company in the country that offers a variety of care from Trauma to substance abuse. Overview of AmWell Tired of having to make an appointment to see a doctor or visit your nearest clinic when symptoms of health concerns strike? Well, there's a new breakthrough in technology. A mobile healthcare service that is available on your cell phone or mobile device. Just download the App "AmWell" (American Well) allows you to connect instantly with a doctor by downloading the App from your smartphone or mobile device. Whether you connect with your actual doctor or choose one from the network providers. This technology is sweeping the nation. Blue Cross and Blue Shield has joined the partnership to provide its members with easy access to available healthcare. The joint effort of the two is available in 26 states. That's half of America (American Well, 2015). Founded by Doctors Ido and Ray Schoenberg. It is there...
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...Course: Date: Introduction The purpose of this paper is to provide a comprehensive analysis on the adult health based on logical concepts of mobility and oxygenation. The emphasis is rather focused on old patients who have locomotive problems. These old patients can no longer engage in massive physical activities. The reduced activities may be due to various physical impairments. In a situation where the patient is suffering from hypertension and angina, the best medical practice shift to oxygenation. The paper gives a close analysis to a patient by the name Danilo Ocampo. The patient is a retired pathologist. The patient is 74 years old with a declining health in the past few years. The patient is suffering from hypertension, angina, myocardial infarction, and class II heart failure. These multiple ailments have incapacitated his movements. Due to his cardiovascular disorders the patient takes medication such as metoprolol, lisinopril, and Aldactone which is also supplemented with furosemide off and on. Ocampo has a well background in medicine which offers him a good understanding of pharmaceutical properties of the medication. He has on and off admissions to the hospitals due to a multiple combination of the medication that he takes. The adverse side effect of the drugs he is using has caused multiple admissions to the hospital. At times he is forced to get out of the hospital before he gets better so as to take care of the ailing wife. Mobility concept Mobility impairment...
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...enhance their enthusiasm to make every effort for optimal health, and supporting them in changing their way of life to move toward a state of optimal health. Optimal health is a forceful balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be made possible through an amalgamation of learning experiences that enhance understanding, increase inspiration, and build expertise and, most importantly, to create environment through the formation of prospects that open ways to environments that make constructive health activities the easiest option.( www.publichealthy.com) In the medicinal field there are various forms of medical practices. They may be thought of generally as forming a hierarchal structure, with three levels representing growing degrees of specialty and technical superiority but serving diminishing numbers of patients as they are moved through the system towards a lower level. Only those patients who need special care either for opinion or treatment are able to reach the secondary (recommended) or tertiary (expert treatment) levels where the care cost of service becomes more and more high. The first level embodies primary health care, or first contact care, at which patients have their first contact with the health-care system (www.britanica.com). Primary health care is an essential part of a nation’s health preservation system, of which it forms the major and the most important part. As illustrated in the declaration of Alma-Ata...
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...Research Summary and Ethical Considerations: Support for Hospital Patients & Supported Factors Patient Support is a significant phase in delivering the care. This support should be tailored to each patients in their life situations and individual needs to bring out better outcomes. The article by E. Mattila et al in 2010, is a study of patient support especially emotional and informational support given by the nurses to their patients (Mattila, 2010). The patients need support in the hospital environment to reduce stress and anxiety that in turn, promote the healing and recovery. The article by E. Mattila et al. 2010, support works as a shield for the patients when they are stressed (Mattila, 2010). Access to support is very important through hospitalization as illness and hospitalization are very stressful. Emotional support is essential in providing the quality patient care. Based on patient's age, sex, background and education support will vary. Patients with shorter hospital stays are receiving less support. The article says about named nurse system. It is a system that each patient has a primary nurse who is in charge of planning, coordinating, and providing the care daily. This strengthens nurse-patient relationship, and let them explore their fears and concerns which reduces stress and make them feel comfortable in asking questions and gain confidence and also the support they want. Short staffing and increased workload on units decreases the access to support for...
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...money. The goal of a healthy lifestyle is to have a long life and remain disease or cancer free. The United States of America is known as a developed nation and people would assume that it provides its citizens with equal and an adequate medical care. According to the World Health Organization (WHO), “America spent more on health care per capita ($8,608) and more on health care as a percentage of its GDP (17.2%), than any other nation in 2011.” This means that the US puts a lot of emphasis on their healthcare compared to any other country in the world. But the reality is the Commonwealth Fund, a private American foundation, ranked the United States of America last in the quality of healthcare compared to the world in 2014. Also, America is ranked as one of the most expensive healthcare providers in the world. The US was compared to countries like Australia, Canada, United Kingdom, France, Germany, Netherlands, New Zealand, Sweden and Switzerland. The rankings prove that the American healthcare system is indeed facing many issues. Some of the major issues are accessibility of healthcare to all, lack of consolidation within the industry, deficiency in technology, lack of data availability and lastly, over dependence on medications by healthcare professionals such as doctors. The issue highlighted in this research is that the doctors are not focusing on promoting and maintaining a healthy lifestyle to prevent chronic conditions in their patients. Instead, their emphasis is only...
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...Health Care Spending Analysis Y Grand Canyon University: HCA-530 November 19, 2014 Health Care Spending Analysis Health care spending in the United States has been on a steady rise with no signs of slowing down. It is also the highest among developed countries in the world. Although Americans spend the most on health care, this does not translate into the best care available. Many developed countries outrank the U.S. in quality and access of care. Before the Affordable Care Act came along, many individuals and families would forgo purchasing insurance premiums due to the high costs and only utilize emergency rooms when in need of care. Health care reform ideally will address the millions who are without health insurance and provide a higher standard quality of care. The reform of the health insurance system aims to reduce national spending by making changes to the law to incentivize health care providers and organizations to reduce unnecessary spending and focus on increasing access to meet the new demand of the newly insured. Profit vs. Non-Profit Consider for a moment that the majority of health services spending is done by non-profits. These same non-profit organizations are now held to a higher standard, specifically, what exactly they are doing to serve the underserved in their local markets. Recent healthcare reform is a mixed blessing for non-profit and for profit hospitals. Over 30 million Americans previously uninsured Americans will now have the ability...
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