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Limitations and constraints of marketing

In this task I will be explaining the laws that focus on protecting the customers when they are buying a product or service from things such as fraud and identity theft. There are several limitations and constraints in the consumer law that help the customers understand their legal rights and they protect them. Laws are constantly changing to ensure that businesses do not take advantage of their consumers.

Sales of goods act 1979

This law states that; the goods must be fit for purpose, which means that for everyday purpose, and also for for any specific purpose that can be agreed with the seller at the time of purchase.

The goods must also match any sample or images that are visible to the consumers, such as in brochures and leaflets also the description of the product must match the product. The goods that you buy must be in perfect working condition.

An example of where the act has been broken could be;

A seller who was a specialist in contemporary art and they offered a paining and this individual claimed it to be by the artist who was German. The buyer makes it clear that he was not an expert on German paintings; although the seller should examine the painting himself before putting the painting up for sale. The buyer brought the painting which later on turned out to be forgery which is in fact illegal. The court of appeal held that he could not cover his purchase price from the seller since he had not relied on the description in making the purchase; therefore, it was a misleading sale by the description.

Consumer credit acts 1974 and 2006

This act applies to businesses that give money or offer goods and services on credit; these kind of organisations need to be licensed by the Office of Fair Trading. This act regulates how their advertising must be done, credit agreements and all other

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