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Literature

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* Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while exercising (is what company wants people to think) * ‘A single scoop of xpand generates heart pounding, blood pumping intensity’, makes the product sound just as good as a steroid but it is legal to consume * “UP TO 400% FASTER THAN THE COMPETITORS” – draws attention to what product can do for the audience and tries make them think they are getting a better edge on the competition * Dumb bell weights shown on the wings of the plane to exaggerate the strength of the man with the plane attached to him from taking the product

* * Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while exercising (is what company wants people to think) * ‘A single scoop of xpand generates heart pounding, blood pumping intensity’, makes the product sound just as good as a steroid but it is legal to consume * “UP TO 400% FASTER THAN THE COMPETITORS” – draws attention to what product can do for the audience and tries make them think they are getting a better edge on the competition * Dumb bell weights shown on the wings of the plane to exaggerate the strength of the man with the plane attached to him from taking the product

* * “400% FASTER” in huge letters which stand out from all the other text advertising new supplement - attention * Picture of muscular man (typical look of what society perceives a man to look like who regularly exercises in a gym) all looking very focused and angry with fire all around him – product makes viewer think that they will achieve same muscularity as that man from just taking that product alone without all the other essential parts of a healthy balanced lifestyle like proper nutrition and enough sleep * Therefore the picture invokes a desire within audience (men) to want that look which will allow them meet the definition of beauty and masculinity for men * Picture of man carrying a plane taking off on an airstrip and all kinds of smoke and meaning that product allows person to have a lot of additional energy (so much strength and energy that they can carry airplane having a great deal of weight referring to them increasing the amount weight they can carry in the gym) * Expelled flames from the turbo boosters being carried act as a ‘attention director’ to the product advertised * Lighting is used to accentuate the definition of each muscle on the body to allow viewer to the what the product can offer them if they buy it * “400% FASTER” in huge letters which stand out from all the other text advertising new supplement - attention * Picture of muscular man (typical look of what society perceives a man to look like who regularly exercises in a gym) all looking very focused and angry with fire all around him – product makes viewer think that they will achieve same muscularity as that man from just taking that product alone without all the other essential parts of a healthy balanced lifestyle like proper nutrition and enough sleep * Therefore the picture invokes a desire within audience (men) to want that look which will allow them meet the definition of beauty and masculinity for men * Picture of man carrying a plane taking off on an airstrip and all kinds of smoke and meaning that product allows person to have a lot of additional energy (so much strength and energy that they can carry airplane having a great deal of weight referring to them increasing the amount weight they can carry in the gym) * Expelled flames from the turbo boosters being carried act as a ‘attention director’ to the product advertised * Lighting is used to accentuate the definition of each muscle on the body to allow viewer to the what the product can offer them if they buy it

* Grabs attention immediately when you look at the words ‘IT’LL BLOW YOUR MIND AWAY’ * These words immediately makes the audience pay attention to the sexual connotation used when the word of blow is mentioned * Advertisement is also humourous to the audience because of the way the word blow is used * Not only is the burger being ‘blown’ you mind will be ‘blown’ because it is referring to the fact that it is a great tasting Burger King is trying to promote * Pun used of the word blow with a double meaning which is clever and is humourous to the reader * Woman is portrayed doing the ‘blowing’ and the new Burger King Burger being ‘blown’. * Light is used to direction your attention along the ad from the woman’s mouth to the burger her mouth is facing and the logo up at the top of Burger King * Company slogan is one of the first thing you also read with the light using to direct your attention to which part of the advertisement is being read ‘it just tastes better’ which reminds the reader to the great tasting burgers made by Burger King

* Grabs attention immediately when you look at the words ‘IT’LL BLOW YOUR MIND AWAY’ * These words immediately makes the audience pay attention to the sexual connotation used when the word of blow is mentioned * Advertisement is also humourous to the audience because of the way the word blow is used * Not only is the burger being ‘blown’ you mind will be ‘blown’ because it is referring to the fact that it is a great tasting Burger King is trying to promote * Pun used of the word blow with a double meaning which is clever and is humourous to the reader * Woman is portrayed doing the ‘blowing’ and the new Burger King Burger being ‘blown’. * Light is used to direction your attention along the ad from the woman’s mouth to the burger her mouth is facing and the logo up at the top of Burger King * Company slogan is one of the first thing you also read with the light using to direct your attention to which part of the advertisement is being read ‘it just tastes better’ which reminds the reader to the great tasting burgers made by Burger King

* Company logo has contrasting colours compared to the colour of the background making the logo stand out also allows the audience to recognise which company is advertising it more easily * The stereotypical of what considered as beauty in society of blond woman with red lipstick which observers can relate to and the act being displayed * Burger is positioned purposely with some of the right part missing to indicate the aspect of ‘blow’ it represents * Invokes desire within audience to imagine themselves in the eating the burger imagining if it will be as mind blowing as a ‘blow’

* Company logo has contrasting colours compared to the colour of the background making the logo stand out also allows the audience to recognise which company is advertising it more easily * The stereotypical of what considered as beauty in society of blond woman with red lipstick which observers can relate to and the act being displayed * Burger is positioned purposely with some of the right part missing to indicate the aspect of ‘blow’ it represents * Invokes desire within audience to imagine themselves in the eating the burger imagining if it will be as mind blowing as a ‘blow’

* Grabs viewer’s attention with the light being the brightest near the bed highlighting the man and the woman * Woman looking annoyed and man looking at the feet behind the curtain that the dog is pulling on * Advertisement using humourous side of sex to appeal to the audience they are trying to persuade (where a dog reveals the wife is having an affair with another man when the husband comes in the room) * Light is being used to highlight the main part of interest in the advertisement which is the ‘bad dog’ revealing the man the wife is having an affair is * This implies that the dog was hungry and looking for food and happened to discover some ‘meat’ behind the curtain * Therefore the ‘Bad Food, Bad Dog’ logo is at the bottom because it tells the audience that in order to prevent the dog from being ‘bad’ also tells the audience to buy the product to prevent their pets from getting them into unwanted situations

* Grabs viewer’s attention with the light being the brightest near the bed highlighting the man and the woman * Woman looking annoyed and man looking at the feet behind the curtain that the dog is pulling on * Advertisement using humourous side of sex to appeal to the audience they are trying to persuade (where a dog reveals the wife is having an affair with another man when the husband comes in the room) * Light is being used to highlight the main part of interest in the advertisement which is the ‘bad dog’ revealing the man the wife is having an affair is * This implies that the dog was hungry and looking for food and happened to discover some ‘meat’ behind the curtain * Therefore the ‘Bad Food, Bad Dog’ logo is at the bottom because it tells the audience that in order to prevent the dog from being ‘bad’ also tells the audience to buy the product to prevent their pets from getting them into unwanted situations

* Man is portrayed as a pilot travelling all the time which is why he wears a pilot cap and pictures of places which he has travelled to (wife feels lonely and decides to have an affair and is the story used to advertise product) * Woman is shown with her palm on her face indicating that she is annoyed because of the dog revealing the man she was having an affair with in front of the husband *

* Man is portrayed as a pilot travelling all the time which is why he wears a pilot cap and pictures of places which he has travelled to (wife feels lonely and decides to have an affair and is the story used to advertise product) * Woman is shown with her palm on her face indicating that she is annoyed because of the dog revealing the man she was having an affair with in front of the husband *

* On the right side of the advertisement it shows many cars being stuck in traffic (people who conform to being conservative) which on the left side it’s just a person on a skateboard and motorcycle in smooth traffic- from this Kawasaki Ninja motorbike is shown as a symbol of being cool and not conforming with society like the guy on the skateboard as well which is also a symbol of being cool * It also shows the convenience of having a motorbike because you don’t have to due to with like those cars do on the right side because it is smaller and more mobile and is shown riding in the middle of two lanes because it is portrayed to be a vehicle which allows you to ride however you want it to ride without other vehicles bothering as much because of its size

* On the right side of the advertisement it shows many cars being stuck in traffic (people who conform to being conservative) which on the left side it’s just a person on a skateboard and motorcycle in smooth traffic- from this Kawasaki Ninja motorbike is shown as a symbol of being cool and not conforming with society like the guy on the skateboard as well which is also a symbol of being cool * It also shows the convenience of having a motorbike because you don’t have to due to with like those cars do on the right side because it is smaller and more mobile and is shown riding in the middle of two lanes because it is portrayed to be a vehicle which allows you to ride however you want it to ride without other vehicles bothering as much because of its size

* You can see a guy skateboarding up close and a motorcycle speedometer at 0 km/h and the blurriness surrounding the clear images suggests the high speed that motorcycle is going at * The feeling of speed that you can get from riding this motorcycle refers to the ‘GOES FAST’ which is written in smaller letters than the other text as all motorcycles are assumed to go fast * The part Kawasaki wants to emphasise is that it ‘STOPS FASTER!’ as the viewer can see how close the proximity of the motorbike is towards to man skateboarding and the speedometer being zero * This appeals to the rational side of the audience as they want to buy a safe vehicle to ride as well as having a cool fast Kawasaki motorbike. * Images in focus are the clear pictures which draws more attention to the bike advertised

* You can see a guy skateboarding up close and a motorcycle speedometer at 0 km/h and the blurriness surrounding the clear images suggests the high speed that motorcycle is going at * The feeling of speed that you can get from riding this motorcycle refers to the ‘GOES FAST’ which is written in smaller letters than the other text as all motorcycles are assumed to go fast * The part Kawasaki wants to emphasise is that it ‘STOPS FASTER!’ as the viewer can see how close the proximity of the motorbike is towards to man skateboarding and the speedometer being zero * This appeals to the rational side of the audience as they want to buy a safe vehicle to ride as well as having a cool fast Kawasaki motorbike. * Images in focus are the clear pictures which draws more attention to the bike advertised

English Communications Function and Power of Language Study The Language of Advertising The advertisements I have chosen to write about in my essay is the Kawasaki Ninja motorbike advertisement and the Burger King’s ad. Both advertisements bring attention to the audience in a similar way as they each have a person with a different facial expression to the viewer. However the main comparison in these two for attention is definitely the actions of the people who are viewed in the ad. In the Burger King it is more static and there is less body movement. The use of a pretty blonde woman with a lipstick and the word ‘blow’, which is the two largest figures in the advertisements, focuses the audience’s attention. The man on the skateboard having the enlarged hand and a frightened facial expression telling the person riding the Kawasaki creates a dramatic effect about the ad. Therefore the Kawasaki print ad is more interactive because it is facing the audience rather than the Burger King which is more passive and directs our attention by using the woman’s mouth to the product their selling. The interest is maintained with both ads after the attention of the audience is successfully caught in distinct ways. Burger King uses sex to sell their product and the word of blow is used which leading to the sexual connotation that is being used. This tells us why the woman is dressed like she is (typical Caucasian with blonde hair and lipstick – stereotypical look of what society considers to be beauty which allows viewers to relate to it) and the way in which the burger is positioned. The company slogan and log is both positioned at the top right hand corner at the edge of lighting (light is also used to trace the audience’s attention/interest in the ad) before the audience looks at the burger. Kawasaki uses the blurriness to give the feeling of speed in the ad and the clarity of the pictures in focus is what is keeping the interest of the viewers. The speedometer on the bike reads zero and shows the clever use of the background blur to emphasise the words ‘STOPS FASTER’ to show that it stops even faster than it speeds up. Both companies use different aspects of the advertisement in clever ways. Burger King uses a word as a pun to appeal to their audience while Kawasaki uses the picture’s clarity to maintain the audience’s interest. Each of the advertisements brings desire to the viewer’s mind in a different way. Kawasaki has a partial image of the front of a motorbike with the speedometer and rear view mirrors which is the view of the rider of the motorcycle. This immediately engages the audience and places them in Kawasaki’s vehicle. The first-person view allows the audience place themselves in the motorcycle and think about how they would look while riding it. The motorbike is also placed in an open spaced lane which is with another person riding a skateboard while cars are shown in the other lane to be in a traffic jam. The vehicles in the open spaced lane are both used as a symbol of ‘being cool’ because of the smaller size which makes it more mobile and the open space shows the freedom you get while riding a motorbike as if no one will be in your way. This appeals the audience’s desire to be cool and have the freedom to do anything they want on the road and safely as well because the new bike ‘stops faster’ besides allowing the rider to travel a fast speed. The Burger King advertisement uses the words of ‘YOUR MIND’ to aim their ad and refer it to their audience. They are creating a burger which will “BLOW” your mind which creates the feeling from eating the burger will have the same mental effect of the other meaning of ‘blow’. It gets the audience to fantasise about how it will taste since they are reminiscing the sexual act ‘blow’ and the burger will give the same pleasure as well to the mind. When the ad has ignited a desire within the audience’s mind they let the audience know where they can act upon this desire to purchase the product advertised. Burger King has contrasting colours on their company logo which is completely different to the background so it stands out telling their target audience to come to their store. Kawasaki approached it in a similar way where the colour is red to contrast against the different colours and is written in hard capital block letters with no text shadow. The sparkle of light on the window of the motorbike catches the attention and acts as a reading guide to lead the attention to the Kawasaki brand which informs to the viewer of the brand name. Overall from what I have learnt about how advertising works through this study is how deliberate everything is placed and used in an ad. This ranges from pictures, colour, clarity of the picture, lighting, size and font of words, type of language used and punctuation to everything you can see in the advertisement. This is why companies are arguing for hours, days over just a minute aspect because advertising can earn a substantial amount of money. It is clearly evident that it is a complicated thought process in order to create an effective ad. From the advertisements I have looked at, companies needed to have created situations or pictures which people can relate to in a clever way in order to accentuate their product advertised like the pun of the word ‘blow’ (sex is definitely commonly used) that Burger King has used. This used I think in order for the thought of ad to be embedded in their thoughts. Advertisements are definitely a psychological assault on the mind designed effectively for consumers to hand over their money. I picked ads which were still persuasively powerful in their own way and stood out against other ads during the process of selecting ads for analysis. Looking back my material I didn’t have any ads which were presented in an absolute serious way to persuade viewers not to pursue something dangerous like speeding. This would probably be the only change that I might consider just to view an ad with a different tone to the reader if I decided to re-pick ads and conduct this study again.

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...Short talk In students’ point of view, literature is just a subject in our school education or a compilation of various writings impart of our history. However, in its deeper sense, how literature affects our life? Literature is the body of written works of language, period or culture. It must be an analysis of experience and a synthesis of the findings into a unity. It not only describes reality but also adds to it. They are a depiction of the different facets of common man’s life. It also serves as a food for thought and a tonic for imagination and creativity. Most of all, literature offers us lessons, motivations, and inspirations that help us to develop and improve our personality. We read literary works not only neither for pleasure nor a requirements in school. Authors also write literary pieces not just to gain income nor be famous. The purpose of literature in our lives is not only to narrate the appropriate sequence of events in the story. It is also not only to have knowledge in the past and present happenings in our life but to know the hidden reasons why it is written. It is because literature improves our personality by reminding us something we neglected and forget motivates and inspires us. It teaches us how to become a better person in our society and how we can contribute to our country’s success. We must remember, you must open your mind not only for the things seen but in the things not visible that contribute a meaningful part of our life....

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Literature

...give for literature is "written books that have value and are timeless". The thing about good literature is that it does not have to be recent. Many works of literature from hundreds of years ago are still interesting and valueable to the modern day reader. Although times have changed, human nature really has not. People still can relate and have the same feelings as the characters in a book from centurys ago. Humans still have man vs self conflict, experience madness, jealousy, joy and sadness and can really appreciate literature that portray emotions that they have experienced. Literature can not be any old book, it has to be good. A book that does not interest the reader or provide any significant value will not stand the test of time. Good literature is drama-filled and will keep the reader on edge guessing what will come next. Also, it is helpful if the literature has a lesson or value. Humans from the 21st century are able to learn from the themes of older literature and relate them to what they have going on in their modern day lives. A meaningless book can be entertaining but will not have the same effect as a book that is able to hook the readers interest but also apply to everyday life. 3. Iv never been a person who has loved to read literature. A lot of times i have found myself bored and uninteristed in what i am reading. With that said i have learned to appreciate good literature. In my opinion the best type of literature to read is dramatic literature.......

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Literature

...Literature BSHS 441 January4, 2012 Literature International Rescue Committee. (2011). Retrieved from http://www.rescue.org/ International Rescue Committee (IRC) is providing a massive information through their website, which includes the locations, contact information, and types of services. In this website each page relates to one type of service as we see. IRC is a great provider of advocacy for those whom are in any condition that are seeking help. For those people, who just experienced earthquake or those who moved to new destination looking for someone to help them. In this website nothing is confusing or unclear. Each individual is responsible for task that is assigned no matter where in the world is. As the website shows IRC is providing these information online to be accessible for anyone who is looking for help with any background, color, age, or condition. IRC is one of the greatest agencies in Human Services field. Refugees International. (2011). Retrieved from http://www.refintl.org/ Refugees International is another Human Services agency in all around the world that provides great help to whoever is in need. RI has done a great job in directing people through their website. Information is completely available to be followed. RI is really strong in providing advocacy for refugees based on testimonies and also the status of funding. Advocating for someone who just experienced the traumatic event is really important which has been done and will be...

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