...The Lodging Industry What do all travel and tourism businesses have in common? How does the hospitality industry relate to the travel and tourism industry? The hospitality industry is part of a larger enterprise known as the travel and tourism industry. The travel and tourism industry is a vast group of businesses with one common goal: providing necessary or desired products and services to travelers. What are four general ways of classifying hotels? Why can hotels fit into more than once category? There are many ways to classify hotels. The categories discussed in this chapter are based on hotel size, target markets, levels of service, and ownership and affiliation. Hotels are typically grouped in four size categories: Under 150 rooms 150 to 299 rooms 300 to 600 rooms More than 600 rooms What are some distinctions between resort hotels and commercial hotels? Commercial Hotels were usually located in the towns and villages, areas that are convenient and of interest to their target markets. Resort Hotels are usually located in the mountains, on an island, or in some other exotic location away from the crowded residential areas. For what purpose are conference centers specifically designed? How do they serve their target market? Conference center are specifically designed to handle group meetings. most full service conference centers offer overnight accommodations for meeting attendees. Because meeting are their focal point, conference center typically place great emphasis...
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...HTM 100 Assignment 1 Careers in Lodging and Food and Beverage http://homeworkfy.com/downloads/htm-100-assignment-1-careers-in-lodging-and-food-and-beverage/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Homeworkfy@gmail.com Visit our Site for More Tutorials: (http://homeworkfy.com/ ) Access the American Hotel and Lodging Association Website, located at http://www.ahla.com/, and the National Restaurant Association Website, located at http://www.restaurant.org. Go to the Careers section of each Website and review the various types of management opportunities. Write a five to six (5-6) page paper in which you: 1. Describe the various types of management careers that can be offered within each industry (lodging and food and beverage). Write clearly and concisely about hospitality and tourism management using proper writing mechanics.• Use technology and information resources to research issues in hospitality and tourism management. • Summarize the basic procedures involved in managing a restaurant operation. • Describe the significant trends impacting the hospitality industry. • Discuss various career opportunities in the food service and lodging industries. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning...
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...Exchange Limits set by the reduction of the profit Matinees - withhold info? $40,000 =3.6 % ticket revenues Deep ticket discounts for patrons & group don't make considerably profit Weekday matinee profits is excluded in the financial projections Cast & crew salaries are based upon a week run regardless of the number of performances Cast & crew salaries don't include additional performances Cost for additional performance =$10,000. Revenue for additional performances & its profitability Weekly Salaries for $300,000 $200,000 Paid by the host theater INTERNATIONAL NEGOTIATION Cast & Crew Lodging & Board POP's interest is that WCT pays the fee, in its familiar hotel Marquis Another choice of Hotel Boarding prepaid 100 members/ 7 days/ 50% prepaid Lodging prepaid 100- 6 months advance booking/ 7 nights/ 50% prepaid Additional profit from Autograph party for patron and donors Withholds info $2,500/2-hour opening night...
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...get in touch with how your customers feel about various brands. The third strategy is forecasting. Forecasting is all about researching firms that trend for a living, such as Cassandra Daily and PSFK. (White., S. 2012) This can help you identify key movements in the market and possible opportunities to help you grow your business. By understanding what market trends affect your business, you could identify changes that could positively or negatively affect your business, such as online social media factors, brand awareness, and sudden changes in the economy that may directly affect consumer opinion toward spending. I chose the lodging icon, Airbnb, with its company slogan “Belong Anywhere”. Airbnb was started in 2007 by three guys that were struggling to pay rent living in San Francisco. They saw a need for affordable lodging, because hotel rooms were scarce, overpriced, and under-delivering. They opened up their home to complete strangers, offering them a place to sleep, (albeit an air mattress) along with breakfasts all...
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...Accessing important customer information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and worst selling products. However the data varies at different period of the year. The company cannot determine vital information such as which customers are golfing and staying at the hotel or which customers are staying at the hotel and not golfing. For example, the three details that the customer Diego Titus ( 1) stayed four nights at an Ian Resorts’ managed hotel, ( 2) golfed three days, and ( 3) took an all- day spa treatment the first day are discrete facts housed in separate systems. Ian Resorts hopes that by using data warehousing technology to integrate its data, the next time Diego reserves lodging for another trip, sales associates may ask him if he would like to book a spa treatment as well, and even if he would like the same masseuse that he had on his prior trip. Ian Resorts is excited about the possibility of taking advantage of customer segmentation and CRM strategies to help increase its business.TO: Joshua Todd FROM: Rajson Solomon DATE: January 31,2013 SUBJECT: Inputs for the CRM strategic initiative. Although we have the IT infrastructure pieced together with various systems and applications, our CRM systems are not integrated. Using data ware housing technology will be a good idea to integrate. Accessing important customer information for analyses, It is found that all of Ian Resorts’ traditional lines of business...
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...Aimee Davis BMGT 364 9/7/2014 Professor Bethany Torres A hotel is an establishment that provides lodging paid for on a short-term basis. Facilities provided for people range anywhere from a bed to other luxurious facilities like swimming pools, or childcare. The Marriot and Hilton are both established businesses offering accommodations, meals, and other services for travelers and tourists, but being competitors there are similarities and differences between the two. Hilton Hotels mission statement is “To be the preeminent global hospitality company - the first choice of guests, team members, and owners alike” (Hilton worldwide). While on the other hand the Marriot has a mission and vision statement “to be the #1 hospitality company in the world”(investor shareholder). The Marriot has combined both their mission and vision statement into one, where as the Hilton has both a mission and vision statement. The mission statement of the Hilton is clear and is interested in its stakeholders, where as the Marriot is straight to the point and states it just wants to be number one. Both companies are committed to serving their customers in a professional way. Hiltons mission statement “To be the preeminent global hospitality company - the first choice of guests, team members, and owners alike” is effective and articulates the company’s purpose. It states how it aims to serve its customers, employees, and owners alike, or stakeholders. The goal of a mission and vision statement is...
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...Marketing Analysis: Four Seasons Hotels and Resorts Subject: 2012 Electif 136 : Marketing du luxe Lecturer: RIOUX Christophe Made by Erasmus student: Valeria Grinevich 2013 Content Introduction 2 History of Four Seasons Hotels and Resorts chain 3 Marketing Strategy Analysis 4 SWOT analysis 7 Target segments 7 Marketing Mix (4Ps) 8 Bibliography 11 Introduction For my luxury brand marketing analysis I choosed the Four Season Hotels chain, as on my mind it is one of the most successful and well-known hotel chain, providing 5 star service all around the world. Every hotel – is a masterpiece. You won’t find two similar hotels, as all of them are unique, built in different styles, based on the part of the world, where the hotel placed. But at the same time they all combined by unrepeatable spirit of elegance and chic. “Treat others as you would like to be treated” this is the golden rule and the basis for the success and recognized service quality of the Four Seasons hotel chain. The company offers luxury accommodation and beautiful high-professioned SPA complexes, as well as catering services for different types of the events, from wedding to corporate meetings. FHS also provides leisure activities, including golfing, skiing, tennis, fishing, cooking schools, fitness facilities, family travel, dining, sailing, scuba diving, and other types water sports. Four Seasons has chosen...
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...History of the Hospitality Industry Origins Caring for travelers has been a fundamental element of civilized societies since long before the birth of the hospitality company or the Holiday Inn Express. In ancient Greece, guest rights were one of the few established sets of conventions that were universally accepted amongst diverse cultures within the Greek world. Likewise, stewardship towards guests can be seen extensively in biblical passages. Hospitality did not begin in the Bible or in Greece; it has existed since man first established permanent settlements. Before then, the concept of hospitality could not exist as everyone was nomadic. Ever since, hospitality has become more than an isolated cultural establishment-- but a worldwide occurrence reflective of basic humanity. In the Dark Ages travelers had little choice except to stay in monasteries that offered food and shelter. Throughout the Middle Ages, local lords would take turns hosting the king and his royal court as they traveled. The idea of hosting travelers was taken even further when trade and commerce began to boom, prompting taverns and inns to arise, especially in ports cities. History of the Hospitality Industry History of the Hospitality Industry Hospitality has since evolved into a highly competitive industry. The word itself has taken on a whole new meaning now that leisure time and travel are available to the masses. Hospitality is no longer just about getting from point A to point B, but also how...
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...MANAGING HOSPITALITY OPERATIONS: ORGANISED SECTOR Objectives Introduction Types of Accommodation in the Organised Sector Policy Formulation and Strategies Financial Management Product Design Marketing Management Safety and Security Organisation of a Hotel Let Us Sum Up Clues to Answers 11.0 OBJECTIVES After going through this Unit you will be able to explain the: • • • • typology of accommodation in unorganised sector, procedures involved in policy and strategy formulation, application of marketing management in hotels, and role of safety and security in organised accommodation sector. 11.1 INTRODUCTION Ever since man started to travel in search of food, work, better prospects or leisure, there has been a demand for overnight stay. Lodging houses were built to provide accommodation along the trade and caravan route. Missionaries and religious travellers were accommodated by local people in their houses. But the demand for shelter kept on increasing with the development of highways and technological advancements in modes of travelling. As a result inns gave way to hotels. Hospitability industry today is a massive industry providing home facilities away from home to millions of travellers. These travellers can be segmented into various categories like business travellers, tourists, etc. All have different needs and expectations. However, the hospitality industry is so versatile that it is catering to the needs of all of them. In this Unit, we will discuss the operations of the...
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...KELLER GRADUATE SCHOOL OF MANAGEMENT | HOSP 582 – Survey of Hospitality Management | Week 1 Homework | Professor: Eva Smith | 1/9/2016 | | Email address: Halander@gmail.com Chapter 1 1. What is the role of a manager in the hospitality industry? The role of a manager in the hospitality industry is wide and varied. However, the manager must focus on 3 main objectives, namely; a manager must be able to direct the operations of business to achieve goals on schedule, within budget and make a profit. Secondly, a manager must also be able to relate to employees and guests to create a successful work environment and experience for the guest. Lastly, a manager should always make sure that guests feel personally welcomed and everything in the facility is working smoothly. According to our text, “there are three general kinds of hospitality objectives with which management must be concerned: 1. A manager wants to make the guest feel welcome. Doing this requires both a friendly manner on your part toward the guest and an atmosphere of “liberality and good will” among the people who work with you in serving the guest. That almost always translates to an organization in which workers get along well with one another. 2. A manager wants to make things work for the guest. Food has to be savory, hot or cold according to design, and on time. Beds must be made and rooms cleaned. Gaming facilities must be service oriented. A hospitality system requires a lot of work, and the...
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...To Navigate this site BUSINESS PLAN FOR Local Motel, Inc. P.O. Box 100 My Town, AZ. 85900 Joe Smith, Developer & Owner Phone (520) 223-2342 TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . 3 Statement of Purpose . . . . . . . . . . . . . . . . . . 3 Description of the Business . . . . . . . . . . . . . . . 3 Overall Purpose of the Business . . . . . . . . . . . 3 Specific purpose of the business . . . . . . . . . . 3 Marketing Strategy . . . . . . . . . . . . . . . . . . . 3 Production Process . . . . . . . . . . . . . . . . . . . 4 Management Team . . . . . . . . . . . . . . . . . . . . 4 Objectives of the Management Team . . . . . . . . . . . . 4 Financial Considerations . . . . . . . . . . . . . . . . 5 PRODUCTS AND SERVICES . . . . . . . . . . . . . . . . . . . . . 6 Initial Products and Services . . . . . . . . . . . . . . 6 Motel 5 Features . . . . . . . . . . . . . . . . . . , 6 Future Products and Services . . . . . . . . . . . . . . 7 INDUSTRY . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 What is the Industry-Definition . . . . . . . . . . . . . 8 Market Definition . . . . . . . . . . . . . . . . . . . . 9 Competition . . . . . . . . . . . . . . . . . . . . . . . 9 Major Influences on the Business and the Industry . . . . 9 MARKETING PLAN . . . . . . . . . . . . . . . . . . . . . . . . 11 THE PRODUCTION PLAN . . . . . . . . . . . . . . . . . . . . . . 12 COMPANY STRUCTURE . . . . . . . . ...
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... |Course Syllabus | | |School of Business | | |HTT/250 Version 2 | | |Lodging and Resort Operations: | | |There’s Room In the Inn | Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course studies the lodging industry, its history, growth, development, and future direction. It covers front office procedures and interpersonal dynamics from reservations through the night audit. The course also examines career opportunities in lodging and resorts. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class...
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...away from home. In the modern world, the manner in which people spend their leisure and vacations has drastically changed (Stutts & Wortman 2006). People always want to utilize their time exploring various tourist destinations in the world. As such, the tourism industry has witnessed an unprecedented growth which in a roundabout way has resulted in tremendous growth in the accommodation and hotel facilities. In this regard, Hotels play a very imperative role in the lodging industry which cannot be underestimated. According to the statistics and facts on the hotel industry by Stutts & Wortman (2006), the global hotel industry was predicted to generate 550 billion U.S dollars in revenue by the year 2016. This critically demonstrates the significant contribution of the lodging industry and the hotels into the GDP of a given country and the globe at large. By definition, lodging industry refers to a group of companies that come up with own, manage and, or operate lodging facilities (Scanlon 2007). Lodging facilities include the motels and hotels which are full serviced. On the other hand, a hotel refers to an establishment that do provide accommodation and catering services to tourists personnel as well as to the local residents in the particular area in which the hotel is located. According Scanlon (2007), hotels provide wide range of facilities such as swimming pools, basic bed and storage for clothing, bath rooms, business center, conference rooms, and childcare facilities...
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...Additions for the Next Three Years, Displays Current Census Counts and Provides New Supply Additions for the Previous Two Years (Lodging Econometrics, 2013). 1. b. The one trend that I think is an up and coming major player with hotel competition is the introduction of Airbnb. The innovative way of travel that the company provides is going to give traditional hotel vacations a run for its money. People do not care as much as they used to about hotel brand when they plan their travel. What they care about is a hotel's location, value, and review (Singh, 2013). 2. a. Similarities among the three websites are that all offer a multiple property sites globally. Two of the three offer luxury property sites only while the other site has property sites that meet the needs of the average family traveler. 2. b. The target market for two of the three is more of the upscale luxury traveler and not the family traveler; more so the investor of luxury rather than the common vacationer. 2. c. One of the sites is strictly a lodging trust company that offers a variety of hotel and resort properties. It is partnered with several different properties to offer a global opportunity. The other two sites offer hotel and properties that are owned by their parent company and offer properties globally as well but only through their brand. 2. d. The Felcor Lodging Trust would be the paper clip REIT....
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...How might the attractiveness of the hospitality industry, as proxied by the share of rents accruing to its firms, differ from one institutional setting to the next, even though the technical determinant of structure, i.e., the scale of economies, entry barriers, product and services may be identical? The hospitality business in one of the largest industries in the world and it is clear why it is a very attractive market to enter. The entire hospitality industry is comprised of many different sub-markets that make the business very dispersed. According to Shetty (2008), “the presence of high entry barriers inhibit competition from entering the market, increase and incumbent lodging products rate of growth, improves the lodging products market share, and increase the incumbent lodging firm’s profits by allowing then to charge higher prices”. When it comes to barriers entering the hospitality market it is fairly limited because suppliers are easy to access. It is typically easy for someone to enter the hospitality industry but also problematic to ensure the business functions properly. The competition factor can also make it difficult to maintain the business adequately due to new methods of management. In order to differentiate yourself in the hospitality industry, it is critical to better serve guests and break out of communization but thinking outside of the box (Mayock, 2012). References Mayock, P. (2012). 5 Challenges facing hoteliers of tomorrow. Retrieved on February...
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