Logic of the Continous Existence of Dunkin Donuts

In: Business and Management

Submitted By ruthofallevils
Words 501
Pages 3
Logic of the Continous Existence of Dunkin Donuts
Group 5


I. Historical Background
Dunkin' Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts.Since its founding, the company has grown to become one of the largest coffee and baked goods chain in the world, with 15,000 restaurants in 37 different countries. The chain has grown to include over 1,000 items on their menu, including doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages. The logo is two Ds side by side in orange and hot pink, placed on a coffee cup next to the words "Dunkin' Donuts" written in orange and hot pink.
* From the manager of Dunkin Donut Sm Bicutan branch, the Dunkin Donut is from the word itself. Dunkin because the donut was dunk to a coffee before to eat.

II. Research Proper
A. General / Business Philosophy
When Dunkin Donuts founder William Rosenberg opened the first Dunkin Donuts, he had a simple philosophy: “Make and serve the freshest, most delicious coffe and donuts quickly and courteously in modern, well-merchandised stores.” This philosophy still hold true today and is the foundation that has enabled Dunkin Donuts became to grow into World’s favorite everyday, all-day stop for coffee and baked goods.
* The Dunkin Donut and its management was only goal is to serve the people without thinking its competitors. They just want to serve they very own best and they just want to meet the customer satisfactions.

B. Mission
Dunkin Donuts’ mission is to be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.' This is a vital key to why the company is so loved.

* Like their…...

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