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Logical Business

In: Business and Management

Submitted By MDRasel
Words 4138
Pages 17
Executive Summary

We will open a chocolate shop named “Choco Ville” at Gulshan 2. This unique shop will be offering all sorts of popular and world class chocolates brands and other chocolate items only. “Choco Ville” will be an exclusive shop and follow the niche marketing strategy. We segmented our customers into different groupbased on their location, age, gender etc. The shop will mainly target the rich and young people. It will target the rich upper class and upper middle class people as they love luxury items and highly involved with brands. The shop will be concentrating on the females who belong to the age group of 18-30 as they are heavy consumer of chocolate. It also concentrate on the school and university going students .
Mission of “Choco Ville” is to provide all the tests of chocolate. It also helps the organization people get idea that what is their goal is all about. Vision of “Choco Ville” is to be the leader in chocolate parlor of Bangladesh. The Slogan for “Choco Ville” will be here is your dream world of chocolate.
First mover advantage and no direct competitor are the main advantage for “Choco Ville”. Lack of experience and financial problem are basic weakness for the shop. Chance of creating a band image and Adequate target customer are opportunity for “Choco Ville”. Inflation, New competitor and Government rules are some threat for the shop.
There are many outlets providing chocolate goodies in Banani and nearby locations but none of them can be categorized as a “dedicated chocolate shop”. Again Meenabazar, Nandan and PQS are some of the super shops which provide homemade and imported chocolates. But variations are less and the demand often exceeds the supply. We came to know from many chocolate lovers that they want to see a chocolate shop with beautiful decorations which give out the “chocolicious vibe”. They desire to see a shop like...

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