...usiness and Management Logistics as It Relates to Marketing and Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction ................................................................................................................................................
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...Logistics has an important relationship to manufacturing, marketing, finance, and other areas of the organization * Logistics Interfaces with Operations/Manufacturing * Logistics Interfaces with Marketing * Logistics Interfaces with Other Areas Interfaces w/operations/manufacturing -Length of production runs Balance economies of long production runs against increased costs of high inventories. -Seasonal demand Acceptance of seasonal inventory to balance lead production times. -Supply-side interfaces Stocking adequate supplies to ensure uninterrupted production now a logistics function. -Protective packaging Principal purpose is to protect the product from damage. -Foreign & third party alternatives Some logistics functions are being outsourced. Logistics Interfaces with Marketing: The Marketing Mix – Four Ps * Price * Product * Promotion * Place -Manufacturing and marketing are probably the two most important internal, functional interfaces with logistics. -Other important interfaces now include finance and accounting. Logistics can have a major impact on return on assets and return on investment. Logistics costs reported by cost systems measure supply chain trade-offs and performance. Economic utilities and means that add value to a product or service in the SCM * Production * Form Utility (by assembling parts into finished...
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...Plantation 1. What interactions needed to take place among the marketing, manufacturing, logistics and finance departments? Explain the logistics department’s role in the introduction of the new products. Logistics professionals and other knowledge managers realize, however that in spite of all the hype about the Internet, successful organizations must manage order fulfillment to their customers effectively and efficiently to build and sustain competitive advantage and profitability. At the same time, the competitive marketplace demands efficiency are controlling transportation, inventory, and other logistics related costs. A different perspective on supply chain managements views it as a complex of the logistics systems and related activities of all the individual organizations that are a part of particular supply chain. In addition, there are three principle ways in which logistics adds value such as place, time and quantity utilities. The interactions needed to take place among the marketing, manufacturing, logistics and finance departments are very important. Logistics obviously are focuses on process that cut across traditional functional boundaries, particularly in today environment with its emphasis on the supply chain. Logistics interfaces between manufacturing and logistics are related with length of the production run. Advantages and disadvantages are gives impact on inventories. The logistics managers are responsible for the inbound movement and storage of...
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...Table of Contents 1. Introduction 1 2. The Ten Step Strategic Marketing Process 2 3. The Strategic Marketing Plan 3 3.1. Scope 3 3.2. Space 4 3.3. Segmentation 5 3.4. Serve 10 3.5. Sense 12 3.6. SWOT 14 3.7. Select 16 3.8. Sizing 17 3.9. Stand 18 3.10. Seize 19 4. References 21 Introduction In this assignment, as part of the curriculum in the MBA program, I analyze the marketing plan of an organization to illustrate the existence of the ten steps in marketing planning. For this purpose I have selected the marketing plan prepared by Expeditors Lanka (Pvt) Ltd for launching of warehousing facility in Sri Lanka. The company is a fully owned subsidiary of Expeditors International of Washington Incorporation a publicly traded company in Washington Stock Exchange. Bothe these companies carrying on the business of global logistics solutions provider, helping their customers to improve their supply chain management. The holding company was incorporated in 1979, with only 5 branches worldwide. After having operated for 28 years, today the company has become an industry legend, with 226-branch network, strategically placed at major points covering all five continents in the globe, and employing over 10,000 professionals. This has been the competitive advantage Expeditors enjoy over most of its competitors in the global market place. The local company was incorporated in 1996, as one of the branches...
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...not a supply chain strategy framework ? a) Collaboration Strategy b) Supply Flow Strategy c) Customer Service Strategy d) Technology Integration Strategy 5. Which of the following is not an area of responsibility for a logistics manager? a) Purchasing b) Warehousing c)Information systems d) Marketing 6.The companies manage their supply chains through online transaction by means of a) Information b)Transportation modes c) Competitors d)The Internet 7. Using which of the following companies manage their supply chains ? a) Internet b) Competitors c) Information d) Transportation Mode 8. According to Professor Mentzer and colleagues, the supply chain concept originated in what discipline? a) Logistics b)Marketing c) Operation d) Production 9. Which one of the following is not a part of supply chain ? a) Employees. b) Services. c) Information. d) Materials. 10. The use of Web technologies to manage warehousing and transportation processes is called a) e-logistics b) e-replenishment c )Downstream processing d)Collaborative planning 11. The E-SCM process that includes integrated production and distribution processes is a) e-procurement b)Supply chain replenishment . c)Collaborative planning. d) e-logistics. 12. Which one of the following is a factor that hinders growth of 3PLs ? a) Cost Reduction b) Cost Control c) Employee...
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...organization, and relates them to an analysis of the competitive strength of the organization. Therefore, it evaluates which value each particular activity adds to the organizations products or services. This idea was built upon the insight that an organization is more than a random compilation of machinery, equipment, people and money. Only if these things are arranged into systems and systematic activates it will become possible to produce something for which customers are willing to pay a price. Porter argues that the ability to perform particular activities and to manage the linkages between these activities is a source of competitive advantage. Porter distinguishes between primary activities and support activities. Primary activities are directly concerned with the creation or delivery of a product or service. They can be grouped into five main areas: inbound logistics, operations, outbound logistics, marketing and sales, and service. Each of these primary activities is linked to support activities which help to improve their effectiveness or efficiency. There are four main areas of support activities: procurement, technology development (including R&D), human resource management, and infrastructure (systems for planning, finance, quality, information management etc.). The basic model of Porters Value Chain is as follows: Infrastructure Support Activities Human Resource Management Technology Development Procurement Outbound Logistics Inbound Logistics Marketing and Sales in...
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...organization, and relates them to an analysis of the competitive strength of the organization. Therefore, it evaluates which value each particular activity adds to the organizations products or services. This idea was built upon the insight that an organization is more than a random compilation of machinery, equipment, people and money. Only if these things are arranged into systems and systematic activates it will become possible to produce something for which customers are willing to pay a price. Porter argues that the ability to perform particular activities and to manage the linkages between these activities is a source of competitive advantage. Porter distinguishes between primary activities and support activities. Primary activities are directly concerned with the creation or delivery of a product or service. They can be grouped into five main areas: inbound logistics, operations, outbound logistics, marketing and sales, and service. Each of these primary activities is linked to support activities which help to improve their effectiveness or efficiency. There are four main areas of support activities: procurement, technology development (including R&D), human resource management, and infrastructure (systems for planning, finance, quality, information management etc.). The basic model of Porters Value Chain is as follows: Infrastructure Support Activities Human Resource Management Technology Development Procurement Outbound Logistics Inbound Logistics Marketing and Sales in...
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...Important Test questions –B200B Question (1): Differentiate between the following: 1. Marketing and selling The Answer: Marketing: Marketing means working with markets to bring about exchanges for the purpose of satisfying human needs and wants. Marketing must be understood not in the old sense of making a sale – selling – but in the new sense of satisfying customer needs. Selling Selling or promotions are part of a larger marketing mix, the concept is typically practiced with unsought goods – those that buyers do not normally think of buying, such as encyclopedias and funeral plots it starts with the factory, focuses on the company’s existing product and calls for heavy selling and promotion to obtain profit sales. Consumers will not buy enough of the organization’s products unless it undertakes a large scale effort in selling and promotion. A selling oriented organization thus focuses on short terms results; because they care only for their sales not for customer’s satisfaction and they are not searching or looking for long term relationship with customers. 2. Goods and services Answer: Goods and services Goods (tangible, stored, production precedes, consumption, low customer contact, transported, quality is evident) Service (intangible, can't be stored, production and consumption are simultaneous, high customer contact, can't transported, quality difficult to judge) 1- Tangibility: - Goods are tangible and services are intangible...
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...Companies use these primary and support activities as "building blocks" to create a valuable product or service. The Primary activities relate directly to the physical creation, sale, maintenance and support of a product or service. The primary activity and cost is where the value for customers and their purchasing decisions are directly influence and created by these functions. These activities are inbound logistics, operations, outbound logistics, marketing and sales, and service. Inbound logistics: For the production and development activities, organizations need inputs as goods which are received from the suppliers. Inbound logistics refer to all the activities related to receive goods from the suppliers, decision about the transportation scheduling, storing the goods as inventory, managing the inventory, and make the inputs ready to use for the production of end products. Operations: Operation is the process of transforming input activities into finished products and services. These include the production process, development activities, testing, packaging, maintenance, and all other activities that transform the inputs into finished product. Outbound Logistics: Outbound logistics are the collection, warehousing and distribution of finish goods and services and they may be internal or external to the organization. Marketing...
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...the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network. 1.As completely as possible, sketch the supply chain for ZARA from raw materials to consumer purchase. Speed of the supply chain ZARA top speed of response, whether it is to take quick, small, a variety of marketing model, or efforts to reduce reaction time, are inseparable from their efficient and integrated supply chain, supply chain, also created the ZARA ZARA supply chain includes fashion design,procurement of raw materials and garment production, logistics clothing and apparel sales and information management 1) clothing design ZARA fashion designers are basically 25-year-old young man, can not be compared with the premium brand fashion world's top designers. ZARA but very good to avoid this, their costume design is based on imitation than most clothing companies keen on the original design, the designer's task is not to the original design, but to capture the moment the most popular fashion element. to interpret these elements in their own way, and then reassembled into their ZARA products thematic series. (2) procurement of raw materials and garment production With the practice of other clothing companies, ZARA, the majority of procurement and production arrangements in Europe, and a considerable part of Spain headquarters surrounded by a very small radiation within shorten...
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...as a key driver of supply chain performance as it affects responsiveness and efficiency in market environment (Chopra & Meindl, pp. 64). As the company positioned to become the largest oilseed-processing firm in the globe through acquisition of Cereol in July, 2002; it was faced with the integration of Cereol into Bunge’s business and organizational model, and the dilemma of decentralization of its businesses. This project will focus on identifying the corporate strategy of Bunge while describing the strategy that was adopted in achieving it. CORPORATE STRATEGY At the upper level of the Company strategy, it was designed to make Bunge “the best integrated agribusiness and food company in the world”. It was further identified that logistics will play a key role in this integration...
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...The Marketing and Logistics Supply Chain Management Erasmus students: Ciuciuianu Valentin Covalenco Alina Erhan Olesea Contents 1. Introduction 2. The Marketing Concept 3. The concept of Logistics 4. Demand for the enterprise's goods are direct results of its competitive edge 5. The Critical Logistics/Marketing Interfaces 6. The integration of Marketing/Logistics 7. Logistics/Marketing Strategy 8. Logistics - a key success factor for a company 9.Summary and Conclusions Introduction The purpose of this assignment is to provide a framework of how to compete in the unknown future by developing a strategy based on the integration of marketing and logistics. This strategy is particularly relevant for competitive industries where differentiation from competitors is gained only by providing superior service. The ways to achieve this superior service are incorporated in the logistics and marketing function. This includes issues like pricing, product selection, inventory level setting, transport, and many others. The Marketing Concept Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Kotler and Armstrong also defined marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. In this...
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...Global supply chain management Lecture 1: chapter 1 and 2 Overview Course and Supply Chain Management & Logistics A supply chain encompasses all activities associated with the flow and transformation of resources into goods and services and related flows of information. In this lecture, various nodes in a supply chain are treated. It will be explained in which ways flows of materials and information in supply chains can be managed. Logistics is defined as a part of the supply chain process. The logistics process can be divided into two parts, namely materials management and physical distribution. For both parts, decision problems and cost aspects are examined. Design and logistics aspects of products and services will be compared. We will discuss how to formulate objectives and constraints to measure the performance of logistics processes. Furthermore, several logistics control aspects are discussed. Finally, it is explained in which way logistics activities can be changed to operate abroad. Characteristics and specific aspects of global supply chains will be treated. Chapter 1 Operation and supply chain management = the design, operation and improvement of the system that create and deliver the firm’s primary products and services. Manufacturing process: would produce some type of physical product Service process: would produce an intangible process. Supply chain = refers to the process that move information and material to and from the manufacturing and...
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...it surprise you that logistics has such an important economic impact? Why or why not? I was actually not surprised at all. I have learned that shipping industry has played a major role in our economy and that foreign trade accounted for about 10% of US GPD. As of today about 90% of America’s overseas foreign trade is moved by ships and according to recent projections the foreign trade will be up to 35% of our GPD by 2020. 1.2 Distinguish between possession, form, time, and place utility. Possession utility refers to the value or usefulness that comes from a customer being able to take possession of a product and can be influenced by the relevant payment terms. Form utility refers to a product’s being in a form that (1) can be used by the customer and (2) is of value to the customer. Time utility refers to having products available when they are needed by customers while place utility refers to having products available where they are needed by customers. 1.3 How does logistics contribute to time and place utility? Logistics contributes to time utility by recognizing that different products have different sensitivities to time. A great scenario would be, a three-day late delivery of cupcakes likely has more serious consequences than a three-day late delivery of a box of notebook paper. For place utility, logistics facilitates products being moved from points of lesser value to points of greater value. 1.4 How can a particular logistics system be effective...
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...CHAPTER III PROBLEM CASE Questions: 1. For such a small company, why is an ERP better than SCM applications? 2. Identify the supply chain segments that the ERP supports, be specific. 3. Relate this case to Porter's value chain and to its competitive model (Chapter 14). Show the ERP's contribution. 4. Enter intuitivemfg.com and report on the capabilities of their ERP product. 5. Relate this case to business planning and strategy. Answer for Question 1 ERP covers the overall processes of the whole organization from front-office to back-office operations. It supports internal supply chain within an enterprise. SCM basically are processes involving bill of materials, manufacturing, inventory, warehousing, and logistics. It support just certain part of internal supply chain. In certain industries, such as manufacturing, freight forwarding, and logistics providers, SCM is a subset of ERP. Therefore, for small companies like NDI, it’s more efficient and effective to implement one system, namely ERP, instead of more SCM systems. Because if a small companies like NDI only implements SCM instead of ERP, they have to expand to another system such as HRM (Human Resources Management), FM (Financial Management), and PB (Planning and Budgeting), if the company’s demand of business process is exceeding the system that supports it. Furthermore, ERP software support several functionalities for SCM, and small companies like NDI could choose which functionalities they would like...
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