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Logistics Management

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Submitted By leizhenyu1015
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The Fresh Connection Game

Strategic Supply Chain Management
SHT 4001

University of HUDDERSFIELD

Name: Zhen Lei (Ray)
ID: U1069600
Course: Transport & Logistics management
Module Leader: Jayne Hemmingham

Executive Summary
The main purpose of this report is to discuss and introduce the experience of playing the fresh connection game with answering three main questions, The first one is to consider the competitive strategy of the team and evaluate the scope of team’s supply chain strategy was marching with its competitive strategy. The second is to utilize the financial information to analysis the situation of the business in the last round. Examples need to be explained how our team’s supply chain strategy influenced the financial performance of our team. The last point is to explain how the information can be used in the business to achieve sustainable improvements. The participants not only need to introduce their experience of the game but also demonstrate relevant academic theory and concepts.

Introduction
This report concentrates on reflecting on the experience of playing the fresh connection game experience. The fresh connection is a website which is one the strength of supply chain management researching environment and is played by both students and professionals. It provides a learning experience of supply chain. The students will make strategic decisions in the supply chain of the fresh connection which is based on a substantial producer of fruit juices delivering from home channels to retail channels.
It is assumed the firm is going under and need to recruit a new management team. Every group has four members and the roles are vice president purchasing, vice president sales, vice president operations and vice president supply chain. An assumed CEO is also participated so each group include five members. The aim of the game is to

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