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Logistics

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Logistics
Know your area and competition. Competition includes other bakeries, grocery stores, big-box retailers and some specialty shops. According to startabakery.com, strive for a location with a customer base of 1,000 to 2,000 families. If this is impossible, consider ways to attract desired customers, or to expand your territory. This may include a corporate delivery service, or catering breakfasts to area schools. Your decor should be attractive and relaxing. It should also clearly reflect your brand.
Marketing
Differentiate yourself from other bakeries. If your baked goods are all-natural, announce it. If all cookies are scooped by hand, tell people. If your products are kosher certified, vegan, vegetarian or simply made with love, include this in your marketing materials. Ensure your web presence clearly reflects your brand, products and values. Monitor review sites and address issues as needed. Engage potential customers via social media. When you know what you are good at, share it, be it a signature item or incredible customer service.
Employees
Employees can lead your bakery to success or failure. Ensure you hire quality staff and train them well. Rajeev Pershawaria, author of "Too Many Bosses, Too Few Leaders," believes employees are primarily motivated by their surroundings, their role and their development opportunities. By successfully motivating your staff and providing the tools they need to be successful, they will strive to provide quality products and customer service. Control quality by meeting with staff, conducting taste tests and secret shopping. Include your employees in discussions about how to improve the business, and praise their progress and accomplishments.
Expenses
Running a successful bakery takes strategic planning. To increase profitability, decrease any possible expenses that do not negatively affect quality. This may mean choosing a different supplier, procuring energy efficient appliances or tightening labor. Be sure to minimize food waste. Know the best time to purchase supplies, as well as the right suppliers. Consider all aspects of expenditures and potential payoffs. Cordia Harrington, CEO of Tennessee Bun Co., saw a need for an additional, efficient supplier for southeastern McDonald’s franchises. Although her initial expenditure was high, she now supplies English muffins and hamburger buns to about 600 locations.

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