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Logo

In: Film and Music

Submitted By queenaxiaoqi
Words 511
Pages 3
Module code: FC030-Interpreting the Visual Image
Tutor Name: Karen Fraser
Spring 2014
Assessment Type: Report
Student Name: Loutuo Tao
Student Number: T0013470
Word Count:

1.Introduction

There is no doubt that a good brand is a topic of considerable public concern. No one would dispute that a good brand is essential for the brand core value, effect, culture and sales. Branding today is used to create emotional attachment to products and companies. This report is aim to analyze the logo---Hi Panda.
2. Background
Hi Panda is a new brand that focuses on international fashion trends in China. This brand uses elements from the street culture of Chinese youth and construct the spirit of people who are selfish, pretend to be cool, refuse to grow up. Hi Panda first opened its doors in Shanghai in 2005. Since then the brand has opened a further 100 stores in China and has more recently opened 4 more outlets in Paris. Hi Panda UK Ltd launched its first UK store in London, in January 2012. Hi Panda creates urban Chinese street wear using elements from the street culture of hip-hop. JiJi, who makes bold, graphic designs. JiJi's work reflects the dreams and aspirations of China's youth. He created Happy Panda, Evil Panda and Wounded Panda who feature on all the clothing and accessories. Hi PANDA is a successful as a fashion trendsetter. The people who like the Hi Panda fashion range between 18 to 25 years old. They include students and freshmen who have just started their first job. They devoted themselves to trend elements and fashion life, they are the spokesmen for urban youth.

Fig. 1. Hi Panda Happy Panda (Right), Evil Panda (Middle) and Wounded Panda (Left)

Fig. 2. Hi Panda---in Tian an men square

3.Analyze the logo

Fig. 3. Hi Panda

3.1 Design

1) Layout This is a portrait about panda. It is place in the middle of the

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