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London 2012 Olympics Games

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CASE STUDY: London 2012 Olympics Games
George Koduah
UMUC
MARKETING MANAGEMENT
AMBA 650 9044
Dr. Tom L Trittipo
November 20, 2012

CASE STUDY: London 2012 Olympics Games
Draft.
Introduction
The successful organization and the London 2012 Olympics Games was an expected necessity for a program aimed at satisfying many aims and objectives including fostering the Olympic movement spirit, revitalizing economic condition, and developing infrastructural project and developing infrastructural projects to enhance the psycho-social well being of the/a nation.
Identification of the strategic issues and problems
The overall strategic issues revolve around achieving a ‘successful game organization’ by all standards, both domestically and internationally. The domestic components of success involves the participation of the local fans and population who must be seen to have patronized event as much as possible through fair pricing and proximity. The international yardstick for the measurement of the game relates to event organization, participation and patronage as well as meeting revenue targets. The major problems are how to strategically price tickets to the games to raise revenue and ensure equitable distribution, manage perception of observer-value judgment through television audience and other communication media worldwide in line with organizational objectives. There is also the need to ensure that, ticket pricing; accessibility, usage and the revenue implications help influence attendance to the games and perceptual value judgment of success (TV etc.)
Analysis and evaluation
Analysis of 2012 London Olympics games could be assessed using a SWOT management analytical tools and an examination of the strategic pricing policies and the tactical processes employed to manage the games to achieve projected goals.
Strength: The provision of infrastructure and

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