...Lonely Planet Lonely planet is one of the largest publishers of travel guide books in the world. The company was originally founded by an adventurous newly married English couple, Tony and Maureen Wheeler who travelled to Asia and then Australia in 1970s and after years of struggle the company grew internationally with success. In this essay, it is tried to study the environment of this company with the emphasis on management concepts which were studied in “Competitive Advantage through People” course. More specifically, the purpose of this essay is to consider Lonely Planet and apply the concepts of trust, intrinsic motivators and stakeholders management to it. It is very important for managers to develop a better understanding of building trust in their organization, since lack of trust between employees and managers can reduce the productivity. Not only that, trust between staff people within the company itself can also lead to increase in trust of brand. The products of Lonely Planet were in the way that attracted many travelers in the world that influenced them to trust the Lonely Planet brand. One of the main slogans of Lonely Planet is “Honest, trusted travel content that spans the globe”. This exhibits that the company stresses significantly on both honesty and trust which has inspired travelers to explore the world for over 30 years by now. In other words, brand loyalty of Lonely Planet due to trust by word of mouth is attracted and encouraged many people...
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...the availability of this information and integrate according functionalities in to their websites, creating a better experience and positively influencing sales. But although revenues in online shops are increasing, physical stores still retain their attractiveness to customers. A reason for that is certainly that the overall shopping experience created in a shopping mall or a corner store is very different from shopping with a web browser. As for a traditional travel guide book publisher, Lonely Planet, it also can use this good opportunity to release new product in order to change customers’ ideas about this company, which can help the company to change its impression of traditional consumers. Besides, it can also address consumers’ concerns about the timelessness and currency because the new products that used in mobile devices can provide real-time information and update information constantly, which traditional travel books cannot do. Requirement 2 As we know from the case, Lonely Planet was always looking for ways to expand its market and brand image through new technologies. For example, it offers audio phrasebooks and city guides that can be downloaded to several brands of smart phones....
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...Chapter 6 – Knowledge Base Lonely Planet Guides Global Explorers Does Lonely Planet required to conduct a market research before entering a new market? Yes it does. Every company will need to conduct a market research before entering a new market. With the globalisation of the travel books markets, marketing research that conducted in international level is highly required. Marketing research can be defined as the use of information to define marketing problems and opportunities, evaluate marketing actions and monitor the performance (American Marketing Association 2004). According to Naresh (1992), marketing research process consists of six steps, which are problem definition, developing an approach, research design formulation, data collection, data analysis and report presentation. There are several research techniques that could be applied when conducting a marketing research, such as interview, observation, survey and focus group. Focus group is an effective qualitative technique in marketing research that has been used by many marketing research firms since 1950s (Cox, Higginbotham & Burton 1976). According to Gallagher (2009), Lonely Planet used focus groups to figure out how individuals travel around regions. Since regional travellers were most likely to be aged 26 to 34 or more than 50 years old, Lonely Planet decided to change their strategy on how to penetrate the demographic market. With an attractive image on the front covers and full colour section...
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...THE DIARY OF A YOUNG GIRL : THE DEFINITIVE EDITION Anne Frank Edited by Otto H. Frank and Mirjam Pressler Translated by Susan Massotty -- : -BOOK FLAP Anne Frank's The Diary of a Young Girl is among the most enduring documents of the twentieth century. Since its publication in 1947, it has been read by tens of millions of people all over the world. It remains a beloved and deeply admired testament to the indestructable nature of the human spirit. Restore in this Definitive Edition are diary entries that had been omitted from the original edition. These passages, which constitute 30 percent more material, reinforce the fact that Anne was first and foremost a teenage girl, not a remote and flawless symbol. She fretted about, and tried to copie with, her own emerging sexuality. Like many young girls, she often found herself in disagreement with her mother. And like any teenager, she veered between the carefree nature of a child and the full-fledged sorrow of an adult. Anne emerges more human, more vulnerable, and more vital than ever. Anne Frank and her family, fleeing the horrors of Nazi occupation, hid in the back of an Amsterdam warehouse for two years. She was thirteen when the family went into the Secret Annex, and in these pages she grows to be a young woman and a wise observer of human nature as well. With unusual insight, she reveals the relations between eight people living under extraordinary conditions, facing hunger, the ever-present threat of discovery and death, complete...
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...animations in sites such as these. Consider the retailer’s objectives, the characteristics of the products being sold, and the type of customers who visit these sites. Case 1. Lonely Planet In 1972, Tony and Maureen Wheeler were newlyweds who decided to have one last adventurous travel experience before settling down. Their trip was an overland trek from London to Australia through Asia. So many other travelers asked them about their experiences that they sat down at their kitchen table and wrote a book titled Across Asia on the Cheap. They published the book themselves and were surprised by how many copies they sold. More than three decades and 60 million books later, their publishing enterprise has turned out to be one of the most successful in history. The Wheelers’ publishing company, Lonely Planet, has grown rapidly, with typical annual sales increases of 20 percent or more. In 2007, BBC Worldwide purchased a 75 percent ownership interest in the company and purchased the rest of the company’s stock in 2011. Lonely Planet TV now produces a variety of travel and documentary programs that appear on cable networks throughout the world. As a BBC subsidiary, the company does not release sales figures, but industry analysts estimate current annual revenues to be about $110 million. Lonely Planet publishes more than 600 titles and holds a 20 percent share of the travel guide market. The company has more than 450 employees in its UK, U.S., French, and Australian offices performing...
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...among his employees as an important resource because he makes them feel comfortable and secure and make them feel that he wanted them. 3. What steps might Original Penguin as a company take ensure the satisfaction of its employees? - The company must give credits to the accomplishments of the employees by acknowledging their efforts and by giving them rewards or something. The free flow of ideas must still be there and respect and treat everyone as they wish to be treated. Communication with one another must remain intact to ensure that the employees are satisfied with what they do, and making sure that they still have the same goal/s for the success of the company. Video Case 2: Lonely Planet Travels the World Questions: 1. Identify at least three ways that Lonely Planet can benefit from the use of technology...
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...force, a god if you will. In the beginning it was just Pol, in a place between space and time, in a place that is not a place. Nobody knows how long Pol was there, always was… Well Pol became lonely so Pol made space, but space was just big, black, and empty. Next Pol made galaxies. The galaxies were invisible though. Pol could talk to them and they could take back, but Pol longed to see them. The galaxies longed to show their shine. That is why Pol then made the stars. The stars shone bright, but they wanted someone more to shine on. Pol felt bad for the stars so Pol formed the planets. Pol was happy, that is until Pol found out that all the galaxies were busy keeping order in their systems of planets and stars. Pol didn’t want to talk to the stars because they had too big egos and the planets were naive. Pol became lonely and angry. Pol wanted company but nobody was there. Soon Pol was so angry Pol decided to make some thing to destroy the planets, stars, and galaxies, that's where us living things come in, much like the bad things in Pandora’s box, Pol created all living things; plants, animals, aliens, all living organisms, even the dead ones. Pol created them, us to destroy. Immediately after Pol created us Pol felt bad, Pol was destroying his friends. So Pol decided to give the planets, stars, and galaxies a chance. Pol created needs, predators, death, birth, and a conscience. Pol felt bad for what he did so he hid ever since he made us, Pol then became the watcher. As the...
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...So here’s a little key about what each planet represents since it can get a little confusing. Most people think that astrology is all about their Sun sign but it isn’t! Sun - Ego, Conscious will, individuality. Who you are as a person. Moon - Your feelings and emotional side. Ascendant also known as Rising - How others see you. How you act around people you don't know. Think of it as a "front". Venus - Your love style. How you act in friendships and personal relationships. Mars - Your aggressive side and sexuality. Jupiter - Growth. Expansion. Your generous side and tolerance for others. Saturn - Restrictions Signs in the planets, show how that sign will express that planet's energy. The other planets are like generation planets. Not that important. Since they aren’t I’m mostly going to focus on the planets above. Each sign of the zodiac is made up of the four elements in the natal chart. Earth, Air, Fire & Water. Fire Signs - Aries, Leo, Sagittarius Water Signs - Cancer, Scorpio, Pisces Earth Signs - Taurus, Virgo, Capricorn Air Signs - Gemini, Libra, Aquarius Just a quick rundown on what that means and what traits the elements possess Fire Enthusiastic, impulsive, confident, impatient, energetic, and passionate Earth Earthy, grounded, practical, cautious, reliable, conservative, realistic Air Detached, curious, social, distant, unemotional, flighty, and aloof Water Emotional, private, moody, psychic, spiritual, feeling, compassionate ...
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...the solar system. Large amounts of dust and gases accumulated over many years to form the planet. Venus is thought to be the result of a large collision. This is due to the fact that Venus rotates differently than the other planets in our solar system. Venus is commonly referred to as Earth's "sister planet" because of their similarity in size as well as a similar gravitational force. Although Venus and Earth share some similarities, it has shown to be very different from Earth in many other aspects. It has the most dense atmosphere out of the four terrestrial planets. Venus consists of more than 96% carbon dioxide. Surface Geography: The surface shows evidence of extreme volcanism, and the sulfur in the atmosphere may mean that there have been some recent eruptions. Venus is covered by a thick atmosphere, creating a blazing environment with temperatures reaching high enough to melt lead. Geology: Much of Venus's surface appears to have been shaped by volcanic activity. Venus is home to about 167 large volcanoes. Some stretching over 100 km long. Venusian surface is estimated to be 300–600 million years old. Almost 2x longer than Earth's. Internal Structure The similarity in size and density between Venus and Earth may mean that they share a similar internal structure: a core, mantle, and crust. Like Earth, the Venus's core is at least partially liquid because the two planets have been cooling at about the same rate. The slightly smaller size of Venus may mean that...
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...every day until she was around four years old. For Example, “...She remembered the sun and the way the sun was and the sky was when she was four in Ohio. And they, they had been on Venus all their lives, and they had only been two years old when the last sun came out...” She had been able to see and feel the sun for four years of her life while all the other kids only saw it and felt it for one hour seven years ago. She is the only one who knows and remembers what it looks and feels like. 3) What Point is made about Margot when the story says that rain had “washed the blue from her eyes” and “the red form her mouth” and the “yellow from her hair”. Explain your answer. The point was made that she was kind of depressed living on a planet that rained all the time and that it made her dull and unhappy. It showed us how much she really missed the sun. It said the rain washed away the color in hair, eyes and mouth. They are telling you she is like a ghost. 4) How do the...
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...9/9/2012 Managerial Appls of Info Tech Prof. Tahereh Daneshi Course Project Proposal Terraforming Domes and the use of Planet Cracker Mining Vessels We live in a world where one of the main threats to our society is diminishing resources and the inevitability of over population. Humans and animals alike multiply at an alarming rate and with the arrivals of new people to this planet there is a need for aggressive expansion for houses, apartments and retail stores. With new expansion comes the need for new oil and gas refineries and nuclear power plant to support the land that will soon be developed. Human civilization has been consuming natural resources at an exponential rate and the threat that we will soon run out is on the back of our minds. With new developments will come new technology and the need to improve on what we currently have. Our planet can only offer us so much and there is still much to be discovered in outer space. There are hundreds of planets that have the ability to sustain life providing certain conditions are met. NASA or National Aeronautics and Space Administration have been in charge of the space program for many years. While they have released this power to the private sector and given those with the resources a chance to go where they have not offers a potential solution. Terraforming (literally, “Earth-shaping”) of a planet, moon, or other body is the process of deliberately modifying its atmosphere, temperature, surface topography or ecology to...
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...of 100 cores of rupees. In this report, we will first analyze whether you have the potential to realize this dream in your life astrologically as per your natal chart. We will also analyze the astrological signatures for next 5 years w.r.t your natal chart and transit of each planet through your natal chart, to capture the potential ups and downs in your business during next 5 years. A) Basic Astrological Parameters: Your Birth Chart: The important parameters in your birth chart: Your Ascendant: Aquarius Your Sun-Sign: Libra Your Moon-Sign: Gemini Exalted Planet: Rahu & Ketu Debilitated Planet: Sun Retrograde Planet: Saturn Natal status of each of the planets in your chart: We have listed above the natal promise of all the 9 Vedic planets in the chart based on their status in the chart. There are likely to be lot of contradictions about their significance in different aspects of life. The same planet may be beneficial for a particular aspect in one’s life by it’s house location but it can be inauspicious for the same aspects in life because of the lordship of houses in the chart. One planet can be beneficial for a particular aspect in life and can promise great success and at the same time another planet can be most inauspicious and promise complete failure for...
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...Measuring Earth with a Stick Have you ever heard of the Greek mathematician and astronomer Eratosthenes? His name is probably best known among astronomers. Why do they think so highly of him? Eratosthenes was born about 276 B.C.E. and received some of his education in Athens, Greece. He spent a good part of his life, however, in Alexandria, Egypt, which at that time was under Greek rule. In about 200 B.C.E., Eratosthenes set out to determine the dimensions of the earth by using a simple stick. “Impossible!” you may say. How did he do it? In the city of Syene (now called Aswan), Eratosthenes observed that at noon on the first day of summer, the sun was directly overhead. He knew this because there was no shadow cast when the sunlight reached the bottom wells. However, at noon on the same day in the city of Alexandria, which was located 5,000 stadia (stadia were Greek units of length. Through the exact value varied locally, one stadium is believed to have been 530 to 600 feet) to the north of Syene, a shadow could be observed. That gave Eratosthenes an idea. Eratosthenes set up a gnomon, a simple upright stick. When the sun was overhead at noon, he measured the angle of the shadow that the stick cast in Alexandria. He determined the angle to be 7.2 degrees from vertical. Now, Eratosthenes believed the earth to be spherical, and he knew that there are 360 degrees in a circle. So he divided 360 by the angle he had measured, 7.2. The result? His angle was one...
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...How Tristan Steele Created Earth The Earth as we know it today, in its earliest existence, was a very small and insignificant mass; a package of everything needed to create. As it orbited around the sun, the centrifugal forces created by its rotation caused the Earth to grow and expand constantly. This mass’ only purpose, as it was instructed to do, was to orbit around the sun. It was not told how long to orbit, as Time did not exist yet; it was only told to orbit, and that’s what it did. Tristan Steele happened upon this object orbiting around the sun, and decided to use it to create a world. Tristan Steele, the Wanderer, was both man and god. He was privileged, yet equal. Tristan was quite enormous; so tall that he created distance. He had become to feel quite large, so he created Time to measure it. He then used his power to develop a plan. Within his plan was the ultimate way to create, through work. He was very lazy, so he created work, which was measured by Time. He worked through Time. As he found he needed something to express, he created emotion. He worked so hard and so long, that eventually even he needed a Time to Rest. So, he created day and night. Day and night were very different from many of his other creations, as they differentiated between Times so Tristan could keep track of when he would work and when he would Rest. While at Rest on the surface of his new found creations, the Earth grew around Tristan, conforming to his body, and conforming to his soul...
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...Astronomy is a natural science that is the study of celestial objects (such as moons, planets, stars, nebulae, and galaxies), thephysics, chemistry, mathematics, and evolution of such objects, and phenomena that originate outside the atmosphere of Earth, including supernovae explosions, gamma ray bursts, and cosmic background radiation. A related but distinct subject, cosmology, is concerned with studying the universe as a whole.[1]Astronomy is one of the oldest sciences. Prehistoric cultures left behind astronomical artifacts such as the Egyptian monuments andNubian monuments, and early civilizations such as the Babylonians, Greeks, Chinese, Indians, Iranians and Maya performed methodical observations of the night sky. However, the invention of the telescope was required before astronomy was able to develop into a modern science. Historically, astronomy has included disciplines as diverse as astrometry, celestial navigation, observational astronomy, and the making of calendars, but professional astronomy is nowadays often considered to be synonymous with astrophysics.[2]During the 20th century, the field of professional astronomy split into observational and theoretical branches. Observational astronomy is focused on acquiring data from observations of astronomical objects, which is then analyzed using basic principles of physics. Theoretical astronomy is oriented toward the development of computer or analytical models to describe astronomical objects and phenomena. The two fields...
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