Premium Essay

Long

In:

Submitted By james1233
Words 273
Pages 2
NAME OF REPORT

To: Who is the Report for? Name and Job Title
From: Your Name and Job Title
Date: Today’s date
Ref: STU/TKH/7P/MM

1.0 Terms of reference
This should tell the reader:
• The purpose of the report
• What the background is
• What the report should cover
• How the information was collected
• Any limitations on the report
Look at your Assignment Task Sheet for guidance.
In this Report I have been asked to look at an upcoming product that I feel could be successfully launched into the market if aimed at a defined marketing group. I also have been instructed to look at the advantages and disadvantages of this product and why it may and may not work. Once I have established this I will go onto develop a coherent marketing mix for this particular product using the 7 P’s that apply to the marketing mix. I will use the Internet, Moodle and my Business Textbook to collect information for the report, details outlined in the Bibliography below.
2. 0 Findings This is the largest section and contains most of your information. In it, you will present your research findings to the reader. You need to organise the information into smaller subsections, and give these sections a heading. Make sure the information flows logically from one section to the next.
3. Conclusion
You must not introduce any new information here. You should pull together the main points of the report in a brief summary, and emphasise the most significant points. You should link your conclusion back to the purpose of the report which you stated in your

Similar Documents

Free Essay

Was the Long March a Success

...The Long March Part A Practice The Long March took place in China from October 1934 to October 1935. It was a strategic retreat from Jianxi province in the south, all the way to Yan’an in the north of China. The Long March began Mao Zedong's ascent to power, whose leadership during the retreat gained him the support of the members of the party. The bitter struggles of the Long March, which was completed by only about one-tenth of the force that left Jiangxi, came to represent a significant event in the history of the Communist Party of China. This sealed the personal prestige of Mao and his supporters as the new leaders of the party in the following twenty years, creating the new party elite. Some historians, such as Spence, are sceptical about the significance of the Long March on the CCP. However it is clear that at the time it was an incredibly significant event for the communists. This is shown by Sources 2 and 6, both intimating that the Long March was crucial. The success of the Long March created propaganda for the communists and helped to spread the communist message amongst the population of China. One short term effect of the Long March was that communism was spread around China and events during the Long March were mythologised and used as propaganda against Chiang and the KMT.  It was vital in helping the CCP to gain a positive reputation among the peasants due to the determination and dedication of the surviving participants of the Long March. Source 7 is a drawing...

Words: 438 - Pages: 2

Premium Essay

Long Island Wine Industry

...Long Island tourism has a fast-growing, new avenue for visitors in their elite wine country regions. Wineries in Long Island have been an unintentionally kept secret since their establishment in the early 1970s. After over forty years of growth in production and output, LI vineyards and wineries have gained a much deserved and hard-earned prestige among wine producers and connoisseurs. Respect among their winemaking brethren and a reputation for high quality has made LI wine on par with wine from Italy or France. Tourism for LI has been quick to catch on and embrace the industry to encourage visitors seeking a unique alternative to traditional vacation activities. A tour, tasting, or class at a local vineyard or winery can be an interesting way to change up a vacation. For more serious wine lovers, and other interested parties, some wineries and vineyards offer more in depth knowledge of their business and the secrets and...

Words: 619 - Pages: 3

Free Essay

Long Term Care

...Continuum of Care- Long-term Care Long-term care has and is continuing to become an important part of the continuum of care. Years ago Long-term care (LTC) was considered only to be for the elderly, but as time passes it is for anybody and everybody who needs it. Barton (2006) stated, “Regardless of the length of time (i.e., from weeks to years), long-term care is an array of services provided in a range of settings to individuals who have lost some capacity for independence due to injury, chronic illness, or condition” (p. 367). According to Barton (2006), it states that the services long-term care provides help the consumer with basic needs and shows the individuals how to do daily living activities, along with therapy and being able to manage their conditions. Today long-term care is serving consumers of all ages in home, community, and institutional settings (Barton, 2006). Long-term care has contributed to the continuum of care tremendously because it is offering an array of services for consumers in different places and not just focusing on one specific population. In the last few years long-term care has become more of a need for more than 12million people in the United States, and out of these 12 million people, five million of them are nearly disabled (Barton, 2006). Barton (2006) stated, “a significant proportion of people needing long-term care-nearly half –is younger than 65: 40 percent are working age adults and about 3 percent are children younger than age 18”...

Words: 1629 - Pages: 7

Free Essay

Long Term Facilities

...Long-term care can have a different definition for each individual. Before taking this course my understanding of Long-Term Care was a community that the elderly would live in when not being able to take care of themself or not have a caretaker. However, having been able to obtain more knowledge on the subject, Long-Term Care can vary from Adult Day Care to Assisted Living. There are different options to choose from when having to choose a Long-Term Care facility for you loved one. An Adult Day Care is similar to a child day care. It is a facility where one can drop off a loved one while they are at work and can then pick them up at the end of the day. These facilities offer the amenities to socialize with one another and do activities that can strengthen their minds and increase mobility on their motor skills. During my college years, I had to participate in one of these facilities for an assignment and it was a great experience. Members would play dominoes, sew, and do plenty of arts of crafts. Another form of Long-Term Care is an Assisted Living Facility, this consist of a facility that can be mostly associated with an apartment complex. It can offer services as a regular living community with medical attention for those who require it. When comfortable with your living settings and are able to be fully independent, residents are able to upgrade their living arrangements. Only those who are able to independent with their ADL’s are able to living in this type of facility...

Words: 1551 - Pages: 7

Premium Essay

Long Term Care

...This dissertation contains three empirical papers on important health policy issues. The first paper looks at the effect of changes in levels of Medicare home health care services on the informal care use of disabled, older adults. I estimate two-part models of informal care use, where the key independent variable is a measure of Medicare home health payment restrictiveness. Individuals who lived in states with less Medicare home health care services increased their use of informal care, although this effect is only observed among low-income individuals. The second paper assesses the effects of changes in employment incentives on the supply of informal support from adult children to their disabled, older parents. This study focuses on one specific form of informal support, co-residence with a disabled parent. I compare changes in co-residence patterns between 1990 and 2000 across groups of middle aged women whose co-residence patterns were arguably comparable, and who experienced very different changes in employment incentives. Results from difference-in-difference models provide support to the hypothesis that increasing employment incentives reduces the supply of informal support to disabled parents. The third paper looks at the effect of education on health status. This paper builds on the extensive research literature on this topic by measuring health in terms of the number of Quality-Adjusted Life Years experienced by individuals over an extended period of time. This measure...

Words: 292 - Pages: 2

Premium Essay

Long Term Care Strategies

...When it comes to long-term care, it is widely known as a field of work that has a very high worker turnover rate. Many studies have been done in addition to extensive research to seek out what is causing this phenomenon and what can be done to fix it. Taking history into consideration, closing the gap in worker turnover and aiming to get higher retention rates will be an upward battle and will take new tactics and strategies to change the minds of those already in this particular field of work as well as make it more appealing to those not yet in it. According to research, the turnover rate in long-term care is a substantial problem, with rates ranging from 55% to 75% for nurses and aides and sometimes over 100% for aides alone. There are numerous sources of statistics indicating that there are many costs connected with turnover, comprised of “increased hospital readmission rates, high employee replacement costs, loss of productivity, poorer quality of care, a decrease in staff and resident morale, increased work stress, job dissatisfaction, increased accident and absenteeism rates, increased overtime costs, and resident and family dissatisfaction” (Mcconnell, 2010). Although new strategies and programs will mainly value and benefit the workers as an aid in increasing employee retention, it is also a good thing for employers to do to increase overall employee satisfaction. This will work together to uphold a stable workforce by decreasing employee turnover through better benefits...

Words: 760 - Pages: 4

Premium Essay

A Long Way

...A Long Way Gone Essay Matthew Morgan Prof. Carey “On Democracy” Due: 02/27/08 For the “Everybody Reads” assignment I choose to attend the Central library book group discussion. When I first got there I was really surprised because I thought it was going to be a bigger event than what it was. There was only about 10 people total, and 5 of us were students who were there for this exact assignment. It was a really interesting discussion because half of the people that attended were my age and the other half was about two generations older, so there was a very diverse pool of perspectives and opinions. But because there was a large generation gap it was a bit more difficult for me to share my views, so I mainly listened and observed other people’s thoughts. The discussion itself was very helpful because of the different views people had about the memoir. One of the themes of A Long Way Gone that we discussed was the importance of hope. We mainly talked about how this theme was not constant throughout the memoir and that it changed with time. For example one person brought up how at first Ishmael’s only motivator was the hope of his parents being alive, then when he realized that he would never be reunited with them he had lost his hope. It was only when he remembered what his father had said about a person only lives if they have something to live for which gave him his hope back. As far as themes that’s really the only one that we discussed, but we did discuss a lot...

Words: 1027 - Pages: 5

Premium Essay

Long Term Memory Research Paper

...While Long-term memory is relatively permanent, there not specify duration for long-term memory it can be last a matter of days to decades. Memory is a complex process and six year old kids are elaborating a range of strategies to help them information. Is unbelievable to see the amount of information a person put into his memory and how much he or she must retrieve to perform all of life’s activities. Long term memory holds a vast among of information for long periods of time and that includes children personal memories and general experiences. There have being some misconception about long term memory, some people thing that when you remember the word you just read a few minutes ago, that you are putting in practice you long term memory,...

Words: 501 - Pages: 3

Free Essay

Short Term and Long Term Memories

...5/30/2014 SSCI206 Unit 4 Individual Project Sensory, short-term and long-term memories are all a part of the first step in the human memory model. After the basic steps of memory function come the types of memory and how they’re used in retaining information. Encoding happens first in order to determine how information is remembered on each acquired basis. Once the information is encoded it is then stored and each memory can be in more than one place. When the memory or information is ready to be used it is then retrieved and brought to a conscious level. Next, “the retrieval process relies greatly on the encoding process and the cues or techniques used to get the material through the encoding process” (Introduction to psychology, 2011). Spacing out the repetition of information can help with the retrieval and storing of information. When a student considers cramming for a test, often times the material is not retained properly and forgotten by the time he is ready to use the information. Interference theory states that old or current information remains until new information comes into play. There are two types of interference theories retroactive and proactive interference. Retroactive interference is when new information interferes with the ability to retain older information and proactive interference is when the old information prohibits new information to retention (Introduction to psychology, 2011). Cramming...

Words: 524 - Pages: 3

Free Essay

What Was the Short Term Significance of the Long Parliament 1640-1642?

...What was the short term significance of the Long Parliament 1640-1642? The Long Parliament sat from 1640 to 1648 however it was the measures taken between 1640 and 1642 that had the most short term significance. The actions taken by parliament against the king’s ‘evil’ counsellors, the removal of the personal rule of Charles I, the increased role of parliament in conjunction with Charles, the growing support for the king, the religious divisions within parliament and the final breakdown of relations between the two branches of government were all prominent events between 1640 to 1642. The primary short term significance of the Long Parliament was the removal of the king’s ‘evil counsellors’ Strafford and Laud. Despite the impeachment of Archbishop Laud (December 1640) being important, the Strafford crisis was a much more pivotal short term consequence of the Long Parliament. Many of those in parliament and ordinary citizens were displeased with their actions such as the tyrannical imposition of the ‘Thorough’ or absolutist rule – they were men of ‘arrogant pride...deep policy, stern resolution and ambitious zeal.’ Albeit this view belongs to devout puritans Lucy and John Hutchinson, opinions from royalists concur with this as Lord Digby proves in the trial of Strafford (April 1641)that he believed him ‘to be the most dangerous minister’; hence proving that Strafford’s actions were abhorred by a variety of people, even those who supported the king. However there was some negligible...

Words: 2011 - Pages: 9

Premium Essay

A Long Day's Journey Into the Night

...A Long Day's Journey into Night Should “A Long Day’s Journey into Night” be considered an example of Naturalism? Why or why not? Naturalism depicts the realism of events, occasions, life and people. It considers the inescapable force of heredity, social conditions and environment in shaping human character. An intensive analysis of the “A Long Day’s Journey into Night” clearly shows that it is an example of naturalism. This argument is supported by the following facts and discussions. The play has the quality of naturalism evidenced by the unfolding nightmare realities of family life right from the beginning to the end of the play. At act one, Mary, James’ wife is treated from the addiction of morphine and seems to abandon the habit and tries to assume a new life. In some occasions she opted to sleep alone to seek self comfort by avoiding the snoring of her husband. She shows great improvement in health and everybody in the family is happy about her change. Surprisingly, this new life without morphine does not hold long, she is forced by her unhealed addiction and breaks loose into it. The family stress of Edmund bad health, James and Jamie alcoholism may have contributed to her further indulgence into morphine. The fact that one of the family member contracts tuberculosis seems to be anticipated as it is revealed Mary’s father died of it. This case objectively support naturalism, it explains that the disease was passed through...

Words: 898 - Pages: 4

Free Essay

Long Day's Journey Into Night

...Long Day’s Journey into Night: The Perpetual Cycles within O’Neill’s Play O’Neill’s Long Day’s Journey into Night (1956, 2002) is a depiction of the Tyrone family and the ongoing cycle of events that occur within the span of one single day in their life. At first glance, patriarch James, his wife Mary, and adult sons Jamie and Edmund, appear to be the average family in the year 1912, until one looks further and finds that each appears to be in their own version of purgatory, stuck in a repetition of events and behaviors that are both non-productive, as well as destructive. Ultimately, these result in their being condemned to continually relive the worst events in their life with their most unflattering characteristics, time and time again. Yet, in doing so, they not only self-sabotage, but sabotage each other and prevent any member of the family from realizing any genuine relief or finding any true resolution amidst this perpetual cycle, which is essentially foreshadowed by the title, itself. Therefore, from the ongoing cycle of denial and blame, to anger and guilt, to drug use and abuse, Long Day’s Journey into Night is a cynical story that illustrates the seemingly infinite cycles that depict the perpetual struggles that occur within one family over the course of an average day as the light gives way to darkness. As such, the paragraphs that follow elaborate on some of the most prominent cycles within the story, beginning with a discussion of the Tyrone family’s...

Words: 1933 - Pages: 8

Free Essay

Long Term Care Systems in the United States

...Abstract This paper will explore the long term care system in the United States focusing on the elderly. Understanding aging and the effects it shall have on the long term care industry is important for our society, as the numbers of the elderly are increasing. This paper shall also identify problems in the current long term care system that can cause risk to the elderly such as financial burdens and inadequate care. It will address the long term care professions and job opportunities available as well as give information needed for long term planning. Changes and needs to the long term care delivery systems will be addressed. In conclusion this paper will educate on the elderly needs for long term care and the best way to plan for their future. Long Term Care Systems in the United States When one contemplates the long term care system in the United States, the first thing one must do is understand the importance of aging. In the not so distant past, it was not uncommon for infants to die due to poor nutrition and infectious diseases, nor was the life span as high as it is today. The increasing number of elderly in our society, due to the “baby boomers and longer life spans,” and the changing patterns of activity among them, have led to new assumptions on how their needs and wishes govern the organization of long term health care. When thinking about long term care we must evaluate our rate of growth of the elderly. Statistics show that the population of 80 years or older...

Words: 1583 - Pages: 7

Free Essay

Long Term Care Funding

...Long Term Care: The Public and Private Funding Debate Long term care is a growing need within the United States. Currently the U.S. population is 318.7 million with the older population comprising approximately 43.1 million in 2012. This amount is expected to jump to 88 million by 2050. Currently, 1 in every 7 or 13.7% to be exact, of the population is an older American. This amount increased by 24% between 2002 and 2012. This amount is projected to increase to 79.7 million by 2040. With advances in healthcare and other factors, persons reaching 65 years of age have an average life expectancy of an additional 19.2 years. Note: Increments in years are uneven. Source: U.S. Census Bureau, Population Estimates and Projections. ----- Sources: U.S. Census Bureau, Population Estimates, Vintage 1980-2012, National Estimates by Age, Sex, Race: 1900-1979 (PE-11) ; 2012 National Population Projections Summary Tables, Table 2. Projections of the Population by Selected Age Groups and Sex for the United States: 2015 to 2060, Middle Series. (NP2012-T2), Released December 2012; and Table 1. Projected Population by Single Year of Age, Sex, Race, and Hispanic Origin for the United States: 2012 to 2060, Released December 2012. Long term care can encompass many different facets. In general it is a range of services and supports that are done to meet personal...

Words: 3849 - Pages: 16

Free Essay

The Asian Long Horned Beetle

...The Asian Long Horned Beetle Introduction The sustained existence of our environment and ecosystem is quickly being diminished and depleted by invasive species. Invasive species can be thought of as non-native, or alien species to a specific ecosystem that immediately causes economic or environmental harm or even harm to human upon introduction (7). This is concerning not only to our well being, but also on a macro-spectrum, our environment. In time where global warming and industrialization are already challenging the preservation of the biodiversity of ecosystems, invasive species are becoming an increasing threat to environments and ecosystems. A species that has recently threatened and destructed many states including Massachusetts, New York, and Ohio, is known as the Asian Long-Horned Beetle. The Asian Long-Horned Beetle attacks many species of trees, including “poplars, maples, elms, and mulberries” and has a primary impact on street trees (5). Although the beetle is no bigger than an inch, it definitely packs a punch, causing massive and widespread destruction, which costs several hundreds of dollars to be spent per infestation. Background on the Asian Long-Horned Beetle The Asian Long-Horned Beetle is a native to Asia and was introduced to the United States in 1996 from “wood pallets and other wood packing material accompanying cargo shipments from Asia” (7). The Asian-Longhorned beetle is a tiny creature that is measured to be 1 to 1.5 inches in length and antennae...

Words: 1815 - Pages: 8