...Miss Brill's “Miss Brill,” written by Katherine Mansfield in 1922, introduces readers to a lonely woman who talks to herself, who imagines herself as an actress, and whose only friend in life seems to be her fur. Even though we see these actions, we as readers can understand the life or situations of Miss Brill. Through Mansfield's use of point of view, characterization, and plot development, Miss Brill is portrayed as an elderly woman whom is happy and satisfied with her life. By telling the story from the third person Mansfield allows the reader to know Miss Brill's perceptions and to understand that those perceptions are (what?). Miss Brill's view of the world on this Sunday afternoon in early autumn is the setting and we are invited to share in her pleasure of watching people. And yet, because the point of view is the third person (that is, told from the outside), we are also able to see Miss Brill for who she really is: Miss Brill is just a lonely old woman with nothing better to do than watch other people and make up their lives in her head. Knowing her thoughts and seeing her actions, the reader can see Miss Brill as someone who just needs a friend. Mansfield reveals Miss Brill to us by telling us what Miss Brill does and thinks, but we never hear what she says to other people because she does not have a relationship with these people. She doesn't really know anyone because she characterizes these people by the clothes they wear: She thinks that two woman were...
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...In "Miss Brill," Katherine Mansfield portrays a lonely and sensitive woman who finds Sundays very enjoyable and comforting. She tends to go out to the park on those particular days and observe all of the people out there. She’s very interested in the lives of others and enjoys being part of their lives for only moments long just by eavesdropping on their conversations or arguments. This could be due to the possibility of her life being dull and lacking excitement. She tends to temporarily escape her realities by drifting off and joining the realities of other individuals. In order for us to really understand Miss Brill we need to look her closely as a character. Miss Brill is portrayed as an elderly woman whom is happy and satisfied with her life. On Sundays she enjoys taking walks in the park where she watches and observes other people and momentarily takes a step and participates in their lives. Of the title the character, Miss Brill, Mansfield tell us, “Only two people shared her “special” seat a fine old man in a velvet coat, his hands clasped over a huge carved walking- stick, and a big old woman, sitting upright, with a roll of knitting on her embroidered apron.” (72). She refers to a special seat in the park where she always sits to observe every detail, every move that people does, pretending that is part of the play. When Miss Brill was in the park she said she felt as if she and everyone else were all part of a “play”. She also likes to listen in on the conversations...
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...“United Cereal: Lora Brill’s Eurobrand Challenge“ INTRODUCTION The case is focusing on European division of a giant multinational breakfast food company, which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry, eventually diversified into snack foods, dairy products. Breakfast cereal market was a potential market and there were several major competitors. With the growing demand of the ready to eat cereals, the company was now in a highly competitive industry. UC entered European market in 1952 by acquiring an English baked goods company, and then growing it by introducing products from the U.S. line. By 2009, Europe accounted for 20% of UC’s worldwide sales. But at the same time, European market was becoming a complex market to handle. The market varied to a great extent in each of these countries. There were a variety of breakfast traditions and national tastes that differed from each other. So Lora Brill pursue an idea which she referred to as the “Eurobrand” concept that could be adapted for product marketing. Crunch in other European markets with the Eurobrand approach, continuing with Germany and Benelux, as those countries are also in favor of Healthy Berry Crunch. Lora Brill faces a challenge in launching a new product for the European market. Pros of the French Market with Healthy Berry Crunch Healthy Berry Crunch began for Lora, to begin her Eurobrand strategy starting with...
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...| United Cereal | HBC product launch in France | | Edwin Alejandro De La Cruz Bonilla | 10/10/2014 | Professor: Ricardo Castellanos Curiel Professor: Ricardo Castellanos Curiel | Contents United Cereal: “The UC Way” 2 Rising Cereal Market 2 Going Global: Entering European Markets 3 Competing in a Tough Market 3 Implementing European Technical Teams 4 A New Lifestyle: Eating Healthy 4 Launching the Product in France 5 Coordinating Europe 5 Green Flag? 6 Flexibility among the UC Way 7 Exhibit 1 UC’s Shipment in Stock Taking Units 8 Exhibit 2 Intent to Repurchase Healthy Berry Crunch Cereal in France 9 Exhibit 3 UC’s 2009 Sales and SG&A Expense 10 United Cereal: “The UC Way” United Cereal was established in 1910 by Jed Thomas, the company’s first product was a packaged mix of cracked wheat, rolled oats and malt flakes that Thomas sold in his grocery store. UC eventually diversified into snack foods, dairy products, drinks and beverages, frozen foods and baked goods. By 2010 it was a $9 billion business but breakfast cereal still accounted for one-third of the company’s revenue. UC’s growth was mostly due because of Thomas’s strong set of values: “commitment, diligence and loyalty”. This resulted in many people attracted to the company because of its capability for them to build a career, and it promoted managers from within. The company held a strong commitment named “The UC Way, “a set of time-tested policies, processes...
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...United Cereal: Lora Bill’s Euro brand Challenge Q.1 Should she authorize the launch in France? Ans When analyzing a situation, such as the one presented to us by United Cereal, there are many, many factors to take into account. Lora Brill has been saddled with the decision of whether to make some big changes to a long-term successful company in order to push the growth potential of the company to a whole new level. She has been presented much of the information she needs to make a decision of this magnitude, but with mixed results in past trials of a similar nature, Lora is not sure what to do. The first thing she needs to do before coming to her decision is to really look at the information that is in front of her. Many people make brash financial decisions based on what they feel is right at the time only to later realize their hindsight is 20/20. In other words, people, being imperfect, have a tendency to make illogical decisions based on emotion. They may make a risky investment because they had a good feeling about it, or they may get very excited about a new strategy and let their emotions get the best of them by overlooking obvious logical flaws in that strategy. For Lora, when dealing with a decision of this magnitude, she must make sure that her emotion is not weighing her one way or the other. This can be done by taking a step back and analyzing the data and information that she has and making sure she has not overlooked anything by taking a non-biased approach....
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...involvement and communication to build their brands the right way. In addition, United Cereal’s structure of appointing country managers to be responsible for their own market is beneficial in ensuring that the company is efficiently responding to the needs and demands of that nation’s market as well as limiting the cultural differences and making a new market entrance smooth. United Cereal’s European Vice President Lora Brill has structured the organization with new subsidiaries to enter new markets in Europe. Each national subsidiary is led by a country manager who has the authority to decide how to run the business in that country. The country managers are overseen by three regional presidents. This organization has strengths in that the country managers maximize the profit in their respective country and result in a strong penetration into those markets. On the other hand, this organization has some down sides. One of the weaknesses of this organization structure is the high costs associated with it. It also can be problematic to lead a global strategy like this one. Lora Brill, the European Vice President, suggested...
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...‘United Cereal: Lora Brill’s Eurobrand Challenge’ case analysis Question 1. As Lora Brill, United Cereal European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? Should she authorize the launch of Healthy Berry Crunch as the Eurobrand? What concerns do you have? How do you resolve them? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 4.a. How might United Cereal implement your recommendations? 4.b. What do you think of the Eurobrand Team proposal? 4.c. How can you make the Team work? Introduction The case gives a brief idea about the company’s confusion over a new product launch in Europe. United Cereal was first established in the year 1910 in Kalamazoo, Michigan, It also stepped in to the market of other markets such as beverages, frozen food, and baked food. But the breakfast cereal trend soon set in. And it was very necessary for the company to do a full research before launching a new product. The company had strong values and policies, which it needed for its managers to follow. Breakfast cereal market was a potential market and there was only one major competitor, Kellog. With the growing...
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...From: Maduka Elekwachi To: Lora Brill (United Cereal Vice-President) Subj; Eurobrand Team enhancement For United cereal to progress in the Euro brand they will need to gather information on the current brand development in Europe and who the major rivals would be in each and every country. There should be collaboration of every member of country managers to relate progress information on market details to fellow European countries. As we have seen “Ready-to-eat cereals sales proved the most lucrative for the European breakfast cereals market in 2010, generating total revenues of $6.8 billion, equivalent to 87.3% of the market's overall value”(research & market). So insist that UC keeps the Euro brand team and work with more demographics and look at the costs of acquiring the raw materials for the cereal production and government regulations surrounding them in some countries in Europe the acquisition of the raw materials would cost less than it did some other countries. Because of the cost to be incurred from this operation it would not hurt to cut corners in production costs. They should also consider joining cereal international organizations that can influence the choices of consumers in the European countries; some of these organizations are helping to relate to European states the necessity of having breakfast and what nutritional value is gotten from having HBC cereal for breakfast. To sum it up we would need to strengthen the operations of the established European...
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